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If you fail to plan, then you plan to fail…

I can hardly believe that 2014 is almost over!

I don’t know about you, but this has been a roller coaster of a Business year for me. However, I love how the year is ending. In less than 6 days, I’ll be moving into my dream facility and I am so thankful.

Furthermore, as I wrap up the Business year, I must say that if you plan each business week very carefully and get focused; you can accomplish just about anything.

However, as I write this blog post, we are less than 44 days away from a brand new Business year and today I want to inspire you to take some time to reflect.

Most of all, I want to inspire you to plan ahead. As you can see, time goes by very fast and if you want to have a successful year, you must plan for it!

Here are 7  Steps to Planning for a Fun and Successful 2015:

1. Take a moment to reflect on the highlights of your year. Did you celebrate your successes? If not, it’s not too late to celebrate.

2. Did you have any challenges? If so, how did you overcome the challenges? Did you get coaching or seek counsel? What do you plan to do differently next year?

3. Create a plan for 2015. Plan your events with excellence and market your events to your parents.  Do you have a calendar of events that you issue to parents? If not, this is a good time to create one. Issuing a calendar of events for the upcoming year, is a great way to create momentum and get your parents excited about your program. I have attached a copy of my Program Calendar for you to review or to use as a template.

4. Develop a marketing plan for 2015 that includes a social media marketing plan.  Facebook is a very popular social media platform . In fact, according to Facebook newsroom; there are over one billion people on Facebook. Furthermore, I want to inspire you to consider Facebook ads. Facebook ads are as low as $5 and you set the marketing budget.

5. Buy a new Business Book to read. New information will empower you to build a Successful business.  Here is a great article to review: 10 Business Books to read in 2015!

6. Thinking about Expanding ? Don’t think anymore, this is the time to start planning. Check out my Child Care Business Expansion guide.

7. Its time to Create Your 2015 Vision Board! Need ideas? click here

 

It’s time to do the work for 2015….

Shiketa

 

 

We are less than 5 days away from Thanksgiving and I hope that you have already planned your holiday schedule and notified your parents of your holiday closing schedule.

Many Child Care providers plan their holiday schedule at the beginning of their preschool year and issue it to parents.

However, if you are a new family home childcare business owner or a new center owner, be sure to post your holiday schedule where parents can see it. (if you have not already posted your holiday schedule)

Many family home providers follow me on social media and one of the questions that I get shortly before the holidays is: How many days will you be closed for the holidays?

Every year during the holidays I close my center for Thanksgiving and the day after Thanksgiving. Also, during the month of December, I close Christmas Eve, Christmas Day and New Years Eve.

When I was a home daycare provider, I closed my business the last week of the year and the parents were notified (in writing) of the closing 6-months in advance.

**Parents do not like it when they are not giving enough notice for planned closings.

Another way to notify parents of your holiday schedule is via a parent handbook and on your website. If you do not have a parent handbook, be sure to purchase a sample parent handbook today! click here

Whatever your holiday schedule may be; I hope that you take some time to enjoy the holidays with your family and I challenge you to do something special for the families in your childcare business this holiday season.

 

With the holidays in mind,

Shiketa

Be sure to subscribe to my weekly childcare business eNewsletter and business tips. Subscribe now!

How to Train a New Child Care Worker?

Earlier this week, one of my Facebook friends sent me an inbox message and she asked me if I had a resource on Training New Staff Members.
I was glad that she asked that question, because I have several resources that will empower home providers and center owners in the arena of staff management.

However, before I share the links with you, I want to share 5 Effective Ways to Train a New Child Care Worker:

  1. Plan a new employee orientation that consists of the following: meeting co-workers, review job duties, give the new employee a tour of his or her work environment, plan time to complete tax forms; review policies and procedures,etc.
  2. On the employee’s first day; provide hands-on-training for the employee or pair the employee up with your best worker. (Modeling is a great way to train new employees)
  3. On the second day, give the employee some space to do his or her job and stay close by to answer any questions.
  4. At the end of the employee’s work week, ask the employee how did his or her week go? Get feedback and provide support!
  5. Take some time to observe the employee during the first 3 weeks of employment, because the way that an employee is trained, is how they will continue to work.

For more staff management resources I would like to recommend that you check out the following:

21 Day Mastermind eCourse (find course in online Institute)
Director’s Handbook
The Art of Owning a CenterTo Your Success!
Shiketa

 

Do you frequently have problems getting parents to pay you on-time? Is this issue causing a cash flow problem in your Child Care Business? Are you frustrated with late payments?

You can avoid or minimize many of the problems that most Child Care Business Owners face by simply getting the strategies and tools that you need to makeover your tuition policy.

Furthermore, I believe that if parents are constantly late paying tuition, this could lead to a cash flow problem in your Business!

Many Childcare Business Owners ask me how do I get parents to pay them on-time and my answer is always as follows:

  1. You have to be very diligent about collecting payments on-time
  2. Parents must know that they must pay you on-time or choose another provider
  3. Be assertive about collecting payment, because being passive about your money, will only lead to delinquent accounts
  4. Finally,  if you know that you provide a great service and then you know that you Deserve to get paid for it!

Check Out What Providers Think about the Tuition Makeover Policy eCourse

The Tuition Policy  Makeover was great! After 23 years as a home provider, I’ve found that since the recession, I’ve had more difficulty with this issue and needed to change the way I collect from clients. It was easy to follow each step that was outlined each day. It was worth every penny! I plan to use it as I transition from Family Childcare to a Center.”
Terri Rash
Miss Terri’s Little School
Pocatello, Idahoarrow going down
“I Love it! 
I could not wait for each email to come in. Each day I implemented the recommended strategies that you had for me.
Thank you for making my Job a lot easier. Thank you so much for being a part of Growing my business!”
~Zelma Johnson
Are you ready to Makeover your Tuition Policy and discover how to get your money on-time? If so, click here.
(Maplewood Earlychildhood Center)

Photo Credit: Maplewood Early Childhood Center

Many years ago, I discovered that when parents visit your program, they use their senses to make a child care decision. In fact, when they walk into your home or center, parents immediately notice the following:

  1. The sounds in the environment, such as singing or laughing
  2. How the environment smells
  3. The look of the environment

Before you schedule your next tour or interview with a parent; Lets take a look at what you must do to create an environment that sells your Child Care program.

  1. Be sure that your home or center has a fresh clean scent. Most of the parents that visit my center, always comment on the fact that there are “No odors” in the building.
  2.  Consider Scheduling tours during structured times of the day: circle time, lunch or story time. Transition times, may not be the best time to do a tour, because the children are loud and you may even hear screaming or yelling.
  3. De-clutter your classroom space.
  4. Post the children’s work on the wall.
  5. Have bulletin boards that includes: a daily lesson, plan, menus, events and daily schedule.
  6. Be sure that the chairs are pushed up to the table and toys are not all over the floor.
  7. Remove all damaged items from the environment and dust regularly.
  8. Post bright colorful educational posters or projects on the walls.

I think you get the point! Parents love a place that smells great; they will choose a childcare program based on the environment and you want parents to hear pleasant sounds when they enter your facility for the first time. The first impression…is a lasting impression.

For more tips on creating a quality environment, click here or subscribe to my Free eCourse 7 Steps to Quality Care.

Shiketa

 

Stop worrying about your competition and focus on how you can standout from the rest!

Child Care is a very competitive Business, however, it is vital that you think like the Big corporations. In fact, its time that you find out what makes you different from the rest of the Child Care Businesses in your Community.

Have you noticed that where ever you see a Walgreen’s, you may soon see a CVS Pharmacy or a competing pharmacy? Furthermore, you may have noticed that on every major intersection in your community, you will find at least two gas stations? This Business principle is called: Clustering.

According to Bloomberg Business week, “Numerous studies show that on average, a business located in a cluster has a stronger growth and survival rate than those located outside it.” So don’t be concerned if you are located near a cluster of Daycare’s.

One week prior to writing this blog post, I decided to check out the competition near my new Child Care Facility. After calling or visiting the nearby Child Care Facilities, I noticed the following about my competition:

  1. Their rates were higher than mine
  2. They were not Accredited
  3. They provided evening and weekend care

Knowing this information, I plan to open up on the weekends and extend my hours in 2015. I also plan to market the following information to Parents: We have Affordable Rates with Quality Accredited Care.

Customers always want more for their money, so be sure that you over deliver!

As you can see, it is vital that you find a way to stand out from your competition and use your differentiating factor to market your business.

Before you print more Business Brochures or add new content to your website, take some time to do your research and include (on your Brochures and your Website) how you to stand out From other Daycares in your Community!

Have you checked out your competition lately?

For more marketing tips, check out my Marketing 101 toolkit.

Resource Link: How to Take Advantage of Business Clusters

It always seems impossible, until it is done. ~Nelson Mandela

 

In 2013, I declared that 2014 would be the year that I would grow my Business. In fact, the opportunity to expand came to me in August 2014.

