Inspirational and Empowering Online Child Care Business Coaching!


Being positive doesn’t just make you better. It makes everyone around you better. ~Jon Gordon

Several years ago, I decided that I wanted to create a positive place for my employees to work. In fact, having negative employees inspired me to promote more positivity in the work place. After all, I believe that children need to be around positive people!

I recently created a Code of Positivity to post in my Child Care Center and I have decided to share it with you. (click here)

Are you wondering how I created a positive work place for my employees? Take a look at the following tips below:

  1. Be Positive!  If you have a positive attitude your employees will be a reflection of your attitude.
  2. Create a No Gossip Policy. Gossip can destroy your business and it brings down the moral. So never Gossip with your employees and don’t allow them to gossip in your Business.
  3. Talk Positive. At my monthly team meetings, the team is required to say 2-3 positive things about each other and at the end of our meetings, the energy level is exciting!
  4. Model friendliness. People love to do business with friendly people. Smile at your employees and smile when you greet your parents. You will be amazed at how being positive will brighten up your Work Place.

Several hours before writing this blog post, a parent stopped by my Child Care Center for a tour. She told me this: “I love this place; its clean, and everyone is friendly.”  See…I told you! People love to do business with friendly people.

To your Success!


For more employee or Business management tips, subscribe to my 21-Day Mastermind eCourse, click here.

staffMany years ago I heard Bob Harrison say this, ” People don’t do what is expected, but people do what is inspected.” I have found this principle to be so true when it comes to supervising employees. In other words, if you want your staff or assistant to do what you desire them to do, you must have an inspection system.

Today I am going to share with you 3 easy ways to effectively supervise your staff.

  1. Manage your Center or Your Home daycare by walking around. If your team know that you are not watching, they may get too comfortable. Also, being actively involved in your Child Care Business, is a great way to see what is going on in your Business. Bob Harrison calls this method the “MBA”: Managing your business by walking around.
  2. Let your staff know that you have a system in place that assures that your Child Care program provides quality care. For example, every Monday, I observe each classroom based on my center policies, Accreditation guidelines and licensing regulations. I believe this is a proactive way of supervising my staff. I evaluate the health/safety practices of the teachers, child-teacher interactions, planning practices and so much more. Furthermore, I look to see that activities are being implemented and a few other routine duties.
  3. Finally….Plan to take the time to mentor your staff or assistants. recently I discovered a bible scripture in the book of Luke and it says: “Everyone who is fully trained will be like their teacher.” So, in other words…..if you want your staff to be as effective as you are, it is vital that you train them.

For more information on how to empower your Staff, be sure to sign-up for my 21-Day Mastermind eCourse for Child Care Business Owners, that desire to improve their Business Management and leadership skills.  (see my Online Institute)Click here

To your Success,


now hiringYour hiring practices will make or break your Child Care Business. In fact, can remember the first time that I hired a teacher to work in my home daycare back in 1999. I posted an ad at a local grocery store and it turned out to be that she was an excellent assistant. (Luck was definitely on my side, because I had no clue how to interview new employees)

Furthermore, I do not remember having a formal interview with her or hosting an employee orientation back then. However, I must say that it is important that the entire hiring process is conducted in a professional manner.

It took me many years to learn how to effectively hire, train and mentor my new employees and today I want to share with you seven ways to makeover your hiring practices.

  1. Place a professional looking ad online, share your job openings on your website and on your social media page or with a local agency when you have a job opening. Tip: Try, you will receive a $50 credit with your first ad.
  2. Get prepared to interview your potential employees. Schedule a face-to-face interview for no more than 20-30 minutes. Ask questions such as: Tell me about you? Tell me about your experience working with young children? How do you handle difficult behavior? What would your previous employer tell me about you? How do you define Quality Care? Are you able to work anytime during my business hours? That is just a few questions that will help you to hire the best person for your Child Care Business.
  3. When the potential applicant arrives for the interview, pay close attention to his or her character along with his or her attire. Have the applicant to complete an employment application before the interview.
  4. After the interview, let the applicant know that you will contact him or her once you have verified all the information on their application and have reached a decision. ** Never make any promises.
  5.  Interview at least 3 applicants before making a hiring decision. If you rush through a hiring decision, you could hire the wrong person for your Business.
  6. Follow your Gut feeling. If it does not feel right….don’t do it. I have second guessed my self many of times and hired the wrong person, because their credentials looked good, However, my gut feeling was not to hire the individual.
  7. Invite  potential employees to voluntarily teach in your program for 30-minutes to an hour; so that you can observe his or her classroom practices. **This practice has helped me to eliminate hiring teachers that were not the best fit for my program. So….be sure to never leave the applicant alone, have another staff member help you to observe the potential applicant.
  8. Once you have made your decision. Offer the applicant the job along with mentioning the starting salary and including any benefits.
  9. Before the applicants first day, plan an orientation day. On the orientation day, show the new employee around your home or center; discuss personnel policies, issue tax forms, give the employee a copy of your policies and introduce the new employee to staff and parents.
  10. Be sure to let the employee know that the first 90 days of employment is a probationary period and it is vital that you or someone on your team train the new employee. So, it is necessary to have a written training/mentoring plan in place.

