The #1 Online information Source for Child Care Business Owners

Are you a Family Home Child Care provider? Have you been thinking about Expanding Your Child Care Business?

Not sure what steps you need to take to move your Business out of your home? Do you have some anxiety or worries about taking on the over head of a center?

If you answered yes to any of the questions above, The Child Care Business Expansion Guide is for you!

I know first hand how to Effectively Expand a Child Care Business from my home to a Center. Furthermore, I have discovered what it takes to operate a Successful Child Care Center.

In fact, I owned and operated a NAFCC Accredited Home Daycare for over five years and I expanded my home daycare into a Commercial Location in 2003 and I am Still in Business Today!

Many of the Child Care Business Start-up books on the market today are written by people who have never operated a Child Care Business and there are very crucial details that are missing from their books, because they have not had the first- hand experience of actually operating a Child Care Business.

Moreover, this is why I believe that my Child Care Business Expansion Guide will be beneficial to you, because I have first-hand experience in Starting-up, Operating and Expanding a Child Care Business.

I am so excited to share my Expansion story with you and eager to provide you with the information that you need to expand.

After reading my book (The Child Care Business Expansion Guide) you will be empowered to take the necessary steps to Expand your Child Care Business From a Home based Business to a Commercial Business.

Download Your copy of my ebook today and Activate your Dream of Owning a Child Care Center. I did it and You can too!!

Download Your Copy Today!

buy now



Much Success To You!
Shiketa Morgan



Childcare care center-

According to the United States Small Business Association, Choosing a business location is perhaps the most important decision a small business owner or start-up will make, so it requires precise planning and research.

It involves looking at demographics, assessing your supply chain, scoping the competition, staying on budget, understanding state laws and taxes, and much more.

There are 3 things that you must do, before choosing a Location for Your Child Care Business:

  1. Check the Demographics. Are there working families with young children living near your center. Get demographics here, click here (simply enter your zip code to get demographics)
  2. Check out your competition. Are they filled to capacity? What are their rates? Are they Accredited? How long have they been in Business?
  3. Do you need professional help? Should you hire someone to write your Business Plan? Do you need a Business Coach? Don’t try to do it all yourself, hire help if you need it!

For more Start-up or Marketing tips, download my ebook: 10 steps to Starting a Child Care Business.

To Your Success,


For Start-up Coaching Contact me Today!

Originally posted on The Child Care Business Owner Institute:

According to the Missouri Eat Smart Childhood obesity and Missouri’s Eat Smart Guidelines for Child Care, “Overweight is now the most nutritional disease of children. Preschool children who are overweight are almost 5 times more likely to be overweight as young adults.”

Missouri Eat Smart Guidelines for Childcare also concludes that children may get 50%-75% of daily food needs in childcare. This is why it is vital that childcare programs serve nutritional balance meals. Here are some tips for serving healthier meals in your childcare program:


  • Limit sweetened cereals served
  • choose cereal that contain more fiber
  • limit sweet breakfast items
  • provide more whole grain foods
  • serve more fruit and less juice
  • provide low-fat or skim milk


  • Limit the processed foods
  • More raw fruits & vegetables
  • Use low-fat or fat-free salad dressing
  • Serve whole grain breads
  • offer low-fat milk as a drink


  • Limit sweet snacks
  • provide protein snacks (peanut butter…

View original 67 more words


In December 2012, I recorded a series of Child Care Business Success Webinars to inspire you to have a Successful 2013!

As I prepare for my upcoming Live Child Care Business Teleseminar,  I have been inspired to give you access to my previously recorded Webinar titled: Tips For Expansion from 2012. 

Furthermore, before you listen to my Webinar, please note the following:

Listen to my 22-minute Tips For Expansion Webinar now! click here


Hope to see you at the Teleseminar!


Holding an annual Open House is a great way to invite the parents to tour your program/classrooms; open up your program to the community and introduce a back to school theme!

So let’s start planning for a fun, exciting, enriching and informational open house.

1.Get Organized/De-clutter 

Several weeks before the open house, start to De-clutter classrooms and office space. This includes, dusting, removing items that does not need to be seen by visitors. When families tour a childcare program, they look at every detail. Be sure to post Lesson Plans!

2.Create a Festive Flyer 

Using Microsoft word or office publisher, create a flyer that announces your open house including the date, location of your program, time, activities and events. This will also be a great to time promote enrollment specials, such as: Free registration or 50% the first week.  Invite parents to help plan the open house and volunteer to help serve food or issue information about the program.

3. Signs/Banners 

Creating a banner to place inside and/or outside your home or center draws attention to the event and compels parents and kids to come to the Open House. Yard signs also catch the eyes of traffic driving by your business.  Hanging colorful Balloons on the fence surrounding your playground or signs draws attention to the Open House event.*Check with your local municipality regarding signs.

4. Open House Activities 

The night before open house add pencils, back packs with school supplies, toy school buses, books about school and  back- to- school bulletin boards to the environment. This will create a Back to school environment. When the children arrive, invite them to find all the new back to school items.  *Here is a link to  back to school Coloring pages to enhance the back to school theme.

5. Give-a-ways 

To liven up your open house, give away prizes every 15-20 minutes of the Open House! Some of the prizes could include: toys for the kids, books, tuition coupons for parents and donations made by local businesses in the community. * 30-60 days before the Open House, invite other businesses in the community to donate give-a-ways for the families.

6.Information for Parents 

Open house is the perfect time to show parents every aspect of your program, from daily schedules, toys in the play areas. Having a self guided tour check list for parents is a sure way to get the parents to view all areas of your program. Be sure to issue parents any new policies, parent handbooks, calendars, enrollment forms (for new families) and fundraising information. ** This is also a great time to incorporate new Tuition Policies!

7. Serve light refreshments 

Refreshment ideas include: Lemonade and cookies or Cake and Fruit Juice. You will also need plenty of plates, napkins and cups to serve the refreshments to the families.

Have a Great Open House!

Shiketa Morgan

Download a Sample Open House Check List


Getting parents to follow my rules was not always easy for me. In fact, when I first opened my Child Care Business, parents were my #1 Challenge. Not any more!

Furthermore, I have discovered how to build a healthy relationship with my parents  and I also believe that you can to!

Moreover, I believe that parents will have respect for your rules when you do the following:

1. Upon enrollment, you must take some time to go over your program policies with your parents and issue a Parent handbook. Do not trust that parents will read the entire handbook, so be sure to discuss the policies  that will affect parents on a weekly basis such as: tuition, sick policy, etc.

2. Post very important reminders where parents can see them daily and update posted signs regularly.

3. Be courteous and Polite when you are in a position where a parent is trying to challenge your policy. For example. I had a parent to ask me to apply skin cream on her child. I told her that my policy stated that parents must provide a Doctor statement or a prescription for skin cream. She tried to debate the policy, however, I told her, if she gets a statement or a prescription from her child’s Doctor; I would apply the skin cream. She said, OK! Mrs. Morgan.

Be consistent, flexible when you can, and Be professional. Parents will follow your rules, if they know that you are serious about them too. After all, you made your rules for a reason, so enforce them.

I have also discovered that some parents may not respect your rules at all and this is when you must make a decision to deal with that parent or not.

Much Success to you!

Shiketa Morgan

You may also like the 5Day Tuition Policy Makeover eCourse


family reading 2

When parents choose you as a childcare provider, they trust that you are the professional and the best person to care for their child. Also, parents want their children to have access to educational materials while in your care and they may have ideas.

Be open to receive educational ideas of the parents and be sure that the suggestions are age appropriate the age of the child. ( See Developmentally Appropriate Practices)

For example: You may have a mother to request that her 1 1/2 year old use work sheets. Research shows that a toddler loves to put things in his or her mouth and learn from his or world through exploration. So I suggest that you educate your parent about your curriculum and what educational activities are appropriate for children, as you consider implementing their ideas.

Moreover, when parents have a better understanding of what is appropriate for the age of their child, their educational ideas will seem more realistic.

Every year I hold a PTA Conference call with my parents to listen to their ideas for our curriculum theme and many of the parents simply want their children to be prepared for Kindergarten.

I look forward to your feedback….


Expansion Telseminar Banner

Are you a Family Home Child Care provider? Are you tired of your Daycare Being in your home? Have you been thinking about Expansion on a regular basis? Have you outgrown your current space? Do you desire to do Business on a larger scale?

If so, It is time for Expansion!

My Family Home Child Care Business took over my entire home for five years! In fact, my husband and I were forced to move our bedroom into the basement, because the entire first floor of our Ranch Style home was a Preschool and an Infant/toddler program.

My passion for young children; my desire to provide Quality Care was Bigger than my home and that’s what motivated me to Expand My Child Care Business!

I know first hand how to effectively expand a Child Care Business and how to run a Successful Child Care Center. In fact, I owned a NAfcc Accredited home daycare for only five years and I expanded into a Commercial Location in 2003 and still in Business Today!


I want to Help You:

  • Live your dream of Owning a Child Care Center and Successfully Expand
  • Help you to get rid of thoughts that are hindering you from expanding
  • And provide you the Strategies that you need to effectively expand your Child Care Business.


building blocksTeleseminar Topics!