When the opportunity to expand presented itself  to me, I was very hesitant to look at the building. However, I knew that if I did not go look at the building; I just might miss my opportunity.

In a previous blog post, I shared with you that I signed the lease to my new location on October 1, 2014. Moreover, twenty-two days into the expansion I realized this: If I want to take my business to another level, I must do the following:

  • Work on my mindset
  • Have laser like focus
  •  Change my words

Do you desire to grow your Business someday? Thinking about starting a Child Care Business? If so, I want to share with you why I think the three tips mentioned above are vital to your Business Growth or Start-up process.

 

1.Work on Your Mindset. Your mindset will either help or hinder your Business Success. In fact, your mindset has brought you to this point in your Business. So, if you want to do something different or bigger; you must think on a different level.

How do you get a different mindset? Read personal development books, attend Business seminars, hang around people who think bigger than you, watch personal development or Business Success videos on YouTube. Your Business will only rise to the level of your mindset. It’s time to think on a different level!!

2.Have laser like Focus. As you are growing your Business, there will be distractions and it is vital that you plan your time effectively. You can plan your day effectively by creating a daily or weekly to do list for your Business Growth or Start-up.

If you do not plan your time well; you will waste time and have many unproductive days. As of September 1, 2014, I created a  90-day expansion plan and I have very little time to waste. So every day, I focus on 3 top priorities until the tasks are complete.

3.Change Your Words. God has created us all with the power to shape our lives with our words. I challenge you to choose your words carefully as you grow or start-up your Business. I have seen the positive and the negative effects from the words that I have spoken out of my mouth. That is why, I challenge you to speak words of growth, increase and blessings over your Business.

If you feel the need to complain, sing a song or cover your mouth. Negative words will only hinder your Business Growth or Start-up process. Whatever you want to see manifest in your Business, that is what you want to speak out of your mouth.

Much Success to you and I look forward to reading your thoughts and comments below,

Shiketa

Download my Business Growth Plan 2013

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Before you have another Fundraiser, I want to challenge you to really think about the purpose of your next fundraiser. In fact, your purpose of your fundraiser will inspire parents to help you raise the funds that you need.

Two weeks prior to writing this blog post, I decided to have a fundraiser to help pay for infant-toddler & School-age  equipment for my new location. The parents are really excited to help raise funds for our expansion.

Moreover, many of the parents were reporting to me on a daily basis about their fundraising efforts and after talking with just three parents (several days) before writing this post; I knew that this fundraiser would be my biggest Fundraiser ever!

Furthermore, one of my parents told me that she had already started on a second fundraiser sheet, because she believes that the Fundraiser was for a good cause!

So, don’t just have another fundraiser; have a fundraiser with a purpose and a good cause in mind.

Ideas for having a Fundraiser with a Purpose:

1. Expansion

2. Making- over Your playground

3. Buying Computers for your Preschoolers

4. To Make- over Your Daycare

5. Help a family of a Sick Child

Happy Fundraising!

Shiketa

Try TJ’s Pizza Fundraising

Your Dream Will Come True (Get Focused)

On October 1, 2014, my husband and I signed the lease on our Dream Location!

That was an exciting day for the both of us! In fact, that was the day that I realized that I am finally moving in the Direction of my dreams and I could hardly believe that we were sitting at the table with the children of the man who built our new location over 20 years ago.

While we were signing the lease, the Owners of the building revealed to us why they chose us and they said this: “We chose you because we loved the name Learning Days and we also love the fact that your husband (who happens to be a contractor) will help you maintain the building.”

I shared this with you to let you know that, your name speaks volumes about your Business! Also, be sure that you have an assigned maintenance person when negotiating a lease or even buying a building.  Read the entire eNewsletter now!

 

Inspiring You to Succeed….

Shiketa

Grab Your Copy Today!

Download  Your Copy Today!

Originally posted on The Child Care Business Owner Institute:

Its Pumpkin Season!!

In fact, kids love to explore pumpkins and yes..taste the pumpkin too! Last week, as I walked through my Child Care Center, I observed the toddlers creating a pumpkin friend with Bagels, pumpkin spread and raisins.

The kids were so engaged in the activity and could hardly wait to taste their creations. Today I want to share the recipe and step by step instructions on how to make a Pumpkin snack for the children in your child Care Business to enjoy.

** Be sure to check for pumpkin allergies

You will need the following:

  • Canned Pumpkin Spread (1 can for every 10 children)
  • Cinnamon
  • Large Box of Raisins
  • Bagel half
  • Spoons
  • Raw or Organic Sugar
  • Paper towels
  • Medium size bowl to mix the pumpkin spread
  • Can opener
  • A Fork to mix the ingredients

Step by Step Instructions

Ahead of time set out all the ingredients & materials…

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My former and late business mentor told me this:
A closed mouth will never get fed!
In other words, if you don’t tell others about your Business, you just may not have any business. ~Angela B.

It’s time to get out the bull horn and start introducing your Business to your community!

This is the best time of the year to Market your Business. In fact, it’s almost back to school time and a great time to build enrollment!!

Please allow me to share my story of getting out and marketing my Business.

There is a hotel directly across the street from my Child Care Center. I noticed that there are families living in the hotel, so I decided to drive over to the hotel to see if I could leave flyers in the lobby.

I put a smile on my face, I introduced my self as the Owner of Learning Days and the Owner of the hotel, kindly agreed to allow me to display flyers is his lobby.

Also, I stopped by several local gas stations and asked if I could leave cards on the counter and they happily agreed to help me promote my Child Care business.

I want to encourage you to Get out and Promote your Business! Be sure to tell me all about your experience!!

With Your Success in Mind….

Shiketa

business makeover(Article Excerpt from the 2014 Child Care Business Teleseminar makeover Kit)

As a busy Business Woman, I love to get makeovers and this includes: wardrobe makeovers, hairstyle make overs and yes even a facial makeover.

It feels great to get a makeover and one thing that I love about makeovers is the simple fact that when you get a makeover, you Feel Great!
So with that in mind, I have a question for you? Are you ready to makeover your Business? Are you ready to experience what it feels like to Makeover you?
I’m not just talking about buying new office equipment or painting your office walls; I’m talking about transforming you as the Business owner!
I believe that when you makeover yourself, you make over the Business.

So let’s take a look at 5 easy ways to make- over your Business:
1. Take some time to reflect on the practices that are no longer working for you and stop doing them right away. In fact, if your practices are not getting you any results, it’s time to do something different. Step 2 will lead you to some new practices.
2. Buy some new business books! I recommend that you read 12 books a year or 1 book a month. Think about what you need to improve in your Business and increase your knowledge on that subject. Need some ideas: I recommend that you buy books on the following subjects: Leadership, marketing or branding and personal development. Moreover, be sure to pick books that are written by successful business owners.
3. Plan to attend a Business Conference. It will give you some new insight and fresh revelation. In the spring of 2013 I attended a Chick Fila Leadercast and it was Amazing! In fact, at the conference; I discovered that I was a hoarder and I needed to keep things simple in my Business!
4. Makeover You! Get some new clothes and get a new hairstyle. When you look great, people are naturally drawn to you and you will also feel great.
5. Work on your brand! In fact, how are you showing up to your customers on-line and off line? Take a look at your social media presence; do you need a brand over haul? Your brand is everything that you do in Business, so choose your social media statuses carefully; makeover your website; update your marketing materials, get new uniforms for your employees, update your business sign or business cards.

Whatever you do, makeover your brand. A fresh brand makeover will attract new customers and cause others to want to connect with you.
With Your Success in Mind!
Download my Child Care Business Owner Makeover Kit Today!

If you get  control of your time, you will get control of your life. ~ Bob Harrison

It’s time to double your power and your personal effectiveness!

If your goal is to expand your business or to simply improve the business that you currently have, mastering your time has to be apart of you going to another level.

In fact, if you do not learn to effectively manage your time, you will easily become burn out and will be not be able to effectively mange your business.

The Top “2” Time Wasters of all:

  1. Social media
  2. Reading Email

We are living in the social media and study shows that people are spending more and more time online. However, I have found that spending too much time online can take you away from what is important.

My suggestion to you is for you to plan a certain time everyday that you dedicate to marketing your business online, reading email and for learning new information.

Furthermore, I suggest that you review my  Online marketing plan e-book to find out how you can effectively market your Business Online utilizing free social media tools. Those tools will allow you to schedule your post ahead of time and spend the rest of your time running your Business!

I want to inspire you to evaluate how you spend your time; do more of what you love or High-Pay off tasks, delegate low pay- off tasks and start taking control of your time. Most of all, start getting some results!