To Your Success,


For more information on how to Makeover your Business Practices, check out my ( Going to Another Lever 21-day Mastermind eCourse) Be sure to subscribe to my weekly enewsletter! Having difficulty managing employees or your Child Care Business, join my inner Coaching Circle!

website 3

Enrollment Building Online Begins with Your Website!

You website is your online business card and it is vital that your website is compelling parents to call you!

Two years prior to writing this blog post, A parent checked out my website, then she called my center for more information about my preschool program.

During a phone call with the mother, I offered her a Free day and she said, ” No thanks, I have already made my decision to enroll based on what I saw on your website!”

That was an amazing feeling and right now today, I still have parents telling me that they love my website.

Today I am inspired to share my Website marketing tips with you and inspire you to build a website that compels parents to call you!!

Here are 15 Steps to building a website that compels parents to enroll their child in your child care business:

1. Be sure to include your prices on your website, including your registration fee

2. Include photos of children engaging in activities or give a virtual photo tour ( get the parents permission)

3. Upload enrollment forms to your website

4. Upload menus to your website (use

5. Include Curriculum Information in the form of a download

6. Describe what a day is like in your program for each age group on your website

7. Invite parents to join your email list (

8.  Connect your social media pages to your website

9. Create an Owner or Director’s Page on your website

10. List any accomplishments such as: Accreditation, Licensing or Recognitions Received. Don’t Forget the Parent Testimonials!!

11. Create a tab for every program: Infants, Preschool, After School and/or Summer Camp

12. Don’t forget the contact page that includes your phone number, address and email address

13. Update your content on a weekly basis

14. Include your calendar of events

15. Finally add a Staff page on your website. Be sure to include staff requirements and what it is like to work in your program. This is a great way to attract the best employees for your Team.Moreover, include how potential employees can apply for employment in your child care business.

I look forward to checking our your website, so be sure to post a link to your website below! For more enrollment building tips, be sure to check out my Marketing 101 toolkit!

With Your Success in Mind,


Be sure to subscribe to my Weekly Child Care Business Owner eNewsletter and email updates! 


(This blog post is a Freebie from my Marketing 101 toolkit)

According to Houston Chronicle, “Video marketing is but one option you have available as a tool to promote your business. Understanding the power of video marketing may help you to see how video marketing can be beneficial to your business and a good use of your marketing dollars.”

Moreover, Videos are easier to share over social media; it allows your website to rank higher on search engines, Video marketing helps to improve your brand, allows you to seem more engaging and is a great way to educate your parents about your program.

Today I want to share some video marketing tips with you:

  1. Consider making a video of the kids doing activities in your program (with the parents permission). Simply record the video on your cell phone and be sure that it is no longer than five minutes and upload to your social media pages once a week or even add to your website.
  2. If you are not camera shy; practice making 1-minute videos of yourself talking about your childcare business or giving parents a tour of your childcare space.
  3. You can also make cool videos of your program, by using photos with I love this website and I use it to make videos of my Child Care Center!
  4. You may also want to create a You Tube Channel to upload videos of your program. YouTube is one of the top 3 websites as of January 2013 and it is great way to gain more business exposure.

Are you ready to start making videos? If not, practice first. I actually love recording my voice and adding pictures to the Video presentation with the Window Movie Maker on my computer. I would love to see your videos, so be sure to share!

For more marketing tips, download my Marketing 101 toolkit today!


A Photo really is worth 1,000 words

According to small business, “With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics.”

Furthermore, Instagram is one of the top social media sites and is a great way to inspire potential clients. Moreover, marketing your Child Care Business on Instagram is a fun way to build your brand, connect with your parents and gain new clients.

As always, before uploading photos of children, I strongly suggest that you get permission from parents, because some parents do not want photos of their children on social media.

It’s time to increase your online marketing platform and get your Child Care Business on Instagram today!

Social Media Examiner is a great sight to follow for social media marketing tips and I want to inspire you to subscribe to the site today and check out their article titled: “26 tips for using Instagram for Business.”

You Business is one photo away from inspiring your next potential client! Time to do the work on your Online Marketing…..


Check out some of my Instagram Photos below that I have shared of my Child Care Center…

That was just a sneak peek at my photos, follow me on Instagram today, by clicking here.


Resources you may like: Marketing 101 toolkit.

facebookI believe that Facebook is the best thing that could have ever happened to Business Owners. In fact, you can log on daily from your phone or computer and have immediate access to your current or potential customers. How wonderful is that!

In the fall of 2014, I utilized Facebook to help build my enrollment in my new Child Care facility by posting my expansion progress daily on Facebook.

The daily posts created momentum and the end result was this: My enrollment grew from 22 children to almost 50 children in 60 days!

Today I am going to share with you seven ways to Use Facebook to Build Enrollment!