  • 3 Crucial Things that You Must Do During the Expansion Process
  • Establishing your Mission and the Purpose of Your Center
  • Ways to Fund Your Expansion
  • How to Develop a Success  Plan For Your Center (Marketing & Center Management Plan)
  • How to Get Prepared for the Journey of Being a Center Owner



Teleseminar Bonuses!

Art of Owning a Center **Free Download to my ebook: The Art of Owning a Center

(Over 10 years of Wisdom at your Finger tips)

How Poor Leadership Leads to Staff Issues , The Journey of Growing as a Leader, How to Build a Positive Team, Building a Quality Center with Accreditation, How to Maintain a Quality Center, Hiring the Best, Developing Center Policies and so much more!



group logo

*** Free Subscription to my 21-Day eCourse: Going to Another Level in the Business of Child Care. (21 Days of Empowerment)

eCourse Includes: Leadership, Business Management Skills and Millionaire Mindset Principles!


Alicia Jones Expansion Coaching Call Testimonial

How I felt about expansion before I talked with Mrs. Morgan:

“I was exciting but fearful at the same time. I had two people within a few weeks encourage me to do it because I need more space. I want to serve more of my community and other families who needs high quality child care. I was unclear of the first steps to begin in the right direction to get started before we talked on the phone.”

After a Coaching Session with Shiketa Morgan :
I was still excited but I was clear on the next important steps to take, I was eager and motivated to begin my journey with no fear in my heart. I was overwhelmed with power, knowledge and confidence that I can achieve opening up my own day care center after we talked over the phone.”
~Alicia J. Chicago,IL

Register Today And Claim Your Bonuses—> For only $47


See You at the Teleseminar!

Be sure to leave your expansion questions and comments below.


“With Quality Early Care and Education in Mind”

Learning begins with a plan and the Child Care Business Owner Curriculum Club provides your with Fun and Enriching Lesson Plans to download via email for Toddlers and Preschoolers!!

Our Next Featured Curriculum Club theme is:


Curriculum Topics: Shapes, Colors, Writing my name, My Teacher, School Bus, School Supplies

and so much more…

Download  Your Sample August Lesson Plans & Bonus Forms Now!

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August_ Week 1- Lesson Plan Ages 3-5
August_Week 1- Lesson Plan Toddlers

To Gain Full Access to this month’s Lesson Plans, Upcoming Lesson Plans along with Bonus Preschool Forms;

Join the CCBO Curriculum Club today for only $9.97/month!

As a Child Care Business Owner, it is vital that you plan to take some time away from your Business. In fact, if you rarely take vacations, you are only increasing your risk of hitting Burnout!!

Furthermore, time away from your Business, will help you to get re-energized. Moreover, when you are away from your Business, you have more time to relax and think clear.

If you are a Family Home Child Care provider, it is vital that you tell parents upfront about your Vacations plans.

The best way to inform parents of your Planned vacations, is via a Parent handbook and be sure to post a reminder at least 60-days prior to your Vacation.

Also, if you plan to charge fees for your vacation time, this information should be included in your Parent Contract.

When I was a home provider, I always closed my daycare the last week of the year and during the summer months, I planned weekend trips with my family.

Now that I am a Center Owner, I never shut my center down; with the exception of holidays and when I am away; one of my lead teachers handles my office duties.

Are you planning to take a Vacation soon? Do you feel guilty when its time to take a Vacation? Have you hit Burnout and need a vacation?

I want to hear from you….



expansionI want to help you to expand without any Anxiety or Worries!!

I can remember when I was ready to expand my Child Care Business back in 2002. In fact,  After only five years of my daycare being in my home, I wanted my home back!

Furthermore, I knew that it was time to move the daycare out of my home into a commercial location and I didn’t think twice about my decision to expand, I just began to take action!

My entire home was a daycare and there was very little space for my family to live. I had officially outgrown the space I was in. Also, I knew that I needed to reach more families and I wanted to provide a high quality services to more children.

You are probably wondering what steps I took to get prepared for the expansion? Well.….I bought a Center management book, I bought a Curriculum book, I studied major Child Care Chains and I began looking for a building.

To be quite honest with you, I still was not prepared for all that came with operating a Center. In fact, When I opened my center, I was equipped to run a  quality center, however, I was not prepared in the area of Leadership and all that came with running a Child Care Center.

Too many books are written by people who have never Operated a Child Care Center and there are very important details that are not included in many Child Care Business Management books. That is why I am so excited to share my expansion story and empower you to expand with all the tools you need to Succeed.

Are you ready to expand your Child Care Business? Do you want to know what I did to get started? Are you eager to find out why leadership development is so important to your Business Success? Finally, Do you want to find out how to Effectively Manage a Child Care Center?

If so, I want to hear from you? I am planning a Teleseminar just for Family Home Child Care Providers who want to Expand their Businesses!

If you desire to expand, Please post your questions below and tell me why you want to expand. I want to help you to expand without any anxiety or worries!! Talk to you soon….

With Expansion in mind,





How often do you place flyers, brochures or Business cards in near by businesses or Schools?

In fact, do you ever consider going outside of your neighborhood to market your Child Care Business?

I was recently was traveling about an hour away from my home and I noticed a bulletin board of a Local Casino that was approximately 1.5 hours away from where the bulletin board was displayed.

Then I thought, Wow!! That’s a great way to attract more business into downtown St. Louis.  Furthermore, I realized that this is  how big companies attract so much business from surrounding communities. I call this strategy: Expanding Your Marketing.

My goal today is to inspire you to start Marketing your Child Care Business in neighborhoods that are outside of your normal marketing range.

You never know…… your may attract more clients that work near your facility, but live in communities that are outside of your area.

Give it a try. Drive down the highway near your home or business and pay attention to the bulletin board ads. Are the businesses nearby or far away?

I also want to challenge you to drive at least 30 minutes from your facility and place brochures or flyers in those communities. Then track the results, by asking callers how they heard about your business when they call you.

It’s time to Expand your Marketing!! I want to hear from you. Leave your comments below!


For more Marketing tips, be sure to grab my Marketing 101 ebook.





The Stuck Bird

“Its time to get unstuck, get productive

and build the business of your dreams.”

 I recently noticed a bird on the ground in front of my child care facility and he was flapping his wings but he wasn’t able to fly away.

Then I noticed that there was a ribbon attached to the bird’s leg, which was connected to a sign in my yard . So I grabbed a pair of scissors, I cut the ribbon and the bird begin to fly away.

I was instantly reminded that this is what happens to many business owners. In fact,  just as we are moving along on our Business Journey, something stops us and we find our selves stuck in a situation, until someone comes along and helps us to get unstuck.

Do you feel stuck on your business journey? Are problems in the business causing you to feel stuck? Do you Need to get Inspired or Motivated Again?

If so, I want to invite you to join me in my Get Inspired Summer Coaching Series!

In my Summer coaching series, you will gain access to two live coaching sessions with me along with a free subscription to my Get Inspired 30-Day eCoaching series! 

At the end of Summer Coaching series, you will receive a free copy of my “Get Inspired” ebook.

Take Action Now and Sign-up today!–>



I had a great time with my staff at our Annual Summer Safety training/meeting.  I believe that quality care is safe care and a few years ago, I have made it a tradition to start my Summer Camp off with a Safety Training.

After the training, I feel that my team is empowered to have a fun and safe Summer.

 I share many of my Summer Camp secrets in my Summer Camp Planning guide, however, today  I want to share 10 ways to have a fun and Safe Summer with you!

1. Be sure to plan lots of fun and exciting activities and field trips
2. Create a first aid kit for field trips and for the van
3. Invite parents to send sunscreen, sunglasses or sun hats for outdoor time
4. Take the water play outdoors this summer!

5. Be sure that you have at least 2 people on site, who are trained in first-aid & CPR.
6. Do not take children outdoors if the weather is above 90 degrees.
7. Refrain from using wading pools and if you have a filtered pool, be sure that there is a trained life guard on site.
8. Be sure that the ratio on field trips is at least 1-to-5 for preschoolers and 1-to-8 for school age children. (Exceed state ratios on field trips to assure a safe and fun time)
9. Create a van check list for field trips that instructs staff on head count procedures, etc. Always double-check vans, even after you have counted all the children.
10. Take the water pitcher and disposable cups on the playground so that children will have access to drinking water at all times.
Have a Safe & Fun Summer!

Get Inspired This Summer and Sign-up for information about my Summer Coaching Series!

Do you frequently have children that arrive later than the other children? Are late arrivals interrupting your routine? Does your staff complain about children arriving in the middle of nap time circle time or lunch?

I have always opted to have a cut-off time in my program. In fact, I believe that children need a schedule and if you do not have a cut-off time on arrivals; it could be difficult to schedule staff or to keep the children on a regular routine.

Also if you have a daily circle time, this is a great time to get all the children to together to discuss daily activities, go over class rules and review vital educational skills.

Furthermore, if all of your children are not in attendance by your Circle time, they will be missing out on a vital part of their day.