Here are some examples of what I define as High-Pay Off and Low-Pay Off task

High Pay-Offs

  1. Marketing your Business
  2. Planning for your Business Growth
  3. Evaluating the Daily Operations of my business
  4. Delegating task that can be done by someone else
  5. Attending Training Seminars that are related to your goals for the year
  6. People Development…Training Staff/Others
  7. Short to do list
  8. Doing High Priority task first

 

Low Pay off Items & Time Wasters

  1. Spending too much time reading email
  2. Spending more than 30 minutes scrolling through social media sites
  3. Long conversations on the phone when you could be planning, reading a business book or spending time with family
  4. Long to do list (10 or more important task a day)
  5. Subscribing to blog and websites that do not provide you with information that lines up with your goals
  6. Handling unexpected situations that occur throughout your day

To Your Success,

Shiketa

Are you struggling with Managing your Child Care Business or Your time? Contact me today to schedule a 1-hour Time/Business Management  Coaching Session!

Hi Def Video Banner 2(Featured Sponsor)

 

 Nevermissasecond.com is now offering FREE hi-def video camera systems to early learning centers. Be ahead of the curve by offering this state of the art system to your parents. It is a great way to increase enrollment, retention, and expand existing services for your facility.

Our company specializes in online video monitoring designed specifically for childcare environments. These wireless cameras require no setup on your part. The video systems have been created with the parents in mind and we pride ourselves in the ease of use and quality of video. Our ability to offer these systems absolutely free to daycare’s and early learning centers is a huge bonus to parents.

Parents have the ability to sign-up and securely access their child’s classroom to watch them in a streaming video format from any computer or mobile device. Both parents and the childcare center will benefit from our camera systems. Parents will certainly feel more at ease being able to login at anytime to see that their child is safe and sound and the daycare center will increase enrollment and retention.

In today’s modern age of technology there is no reason for any center not to be using us. The free system works as follows:

• Cameras are placed in classrooms of your choice
• Parents access the camera for their child’s classroom by going to our website and creating a unique secure username and password.
• Parents complete the billing form and receive confirmation of account setup
• You will receive an email for every parent that signs up
• Parents can view the stream from any computer or smart phone simply by logging into our website

 

For security purposes, there is no audio available and the stream cannot be recorded. Please feel free to contact us by visiting the website and completing the information request form. Click here

 Be sure to post your thoughts below about this offer!

Never Miss a Second…

http://www.nevermissasecond.com

 

Do you have a product or Service that will be of value to a Child Care Business Owner? Would you love to feature your product or service on the Child Care Business Owner network? If so, Contact me today. Click here.

 

rock your brand
 
Your Brand is Simply How You Behave!
 
 
If your behavior is in question at any time, during any transaction, with any person interacting with your  business, your brand is both in question and in jeopardy!
 
Just in case you are wondering, what does your Brand have to do with Marketing;
 
Your Brand has everything to do with marketing of your Child Care Business. In fact, how you carry yourself and the practices in your childcare business is a great marketing tool.
 
I have discovered this: It takes years to build a trusted Business brand and only a moment to destroy it!
 
 
Here are six ways to Establish and  Improve your Brand:
  1. Always be polite to your parents and their family members.
  2. Strive to improve any practices that are not satisfactory.
  3. Get your parents feedback on a regular basis, because if parents are not happy, this could affect your brand.
  4. Ask your parents the following question: When you think of my daycare; what words come to mind? This is a great indicator of what type of brand you have established for your business.
  5. If you have encountered  a negative situation with a parent, be sure that your last conversation with the parent is on a positive note.
  6. Be sure that you have a logo on any literature that goes home, on your website and on marketing brochures

That was only a few branding tips, however, I want you to know that you are your Business Brand, so be sure that you reflect your brand with your appearance, how you answer the phone, be mindful of what you post on social media, etc.

Be sure that your behavior reflects your Business Brand!

To Your Success,

Shiketa

Be sure to subscribe to my Free eCourse and weekly enewsletter, click here.

Are You Ready To Grow Your Business?
Feeling Stuck?
Having Difficulties Managing Staff?
Struggling With  Business Management Skills?
Are you Ready to Go to Think Like a Millionaire ?

If You Answered Yes to Any of the questions above,

The  21-Day Mastermind e-course was Created Just for You!!

You are Just 21-Days Away From having Access to Tools that will:
Empower You to Develop The Leader Within You

Improve Your  Business Management Skills

Equip You To Think Like a Millionaire

Testimonials

I personally have taken her coaching program and I have seen tremendous growth in my business in a matter of days!  ~Andrea Dickerson of Akeba Academy in Brunswick, Georgia and DayCare Success online Network

“I’m looking forward to becoming a better child care business owner in the next 18 days!! Its day 3 and my attitude has already been lifted and shifted!”~Ms.Joy Swaby/Family Home Provider in St.Louis, MO

Since starting the going to another level I have changed some big things about me. Finance has never been a strong suite for me, but I am keeping track of my budget for the first time. I mean I have always had a budget but I never really kept track if I was staying on track or not, but I am now keeping track weekly, and so far am under budget and right on track. I am so thankful that I found this program and that things are going in the right direction for me and my company. 

~ Thank you, Becki

“Thank you Shiketa! I just finished my first lesson and I am even more motivated to take my business to the next level. I will be reading through and applying the knowledge immediately. Looking forward to the next lesson. ~Myra”

Going to Another Level in the Business of Child Care!

It is so ironic to me that I happen to be in the middle of Another Business Expansion! In fact, I am so excited to have another opportunity to expand.

As you may already know, I expanded my Child Care Business into a Center in 2003 and Now I am in middle of lease negotiations on a 6,000 sq foot building.

My Dream Location!!

I am not writing this email to brag about my business expansion, however, I want to share some very important Expansion tips that I believe are a crucial part of the expansion process:

1. Be prepared to issue (2 years) of financials or profit and loss reports.
2. Be prepared to write a Lease proposal.
3. Before moving into a new location, check the license records on that location (if the building was previously licensed for childcare, particularly the enrollment numbers.)
4. Complete a start-up budget for full capacity and a budget that reflects being only filled to 50-60 percent of the capacity. This method will give you a realistic view of how much money the Center will make.

For more Expansion or Start-up Tips, Download a Copy of my Child Care Business Expansion Guide Today!

buy now

 

 

 

Much Success To You!
Shiketa Morgan

Are you a Family Home Child Care provider? Have you been thinking about Expanding Your Child Care Business?

Not sure what steps you need to take to move your Business out of your home? Do you have some anxiety or worries about taking on the over head of a center?

If you answered yes to any of the questions above, The Child Care Business Expansion Guide is for you!

I know first hand how to Effectively Expand a Child Care Business from my home to a Center. Furthermore, I have discovered what it takes to operate a Successful Child Care Center.

In fact, I owned and operated a NAFCC Accredited Home Daycare for over five years and I expanded my home daycare into a Commercial Location in 2003 and I am Still in Business Today!

Many of the Child Care Business Start-up books on the market today are written by people who have never operated a Child Care Business and there are very crucial details that are missing from their books, because they have not had the first- hand experience of actually operating a Child Care Business.

Moreover, this is why I believe that my Child Care Business Expansion Guide will be beneficial to you, because I have first-hand experience in Starting-up, Operating and Expanding a Child Care Business.

I am so excited to share my Expansion story with you and eager to provide you with the information that you need to expand.

After reading my book (The Child Care Business Expansion Guide) you will be empowered to take the necessary steps to Expand your Child Care Business From a Home based Business to a Commercial Business.

Download Your copy of my ebook today and Activate your Dream of Owning a Child Care Center. I did it and You can too!!

Download Your Copy Today!

buy now
 

 

 

Much Success To You!
Shiketa Morgan

 

 

Childcare care center- ahec.edu

According to the United States Small Business Association, Choosing a business location is perhaps the most important decision a small business owner or start-up will make, so it requires precise planning and research.

It involves looking at demographics, assessing your supply chain, scoping the competition, staying on budget, understanding state laws and taxes, and much more.

There are 3 things that you must do, before choosing a Location for Your Child Care Business:

  1. Check the Demographics. Are there working families with young children living near your center. Get demographics here, click here (simply enter your zip code to get demographics)
  2. Check out your competition. Are they filled to capacity? What are their rates? Are they Accredited? How long have they been in Business?
  3. Do you need professional help? Should you hire someone to write your Business Plan? Do you need a Business Coach? Don’t try to do it all yourself, hire help if you need it!

For more Start-up or Marketing tips, download my ebook: 10 steps to Starting a Child Care Business.

To Your Success,

Shiketa

For Start-up Coaching Contact me Today!

Originally posted on The Child Care Business Owner Institute:

According to the Missouri Eat Smart Childhood obesity and Missouri’s Eat Smart Guidelines for Child Care, “Overweight is now the most nutritional disease of children. Preschool children who are overweight are almost 5 times more likely to be overweight as young adults.”

Missouri Eat Smart Guidelines for Childcare also concludes that children may get 50%-75% of daily food needs in childcare. This is why it is vital that childcare programs serve nutritional balance meals. Here are some tips for serving healthier meals in your childcare program:

Breakfast

  • Limit sweetened cereals served
  • choose cereal that contain more fiber
  • limit sweet breakfast items
  • provide more whole grain foods
  • serve more fruit and less juice
  • provide low-fat or skim milk

Lunch

  • Limit the processed foods
  • More raw fruits & vegetables
  • Use low-fat or fat-free salad dressing
  • Serve whole grain breads
  • offer low-fat milk as a drink

Snack

  • Limit sweet snacks
  • provide protein snacks (peanut butter…

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expansion

In December 2012, I recorded a series of Child Care Business Success Webinars to inspire you to have a Successful 2013!