  1. Upload a cover photo to your Child Care Business Facebook page that speaks volumes about your Business.
  2. Use your Facebook page to share photos of daily activities.
  3. Keep it professional! Only share information about your Child Care Business on your Facebook page.
  4. If you are making improvements or have fun events coming up…share it!
  5. Don’t be afraid to toot your own horn. Share your Business Successes on your personal Facebook page and invite your Facebook friends to like your Child Care Business Facebook page.
  6. If a parent refers another family, give them a shout out on Facebook.
  7. When families enroll in your program, feature their picture on your Facebook page. (be sure to get their consent)

When your Facebook friends and clients see all the fun and excitement that’s happening in your Child Care Business, they are going to share it! So start posting more today!!

Bonus tip: Invest in Facebook ads. You can buy an ad, for as low as $5-$20 and reach thousands of parents in your community.

For more marketing tips, be sure to download my marketing 101 toolkit.

Shiketa Morgan

 (Photo Credit)

I believe that the classroom environment is the #1 teacher. In fact, children learn best when they have an environment where they are provided with lots of hands-on-activities that includes: exploring, discovering, problem solving and questioning.

Are you doing most of the teaching? If so, today I want to inspire you to create a classroom space that does most of the teaching and that inspires Learning.

1. De-clutter: Children learn best in an organized environment. If it does not belong in your class, remove it. Think about how you feel when there is clutter on your desk? If your answer was overwhelmed; that’s how children feel in a cluttered environment. Be sure that your classroom space is always organized, with the exception of playtime!

2. Set-up or Makeover Your Learning Centers: Toddlers, School-age and Preschool-age children  need clearly defined play areas. Having centers, provides the children with a variety of activities to explore in small groups. Check out the attached article: click here

3. Create a Literacy Enriched Environment:  According to Early childhood News, “In a well-established and well-organized classroom, there should be print everywhere!” This includes: Labeling toy containers, having a word wall, lots of books and so much more. Discover how to create a literacy enriched environment today, click here.

After you makeover your classroom space, expect positive feedback from parents. In fact, parents love an organized, literacy enriched and educational environment for their children.

That’s all for now and I think it is time for you to get to work on your classroom space!I would love to hear from you, be sure to leave your comment below.


Check out the Child Care Business Owner Curriculum Club,Join today!


I will be the first to admit this: My office is not always organized. In fact, I get so so busy mentoring staff, talking with parents, preparing meals and I forget all about my office.

Furthermore, when I get the time to sit in my office, the office tends to be more of a quiet place for me to re- group.

As you may already know, I recently moved into a new location and my new office has observation windows. The observation windows, motivates me to keep my office organized, because everyone that walks pass those observation windows get to take a peak at my office.

Now that I focus on keeping my office clean and organized, I feel more focused. In fact, I find that when my office is a mess, I feel all over the place. What about you?

Are you ready to DE-clutter your office and get focused? I am no expert at office organization, so I decided to do some research and I have found some great office organization tips for you:

  1. Divide Your Work Space into Zones. Organization expert Peter Walsh suggests that every professional first ask themselves, What do I want from my office space, and is it meeting my needs? After establishing how you want and need to use the space, set up zones for your daily functions. You may require a workspace for your computer, a library area for your research, a storage area for supplies and a filing area for your archives. This will provide a foundation for a more efficient use of space. ~Forbes Magazine
  2. Re-Evaluate Your belongings. Whether you’re starting from scratch or not, you need to evaluate what you actually need at your desk, and what can go. Clutter exists because our brain tricks us into thinking everything’s important. As you go through your stuff, ask yourself: does this item have a purpose? Is it redundant our outdated? Are you keeping it because you need it, or because you might need it? Did you even remember it was there? From the answers to those questions, you should have a good idea of what to do with it—even if you don’t like the answer.
  3. Reading Materials.
    • Relocate them. Magazines and newspapers on top of the desk rob you of valuable real estate. It is unlikely that you are going to read a magazine as soon as it arrives. Look around your office. How about moving them to the credenza or the top of a filing cabinet?
    • Decide how long to keep them. Once six months have passed, recycle them, even if you have not yet read them.
    • Unsubscribe to the magazines that you hardly glance at. Be honest with yourself and let go of unread magazines that take up valuable space.
    • Read a magazine at lunch or while waiting for an appointment. Before leaving on a plane trip,  stuff your briefcase with unread magazines. Out they go as soon as you read them; no magazines make the return trip.
    • Tear Out Articles – The fastest way to go through a magazine is to glance at the table of contents and decide if there are any compelling articles. Rip them out and toss the magazine.
    • Pass them along to doctors’ offices, hospitals and places where others can enjoy them.
    • Recycle whenever possible.

Now it is time to get to work on your office space! You will find more tips below in the resource links below. My goal is to simply inspire you to get that office space organized, so that you can have more productive Business days.



Life Hacker


Its time to Get organized

Photo Credit



If you fail to plan, then you plan to fail…

I can hardly believe that 2014 is almost over!