Are you afraid to enforce rules? If so, you can simply tell the parents that your class time begins at 9:00am  and you don’t want their children to miss out on morning class time.

Parents want their children to be in an educational program and if you place an emphasis on the fact that the cut-off time benefits their children, you will have a higher level of compliance.

Three ways to encourage parents to bring their children by your cut-off time:

  1. Reward the children with stickers for coming to school on time
  2. Tell the parents, thank you for making sure that (say the child’s name) made it on time for class or circle time.
  3. Post a notice that indicates  your arrival cut-off time, where parents can see it.

Should there be an exception?

Yes! Require that parents report late arrivals before the cut-off time and consider only allowing late arrivals in the event of an emergency, part-time enrollment,  the parent called to report the late arrival or in the event of a Doctor appointments.

My cut-off time has always been 9:00am and 98% of the children arrive on time daily. We tend to have at least 1 or 2 parents that arrive shortly after 9:00am. I don’t make a big deal if they are late, I just remind the parents of the cut-off time.

Cut-off times bring a sense of order in your program and it helps the children to have consistency in their day. How do you feel about a cut-off time? Do you have a cut-off time in your program?

For more information on policies or program management, be sure to grab a copy of my Parent Handbook template.


Check out my Membership Clubs

Family Home Child Care Empowerment

Center Owner eClub



I’m working on uploading eCourses to my Online Institute. In fact, you may notice some old ecourse titles and many new courses that are not available yet.

About the CCBO Institute The Child Care Business Owner Online Institute is being created to provide you with the knowledge you need to Care for Young Children, Start-up, and Expand or Manage a Child Care Business via 5-21 day eCourses.


The eCourse content will arrive via email and may include audio, word documents, links, video, power point slides or PDF files.

All you need is a home computer, email, Microsoft work, power point and adobe reader.

Click here for more info

 Does The ideal Employee Exist?

I believe that most Child Care Business Owners with employees wonder if the ideal employee exists. To be realistic, the answer is this: You must create your ideal employee!

It took me 11 years to realize that if I want the ideal employee, I must create the ideal job offer that offers growth. The perfect candidate has very little room to grow and employees love a company that offers growth.

My center is Accredited and there are very strict qualification guidelines for new employees and I find that many potential applicants may not meet those guidelines.

In fact, because of my challenges of finding the ideal employee for my center, I decided to change the way that I seek out potential applicants. Furthermore, I decided that I must create my very own Ideal employee.

Take a moment and write down what you believe would be the ideal employee for your Child Care center, then evaluate if you have the ideal employees for your Business. Feel free to share below:


For more employee management tips, grab a copy of my Director’s Handbook or Art of Owning a Center ebook.


Are you planning to have a Camp this Summer? If so, April is the perfect month to start marketing your Camp.

However, if you have been too busy to market your camp; it’s never to late to start today!

The summer time is a great season for the business of Child Care. In fact, school-age children are out of school and parents need a fun and enriching place for their children to be.

Today I want to share with you 5 easy ways to market your summer camp:

1. Create a festive Flyer about your camp on your computer. Be sure to include the dates of the camp, events along with field trip information. Include a registration form with the flyer.

2. Start Marketing your Summer Camp On Your Social Media Pages; using summer related images that include a link to your website or your phone number.

3. If you own a center, display Summer Camp banners on your playground fence or in your windows. (If allowed in your municipality)

4. Send flyers and information to families that attended your camp in previous years.

5. Plan lots of fun theme based activities along with field trips and be sure to market all that you have planned for your camp! Need Summer lesson plans for preschoolers, join the Curriculum Club!

All you have to do is Plan it, Market it and they will come!

Much Success to you!


For more Summer Camp Planning or Marketing tips, grab my Marketing 101 kit and my Summer Camp Planning eguide.



Do you own a Child Care Center? Are you leasing or buying your Building? I signed a lease my first Child Care Center in 2003. In fact, at the time that I was searching for a building for my first Child Care Center  and  I preferred to lease.

Leasing just seemed to be an easier route for me back in 2003. There was no closing cost and I didn’t have to put down 20% of the price of the building.

Furthermore, if I discovered that my first location was not great, I could leave at the end of my lease and not worry about having to sell the building.

After leasing the building for 11 years, I have decided to buy the building. It has been established that the location is profitable and also, after speaking with a banker and doing lots of research on the owning the building, it is in the best interest of your business to own the real estate.

Furthermore, after doing the math, owning the real estate increases the value of your business and it makes sense in the long run to buy the building.

For example, for 11 years I paid over $24,000 a year to lease my building. However, I have discovered that a mortgage could save me $12,000 a year! Now that makes sense to me and I could use another $12,000 a year in my budget!

If you have been leasing your building for at least 5-10 years, its probably time for you to buy your building and increase the value of your Business. In the event that you decided to sell your Business, you will get more for the business, if it comes with the real estate!

Are you currently looking for a building? Not sure if the location is a profitable location? I’m not a real estate expert, however, I believe that it is safe to say that you may want to lease the building for at least 3- years, before you commit to buying it.

Do you Lease or Do you Own Your Building? Leave your thoughts below…


Think about expanding? Schedule your Expansion Coaching Session with me today! 

Resource Articles

Easter is only a week away and I wanted to share some Easter party planning tips with you!

  1. If you will have egg dying activities, invite the parents to boil eggs at home and send the eggs with their children on Thursday or Friday of this upcoming week. Having the parents to boil eggs  will save lots of time.
  2. Invite a parent to assist you with hiding eggs on the playground for your egg hunt. (Also, be sure to invite parents to send an Easter basket for their children.)
  3. Decorate your classroom tables with spring colors: Purple, pink or yellow table cloths, Hang purple & yellow streamer, then add some festive helium Easter balloons to your classrooms.
  4. Be sure to serve some Easter decorated cupcakes or cookies!
  5. For some cool craft ideas, be sure to check out Pinterest, click here
  6.  Don’t forget to share the Easter Story with your little ones! click here
Happy Easter!
What do you have planned for Easter? Please leave your comments below….

on April 1, 2003 I opened my first Child Care Center and on April 4, 2014, I celebrated 11 years of being a Center Owner.

This has been an amazing Journey; full of good times and many challenges.

However, I know that it all has worked together for my good and has helped me to build a Successful Child Care Business.

In fact, my Journey as a Center Owner inspired me to start a blog about the business of Child Care, because it is such a specialized business and there is so much to learn.

Today I want to share with you 11 ways to build a Successful Child Care Business!

After reading my success tips, you will find a video below of my 11 year balloon release.

I look forward to doing this every year and this year, I had 11 preschoolers to hold 11 balloons and then release them into the sky. (see the video below)

1. Get a Mentor. Having a mentor provides you with the support that you need to succeed.

2. Read More. This is a sure way to increase your knowledge in the business of Childcare.

3. Discover the Art of Connecting With parents. I have discovered that when you have a healthy relationship with parents, they stay with you for  a very long time. The average family stays with me for at least 5-7 years.

4. Connect with Business Owners who are seeking to improve their program. Some business owners are comfortable with always being on the same level, however, if you want to be successful or to build a program that parents love, you must continuously seek to improve your Child Care Business.

5. Hire staff members that fit your culture. My turnover has been very high because honestly, I have very high standards and I find that there is a circulation of teachers that only want a job. However, I want dedicated and committed early childhood professionals on my team that are willing to do what it takes to provide quality care. Furthermore, I have found that my best employees have stayed with me for an average of (4-7 years) and I am so grateful for their service.

6. Be willing to do whatever it takes. Most of the time, I am fully staffed and I able to work part-time at my center, however, if a teacher has an emergency or if we are short-staffed, I will cook,drive the van or even teach. As a former family home child care provider, I have learned how to wear many hats and it has empowered me to be a successful center owner.

7. Develop the Leader Within You. I learned this principle the hard way! Leadership is all about personal development and on my Journey as a Center Owner, I discovered that leadership is a vital part of your business success. To develop the leader within, be sure to follow one of my mentors and the Leadership Guru, John Maxwell’s Blog.

8. Become a Master at Marketing your Business. I have found that marketing is everything in Business. If you don’t have any customers, you don’t have a Business. Download my Marketing 101 Kit today for only $11.00 below!! (for a limited time only)

9. Become a Master of Your Money.  Money is the life line of your Business, and it is vital that you develop the art of managing your money. You can Start by writing a monthly budget and only buying items that are on your budget. Get money management tips here—> click here

10. Develop a Healthy Living Plan. On my journey as a Child Care Business Owner, I have had my share of health problems ranging from; weight gain, to high blood pressure, to high cholesterol, back problems to anxiety. I know that sounds horrible, however, as I discovered the importance of relaxing, eating healthy and learning how to let go of what frustrates me, I am a healthier woman today! Check out my 21-days to a Healthier You eCourse, click here.

11. Choose To Build a Quality Program! Parents want quality child care and their kids to be in a safe environment. Don’t focus too much on buying expensive toys and equipment, however,  Focus on quality care.