As I prepare for my upcoming Live Child Care Business Teleseminar,  I have been inspired to give you access to my previously recorded Webinar titled: Tips For Expansion from 2012. 

Furthermore, before you listen to my Webinar, please note the following:

Listen to my 22-minute Tips For Expansion Webinar now! click here

 

Hope to see you at the Teleseminar!

Shiketa

Holding an annual Open House is a great way to invite the parents to tour your program/classrooms; open up your program to the community and introduce a back to school theme!

So let’s start planning for a fun, exciting, enriching and informational open house.

1.Get Organized/De-clutter 

Several weeks before the open house, start to De-clutter classrooms and office space. This includes, dusting, removing items that does not need to be seen by visitors. When families tour a childcare program, they look at every detail. Be sure to post Lesson Plans!

2.Create a Festive Flyer 

Using Microsoft word or office publisher, create a flyer that announces your open house including the date, location of your program, time, activities and events. This will also be a great to time promote enrollment specials, such as: Free registration or 50% the first week.  Invite parents to help plan the open house and volunteer to help serve food or issue information about the program.

3. Signs/Banners 

Creating a banner to place inside and/or outside your home or center draws attention to the event and compels parents and kids to come to the Open House. Yard signs also catch the eyes of traffic driving by your business.  Hanging colorful Balloons on the fence surrounding your playground or signs draws attention to the Open House event.*Check with your local municipality regarding signs.

4. Open House Activities 

The night before open house add pencils, back packs with school supplies, toy school buses, books about school and  back- to- school bulletin boards to the environment. This will create a Back to school environment. When the children arrive, invite them to find all the new back to school items.  *Here is a link to  back to school Coloring pages to enhance the back to school theme.

5. Give-a-ways 

To liven up your open house, give away prizes every 15-20 minutes of the Open House! Some of the prizes could include: toys for the kids, books, tuition coupons for parents and donations made by local businesses in the community. * 30-60 days before the Open House, invite other businesses in the community to donate give-a-ways for the families.

6.Information for Parents 

Open house is the perfect time to show parents every aspect of your program, from daily schedules, toys in the play areas. Having a self guided tour check list for parents is a sure way to get the parents to view all areas of your program. Be sure to issue parents any new policies, parent handbooks, calendars, enrollment forms (for new families) and fundraising information. ** This is also a great time to incorporate new Tuition Policies!

7. Serve light refreshments 

Refreshment ideas include: Lemonade and cookies or Cake and Fruit Juice. You will also need plenty of plates, napkins and cups to serve the refreshments to the families.

Have a Great Open House!

Shiketa Morgan

Download a Sample Open House Check List

 daycare-contracts

Getting parents to follow my rules was not always easy for me. In fact, when I first opened my Child Care Business, parents were my #1 Challenge. Not any more!

Furthermore, I have discovered how to build a healthy relationship with my parents  and I also believe that you can to!

Moreover, I believe that parents will have respect for your rules when you do the following:

1. Upon enrollment, you must take some time to go over your program policies with your parents and issue a Parent handbook. Do not trust that parents will read the entire handbook, so be sure to discuss the policies  that will affect parents on a weekly basis such as: tuition, sick policy, etc.

2. Post very important reminders where parents can see them daily and update posted signs regularly.

3. Be courteous and Polite when you are in a position where a parent is trying to challenge your policy. For example. I had a parent to ask me to apply skin cream on her child. I told her that my policy stated that parents must provide a Doctor statement or a prescription for skin cream. She tried to debate the policy, however, I told her, if she gets a statement or a prescription from her child’s Doctor; I would apply the skin cream. She said, OK! Mrs. Morgan.

Be consistent, flexible when you can, and Be professional. Parents will follow your rules, if they know that you are serious about them too. After all, you made your rules for a reason, so enforce them.

I have also discovered that some parents may not respect your rules at all and this is when you must make a decision to deal with that parent or not.

Much Success to you!

Shiketa Morgan

You may also like the 5Day Tuition Policy Makeover eCourse

 

family reading 2

When parents choose you as a childcare provider, they trust that you are the professional and the best person to care for their child. Also, parents want their children to have access to educational materials while in your care and they may have ideas.

Be open to receive educational ideas of the parents and be sure that the suggestions are age appropriate the age of the child. ( See Developmentally Appropriate Practices)

For example: You may have a mother to request that her 1 1/2 year old use work sheets. Research shows that a toddler loves to put things in his or her mouth and learn from his or world through exploration. So I suggest that you educate your parent about your curriculum and what educational activities are appropriate for children, as you consider implementing their ideas.

Moreover, when parents have a better understanding of what is appropriate for the age of their child, their educational ideas will seem more realistic.

Every year I hold a PTA Conference call with my parents to listen to their ideas for our curriculum theme and many of the parents simply want their children to be prepared for Kindergarten.

I look forward to your feedback….

Shiketa

Logo

“With Quality Early Care and Education in Mind”

Learning begins with a plan and the Child Care Business Owner Curriculum Club provides your with Fun and Enriching Lesson Plans to download via email for Toddlers and Preschoolers!!

Our Next Featured Curriculum Club theme is:

iStock_000003965048XSmall

Curriculum Topics: Shapes, Colors, Writing my name, My Teacher, School Bus, School Supplies

and so much more…

Download  Your Sample August Lesson Plans & Bonus Forms Now!

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August_ Week 1- Lesson Plan Ages 3-5
August_Week 1- Lesson Plan Toddlers

To Gain Full Access to this month’s Lesson Plans, Upcoming Lesson Plans along with Bonus Preschool Forms;

Join the CCBO Curriculum Club today for only $9.97/month!

As a Child Care Business Owner, it is vital that you plan to take some time away from your Business. In fact, if you rarely take vacations, you are only increasing your risk of hitting Burnout!!

Furthermore, time away from your Business, will help you to get re-energized. Moreover, when you are away from your Business, you have more time to relax and think clear.

If you are a Family Home Child Care provider, it is vital that you tell parents upfront about your Vacations plans.

The best way to inform parents of your Planned vacations, is via a Parent handbook and be sure to post a reminder at least 60-days prior to your Vacation.

Also, if you plan to charge fees for your vacation time, this information should be included in your Parent Contract.

When I was a home provider, I always closed my daycare the last week of the year and during the summer months, I planned weekend trips with my family.

Now that I am a Center Owner, I never shut my center down; with the exception of holidays and when I am away; one of my lead teachers handles my office duties.

Are you planning to take a Vacation soon? Do you feel guilty when its time to take a Vacation? Have you hit Burnout and need a vacation?

I want to hear from you….

Shiketa

 

expansionI want to help you to expand without any Anxiety or Worries!!

I can remember when I was ready to expand my Child Care Business back in 2002. In fact,  After only five years of my daycare being in my home, I wanted my home back!

Furthermore, I knew that it was time to move the daycare out of my home into a commercial location and I didn’t think twice about my decision to expand, I just began to take action!

My entire home was a daycare and there was very little space for my family to live. I had officially outgrown the space I was in. Also, I knew that I needed to reach more families and I wanted to provide a high quality services to more children.

You are probably wondering what steps I took to get prepared for the expansion? Well.….I bought a Center management book, I bought a Curriculum book, I studied major Child Care Chains and I began looking for a building.

To be quite honest with you, I still was not prepared for all that came with operating a Center. In fact, When I opened my center, I was equipped to run a  quality center, however, I was not prepared in the area of Leadership and all that came with running a Child Care Center.

Too many books are written by people who have never Operated a Child Care Center and there are very important details that are not included in many Child Care Business Management books. That is why I am so excited to share my expansion story and empower you to expand with all the tools you need to Succeed.

Are you ready to expand your Child Care Business? Do you want to know what I did to get started? Are you eager to find out why leadership development is so important to your Business Success? Finally, Do you want to find out how to Effectively Manage a Child Care Center?

If so, I want to hear from you? I am planning a Teleseminar just for Family Home Child Care Providers who want to Expand their Businesses!

If you desire to expand, Please post your questions below and tell me why you want to expand. I want to help you to expand without any anxiety or worries!! Talk to you soon….

With Expansion in mind,

Shiketa

 

 

 

How often do you place flyers, brochures or Business cards in near by businesses or Schools?

In fact, do you ever consider going outside of your neighborhood to market your Child Care Business?

I was recently was traveling about an hour away from my home and I noticed a bulletin board of a Local Casino that was approximately 1.5 hours away from where the bulletin board was displayed.

Then I thought, Wow!! That’s a great way to attract more business into downtown St. Louis.  Furthermore, I realized that this is  how big companies attract so much business from surrounding communities. I call this strategy: Expanding Your Marketing.

My goal today is to inspire you to start Marketing your Child Care Business in neighborhoods that are outside of your normal marketing range.