I don’t know about you, but this has been a roller coaster of a Business year for me. However, I love how the year is ending. In less than 6 days, I’ll be moving into my dream facility and I am so thankful.

Furthermore, as I wrap up the Business year, I must say that if you plan each business week very carefully and get focused; you can accomplish just about anything.

However, as I write this blog post, we are less than 44 days away from a brand new Business year and today I want to inspire you to take some time to reflect.

Most of all, I want to inspire you to plan ahead. As you can see, time goes by very fast and if you want to have a successful year, you must plan for it!

Here are 7  Steps to Planning for a Fun and Successful 2015:

1. Take a moment to reflect on the highlights of your year. Did you celebrate your successes? If not, it’s not too late to celebrate.

2. Did you have any challenges? If so, how did you overcome the challenges? Did you get coaching or seek counsel? What do you plan to do differently next year?

3. Create a plan for 2015. Plan your events with excellence and market your events to your parents.  Do you have a calendar of events that you issue to parents? If not, this is a good time to create one. Issuing a calendar of events for the upcoming year, is a great way to create momentum and get your parents excited about your program. I have attached a copy of my Program Calendar for you to review or to use as a template.

4. Develop a marketing plan for 2015 that includes a social media marketing plan.  Facebook is a very popular social media platform . In fact, according to Facebook newsroom; there are over one billion people on Facebook. Furthermore, I want to inspire you to consider Facebook ads. Facebook ads are as low as $5 and you set the marketing budget.

5. Buy a new Business Book to read. New information will empower you to build a Successful business.  Here is a great article to review: 10 Business Books to read in 2015!

6. Thinking about Expanding ? Don’t think anymore, this is the time to start planning. Check out my Child Care Business Expansion guide.

7. Its time to Create Your 2015 Vision Board! Need ideas? click here


It’s time to do the work for 2015….




We are less than 5 days away from Thanksgiving and I hope that you have already planned your holiday schedule and notified your parents of your holiday closing schedule.

Many Child Care providers plan their holiday schedule at the beginning of their preschool year and issue it to parents.

However, if you are a new family home childcare business owner or a new center owner, be sure to post your holiday schedule where parents can see it. (if you have not already posted your holiday schedule)

Many family home providers follow me on social media and one of the questions that I get shortly before the holidays is: How many days will you be closed for the holidays?

Every year during the holidays I close my center for Thanksgiving and the day after Thanksgiving. Also, during the month of December, I close Christmas Eve, Christmas Day and New Years Eve.

When I was a home daycare provider, I closed my business the last week of the year and the parents were notified (in writing) of the closing 6-months in advance.

**Parents do not like it when they are not giving enough notice for planned closings.

Another way to notify parents of your holiday schedule is via a parent handbook and on your website. If you do not have a parent handbook, be sure to purchase a sample parent handbook today! click here

Whatever your holiday schedule may be; I hope that you take some time to enjoy the holidays with your family and I challenge you to do something special for the families in your childcare business this holiday season.


With the holidays in mind,


Be sure to subscribe to my weekly childcare business eNewsletter and business tips. Subscribe now!

How to Train a New Child Care Worker?

Earlier this week, one of my Facebook friends sent me an inbox message and she asked me if I had a resource on Training New Staff Members.
I was glad that she asked that question, because I have several resources that will empower home providers and center owners in the arena of staff management.

However, before I share the links with you, I want to share 5 Effective Ways to Train a New Child Care Worker:

  1. Plan a new employee orientation that consists of the following: meeting co-workers, review job duties, give the new employee a tour of his or her work environment, plan time to complete tax forms; review policies and procedures,etc.
  2. On the employee’s first day; provide hands-on-training for the employee or pair the employee up with your best worker. (Modeling is a great way to train new employees)
  3. On the second day, give the employee some space to do his or her job and stay close by to answer any questions.
  4. At the end of the employee’s work week, ask the employee how did his or her week go? Get feedback and provide support!
  5. Take some time to observe the employee during the first 3 weeks of employment, because the way that an employee is trained, is how they will continue to work.

For more staff management resources I would like to recommend that you check out the following:

21 Day Mastermind eCourse (find course in online Institute)
Director’s Handbook
The Art of Owning a CenterTo Your Success!


Do you frequently have problems getting parents to pay you on-time? Is this issue causing a cash flow problem in your Child Care Business? Are you frustrated with late payments?

You can avoid or minimize many of the problems that most Child Care Business Owners face by simply getting the strategies and tools that you need to makeover your tuition policy.

Furthermore, I believe that if parents are constantly late paying tuition, this could lead to a cash flow problem in your Business!

Many Childcare Business Owners ask me how do I get parents to pay them on-time and my answer is always as follows:

  1. You have to be very diligent about collecting payments on-time
  2. Parents must know that they must pay you on-time or choose another provider
  3. Be assertive about collecting payment, because being passive about your money, will only lead to delinquent accounts
  4. Finally,  if you know that you provide a great service and then you know that you Deserve to get paid for it!