My mentor told me this years ago: “Its not what you have, its how you use what you have!” I shared quality care principles on my most recent Teleseminar and you can get the download links for only $11 below (for a limited time only)

Well, there you have it!! My 11 ways to Building a Successful Child Care Business. I hope that my Journey has been an inspiration to you.~Shiketa

Be sure to watch my 11 year balloon release video below.



Celebrate My 11th Anniversary With Me!!!Grab my Marketing 101 Kit or Business Makeover Kit for only $11 each for a Limited Time Only!!TOOLKITBOX_750    

 Picking good people for your business can sometimes seem like a treasure hunt and it is a test of your leadership. Inf act, this has been the area of operating a childcare business that has tested my leadership on may occasions.

During the interview process the applicant appears to be positive, he or she will say all the right things and wear the right clothes. However, the test begins on the first day of employment.

One thing that I have learned with selecting employees, is the simple fact that people do not reveal their true self until after they have been hired. Today I want to share with you some tips on how to pick good people for your child care business.

Selecting a Good Employee For Your Child Care Business

Schedule an interview with potential applicants during a time when the kids are gone are sleeping. Ask the following questions:

  1. Tell me about you
  2. Why should I hire you
  3. Are you willing to work flexible hours
  4. What would your previous employer tell me about you
  5. What are your goals
  6. What would a day be like in your class

Asking the  questions above, will help you to determine if you want this person working in your childcare business or not. Be sure to contact the applicant’s previous employer, to verify employment dates and ask the following question, “Would you rehire this person.” If they say “No”, then I think you can make an educated decision and decide if this person is right for your business.

What happens if you discover that this person is not  right  for your business

Another Lesson that I have learned in this business is; “Be fast to fire and slow to hire.” If you notice behavior that you do not like, address it immediately and discuss a plan of correction. If the employee continues to repeat the behavior, do not hesitate to terminate employment.

Employees are very observant and if they notice that you will allow them to slack in the beginning, they will continue that behavior throughout their employment in your business.

If you keep the wrong person on your team, it will cause you more headaches than you ever thought you could have. The wrong person= wrong results.

Here are some traits of the wrong person: gossip starter, negative about your business, does not honor your request, slacks in performance along with many other negative attributes.

There is no perfect employee, however, you would know when an employee is right for your business, because you will see good results and  you would be so glad that you made the decision to hire the employee.

Moreover, picking the right people will make your job easier and they will be an extension of you and represent your business well!

Bob Biehl says that 60-80% of the success of any company is in these 3 factors:

  • Clear direction
  • “The Right people”
  • Sound finances

Happy Employee Selection,


Ready to improve your Human Resource Practices or Grow as a Business Leader? Join the Center Owner eClub!


The month of May is a very busy month!

In fact, the month of May is a big month for graduations along with Mothers Day, Teachers appreciation day, Cinco de mayo and Memorial Day.

I don’t know about you, but I have to start planning early for the month of May to avoid that overwhelming feeling that comes with planning too many events.

As I wrote my Curriculum Club lesson plans for the month of May, I included a bonus form that provided the members of my club with planning ideas for the month of May.

My Event Ideas included:

  • Cinco de mayo activities
  • Teacher Appreciation
  • Muffins and Mom
  • Year end/Preschool Graduation planning ideas

As a gift to you, I thought I would share it with you as well.  Click the link–>Tips for Planning May Events For Your Child Care Business

I hope to see you in my Curriculum Club Soon and I look forward to reading your comments about this blog post.

Happy Planning…


start-up budgetThe way that you manage your money is closely related to the quality of your business.


According The Houston Chronicle, managing the quality of your business must be a priority. Moreover, having quality Administrative practices is a vital part of operating a high quality childcare Business.

In the article: Quality Administrative Practices, Brandon Pickard of Demand media listed Polices and procedures as a sign of a Quality Business. Pickard describes the following as quality administrative practices:

Establish policies and procedures to help maintain quality business practices. They usually consist of seven sections:

  1. Purpose
  2. Revision history
  3. Persons affected
  4. Policy
  5. Definitions
  6. Responsibilities and procedures

For example, it is vital that you develop money management policies. In fact, the way that you manage your money is closely related to the quality of your business.

  Furthermore, it takes money to build a Quality Child Care Business. So, be sure to have a system in place that describes the following:

  • When payments are due
  • Who is authorized to collects payments
  • Who is authorized to make bank  deposits
  • Guidelines for a  monthly budget 
  • Designate who is authorized to make purchases or sign checks
  • Collection or Bad Debt procedures
  • How to handle Late fees (in the event parents are late making payments)

For more money management or administrative coaching,  join me in the Center Owner eclub or the Family Home Child Care Empowerment Club.

Need some personalized assistance with your money management policies? Contact me today for a one-on-one coaching session!

With your Success in mind…


Resource link


Do you issue weekly or quarterly progress reports to the parents of preschoolers enrolled in your Child Care program?

Parents want to know how their kids are doing in your program and a weekly preschool progress report is a great way to keep parents informed. A preschool progress report should inform parents of the following:

  • Skills that their child worked on for the week
  • Behavior update
  • Skills that the parent can work on at home with their child
  • A place for parents to leave a comment and return the form to you
  • A Personalized note from you

To reduce the amount of paper that you use, consider using a progress report that covers half of a sheet of paper. This will save you dollars on ink and paper. If you are really creative, you may want to create your own progress reports on your home computer.

However, if you are in need in a progress report template or would like to know more about tracking the development of the children in your care, join the Family Home Child Care provider Empowerment Club.

For sample lesson plans, sample progress or toddler reports, join the Curriculum Club.

To Your Success…


A sure sign of a high quality child care center is a center that maintains adequate staff-to child ratios. In fact, staff-to child ratios has a major affect on the quality of childcare that children receive in many ways.

” Child-to-staff ratios and group sizes are two of the best indicators for determining the quality of a child care program and they significantly effect many other health and safety issues. Smaller group size is associated with a lower risk of infection in child care. (excerpt from the 13 Indicators of quality childcare report by the U.S. Department of Health & Human Services)


The risk of illness in children between the ages of one and three years of age increases as the group size increases to four or more, whereas children in groups of three or fewer have no more risk of illness than children cared for at home.”
(Bartlett, Orton, & Turner, 1986; Bell, Gleiber, Mercer, Hifer, Guinter, Cohen, Epstein, & Narayanan, 1989). The risk of repeated ear infections increases in one- to six-year old children who attend child care in groups of more than six children (Hardy & Fowler, 1993).

Moreover, when your child care facility is out of child-to-staff ratio, this could  result in a citation from your local Child Care Licensing agency; if observed during a licensing visit.

For more information on how to maintain a proper Child-to Staff Ratio at all times in your center, along with having access to downloadable forms and resources links including my Director’s handbook, Join the Center Owner eClub today!

With Quality Care in mind!


Why You Should  Have Learning Centers In Your Home Daycare

Study shows that children learn though play and having learning centers is a great way to promote learning through play, along with providing a fun and enriching environment that offers your preschoolers a variety of activity choices. In fact, most preschool programs have learning centers or interest areas.

Moreover, having learning centers provides the children with opportunities to work in small groups or alone.

How to set-up the Centers

Setting-up Learning Centers can be very simple and you can set-up as many centers as your space allows. In fact, my in-home preschool was in my living room and I was able to set-up five learning centers.

If you have limited space, I suggest that you rotate your centers, however, be sure to offer at lease five centers at a time and establish the number of children that you want to play in each area at a time.

Here is an example of how to set-up an Art Center

 Art Center


Materials Needed: A table and chairs; shelf to store, paper, paint brushes, crayons, play dough, scissors, magazines, yarn, stencils and other art supplies, You will also need storage containers to store items.

It’s also a good idea to label items with pictures and words. Add a sign, that indicates that clearly defines your art center.

For more information on how to set-up Learning centers, join the Family Home Child Care Empowerment Club Today!


I have found that most family home childcare providers choose not to expand their businesses away from their home. In fact, it has been my discovery that only a small majority of Family home Child Care providers will choose to expand, because they are simply tired of their businesses being in their home and they are ready to operate a larger business.

However, most family home providers that I meet, are content with having a daycare in their home. It took me quite some time to accept the fact that many home providers may not expand their businesses and that is why I decided to write this blog post: How to Operate your home daycare like a center.

I believe that family home child care providers should operate their businesses as if it were a center. Furthermore, I believe that if you run your Home Daycare like a center, the parents will view your family home child care business as a school or a center.

When I was a home provider, my parents called my daycare a school, because when they entered my home, it looked like a center and I ran my home daycare as if it were a center.

Today I want to share with you 5 things that you can do to start operating your Family Home Child Care Business Like a Center:

1. Choose to operate an in-home preschool and not just a daycare. Check out my article: How to create a Quality in-home preschool Classroom in your home.

2. Hire trained professionals to assist you with your home daycare

3. Develop policies and put them in written form for parents to follow. Need a handbook, download a copy today. click here

4. Require that parents pay their tuition on time and be consistent. (Try my makeover your tuition policy ecourse)

5. You must think like a Center Owner!  Discover how a center owner thinks by downloading my Directors handbook and my Art of owning a Child Care Center ebook.