You never know…… your may attract more clients that work near your facility, but live in communities that are outside of your area.

Give it a try. Drive down the highway near your home or business and pay attention to the bulletin board ads. Are the businesses nearby or far away?

I also want to challenge you to drive at least 30 minutes from your facility and place brochures or flyers in those communities. Then track the results, by asking callers how they heard about your business when they call you.

It’s time to Expand your Marketing!! I want to hear from you. Leave your comments below!

Shiketa

For more Marketing tips, be sure to grab my Marketing 101 ebook.

 

 

 

 

The Stuck Bird

“Its time to get unstuck, get productive

and build the business of your dreams.”

 I recently noticed a bird on the ground in front of my child care facility and he was flapping his wings but he wasn’t able to fly away.

Then I noticed that there was a ribbon attached to the bird’s leg, which was connected to a sign in my yard . So I grabbed a pair of scissors, I cut the ribbon and the bird begin to fly away.

I was instantly reminded that this is what happens to many business owners. In fact,  just as we are moving along on our Business Journey, something stops us and we find our selves stuck in a situation, until someone comes along and helps us to get unstuck.

Do you feel stuck on your business journey? Are problems in the business causing you to feel stuck? Do you Need to get Inspired or Motivated Again?

If so, I want to invite you to join me in my Get Inspired Summer Coaching Series!

In my Summer coaching series, you will gain access to two live coaching sessions with me along with a free subscription to my Get Inspired 30-Day eCoaching series! 

At the end of Summer Coaching series, you will receive a free copy of my “Get Inspired” ebook.

Take Action Now and Sign-up today!–>http://shiketamorganblog.wordpress.com/

Shiketa

 


I had a great time with my staff at our Annual Summer Safety training/meeting.  I believe that quality care is safe care and a few years ago, I have made it a tradition to start my Summer Camp off with a Safety Training.

After the training, I feel that my team is empowered to have a fun and safe Summer.

 I share many of my Summer Camp secrets in my Summer Camp Planning guide, however, today  I want to share 10 ways to have a fun and Safe Summer with you!

1. Be sure to plan lots of fun and exciting activities and field trips
2. Create a first aid kit for field trips and for the van
3. Invite parents to send sunscreen, sunglasses or sun hats for outdoor time
4. Take the water play outdoors this summer!

5. Be sure that you have at least 2 people on site, who are trained in first-aid & CPR.
6. Do not take children outdoors if the weather is above 90 degrees.
7. Refrain from using wading pools and if you have a filtered pool, be sure that there is a trained life guard on site.
8. Be sure that the ratio on field trips is at least 1-to-5 for preschoolers and 1-to-8 for school age children. (Exceed state ratios on field trips to assure a safe and fun time)
9. Create a van check list for field trips that instructs staff on head count procedures, etc. Always double-check vans, even after you have counted all the children.
10. Take the water pitcher and disposable cups on the playground so that children will have access to drinking water at all times.
Have a Safe & Fun Summer!
Shiketa


Get Inspired This Summer and Sign-up for information about my Summer Coaching Series!

Do you frequently have children that arrive later than the other children? Are late arrivals interrupting your routine? Does your staff complain about children arriving in the middle of nap time circle time or lunch?

I have always opted to have a cut-off time in my program. In fact, I believe that children need a schedule and if you do not have a cut-off time on arrivals; it could be difficult to schedule staff or to keep the children on a regular routine.

Also if you have a daily circle time, this is a great time to get all the children to together to discuss daily activities, go over class rules and review vital educational skills.

Furthermore, if all of your children are not in attendance by your Circle time, they will be missing out on a vital part of their day.

Are you afraid to enforce rules? If so, you can simply tell the parents that your class time begins at 9:00am  and you don’t want their children to miss out on morning class time.

Parents want their children to be in an educational program and if you place an emphasis on the fact that the cut-off time benefits their children, you will have a higher level of compliance.

Three ways to encourage parents to bring their children by your cut-off time:

  1. Reward the children with stickers for coming to school on time
  2. Tell the parents, thank you for making sure that (say the child’s name) made it on time for class or circle time.
  3. Post a notice that indicates  your arrival cut-off time, where parents can see it.

Should there be an exception?

Yes! Require that parents report late arrivals before the cut-off time and consider only allowing late arrivals in the event of an emergency, part-time enrollment,  the parent called to report the late arrival or in the event of a Doctor appointments.

My cut-off time has always been 9:00am and 98% of the children arrive on time daily. We tend to have at least 1 or 2 parents that arrive shortly after 9:00am. I don’t make a big deal if they are late, I just remind the parents of the cut-off time.

Cut-off times bring a sense of order in your program and it helps the children to have consistency in their day. How do you feel about a cut-off time? Do you have a cut-off time in your program?

For more information on policies or program management, be sure to grab a copy of my Parent Handbook template.

Shiketa

Check out my Membership Clubs

Family Home Child Care Empowerment

Center Owner eClub

 

 

I’m working on uploading eCourses to my Online Institute. In fact, you may notice some old ecourse titles and many new courses that are not available yet.

About the CCBO Institute The Child Care Business Owner Online Institute is being created to provide you with the knowledge you need to Care for Young Children, Start-up, and Expand or Manage a Child Care Business via 5-21 day eCourses.

 

The eCourse content will arrive via email and may include audio, word documents, links, video, power point slides or PDF files.

All you need is a home computer, email, Microsoft work, power point and adobe reader.

Click here for more info

 Does The ideal Employee Exist?

I believe that most Child Care Business Owners with employees wonder if the ideal employee exists. To be realistic, the answer is this: You must create your ideal employee!

It took me 11 years to realize that if I want the ideal employee, I must create the ideal job offer that offers growth. The perfect candidate has very little room to grow and employees love a company that offers growth.

My center is Accredited and there are very strict qualification guidelines for new employees and I find that many potential applicants may not meet those guidelines.

In fact, because of my challenges of finding the ideal employee for my center, I decided to change the way that I seek out potential applicants. Furthermore, I decided that I must create my very own Ideal employee.

Take a moment and write down what you believe would be the ideal employee for your Child Care center, then evaluate if you have the ideal employees for your Business. Feel free to share below:

Shiketa

For more employee management tips, grab a copy of my Director’s Handbook or Art of Owning a Center ebook.

 

Are you planning to have a Camp this Summer? If so, April is the perfect month to start marketing your Camp.

However, if you have been too busy to market your camp; it’s never to late to start today!

The summer time is a great season for the business of Child Care. In fact, school-age children are out of school and parents need a fun and enriching place for their children to be.

Today I want to share with you 5 easy ways to market your summer camp:

1. Create a festive Flyer about your camp on your computer. Be sure to include the dates of the camp, events along with field trip information. Include a registration form with the flyer.

2. Start Marketing your Summer Camp On Your Social Media Pages; using summer related images that include a link to your website or your phone number.

3. If you own a center, display Summer Camp banners on your playground fence or in your windows. (If allowed in your municipality)

4. Send flyers and information to families that attended your camp in previous years.

5. Plan lots of fun theme based activities along with field trips and be sure to market all that you have planned for your camp! Need Summer lesson plans for preschoolers, join the Curriculum Club!

All you have to do is Plan it, Market it and they will come!

Much Success to you!

Shiketa

For more Summer Camp Planning or Marketing tips, grab my Marketing 101 kit and my Summer Camp Planning eguide.

 

rent-vs-buy

Do you own a Child Care Center? Are you leasing or buying your Building? I signed a lease my first Child Care Center in 2003. In fact, at the time that I was searching for a building for my first Child Care Center  and  I preferred to lease.

Leasing just seemed to be an easier route for me back in 2003. There was no closing cost and I didn’t have to put down 20% of the price of the building.

Furthermore, if I discovered that my first location was not great, I could leave at the end of my lease and not worry about having to sell the building.

After leasing the building for 11 years, I have decided to buy the building. It has been established that the location is profitable and also, after speaking with a banker and doing lots of research on the owning the building, it is in the best interest of your business to own the real estate.

Furthermore, after doing the math, owning the real estate increases the value of your business and it makes sense in the long run to buy the building.

For example, for 11 years I paid over $24,000 a year to lease my building. However, I have discovered that a mortgage could save me $12,000 a year! Now that makes sense to me and I could use another $12,000 a year in my budget!

If you have been leasing your building for at least 5-10 years, its probably time for you to buy your building and increase the value of your Business. In the event that you decided to sell your Business, you will get more for the business, if it comes with the real estate!

Are you currently looking for a building? Not sure if the location is a profitable location? I’m not a real estate expert, however, I believe that it is safe to say that you may want to lease the building for at least 3- years, before you commit to buying it.

Do you Lease or Do you Own Your Building? Leave your thoughts below…

Shiketa

Think about expanding? Schedule your Expansion Coaching Session with me today! 

Resource Articles

http://www.bizfilings.com/toolkit/sbg/office-hr/your-workplace/business-facility-lease-or-buy.aspx

http://www.inc.com/guides/2010/07/how-to-purchase-commercial-real-estate.html

Easter is only a week away and I wanted to share some Easter party planning tips with you!