Check Out What Providers Think about the Tuition Makeover Policy eCourse

The Tuition Policy  Makeover was great! After 23 years as a home provider, I’ve found that since the recession, I’ve had more difficulty with this issue and needed to change the way I collect from clients. It was easy to follow each step that was outlined each day. It was worth every penny! I plan to use it as I transition from Family Childcare to a Center.”
Terri Rash
Miss Terri’s Little School
Pocatello, Idahoarrow going down
“I Love it! 
I could not wait for each email to come in. Each day I implemented the recommended strategies that you had for me.
Thank you for making my Job a lot easier. Thank you so much for being a part of Growing my business!”
~Zelma Johnson
Are you ready to Makeover your Tuition Policy and discover how to get your money on-time? If so, click here.
(Maplewood Earlychildhood Center)

Photo Credit: Maplewood Early Childhood Center

Many years ago, I discovered that when parents visit your program, they use their senses to make a child care decision. In fact, when they walk into your home or center, parents immediately notice the following:

  1. The sounds in the environment, such as singing or laughing
  2. How the environment smells
  3. The look of the environment

Before you schedule your next tour or interview with a parent; Lets take a look at what you must do to create an environment that sells your Child Care program.

  1. Be sure that your home or center has a fresh clean scent. Most of the parents that visit my center, always comment on the fact that there are “No odors” in the building.
  2.  Consider Scheduling tours during structured times of the day: circle time, lunch or story time. Transition times, may not be the best time to do a tour, because the children are loud and you may even hear screaming or yelling.
  3. De-clutter your classroom space.
  4. Post the children’s work on the wall.
  5. Have bulletin boards that includes: a daily lesson, plan, menus, events and daily schedule.
  6. Be sure that the chairs are pushed up to the table and toys are not all over the floor.
  7. Remove all damaged items from the environment and dust regularly.
  8. Post bright colorful educational posters or projects on the walls.

I think you get the point! Parents love a place that smells great; they will choose a childcare program based on the environment and you want parents to hear pleasant sounds when they enter your facility for the first time. The first impression…is a lasting impression.

For more tips on creating a quality environment, click here or subscribe to my Free eCourse 7 Steps to Quality Care.



Stop worrying about your competition and focus on how you can standout from the rest!

Child Care is a very competitive Business, however, it is vital that you think like the Big corporations. In fact, its time that you find out what makes you different from the rest of the Child Care Businesses in your Community.

Have you noticed that where ever you see a Walgreen’s, you may soon see a CVS Pharmacy or a competing pharmacy? Furthermore, you may have noticed that on every major intersection in your community, you will find at least two gas stations? This Business principle is called: Clustering.

According to Bloomberg Business week, “Numerous studies show that on average, a business located in a cluster has a stronger growth and survival rate than those located outside it.” So don’t be concerned if you are located near a cluster of Daycare’s.

One week prior to writing this blog post, I decided to check out the competition near my new Child Care Facility. After calling or visiting the nearby Child Care Facilities, I noticed the following about my competition:

  1. Their rates were higher than mine
  2. They were not Accredited
  3. They provided evening and weekend care

Knowing this information, I plan to open up on the weekends and extend my hours in 2015. I also plan to market the following information to Parents: We have Affordable Rates with Quality Accredited Care.

Customers always want more for their money, so be sure that you over deliver!

As you can see, it is vital that you find a way to stand out from your competition and use your differentiating factor to market your business.

Before you print more Business Brochures or add new content to your website, take some time to do your research and include (on your Brochures and your Website) how you to stand out From other Daycares in your Community!

Have you checked out your competition lately?

For more marketing tips, check out my Marketing 101 toolkit.

Resource Link: How to Take Advantage of Business Clusters

It always seems impossible, until it is done. ~Nelson Mandela


In 2013, I declared that 2014 would be the year that I would grow my Business. In fact, the opportunity to expand came to me in August 2014.

When the opportunity to expand presented itself  to me, I was very hesitant to look at the building. However, I knew that if I did not go look at the building; I just might miss my opportunity.

In a previous blog post, I shared with you that I signed the lease to my new location on October 1, 2014. Moreover, twenty-two days into the expansion I realized this: If I want to take my business to another level, I must do the following:

  • Work on my mindset
  • Have laser like focus
  •  Change my words

Do you desire to grow your Business someday? Thinking about starting a Child Care Business? If so, I want to share with you why I think the three tips mentioned above are vital to your Business Growth or Start-up process.


1.Work on Your Mindset. Your mindset will either help or hinder your Business Success. In fact, your mindset has brought you to this point in your Business. So, if you want to do something different or bigger; you must think on a different level.

How do you get a different mindset? Read personal development books, attend Business seminars, hang around people who think bigger than you, watch personal development or Business Success videos on YouTube. Your Business will only rise to the level of your mindset. It’s time to think on a different level!!

2.Have laser like Focus. As you are growing your Business, there will be distractions and it is vital that you plan your time effectively. You can plan your day effectively by creating a daily or weekly to do list for your Business Growth or Start-up.