I look forward to your feedback! Be sure to leave your comments below.


The following post is a guest post by Erika Schmidt.

In every business venture, small-scale or big league, having the know-how of what you’re getting yourself into isn’t enough. Sure, to be equipped with viable knowledge on the matter is crucial to get you through crunch time, but even the smartest and most capable businessmen have lost millions because they’ve overlooked an aspect so tiny it’s often been taken for granted—possessing the right kinds of attitude for business.

Entrepreneur, a business bible used by novice and veterans alike, is home to countless tips and strategies to help those interested in making their ideas flourish into a profitable kind. Their article, one that focused on “success being all in the attitude” caught my eye.

 As 2014 brings in a newfound sense of hope, you too can use this opportunity to reinvent and take on a bigger, bolder approach in your childcare business—not only in your carefully laid-out strategies and techniques, but in the way you set your entrepreneurial mindset to help set you apart from the millions of serious competition out there. Allow me to take a leaf out of their book and share with you tidbits of useful wisdom:

 1.       PASSION

We’ve often heard people say that “if you love what you’re doing, you’ll never have to work a day in your life”—and I couldn’t stress the importance of this saying. You have to fall in love with your work. Passion gets you through those times when you feel like quitting because things don’t seem to work in your favour. When the going gets tough, those who are passionate about their craft are the ones who get going.

 2.       TRUST

It takes time to build reputation. For starters, it takes a lot of hard work—not to mention years of the intense and grueling kind. Carving a name for your brand and making sure that it resonates trust amongst your clients is only possible if the service you give is consistently good. Consistence leads to trust and if they can see that your brand delivers all the time, they wouldn’t hesitate to invest in you—bonus points if they spread the word too!


Be flexible enough to be able to immediately adapt to change. After all, it’s the only constant thing in this world. With the fast-paced times that we live in, innovation is a common occurrence and we have to adapt if we don’t want to get left behind. But, never compromise your values in the process or even lose sight of your goal.


Who doesn’t fear businesses going bankrupt? Or their supposedly “brilliant idea” turning out to be a flop? No one. Yet as inevitable as this can be, this unpleasant feeling shouldn’t stop you from pursuing and taking a risk. The mistakes can be incredibly huge, but it also gave you two things in return—experience + valuable lessons learned.

5.       DECISIONS

In the article, one is encouraged to make “timely” decisions. While it is good to think it out first sometimes as opposed to making decisions on a whim, too much procrastination will only lead you to accomplishing nothing.


Simple. It’s YOU. You’re the driving force behind your company. Your people will look up to you. Be the best you can be.

 7.       EGO CHECK

Cockiness is good—but up to a certain level. If your ego is detrimental to your company, you’ve got to keep it under control. No one likes a big-headed boss. Unless you want them to leave or find a way to kick you out themselves.

8.       BELIEVE

You’ve got to have faith in yourself, your people, your brand, and of course—your company. If you don’t believe in them, who will?


Criticism helps and can go a long way. Take critique with a grain of salt especially if it is vital to your growth and the growth of the company. Admitting your shortcomings can be the key to success. Don’t let pride get in the way.


Your people will follow your lead. It’s crucial to have your a-game on at work.


A failed attempt isn’t the end all and be all of things. If it didn’t work out, as painful as the loss can be, it’s the perfect time for you to reflect on the things that went wrong and see how you can turn them into something better.


Risks can be good. This bold move can mean more doors opened, more opportunities, growth, and the company’s improvement. Innovation takes courage, and you have to embrace it wholeheartedly.

 There is no definite rulebook when it comes to succeeding in a business. What may work for others may not work for you. At the end of the day, it all boils down to how you handle all the good and bad that comes with it. Wherever you go, attitude can make or break your shot at success so it’s crucial to keep yourself in check once in a while.


 About Kids World Kindy:

Erika_SchmidtKids World Kindy Child Care Centres and Preschools: is privately owned and operated. The first Kids World Kindy Centre was established in Western Sydney in 1985, management has more than 17 years experience in providing high quality care and educational programs.

How I Mastered The Business of Family Child Care in 4 Years

I opened my first Family home Child Care Business in November 1998. I left a career as a Medical Assistant to stay home with my children. Starting a family home child care business was the perfect business for me and my family.

When I started my daycare I had no prior child care experience, other than being a mom and health care experience. In fact, when I decided to stay home with my children, a representative from the local Child Daycare Association stopped by my home and gave me some daycare resources to read.

After reading all the resources, I was only partially prepared for the journey as a Family Home Child Care provider. Furthermore, the first day that I opened my daycare, I was so nervous, because I realized that parents were trusting me with their  Children. Not that I was wasn’t to be trusted, I just wanted to do a great job for parents!!

I was determined to grow as a provider. Furthermore, I learned from other providers, I registered for college classes and I was eager to take my Business to the next level.

The first year… 1999

I went from being  unlicensed to a Licensed provider. Furthermore, the need in my community motivated me to grow my business from 4-to-10 children. That first year, was a very prosperous  and exciting year!

The second year…2000

The year I started my first website,  bought my first home computer and fax machine! This was the year I became a technology savvy Woman!

The third year….2001

This was the year that I decided to become an in-home preschool and I incorporated my business. In fact, I changed the name of my daycare from Morgan Daycare to Learning Days and I turned my whole house into a preschool.

My husband had to remodel the basement, because the entire upstairs was daycare space. Then I decided to increase my knowledge and go back to school. The information that I learned while going to school caused me to want to educate more children and I decided to move the Business out of my home. The building search began!

Fourth Year….2002

I applied for NAFCC Accreditation (as recommended by my mentor) and I began studying research based preschool curriculum programs, along with implementing developmentally appropriate practices in my daycare.

After completing the self-study process, I received my NAFCC Accreditation in March of 2003; 30 days before moving into my first Child Care Center!!

I was ready for expansion, because I knew I had Mastered  The Business of Family Child Care.

As you can see, I accomplished a lot in 4 -years and I believe that my growth was due to my willingness to seek knowledge, my commitment to professionalism and I ran the business as if it was a commercial location, along with the guidance of great mentors!

In summary, knowledge is power and if you want to grow your Business, you must be willing to learn more, be teachable, stretch yourself and choose to go to another level every year that you are in business!

I hope that my story has inspired you to become a Master at what you do!!


Are you ready to go to another level as a Family Home Child Care provider? I invite you to join the Family Home Child Care Empowerment Club.

For Expansion Coaching, contact me today!


Are your Marketing strategies working for you? If so, keep doing what you are doing.

However, if your marketing strategies are not working for you….it’s time to throw out your old Marketing methods and focus on the following:

  1. Start working on building trust with potential clients by being consistent with your marketing.
  2. Use an Attraction marketing method such as; offering a free gift online or by writing  a complimentary parent newsletter.
  3. Work on Building a relationship and get to know the parents that visit your program with follow-up phone calls.
  4. Be Enthusiastic! (People love to do business with friendly people)
  5. Adapt a Marketing driven mindset. (Educate Yourself on Business Marketing)

In fact, I believe that when you  focus on all five of the above marketing principles; you will have what it takes to  gain more clients and close more sales!

Moreover, when you become a mastermind of sales or marketing, you have the recipe for a Successful Business!

For more marketing tips, check out my Marketing 101 Toolkit.

To Your Success,


Going from a Wishful Business Owner to a Committed Business Owner…

When you opened your Child Care Business, did you make a commitment to stay no matter what? In fact, I believe it takes commitment in order to succeed in Business.

Furthermore, The dictionary defines being committed as: the state or quality of being dedicated to a cause or activity.

How dedicated are you, to the cause of your Business?

I believe that Business is like being in a marriage; it takes commitment and you must decide to stick with it.  If you are not truly committed to your Business, you could be hindering your Business Success and you are simply wasting your precious time.

Being Committed also means that you will give it your all and if you are not willing to give your Business your all, you will not reach your full potential.

Here  are 5 traits of an UN-Committed Business Owner:

  1. Lack of focus
  2. Give-up at the first sign of trouble
  3. Does not give your heart to the Business
  4. Not focused on improvement
  5. Not willing to sacrifice for the Business Success

If you find that you have not been truly committed to your Business and you really want your Business to be Successful, it’s not too late to improve your commitment level.

In fact, I believe that if you implement the 5 steps below, your level of commitment will increase and you will begin to see a turn around in your Business.

1. Make up your mind that you will not quit!(Winners don’t quit)

2. Get Focused and Be present when you are at your Business. (Nothing can stop a focused Business owner)

3. Pour your heart into your business. (Where your heart is, there will your treasure be also)

4. Create a plan to improve the areas of your Business that needs great improvement.

5. Be willing to sacrifice in order to turn your Business around. Is it television? Is it time with friends? Whatever, the sacrifice may be, you must be willing to sacrifice in order to go up another level.

Here are a few thoughts on the importance of Commitment:

Productivity is never an accident.
It is always the result of a commitment to excellence, intelligent planning, and focused effort.
~Paul J. Meyer

There’s no abiding success without commitment.~Tony Robbins

Unless commitment is made, there are only promises and hopes… but no plans.