  1. If you will have egg dying activities, invite the parents to boil eggs at home and send the eggs with their children on Thursday or Friday of this upcoming week. Having the parents to boil eggs  will save lots of time.
  2. Invite a parent to assist you with hiding eggs on the playground for your egg hunt. (Also, be sure to invite parents to send an Easter basket for their children.)
  3. Decorate your classroom tables with spring colors: Purple, pink or yellow table cloths, Hang purple & yellow streamer, then add some festive helium Easter balloons to your classrooms.
  4. Be sure to serve some Easter decorated cupcakes or cookies!
  5. For some cool craft ideas, be sure to check out Pinterest, click here
  6.  Don’t forget to share the Easter Story with your little ones! click here
Happy Easter!
Shiketa
What do you have planned for Easter? Please leave your comments below….

on April 1, 2003 I opened my first Child Care Center and on April 4, 2014, I celebrated 11 years of being a Center Owner.

This has been an amazing Journey; full of good times and many challenges.

However, I know that it all has worked together for my good and has helped me to build a Successful Child Care Business.

In fact, my Journey as a Center Owner inspired me to start a blog about the business of Child Care, because it is such a specialized business and there is so much to learn.

Today I want to share with you 11 ways to build a Successful Child Care Business!

After reading my success tips, you will find a video below of my 11 year balloon release.

I look forward to doing this every year and this year, I had 11 preschoolers to hold 11 balloons and then release them into the sky. (see the video below)

1. Get a Mentor. Having a mentor provides you with the support that you need to succeed.

2. Read More. This is a sure way to increase your knowledge in the business of Childcare.

3. Discover the Art of Connecting With parents. I have discovered that when you have a healthy relationship with parents, they stay with you for  a very long time. The average family stays with me for at least 5-7 years.

4. Connect with Business Owners who are seeking to improve their program. Some business owners are comfortable with always being on the same level, however, if you want to be successful or to build a program that parents love, you must continuously seek to improve your Child Care Business.

5. Hire staff members that fit your culture. My turnover has been very high because honestly, I have very high standards and I find that there is a circulation of teachers that only want a job. However, I want dedicated and committed early childhood professionals on my team that are willing to do what it takes to provide quality care. Furthermore, I have found that my best employees have stayed with me for an average of (4-7 years) and I am so grateful for their service.

6. Be willing to do whatever it takes. Most of the time, I am fully staffed and I able to work part-time at my center, however, if a teacher has an emergency or if we are short-staffed, I will cook,drive the van or even teach. As a former family home child care provider, I have learned how to wear many hats and it has empowered me to be a successful center owner.

7. Develop the Leader Within You. I learned this principle the hard way! Leadership is all about personal development and on my Journey as a Center Owner, I discovered that leadership is a vital part of your business success. To develop the leader within, be sure to follow one of my mentors and the Leadership Guru, John Maxwell’s Blog.

8. Become a Master at Marketing your Business. I have found that marketing is everything in Business. If you don’t have any customers, you don’t have a Business. Download my Marketing 101 Kit today for only $11.00 below!! (for a limited time only)

9. Become a Master of Your Money.  Money is the life line of your Business, and it is vital that you develop the art of managing your money. You can Start by writing a monthly budget and only buying items that are on your budget. Get money management tips here—> click here

10. Develop a Healthy Living Plan. On my journey as a Child Care Business Owner, I have had my share of health problems ranging from; weight gain, to high blood pressure, to high cholesterol, back problems to anxiety. I know that sounds horrible, however, as I discovered the importance of relaxing, eating healthy and learning how to let go of what frustrates me, I am a healthier woman today! Check out my 21-days to a Healthier You eCourse, click here.

11. Choose To Build a Quality Program! Parents want quality child care and their kids to be in a safe environment. Don’t focus too much on buying expensive toys and equipment, however,  Focus on quality care.

My mentor told me this years ago: “Its not what you have, its how you use what you have!” I shared quality care principles on my most recent Teleseminar and you can get the download links for only $11 below (for a limited time only)

Well, there you have it!! My 11 ways to Building a Successful Child Care Business. I hope that my Journey has been an inspiration to you.~Shiketa

Be sure to watch my 11 year balloon release video below.

 

 

Celebrate My 11th Anniversary With Me!!!Grab my Marketing 101 Kit or Business Makeover Kit for only $11 each for a Limited Time Only!!TOOLKITBOX_750              http://childcarebusinessnews.files.wordpress.com/2013/12/get-the-jump-start-you-need.jpg?w=253&h=166

 Picking good people for your business can sometimes seem like a treasure hunt and it is a test of your leadership. Inf act, this has been the area of operating a childcare business that has tested my leadership on may occasions.

During the interview process the applicant appears to be positive, he or she will say all the right things and wear the right clothes. However, the test begins on the first day of employment.

One thing that I have learned with selecting employees, is the simple fact that people do not reveal their true self until after they have been hired. Today I want to share with you some tips on how to pick good people for your child care business.

Selecting a Good Employee For Your Child Care Business

Schedule an interview with potential applicants during a time when the kids are gone are sleeping. Ask the following questions:

  1. Tell me about you
  2. Why should I hire you
  3. Are you willing to work flexible hours
  4. What would your previous employer tell me about you
  5. What are your goals
  6. What would a day be like in your class

Asking the  questions above, will help you to determine if you want this person working in your childcare business or not. Be sure to contact the applicant’s previous employer, to verify employment dates and ask the following question, “Would you rehire this person.” If they say “No”, then I think you can make an educated decision and decide if this person is right for your business.

What happens if you discover that this person is not  right  for your business

Another Lesson that I have learned in this business is; “Be fast to fire and slow to hire.” If you notice behavior that you do not like, address it immediately and discuss a plan of correction. If the employee continues to repeat the behavior, do not hesitate to terminate employment.

Employees are very observant and if they notice that you will allow them to slack in the beginning, they will continue that behavior throughout their employment in your business.

If you keep the wrong person on your team, it will cause you more headaches than you ever thought you could have. The wrong person= wrong results.

Here are some traits of the wrong person: gossip starter, negative about your business, does not honor your request, slacks in performance along with many other negative attributes.

There is no perfect employee, however, you would know when an employee is right for your business, because you will see good results and  you would be so glad that you made the decision to hire the employee.

Moreover, picking the right people will make your job easier and they will be an extension of you and represent your business well!

Bob Biehl says that 60-80% of the success of any company is in these 3 factors:

  • Clear direction
  • “The Right people”
  • Sound finances

Happy Employee Selection,

Shiketa

Ready to improve your Human Resource Practices or Grow as a Business Leader? Subscribe to my 21-Day Mastermind eCourse or Download my ebook: The Art of Owning a Center

The month of May is a very busy month!

In fact, the month of May is a big month for graduations along with Mothers Day, Teachers appreciation day, Cinco de mayo and Memorial Day.

I don’t know about you, but I have to start planning early for the month of May to avoid that overwhelming feeling that comes with planning too many events.

As I wrote my Curriculum Club lesson plans for the month of May, I included a bonus form that provided the members of my club with planning ideas for the month of May.

My Event Ideas included:

  • Cinco de mayo activities
  • Teacher Appreciation
  • Muffins and Mom
  • Year end/Preschool Graduation planning ideas

As a gift to you, I thought I would share it with you as well.  Click the link–>Tips for Planning May Events For Your Child Care Business

I hope to see you in my Curriculum Club Soon and I look forward to reading your comments about this blog post.

Happy Planning…

Shiketa

 

Its Pumpkin Season!!

In fact, kids love to explore pumpkins and yes..taste the pumpkin too! Last week, as I walked through my Child Care Center, I observed the toddlers creating a pumpkin friend with Bagels, pumpkin spread and raisins.

The kids were so engaged in the activity and could hardly wait to taste their creations. Today I want to share the recipe and step by step instructions on how to make a Pumpkin snack for the children in your child Care Business to enjoy.

** Be sure to check for pumpkin allergies

You will need the following:

  • Canned Pumpkin Spread (1 can for every 10 children)
  • Cinnamon
  • Large Box of Raisins
  • Bagel half
  • Spoons
  • Raw or Organic Sugar
  • Paper towels
  • Medium size bowl to mix the pumpkin spread
  • Can opener
  • A Fork to mix the ingredients

Step by Step Instructions

Ahead of time set out all the ingredients & materials (listed above) on the table for the children to see. Have the children to wash their hands before sitting at the table.

Give each child a paper towel with a slice of bagel. Open the canned pumpkin, invite one child to pour the spread into the bowl. Then invite other children to help add the sugar and cinnamon to the spread.

Next, invite a child to mix the pumpkin spread. Then give each child a slice of bagel, pass the bowl of pumpkin spread around the table and invite each child to get a large scoop of pumpkin spread to spread on their bagel.

After each child spreads the pumpkin spread on their bagel, be sure that each child has the recommended serving size of raisins to add to their bagel.