If you do not plan your time well; you will waste time and have many unproductive days. As of September 1, 2014, I created a  90-day expansion plan and I have very little time to waste. So every day, I focus on 3 top priorities until the tasks are complete.

3.Change Your Words. God has created us all with the power to shape our lives with our words. I challenge you to choose your words carefully as you grow or start-up your Business. I have seen the positive and the negative effects from the words that I have spoken out of my mouth. That is why, I challenge you to speak words of growth, increase and blessings over your Business.

If you feel the need to complain, sing a song or cover your mouth. Negative words will only hinder your Business Growth or Start-up process. Whatever you want to see manifest in your Business, that is what you want to speak out of your mouth.

Much Success to you and I look forward to reading your thoughts and comments below,


Download my Business Growth Plan 2013


Before you have another Fundraiser, I want to challenge you to really think about the purpose of your next fundraiser. In fact, your purpose of your fundraiser will inspire parents to help you raise the funds that you need.

Two weeks prior to writing this blog post, I decided to have a fundraiser to help pay for infant-toddler & School-age  equipment for my new location. The parents are really excited to help raise funds for our expansion.

Moreover, many of the parents were reporting to me on a daily basis about their fundraising efforts and after talking with just three parents (several days) before writing this post; I knew that this fundraiser would be my biggest Fundraiser ever!

Furthermore, one of my parents told me that she had already started on a second fundraiser sheet, because she believes that the Fundraiser was for a good cause!

So, don’t just have another fundraiser; have a fundraiser with a purpose and a good cause in mind.

Ideas for having a Fundraiser with a Purpose:

1. Expansion

2. Making- over Your playground

3. Buying Computers for your Preschoolers

4. To Make- over Your Daycare

5. Help a family of a Sick Child

Happy Fundraising!


Try TJ’s Pizza Fundraising

Your Dream Will Come True (Get Focused)

On October 1, 2014, my husband and I signed the lease on our Dream Location!

That was an exciting day for the both of us! In fact, that was the day that I realized that I am finally moving in the Direction of my dreams and I could hardly believe that we were sitting at the table with the children of the man who built our new location over 20 years ago.

While we were signing the lease, the Owners of the building revealed to us why they chose us and they said this: “We chose you because we loved the name Learning Days and we also love the fact that your husband (who happens to be a contractor) will help you maintain the building.”

I shared this with you to let you know that, your name speaks volumes about your Business! Also, be sure that you have an assigned maintenance person when negotiating a lease or even buying a building.  Read the entire eNewsletter now!


Inspiring You to Succeed….


Grab Your Copy Today!

Download  Your Copy Today!

Originally posted on The Child Care Business Owner Coach:

Its Pumpkin Season!!

In fact, kids love to explore pumpkins and yes..taste the pumpkin too! Last week, as I walked through my Child Care Center, I observed the toddlers creating a pumpkin friend with Bagels, pumpkin spread and raisins.

The kids were so engaged in the activity and could hardly wait to taste their creations. Today I want to share the recipe and step by step instructions on how to make a Pumpkin snack for the children in your child Care Business to enjoy.

** Be sure to check for pumpkin allergies

You will need the following:

  • Canned Pumpkin Spread (1 can for every 10 children)
  • Cinnamon
  • Large Box of Raisins
  • Bagel half
  • Spoons
  • Raw or Organic Sugar
  • Paper towels
  • Medium size bowl to mix the pumpkin spread
  • Can opener
  • A Fork to mix the ingredients

Step by Step Instructions

Ahead of time set out all the ingredients & materials…

View original 195 more words

My former and late business mentor told me this:
A closed mouth will never get fed!
In other words, if you don’t tell others about your Business, you just may not have any business. ~Angela B.

It’s time to get out the bull horn and start introducing your Business to your community!

This is the best time of the year to Market your Business. In fact, it’s almost back to school time and a great time to build enrollment!!

Please allow me to share my story of getting out and marketing my Business.

There is a hotel directly across the street from my Child Care Center. I noticed that there are families living in the hotel, so I decided to drive over to the hotel to see if I could leave flyers in the lobby.

I put a smile on my face, I introduced my self as the Owner of Learning Days and the Owner of the hotel, kindly agreed to allow me to display flyers is his lobby.

Also, I stopped by several local gas stations and asked if I could leave cards on the counter and they happily agreed to help me promote my Child Care business.

I want to encourage you to Get out and Promote your Business! Be sure to tell me all about your experience!!

With Your Success in Mind….


business makeover(Article Excerpt from the 2014 Child Care Business Teleseminar makeover Kit)

As a busy Business Woman, I love to get makeovers and this includes: wardrobe makeovers, hairstyle make overs and yes even a facial makeover.

It feels great to get a makeover and one thing that I love about makeovers is the simple fact that when you get a makeover, you Feel Great!
So with that in mind, I have a question for you? Are you ready to makeover your Business? Are you ready to experience what it feels like to Makeover you?
I’m not just talking about buying new office equipment or painting your office walls; I’m talking about transforming you as the Business owner!
I believe that when you makeover yourself, you make over the Business.