~Peter Drucker
To Your Success,
Having difficulty with commitment in Business? Contact Me Today and Schedule a Business Coaching Session

Have you ever set a goal for your Business and did not reach it? Have your dreams been shattered by unforeseen situations and circumstances? If you answered yes to any of the questions above, this post was written exclusively for you.

In fact, If you set goals in the past and did not reach them, its OK. Goals are meant to give you a sense of purpose and direction in business. Furthermore, when you set goals, be flexible, because your plans could change as the needs in your community changes, without much warning.

In 2013, I noticed, that there was a great demand for infant/toddler care, but I was not willing to meet the need, because my desire was to have a preschool program and a before/after school program only.

Furthermore, my desire for only wanting preschoolers and school age children, was impacting my enrollment in a negative way; it was hurting my Business financially.

After getting 5-10 calls a week for infant/toddler care for an entire year,  I decided that it was time to alter my goals and meet the growing demand in my community.  My infant/toddler program will be opening by March 1, 2014!

As you can see, I was committed to my heart’s desire, yet I was willing to alter my goals in order to meet the needs in the community.

My Plan B- Find a Building that’s large enough for my Summer Camp, Preschoolers and Infants.

I want to challenge you to review your Business goals for the upcoming Business Year and answer the following questions:

  1. Are your goals realistic?
  2. Are your goals self -serving?
  3. Are your goals designed to meet the needs of your customers?
  4. Will your goals lead to Business growth?
  5. Are you willing to alter your goals?
  6. Are you trying to accomplish too much to fast?

In summary, when you develop the mindset that your Business is in existence to meet the need in the community; more families will come to you, because you will offer what they need.

However, if your Business is designed to meet your needs, you could be leaving money on the table.

My decision to add infant/toddler care, will cause my enrollment to be consistent 12 months a year and not just during the summer months. What’s Your Plan B?

I hope this post has inspired you to be flexible with your goals and build a Child Care Business That meets the demands in your community.

I look forward to your feedback. Leave your comments below.


Discover How to Effectively Market your Business With My Marketing 101 kit.

This blog post was inspired by one of my Facebook friends, Christina Margolis. The day before I published this blog post, I made a bank deposit and as I made the deposit, I decided to share a few of my business cards to the bank teller.

I waited for the teller to greet me after my transaction reached the inside of the bank and he said: “Good evening!  I replied, Hello! (with an exciting tone of voice), Good evening to you as well… then I said,  I own a center not too far from here, if you know someone looking for child care or preschool, please share my card with them. The teller said, Sure! Then I replied, thank you and you have a great day!”

I shared this moment with you, because I want to inspire you to get in the habit of telling others about your Business. In fact, if you are shy, that’s OK….just keep practicing and you will become more comfortable with sharing your Business cards. I’m introverted by nature, however, over the years, I have come out of my shyness and I tell others about my business on a regular basis.

The next time that you are in the grocery store or  out shopping and you see a mom or dad with children,  that’s a great opportunity for you to gain a potential client.

For example: Slowly walk over to the parent, (smile) and say, “Excuse me ma’am or sir , I see that you have some beautiful children and I was wondering if your children are enrolled in childcare or a preschool program?”  If the parent says no, consider Offering  the family a trial day in your program and give the parent  a few  of your business cards. Then say, “It was a pleasure meeting you and I look forward to hearing from you soon!”

If the parent already has childcare, you could simply say: ” I was just wondering if you were in need of childcare, because I own a Child Care Business and if you are ever seeking to make a change in your child care provider, feel free to give me a call (hand the parent your Business card). Thanks for taking the time to speak with me and you have a great day.”

I look forward to reading your comments about today’s blog post. Be sure to leave your comment below.

To your Success!



This week I want to inspire you to improve or makeover the way that you manage your money in your Business. In fact, I believe this, if you don’t manage your money effectively, you could soon be out of Business. Money is the lifeline of your business and when it is not effectively managed, you can have some major cash flow problems.

Furthermore, I want you to throw away this excuse: “ I’m not good with money.” Excuses will only hinder your success and today I am going to give you 5 simple strategies to makeover your money management skills. Ready!…. Here we go!

Click Here To Read More

To Your Success,


I look forward to reading your comments about this Blog post below.

TOOLKITBOX_750Do You have proven marketing strategies that have helped you to build enrollment? If so, I would love to feature you in my marketing 101 kit. The kit is almost complete, I simply want to add a component that features proven marketing tips by Child Care providers.

For submitting your tips, I will give you a Free download to the kit that includes:

  • a Subscription to my 12 day enrollment building ecourse
  • A marketing presentation that includes marketing tips by my favorite marketing experts including Zig Ziglar
  • My (41- page) Marketing 101 ebook
  • Marketing strategies Guide by Child Care Business Owners

Simply submit your top 5 Marketing strategies, along with your Photo, your bio and a link to your Child Care Business Website!

Email your info to: by 1/27/14 *Only A limited number of providers will be chosen!

Don’t miss this opportunity!!


As you may already know, I am addicted to reading good books and not just good books, I love to read Inspiring Books.

Child Care Business Owner,  Consultant and Professor, Rhonda Culton has recently published a book titled: Chicken Nuggets.

I just love the title of Rhonda’s book and it is so fitting for the Business of Child Care . In fact, I had to feature Rhonda’s Book on my Blog.

Rhonda’s book is dedicated to  educators all around the world and is full of inspirational messages from Teachers, Directors, Owners and educators.

About Rhonda

Rhonda has over 20 years of experience in the field of Child-Development, has an Masters of Arts in Education, and currently teaches in the child-development field in her local community colleges. She also  owns a child care Business and works with others to make their child care businesses successful.

Here are some Chicken Nuggets From Rhonda’s Book

Although I am a teacher, I learn from the children everyday.”- Edith Betancourt, Preschool Teacher

If I knew then, what I now, I would have saved many troubled and challenged children. Yvette Flores, MA

” When parents say ” My kids are nice, the teacher thinks ” good it will be an easy day.” When a parent says, my kid is normal, to the teacher normal means he has all ten fingers and toes. ~Vanessa Brissette, Preschool Director

If you are a Center Owner or Director, this book will make a great gift for Teacher’s Appreciation Day. It is also a great idea to just have a copy in your program for an inspirational read.

For more inspirational insight and to get a taste of the different flavors of Chicken Nugget Sauce in Rhonda’s Book, Grab your copy today! Click here

To Your Success!


Follow-up is a vital part of the enrollment building process. In fact, I have discovered that when I follow-up with parents who visit or call my Child Care Center the following happens:

  • That parent expresses appreciation for my phone call
  • The parent is inspired to visit my program again or schedule a Trial Day for his or her child
  • My chances of enrolling the child increases
  • I build rapport with the parent with friendly conversation

Many parents are very busy and they really do appreciate it when you take the extra step to call them back.

As you can see, follow-up is a vital part of building enrollment and sometimes taking the step to follow-up with the family, just may lead to a new enrollment.

*Never assume that if a parent does not call you back, that he or she is not interested in your program.

It’s time to create your follow-up Plan! You can start by simply planning to follow-up with a parent that has recently called or visited your program.

  An Inspirational Marketing Quote

In today’s market, more and more professional salespeople are practicing aggressive,
thorough follow-up methods that even a
few years ago would have been considered unnecessary on some of their marginal inquiries,
that is, people don’t represent a sale.
If your desire is to compete with the big boys and girls,
you must make follow-up an important part of your regular selling routine.
Happy Enrollment Building!


As a Center Owner, the area that has challenged my business skills the most has been….. Staff turnover!

Child Care Centers are known to have a Very High Turnover rate, however, I have managed to have staff to stay with me for (3-7 years). However, I recently received  news from two of my recently hired team members that they were going into another field and I thought to myself…Oh No, I have to hire more staff and Spend more Time Training!

In fact, I told my husband, I am going to master this area of the Business and I began to re-evaluate my hiring practices. So I took some time to reflect on past and current hiring practices and here is what I discovered:

  • The teachers that were with me for 3 or more years, had early childhood education and experience
  • The turnover rate has only been high amongst the lower skilled staff
  • Never hire someone, simply because they need a job, Child Care is a Calling..not a Job!

My recent evaluation of Staff Turnover, reminded me to stick to my original plan: Hire Professionals Only!

Sure you can train someone to work with children, however, only a skilled professional understands the whole child and takes their job very seriously.

I’m sure you may be thinking about the cost that is associated with hiring educated professionals, however, it will cost you more to keep hiring low skilled child care workers and the emotional stress is definitely not worth it.

If you want to reduce your staff turnover rate and reduce the amount of time, spent training staff, hire right the first time and get professionals!

Furthermore,  in this business, I have learned more from my frustrations that I have from what comes easy for me in this business.

I hope that this blog post has inspired you to hire Early Childhood professionals that may have the following: a CDA Credential, a Certificate in Child Care or working toward an Associate Degree in Early Childhood.

If you have a large Family home Child Care Business, when you need staff, seek to hire early childhood professionals as well, it’s a great investment and a great way to market your business!