Finally, encourage the children to create facial features for their pumpkin friends by using the raisins to create the eyes, nose and the mouth; then enjoy! Be sure to take pictures!!

This snack meets the Child Care Adult and Food program guidelines.

Grain: Bagel

Fruit/veg: Raisins/Pumpkin

For more menu ideas, Download your copy of the Healthy Child Care menus ebook.

Til next time…

Shiketa

words

(Photo Credit)

You have the power to transform your Business

with your words.

When I opened my Child Care Center, it didn’t take long for me to discover that I hated supervising employees. In fact, I despised it so much that I spoke about it quite often.

Talking about my hate for supervising employees only brought me more difficulties as an employer and it resulted in the following:

  • Meetings about strife amongst employees
  • Employees called off work frequently
  •  Dealing with poor attitudes
  •  High Turnover
  •  Employees walking off the job and many other issues

I think you get the point. My words created years of frustrations for me as an employer and my situation did not change until I changed my words about being an employer.

Your words can also affect your relationship with your parents. If you complain about your families all the time, you just may be complaining your business a way. Try to find the good in every situation, if there is nothing good about dealing with the family; discontinue the relationship.

However, as I developed my leadership skills and changed my words, I was a happier Business Owner and things began to change in my Business.

What about you? Are you happy with your Child Care Business? What have you been speaking over your business lately? Take a moment to reflect….

I want to encourage you to choose your words carefully, because your business will only rise to the words that you speak.

Discover how I changed my Child Care Business in my ebook, The Art of Owning a Child Care Center or subscribe to my 21-Mastermind eCourse for Leadership and Business Management tips!

To your Success,

Shiketa

I look forward to your comments below!

expansion

After five years of operating my Child Care Business from my home, I wanted something bigger. In fact, I knew that I was destined to do business on a larger scale.

So I decided read books on how to Operate a Child Care Center and I studied major childcare chains such as Kinder Care and Lapetite Academy.  In fact, my mind was on one thing in 2002….Expanding!

One day my mother and I were out shopping and we saw an empty building that was formerly a Child Care center.

I literally backed up on a very busy street to write down the phone number that was on the sign in front of the building.

To make a long story short…Within 6 months of signing a lease, I was preparing to move into my first Child Care Center.

Learning days photo

My dream came true and yours can too. If you desire to expand your child Care Business, you must take the steps (now)  to move toward your dreams of expanding from a home based Child Care Business or owning multiple Locations!

I was inspired to share my expansion story with you, because In Chapter 2 of my upcoming book, I shared my Expansion plan and how I found the Faith to expand.

The book is currently being edited and I want to invite you to get your copy when it is available. So be sure to visit my Inspired Business Woman blog to take a peek at a preview copy of the ebook.

When the Book is ready, the book will be uploaded to my ejunkie book store, Amazon Page and on my Inspired Business Woman Blog.

So tell me? Are you ready to expand your Business? Leave your comment below and lets talk about your dream to expand.

Be sure to download my  Sample Growth Plan .

 Shiketa Morgan

Discover how to successful manage a Child Care Center, by joining my Center Owner eClub.

Ready to Start a Child Care Business, get my ebook 10 Steps to Starting a Child Care Business.

The Brochure

Your brochure is a reflection of your Business. In fact, it is a great way to market your program. Moreover, a high quality brochure makes a great impression on parents.

Many years ago, I used to create my very own brochures on my home computer (using color paper), then (several years ago) I decided to get my brochures professionally printed on glossy paper. I must say that getting my brochures professionally printed was money well spent.

As a home provider I was working with a very limited budget and I could not afford to have my brochures professionally printed;  So I created my very own brochures to handout to parents.

However, that was over 10 years ago for me and since then, I have found very affordable ways of getting high quality brochures.

Furthermore, now that I own a center, I have more slots to fill and I have a larger marketing budget and I notice that parents love to read my brochures.

Today I want to share with you 5 key pieces of information to include in your brochure:

  1. Your Philosophy or a brief synopsis about your program
  2. Programs that you offer, (Infant/toddler care, preschool, before/after care,etc)
  3. Your logo
  4. Website
  5. Contact Information

If you already have brochures; be sure to carry brochures with you along with business cards; insert your brochure in  your enrollment packets, have extra brochures on hand, in the event your supply gets low and issue brochures to parents.

Need brochures? I recommend that you try your local Office Depot or Vista print; they have worked for me and are very affordable!

Bonus tips:

  • Purchase a brochure holder to display your brochures where parents can easily see them in your program.
  • Create colorful brochures

With Your Child Care Business in Mind,

Shiketa

Checkout the Marketing 101 in my Online Institute

earth day

The earth is what we all have in common.

– Wendell Berry

Every year in April I look forward to earth day events!In fact, I look forward to all of the gardening projects with the children at my Child Care Center and so much more.

Earth Day is an annual day on which events are held worldwide to demonstrate support for environmental protection and Earth Day is observed on April 22nd each year.

Also, Earth day is a great day to teach young children how to be earth friendly with fun enriching activities. Need some Earth Day ideas? Check out the Activities below:

Take off Shoes! If you have a grassy area in your yard or on your playground; encourage the children to take off their shoes and feel the grass in between their toes.

Look up at the Sky!Encourage the children to lay down in a grassy area and look up at the sky. be sure to ask the children the following question; “How does that make you feel?”

Turn Our the Lights! On Earth Day, open the blinds and turn off the lights. This is a great way to save energy!

Clean-up Your Neighborhood! Consider taking the older children on a walk around your home or your center to pick-up trash in the neighborhood. * Be sure to carry business cards with you. On the back of the card write the words, ” We are an earth Friendly Child Care program.”

Want more ideas? Check out this blog post: 100 Ways to celebrate earth Day.

With the Earth in Mind,

Shiketa

 

One of my goals for 2012 was to create an earth friendly program. When possible, we strive to reduce waste by using recycled materials for activities, adding plants throughout the building, so that the children are in an environment that is filled with the beauty of  nature and to expose the children to a better quality of indoor air.

Also,  I am researching all natural cleaning supplies to use in my facility; throughout the day we open the doors to allow fresh air to flow in the building, to prevent from turning on the Air Conditioner. The children must re-use their water drinking cups ( marked with their names)  to use throughout the day when they get thirsty,to prevent waste in the classrooms.

This is just a small list of things that we are doing at my child care center to create an earth friendly program and I thought I would encourage you to join me on this journey to becoming an earth friendly childcare program.

According to the National Food Service Institute, Creating a healthy environment for children involves plenty of active play, rest, and of course, healthy meals. A healthy environment is also one that embraces good stewardship of the earth. By practicing and teaching green habits in your home or center, you will contribute to a healthier planet.

Are you ready to contribute to a healthier planet and create a healthier place for young children? The National Food Service Institute has great tips to empower you to take the necessary steps to moving toward and Creating an Earth friendly Child Care program, including:

  1. Ideas to serve less Process Foods
  2. How to use less water
  3. Tips for using light bulbs that use less energy
  4. How to combine shopping and errands into one trip to save energy
  5. The three “R’s”

Download the entire Business Practices Grab and Go Lesson Color it Green! Moving Toward an Earth-Friendly Child Care Environment Guide!

 

To An Earth Friendly Child Care Program,

Shiketa Morgan

Need ideas for Creating menus that include more Raw Fruits & Vegetables with less process foods? Check out the Healthy Child Care Menus e-Book.

My Leadership Journey….

I realized the importance of having great leadership skills when I expanded my home daycare into a center. In fact, my poor leadership skills had a huge impact on my business including; my response to creating change, managing employees, my attitude toward negative employees or even dealing with difficult parents and most of all….my role as the leader in my business.

After I finished typing the paragraph above, I thought, Wow…I was a mess! Yes, I was ready to expand my business, yet…I was not prepared for all that came with owning a center with 4-6 employees, managing a six-figure salary, conducting business meetings, mentoring employees and so much more that comes with owning a center.

After experiencing 2-years of having a high turnover rate, hiring the wrong people and having a bad attitude about my business, I was ready to make a change. That change was to Develop the Leader Within me!

Change the Leader…Change the Organization.~John  C. Maxwell 

I agree 100% with the John Maxwell Quote above.  In fact, reading John Maxwell Books is what changed my business; helped me to discover my strengths as a business owner and inspired me develop my leadership skills.

Moreover, reading John Maxwell books helped me to discover that the problem was not my employees, it was not the parents, the problem was my attitude about the issues that I was facing. As I developed my leadership skills, every time that a problem occurred, I reflected on how I could effectively handle it.

I must say that as my leadership skills improved, I was able to restore the unity on my team, my worst employee became my best employee, I developed a supportive relationship with my parents, I trained my employees to be leaders so that they were more effective and the morale in my business improved dramatically.

To be quite honest with you, those changes did not take place over night, however, it did take a period of three years to see some consistency in my leadership and I am still growing as a leader today.