So let’s take a look at 5 easy ways to make- over your Business:
1. Take some time to reflect on the practices that are no longer working for you and stop doing them right away. In fact, if your practices are not getting you any results, it’s time to do something different. Step 2 will lead you to some new practices.
2. Buy some new business books! I recommend that you read 12 books a year or 1 book a month. Think about what you need to improve in your Business and increase your knowledge on that subject. Need some ideas: I recommend that you buy books on the following subjects: Leadership, marketing or branding and personal development. Moreover, be sure to pick books that are written by successful business owners.
3. Plan to attend a Business Conference. It will give you some new insight and fresh revelation. In the spring of 2013 I attended a Chick Fila Leadercast and it was Amazing! In fact, at the conference; I discovered that I was a hoarder and I needed to keep things simple in my Business!
4. Makeover You! Get some new clothes and get a new hairstyle. When you look great, people are naturally drawn to you and you will also feel great.
5. Work on your brand! In fact, how are you showing up to your customers on-line and off line? Take a look at your social media presence; do you need a brand over haul? Your brand is everything that you do in Business, so choose your social media statuses carefully; makeover your website; update your marketing materials, get new uniforms for your employees, update your business sign or business cards.

Whatever you do, makeover your brand. A fresh brand makeover will attract new customers and cause others to want to connect with you.
With Your Success in Mind!
Download my Child Care Business Owner Makeover Kit Today!

If you get  control of your time, you will get control of your life. ~ Bob Harrison

It’s time to double your power and your personal effectiveness!

If your goal is to expand your business or to simply improve the business that you currently have, mastering your time has to be apart of you going to another level.

In fact, if you do not learn to effectively manage your time, you will easily become burn out and will be not be able to effectively mange your business.

The Top “2” Time Wasters of all:

  1. Social media
  2. Reading Email

We are living in the social media and study shows that people are spending more and more time online. However, I have found that spending too much time online can take you away from what is important.

My suggestion to you is for you to plan a certain time everyday that you dedicate to marketing your business online, reading email and for learning new information.

Furthermore, I suggest that you review my  Online marketing plan e-book to find out how you can effectively market your Business Online utilizing free social media tools. Those tools will allow you to schedule your post ahead of time and spend the rest of your time running your Business!

I want to inspire you to evaluate how you spend your time; do more of what you love or High-Pay off tasks, delegate low pay- off tasks and start taking control of your time. Most of all, start getting some results!

Here are some examples of what I define as High-Pay Off and Low-Pay Off task

High Pay-Offs

  1. Marketing your Business
  2. Planning for your Business Growth
  3. Evaluating the Daily Operations of my business
  4. Delegating task that can be done by someone else
  5. Attending Training Seminars that are related to your goals for the year
  6. People Development…Training Staff/Others
  7. Short to do list
  8. Doing High Priority task first


Low Pay off Items & Time Wasters

  1. Spending too much time reading email
  2. Spending more than 30 minutes scrolling through social media sites
  3. Long conversations on the phone when you could be planning, reading a business book or spending time with family
  4. Long to do list (10 or more important task a day)
  5. Subscribing to blog and websites that do not provide you with information that lines up with your goals
  6. Handling unexpected situations that occur throughout your day

To Your Success,


Are you struggling with Managing your Child Care Business or Your time? Contact me today to schedule a 1-hour Time/Business Management  Coaching Session!

Hi Def Video Banner 2(Featured Sponsor) is now offering FREE hi-def video camera systems to early learning centers. Be ahead of the curve by offering this state of the art system to your parents. It is a great way to increase enrollment, retention, and expand existing services for your facility.

Our company specializes in online video monitoring designed specifically for childcare environments. These wireless cameras require no setup on your part. The video systems have been created with the parents in mind and we pride ourselves in the ease of use and quality of video. Our ability to offer these systems absolutely free to daycare’s and early learning centers is a huge bonus to parents.

Parents have the ability to sign-up and securely access their child’s classroom to watch them in a streaming video format from any computer or mobile device. Both parents and the childcare center will benefit from our camera systems. Parents will certainly feel more at ease being able to login at anytime to see that their child is safe and sound and the daycare center will increase enrollment and retention.

In today’s modern age of technology there is no reason for any center not to be using us. The free system works as follows:

• Cameras are placed in classrooms of your choice
• Parents access the camera for their child’s classroom by going to our website and creating a unique secure username and password.
• Parents complete the billing form and receive confirmation of account setup
• You will receive an email for every parent that signs up
• Parents can view the stream from any computer or smart phone simply by logging into our website


For security purposes, there is no audio available and the stream cannot be recorded. Please feel free to contact us by visiting the website and completing the information request form. Click here

 Be sure to post your thoughts below about this offer!