In closing, I have found that, teachers with a Bachelor’s Degree or higher are great employees, however, they may not stay with you long, because they could make more money working in the public school system.

I know that Everyone that you hire will not stay with you forever, however, you must hire smart, to lower your  staff turnover rate! Your time is very precious and so is your decision making…when it comes to Hiring professionals for your team!

To a Successful 2014!


For Center Management tips, join my Center Owner Membership Club

Are you ready for a Business Makeover? If so, Grab my Virtual Child Care Business Owner Makeover Kit!

At the beginning of every year, it is quite common to set goals, however the key to reaching your goals is this: You Must make a decision to be Focused! In fact, I believe that you must keep your goals before you.

At my recent Child Care Business Owner Teleseminar, My first Business makeover tip was to “Get Focused“, because I believe that a Distracted Business Owner is all over the place and very unproductive. Moreover, if you want to have a successful business, you must eliminate distractions and get productive!

For example, to keep me focused on the number of spaces that I intend to fill in my Child Care center,  I wrote the numbers down on a piece of construction paper and posted the paper on the wall in my office. (check it out)

As always, I practice what I preach and I have been very focused on my goals. I have one main goal for this Business year and that is to Expand my marketing.

My goal is to market my business to a new audience of parents, so I invested in some advertising on a very popular local news channel.

That investment has taken my marketing to another level, including

Also, My center now has a higher ranking on Google.  I love it! Furthermore, I love the awesome banner ads that came along with my marketing package, because get to also used the banners on my social media pages.

Are you ready to see your dreams and goals manifest? Well, focus is the key to seeing your dreams manifest: Here are 3 easy ways to get Focused:

  1. Plan your day by creating a Priority list. The night before you start your day, use a note pad to write down your top 5 task of the day and do not add anything else to the list until you have completed those task.  You can also use a note pad on your cell phone to store priority list. It is vital that you practice planning how you will spend your time daily. You will feel more organized and more focused. Successful people are planners! * Be sure enrollment building is apart of your daily task
  2. Plan to Keep your office space, center or home organized. Having  a well-organized environment  will help you to feel clear in your mind and feel more organized as you work in that space. It’s difficult to focus in a clutter environment.
  3. Delegate more –So that you can do more of what brings you a higher payoff.  Last year, I delegated party planning to my parents and the parties have been amazing ever since I decided to delegate that task. Also, I recently decided to delegate more duties to my staff and I must say I feel more focused and I empowered my team at the same time. Because of my decision to delegate more, I no longer do bulletin boards, classroom observations, book orders or plan parties. Now my focus is on Business growth, coaching and writing.

Here is something to think about? What do you need to do differently this business year, in order to see different results? What are your goals? I would love to hear from you; Leave your comment below.

Fore more Business tips or to Discover how to makeover your Child Care Business, I want to invite you to download the replays from  my Child Care Business Owner Teleseminar that I hosted on January 3-4, 2014 along with my dynamic Guest Coach, Andrea Dickerson of (I Own a Daycare Network). The  downloads includes: A Child Care Business Owner Virtual Makeover Kit along with 2-hours of replays! Download Your kit  now!

Much Success to You!



“Get Ready For an Epic Business Year!”

I can hardly believe that we are less than 6 days away from the Child Care Business Owner “2014 Business Makeover” Teleseminar.

In fact, I am so excited to Inspire and Empower you to Have a Successful Year! Furthermore, I’ve been focused on how I can empower you to makeover your Business in 2014 and the following picture explains all! the details!

get the jump start you need

I hope to see you at my Teleseminar on Friday (Jan 3) and Saturday (Jan 4)!

2- Days and 2 Hours of Inspiration and Empowerment!

Register Today

More to come…….

 About Shiketa Morgan

Wife, Mother, Gmama, Child Care Business Owner since 1998, Business Consultant, Blogger, Self Published Author. Shiketa provides Business Owners with the inspiration they need to  Start-up a Business; Effectively Manage their Businesses and shares Divine Wisdom and Business Principles that will empower you to Build a Successful Business

Child Care Business Owner Makeover Series
Business Makeover Tip #7:
It Is Vital That You Makeover Your Leadership Skills in 2014
Leadership Ability Determines a Persons Level of Effectiveness. ~John Maxwell

Every Child Care  Business Owner has one thing in common: We all want successful Businesses! So with that in mind, It is also important for you to be aware of the simple fact that Success never happens by accident and there are many factors that contribute to your success as a Child Care Business owner.

The #1 factor is your ability to Lead! ” Personal success without Leadership ability brings only limited effectiveness. Without leadership ability, a person’s impact is only a fraction of what it could be with good leadership. What is Leadership? Leadership is simply influence…nothing more and nothing less.

Think about this: How much influence do you have with the parents in your daycare? Do you have influence with your employees or the children? How has your influence impacted your relationship with your parents, employee, community or the children?

Now that I have you thinking, I want to give you a Free Copy of a 7-page Leadership Assessment form that I use with my clients who want to Grow as a Business Owner. Download Your copy Now.

(Be sure to share your thoughts about the assessment on the Child Care Business Owner Facebook page or tweet me @ccarebusiness

In summary, I have studied Leadership for 8- years and I must say that growing as a Leader has empowered me to grow on a personal and a Business level. In fact, as I grew as a Leader, my influence increased with parents, the children, my employees, my friends, social media followers, the readers of my books and my coaching clients. I want the same for you!

If you are ready to grow as a leader and makeover your Child Care Business in 2014,  Join me and my Guest Coach (Andrea Dickerson) on an upcoming Teleseminar where you will be empowered with Business Skills including Leadership Principles, Big Thinking, Enrollment & Marketing strategies, along with information on how you can Improve the quality of care in your program. Its time to take your marketing to another level…..

Let the Makeover Begin…

(Click the image below)

 About Shiketa Morgan
Wife, Mother, Gmama, Child Care Business Owner since 1998, Business Consultant, Blogger, Self Published Author. Shiketa provides Business Owners with the inspiration they need to  Start-up a Business; Effectively Manage their Businesses and shares Divine Wisdom and Business Principles that will empower you to Build a Successful Business


After five years of operating my Child Care Business from my home, I wanted something bigger. In fact, I knew that I was destined to do business on a larger scale.

So I decided read books on how to Operate a Child Care Center and I studied major childcare chains such as Kinder Care and Lapetite Academy.  In fact, my mind was on one thing in 2002….Expanding!

One day my mother and I were out shopping and we saw an empty building that was formerly a Child Care center.

I literally backed up on a very busy street to write down the phone number that was on the sign in front of the building.

To make a long story short…Within 6 months of signing a lease, I was preparing to move into my first Child Care Center.

Learning days photo

My dream came true and yours can too. If you desire to expand your child Care Business, you must take the steps (now)  to move toward your dreams of expanding from a home based Child Care Business or owning multiple Locations!

I was inspired to share my expansion story with you, because In Chapter 2 of my upcoming book, I shared my Expansion plan and how I found the Faith to expand.

The book is currently being edited and I want to invite you to get your copy when it is available. So be sure to visit my Inspired Business Woman blog to take a peek at a preview copy of the ebook.

When the Book is ready, the book will be uploaded to my ejunkie book store, Amazon Page and on my Inspired Business Woman Blog.

So tell me? Are you ready to expand your Business? Leave your comment below and lets talk about your dream to expand.

Be sure to download my  Sample Growth Plan .

 Shiketa Morgan

Discover how to successful manage a Child Care Center, by joining my Center Owner eClub.

Ready to Start a Child Care Business, get my ebook 10 Steps to Starting a Child Care Business.

The Brochure

Your brochure is a reflection of your Business. In fact, it is a great way to market your program. Moreover, a high quality brochure makes a great impression on parents.

Many years ago, I used to create my very own brochures on my home computer (using color paper), then (several years ago) I decided to get my brochures professionally printed on glossy paper. I must say that getting my brochures professionally printed was money well spent.

As a home provider I was working with a very limited budget and I could not afford to have my brochures professionally printed;  So I created my very own brochures to handout to parents.

However, that was over 10 years ago for me and since then, I have found very affordable ways of getting high quality brochures.

Furthermore, now that I own a center, I have more slots to fill and I have a larger marketing budget and I notice that parents love to read my brochures.

Today I want to share with you 5 key pieces of information to include in your brochure:

  1. Your Philosophy or a brief synopsis about your program
  2. Programs that you offer, (Infant/toddler care, preschool, before/after care,etc)
  3. Your logo
  4. Website
  5. Contact Information

If you already have brochures; be sure to carry brochures with you along with business cards; insert your brochure in  your enrollment packets, have extra brochures on hand, in the event your supply gets low and issue brochures to parents.

Need brochures? I recommend that you try your local Office Depot or Vista print; they have worked for me and are very affordable!

Bonus tips:

  • Purchase a brochure holder to display your brochures where parents can easily see them in your program.
  • Create colorful brochures

With Your Child Care Business in Mind,


Checkout the Marketing 101 in my Online Institute

earth day

The earth is what we all have in common.