Home providers: If you do not have a desire to expand your business, please know that developing your leadership skills will be quite beneficial to you. In fact, it will empower you to think big for your home based business, gain influence with parents and it will give you vital skills that you need to lead assistants that may work with you in your home.

If you have a goal to expand your business, improve your business management skills or develop a millionaire mindset, you want to be apart of my 21-Day Mastermind e-club.

My leadership journey inspired the e-club and I believe that as you receive the empowering information that is provided in the club, you will transform your business.  In fact, you will be equipped for your next level. 

 Join the Going to Another Level Mastermind e-course Today!

Everything Rises and Falls on Leadership.~John Maxwell

 

If you liked this post, you will love this one–> click here

Observation is a vital part of assessing the preschoolers in your program. I first discovered the importance of observation when I was enrolled in the childcare field base program here in St.Louis through the local community college.

Observation is simply writing down the behaviors that you see in your environment.

If you happen to  be very experienced at recording observations this blog post may simply be a refresher coarse of what you may already know about child observation.

If you are not experienced at writing observations or not sure why it should be a vital part of your preschool program, this post will walk you through the process and how you can use observations to assess the children in your preschool program. Furthermore at the end of the post, I have attached links to more observation resources.

Here is an example of what an observation of two preschoolers in the Block Area:

It is 9:30am and Johnny and Karen are playing in the block area. Johnny was building in the block area alone. Karen walked over and asked, can I play? Johnny yelled…”NO!” Karen walked  away crying.

After reading the observation above, what did you discover about both children? I am going to guess that you discovered an opportunity to encourage kindness and friendship. Also, an opportunity to encourage Karen to use her words and to teach Johnny to share.

Moreover, the observation above could be used as an inspiration to read books about being kind to our friends and promoting sharing in the play areas.

You may have come to other conclusions, However, I just wanted to give a brief overview of why observation is so important in preschool and how it allows you to determine what the children in your care really needs.

When I hire new teachers, they usually ask me, how often do I expect them to record observations. I tell simply them to record as many observations as they desire, because the more that you observe young children; the more  you will discover about their developmental needs.

Just in case you are a home provider or your teachers may complain about the paper work, I would like to share with you how I make the observation process in my center easy and convenient.

  • Carry sticky notes in your pocket
  • Have observation forms copied and already labeled with each child’s name on a clip board in the classroom.
  • Record the classroom for 30 minutes a day and then go back and write down the observations on paper
  • If you have a digital camera system, use the camera system as an observation and training tool for staff

I hope that you have been inspired to use observation in your preschool program. If you are already using observation tools, keep up the good work!

Here are some child observation resources:

Forms for Observation

Guidelines for Preschool Learning Experiences Free e-book!

Learning Through Child Observation Free e-book!

Child Profile Observation Form

 

To Your Success in the Business Of Child Care,

Shiketa

Are you subscribed to the Child Care Business Owner Weekly e-tips? Subscribe Today!

I want to help you to Succeed!! Feel free to email your childcare business questions to me at childcarenews@aol.com.

 

A happy customer will tell three or four others;

a dissatisfied customer will tell ten.

~ Wisconsin Child Care Improvement Project

 

Marketing your childcare business to your current customers is crucial to building enrollment. According to the Wisconsin Child Care Improvement project, “Over 90% of parents rely on recommendations from relatives, friends, and co-workers, so pleasing your current families is essential to long-term stability.”

It has been my experience that when parents are pleased with my childcare center practices, they will tell their friends and family members. I am always so honored when parents refer others, that I offer $25 off one week of tuition for referrals. I strongly believe that parents do not refer families for the discount. In fact, I believe that they refer families because they are happy with my program.

How Do You Inspire Parents to Help You Market Your Child Care Business?

1. Ask for their referral and offer an incentive

2. Let them know that you appreciate their business (Post thank you notes where parents can see them,etc)

3. Go the extra mile when possible ( waive late fees, have community coupons available,etc)

4. Provide their child with the best care possible (Always strive to improve your services)

5. Strive to have a positive relationship with parents

6. Greet them with a warm hello every morning and ask about their day in the evening

7. Invest in promotional items such as: back pack, pens, key chains and/or coffee mugs with your business name on it.

8. Welcome their feedback in the form of Annual surveys to help you to improve your service.

9. Ask for testimonials to place on your website (offer incentives )

10. Take photos of smiling parents talking with you for your website

Whatever your methods may be to inspire parents to market your childcare business, keep in mind that when your parents are happy with your business….They will tell others! Feel free to share your thoughts about this post.

~Shiketa Morgan

For more marketing tips, check out my Marketing 101 toolkit.

 

Start Building Enrollment….One Email at a Time!

Email marketing is a prevalent means of sending information and messages to your current customers, vendors, business colleagues and potential customers. Moreover, it helps to increase customer loyalty by keeping parents informed on what you have in store for them.

According to a November 2010 survey conducted by Strong Mail, Email Marketing is becoming so popular in business, that 65% of companies around the world are spending more on email marketing. Most of all it is vital to your childcare business success that you tap into the Marketing benefits of Email Marketing and start building enrollment….One Email at a Time!

Email Campaign Ideas to Help Build Enrollment

1. Send a Monthly Parenting newsletter

2. Enrollment Flyer that includes and incentive for others that forward the email to at least ten families

3. Announcing Community Events

4. Summer Camp News

5. Calendar Of Events

6. Fundraiser News

7. Free Registration

8. Open House Events

9. Program Events

With each email that you send, be sure to include the link to your websites, make every message sharable on social media, solicit feedback and offer incentives for sharing email campaigns. Be sure that you have the email address of all your current families and collect email addresses from all families that visit your program.

Do you need assistance with email marketing? Mail Chimp is a great place to start. Mail Chimp provides you with a wealth of information on email marketing and you will have access to theme based email templates that will provide you with professional looking email campaigns. Sign-up here! Its Free!!!

To Your Success,

Shiketa Morgan

For More Marketing tips, check out my Marketing 101 toolkit!

According to the Missouri Eat Smart Childhood obesity and Missouri’s Eat Smart Guidelines for Child Care, “Overweight is now the most nutritional disease of children. Preschool children who are overweight are almost 5 times more likely to be overweight as young adults.”

Missouri Eat Smart Guidelines for Childcare also concludes that children may get 50%-75% of daily food needs in childcare. This is why it is vital that childcare programs serve nutritional balance meals. Here are some tips for serving healthier meals in your childcare program:

Breakfast

  • Limit sweetened cereals served
  • choose cereal that contain more fiber
  • limit sweet breakfast items
  • provide more whole grain foods
  • serve more fruit and less juice
  • provide low-fat or skim milk

Lunch

  • Limit the processed foods
  • More raw fruits & vegetables
  • Use low-fat or fat-free salad dressing
  • Serve whole grain breads
  • offer low-fat milk as a drink

Snack

  • Limit sweet snacks
  • provide protein snacks (peanut butter, yogurt, etc)
  • 100% Juice or raw fruit
  • whole grain crackers
  • raw fruits or veggies

Thanks in advance for helping to reduce the Childhood obesity rate in America by simply making healthier changes in your menus and also by educating parents.

If you would like to receive more nutritional resources, please Download a Copy of the Healthy Child Care Menus ebook.

 

With Healthy Kids in Mind,

Shiketa Morgan

intermediateaccountingIt’s your money and it is vital that you manage it well

Money is the life line of your business and when it is gone, you could be out of business.” Furthermore, it takes money to start a business and it takes money to maintain the business. Moreover, that is why I want to inspire you to Master Your Accounting Skills.

Do you plan to have an Accountant or do you manage your own money? Many business owners choose to have an accountant because they are not good at managing money, however, if you want to save your self some money; you must become a mastermind at Accounting.

My thoughts on having an Accountant: I have decided that an Accountant is necessary in the event you meed an outside audit or if you have multiple locations.  Also, if you plan to have multiple locations, it is vital that you have an accountant to monitor your book keeping practices.

To find out how to master your accounting skills or for more Business Management tips, be sure to subscribe to my 21-day (Going to Another Level) Mastermind Mind eCourse. Click here

Shiketa Morgan

At the end of every year, I begin to prepare childcare totals for each family. Then in January, I send home a statement for each family that indicates the amount of childcare expenses paid to me for the previous calendar year. In fact, I believe it is vital that you issue  childcare tax statements in a timely manner (preferably by January 31st), so that parents can file their child care expenses on their tax return. A tax statement does not have to be a fancy document. However, it must contain the following information for tax purposes:

  • The name of your Business
  • Your Business phone number, Address, City State and Zip Code
  • Your Tax Id Number or Social Security Number
  • The Name of the child that you provided care for
  • The Amount Paid to you for childcare services
  • Be sure to sign the document

If you do not have a Tax ID number, you may want to consider applying for one to issue to parents for tax purposes.  As you are in the process of preparing statement, be sure to issue a parent letter  or post a notice that indicates when tax statements will be issued. If you do not have a Parent Tax Statement form to issue to parents, I have created one for you—>  Click here (Be sure to change the tax year on the form)

I wish you Continued Success!

Shiketa

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