– Wendell Berry

Every year in April I look forward to earth day events!In fact, I look forward to all of the gardening projects with the children at my Child Care Center and so much more.

Earth Day is an annual day on which events are held worldwide to demonstrate support for environmental protection and Earth Day is observed on April 22nd each year.

Also, Earth day is a great day to teach young children how to be earth friendly with fun enriching activities. Need some Earth Day ideas? Check out the Activities below:

Take off Shoes! If you have a grassy area in your yard or on your playground; encourage the children to take off their shoes and feel the grass in between their toes.

Look up at the Sky!Encourage the children to lay down in a grassy area and look up at the sky. be sure to ask the children the following question; “How does that make you feel?”

Turn Our the Lights! On Earth Day, open the blinds and turn off the lights. This is a great way to save energy!

Clean-up Your Neighborhood! Consider taking the older children on a walk around your home or your center to pick-up trash in the neighborhood. * Be sure to carry business cards with you. On the back of the card write the words, ” We are an earth Friendly Child Care program.”

Want more ideas? Check out this blog post: 100 Ways to celebrate earth Day.

With the Earth in Mind,



One of my goals for 2012 was to create an earth friendly program. When possible, we strive to reduce waste by using recycled materials for activities, adding plants throughout the building, so that the children are in an environment that is filled with the beauty of  nature and to expose the children to a better quality of indoor air.

Also,  I am researching all natural cleaning supplies to use in my facility; throughout the day we open the doors to allow fresh air to flow in the building, to prevent from turning on the Air Conditioner. The children must re-use their water drinking cups ( marked with their names)  to use throughout the day when they get thirsty,to prevent waste in the classrooms.

This is just a small list of things that we are doing at my child care center to create an earth friendly program and I thought I would encourage you to join me on this journey to becoming an earth friendly childcare program.

According to the National Food Service Institute, Creating a healthy environment for children involves plenty of active play, rest, and of course, healthy meals. A healthy environment is also one that embraces good stewardship of the earth. By practicing and teaching green habits in your home or center, you will contribute to a healthier planet.

Are you ready to contribute to a healthier planet and create a healthier place for young children? The National Food Service Institute has great tips to empower you to take the necessary steps to moving toward and Creating an Earth friendly Child Care program, including:

  1. Ideas to serve less Process Foods
  2. How to use less water
  3. Tips for using light bulbs that use less energy
  4. How to combine shopping and errands into one trip to save energy
  5. The three “R’s”

Download the entire Business Practices Grab and Go Lesson Color it Green! Moving Toward an Earth-Friendly Child Care Environment Guide!


To An Earth Friendly Child Care Program,

Shiketa Morgan

Need ideas for Creating menus that include more Raw Fruits & Vegetables with less process foods? Check out the Healthy Child Care Menus e-Book.

Observation is a vital part of assessing the preschoolers in your program. I first discovered the importance of observation when I was enrolled in the childcare field base program here in St.Louis through the local community college.

Observation is simply writing down the behaviors that you see in your environment.

If you happen to  be very experienced at recording observations this blog post may simply be a refresher coarse of what you may already know about child observation.

If you are not experienced at writing observations or not sure why it should be a vital part of your preschool program, this post will walk you through the process and how you can use observations to assess the children in your preschool program. Furthermore at the end of the post, I have attached links to more observation resources.

Here is an example of what an observation of two preschoolers in the Block Area:

It is 9:30am and Johnny and Karen are playing in the block area. Johnny was building in the block area alone. Karen walked over and asked, can I play? Johnny yelled…”NO!” Karen walked  away crying.

After reading the observation above, what did you discover about both children? I am going to guess that you discovered an opportunity to encourage kindness and friendship. Also, an opportunity to encourage Karen to use her words and to teach Johnny to share.

Moreover, the observation above could be used as an inspiration to read books about being kind to our friends and promoting sharing in the play areas.

You may have come to other conclusions, However, I just wanted to give a brief overview of why observation is so important in preschool and how it allows you to determine what the children in your care really needs.

When I hire new teachers, they usually ask me, how often do I expect them to record observations. I tell simply them to record as many observations as they desire, because the more that you observe young children; the more  you will discover about their developmental needs.

Just in case you are a home provider or your teachers may complain about the paper work, I would like to share with you how I make the observation process in my center easy and convenient.

  • Carry sticky notes in your pocket
  • Have observation forms copied and already labeled with each child’s name on a clip board in the classroom.
  • Record the classroom for 30 minutes a day and then go back and write down the observations on paper
  • If you have a digital camera system, use the camera system as an observation and training tool for staff

I hope that you have been inspired to use observation in your preschool program. If you are already using observation tools, keep up the good work!

Here are some child observation resources:

Forms for Observation

Guidelines for Preschool Learning Experiences Free e-book!

Learning Through Child Observation Free e-book!

Child Profile Observation Form


To Your Success in the Business Of Child Care,


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I want to help you to Succeed!! Feel free to email your childcare business questions to me at


A happy customer will tell three or four others;

a dissatisfied customer will tell ten.

~ Wisconsin Child Care Improvement Project


Marketing your childcare business to your current customers is crucial to building enrollment. According to the Wisconsin Child Care Improvement project, “Over 90% of parents rely on recommendations from relatives, friends, and co-workers, so pleasing your current families is essential to long-term stability.”

It has been my experience that when parents are pleased with my childcare center practices, they will tell their friends and family members. I am always so honored when parents refer others, that I offer $25 off one week of tuition for referrals. I strongly believe that parents do not refer families for the discount. In fact, I believe that they refer families because they are happy with my program.

How Do You Inspire Parents to Help You Market Your Child Care Business?

1. Ask for their referral and offer an incentive

2. Let them know that you appreciate their business (Post thank you notes where parents can see them,etc)

3. Go the extra mile when possible ( waive late fees, have community coupons available,etc)

4. Provide their child with the best care possible (Always strive to improve your services)

5. Strive to have a positive relationship with parents

6. Greet them with a warm hello every morning and ask about their day in the evening

7. Invest in promotional items such as: back pack, pens, key chains and/or coffee mugs with your business name on it.

8. Welcome their feedback in the form of Annual surveys to help you to improve your service.

9. Ask for testimonials to place on your website (offer incentives )

10. Take photos of smiling parents talking with you for your website

Whatever your methods may be to inspire parents to market your childcare business, keep in mind that when your parents are happy with your business….They will tell others! Feel free to share your thoughts about this post.

~Shiketa Morgan

For more marketing tips, check out my Marketing 101 toolkit.


Start Building Enrollment….One Email at a Time!

Email marketing is a prevalent means of sending information and messages to your current customers, vendors, business colleagues and potential customers. Moreover, it helps to increase customer loyalty by keeping parents informed on what you have in store for them.

According to a November 2010 survey conducted by Strong Mail, Email Marketing is becoming so popular in business, that 65% of companies around the world are spending more on email marketing. Most of all it is vital to your childcare business success that you tap into the Marketing benefits of Email Marketing and start building enrollment….One Email at a Time!

Email Campaign Ideas to Help Build Enrollment

1. Send a Monthly Parenting newsletter

2. Enrollment Flyer that includes and incentive for others that forward the email to at least ten families

3. Announcing Community Events

4. Summer Camp News

5. Calendar Of Events

6. Fundraiser News

7. Free Registration

8. Open House Events

9. Program Events

With each email that you send, be sure to include the link to your websites, make every message sharable on social media, solicit feedback and offer incentives for sharing email campaigns. Be sure that you have the email address of all your current families and collect email addresses from all families that visit your program.

Do you need assistance with email marketing? Mail Chimp is a great place to start. Mail Chimp provides you with a wealth of information on email marketing and you will have access to theme based email templates that will provide you with professional looking email campaigns. Sign-up here! Its Free!!!

To Your Success,

Shiketa Morgan

For More Marketing tips, check out my Marketing 101 toolkit!

According to the Missouri Eat Smart Childhood obesity and Missouri’s Eat Smart Guidelines for Child Care, “Overweight is now the most nutritional disease of children. Preschool children who are overweight are almost 5 times more likely to be overweight as young adults.”

Missouri Eat Smart Guidelines for Childcare also concludes that children may get 50%-75% of daily food needs in childcare. This is why it is vital that childcare programs serve nutritional balance meals. Here are some tips for serving healthier meals in your childcare program:


  • Limit sweetened cereals served
  • choose cereal that contain more fiber
  • limit sweet breakfast items
  • provide more whole grain foods
  • serve more fruit and less juice
  • provide low-fat or skim milk


  • Limit the processed foods
  • More raw fruits & vegetables
  • Use low-fat or fat-free salad dressing
  • Serve whole grain breads
  • offer low-fat milk as a drink


  • Limit sweet snacks
  • provide protein snacks (peanut butter, yogurt, etc)
  • 100% Juice or raw fruit
  • whole grain crackers
  • raw fruits or veggies

Thanks in advance for helping to reduce the Childhood obesity rate in America by simply making healthier changes in your menus and also by educating parents.

If you would like to receive more nutritional resources, please Download a Copy of the Healthy Child Care Menus ebook.


With Healthy Kids in Mind,

Shiketa Morgan

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