Never Miss a Second…


Do you have a product or Service that will be of value to a Child Care Business Owner? Would you love to feature your product or service on the Child Care Business Owner network? If so, Contact me today. Click here.


rock your brand
Your Brand is Simply How You Behave!
If your behavior is in question at any time, during any transaction, with any person interacting with your  business, your brand is both in question and in jeopardy!
Just in case you are wondering, what does your Brand have to do with Marketing;
Your Brand has everything to do with marketing of your Child Care Business. In fact, how you carry yourself and the practices in your childcare business is a great marketing tool.
I have discovered this: It takes years to build a trusted Business brand and only a moment to destroy it!
Here are six ways to Establish and  Improve your Brand:
  1. Always be polite to your parents and their family members.
  2. Strive to improve any practices that are not satisfactory.
  3. Get your parents feedback on a regular basis, because if parents are not happy, this could affect your brand.
  4. Ask your parents the following question: When you think of my daycare; what words come to mind? This is a great indicator of what type of brand you have established for your business.
  5. If you have encountered  a negative situation with a parent, be sure that your last conversation with the parent is on a positive note.
  6. Be sure that you have a logo on any literature that goes home, on your website and on marketing brochures

That was only a few branding tips, however, I want you to know that you are your Business Brand, so be sure that you reflect your brand with your appearance, how you answer the phone, be mindful of what you post on social media, etc.

Be sure that your behavior reflects your Business Brand!

To Your Success,


Be sure to subscribe to my Free eCourse and weekly enewsletter, click here.

Are You Ready To Grow Your Business?
Feeling Stuck?
Having Difficulties Managing Staff?
Struggling With  Business Management Skills?
Are you Ready to Go to Think Like a Millionaire ?

If You Answered Yes to Any of the questions above,

The  21-Day Mastermind e-course was Created Just for You!!

You are Just 21-Days Away From having Access to Tools that will:
Empower You to Develop The Leader Within You

Improve Your  Business Management Skills

Equip You To Think Like a Millionaire


I personally have taken her coaching program and I have seen tremendous growth in my business in a matter of days!  ~Andrea Dickerson of Akeba Academy in Brunswick, Georgia and DayCare Success online Network

“I’m looking forward to becoming a better child care business owner in the next 18 days!! Its day 3 and my attitude has already been lifted and shifted!”~Ms.Joy Swaby/Family Home Provider in St.Louis, MO

Since starting the going to another level I have changed some big things about me. Finance has never been a strong suite for me, but I am keeping track of my budget for the first time. I mean I have always had a budget but I never really kept track if I was staying on track or not, but I am now keeping track weekly, and so far am under budget and right on track. I am so thankful that I found this program and that things are going in the right direction for me and my company. 

~ Thank you, Becki

“Thank you Shiketa! I just finished my first lesson and I am even more motivated to take my business to the next level. I will be reading through and applying the knowledge immediately. Looking forward to the next lesson. ~Myra”

Going to Another Level in the Business of Child Care!

It is so ironic to me that I happen to be in the middle of Another Business Expansion! In fact, I am so excited to have another opportunity to expand.

As you may already know, I expanded my Child Care Business into a Center in 2003 and Now I am in middle of lease negotiations on a 6,000 sq foot building.

My Dream Location!!

I am not writing this email to brag about my business expansion, however, I want to share some very important Expansion tips that I believe are a crucial part of the expansion process:

1. Be prepared to issue (2 years) of financials or profit and loss reports.
2. Be prepared to write a Lease proposal.
3. Before moving into a new location, check the license records on that location (if the building was previously licensed for childcare, particularly the enrollment numbers.)
4. Complete a start-up budget for full capacity and a budget that reflects being only filled to 50-60 percent of the capacity. This method will give you a realistic view of how much money the Center will make.

For more Expansion or Start-up Tips, Download a Copy of my Child Care Business Expansion Guide Today!

buy now




Much Success To You!
Shiketa Morgan

Are you a Family Home Child Care provider? Have you been thinking about Expanding Your Child Care Business?

Not sure what steps you need to take to move your Business out of your home? Do you have some anxiety or worries about taking on the over head of a center?

If you answered yes to any of the questions above, The Child Care Business Expansion Guide is for you!

I know first hand how to Effectively Expand a Child Care Business from my home to a Center. Furthermore, I have discovered what it takes to operate a Successful Child Care Center.

In fact, I owned and operated a NAFCC Accredited Home Daycare for over five years and I expanded my home daycare into a Commercial Location in 2003 and I am Still in Business Today!

Many of the Child Care Business Start-up books on the market today are written by people who have never operated a Child Care Business and there are very crucial details that are missing from their books, because they have not had the first- hand experience of actually operating a Child Care Business.

Moreover, this is why I believe that my Child Care Business Expansion Guide will be beneficial to you, because I have first-hand experience in Starting-up, Operating and Expanding a Child Care Business.

I am so excited to share my Expansion story with you and eager to provide you with the information that you need to expand.

After reading my book (The Child Care Business Expansion Guide) you will be empowered to take the necessary steps to Expand your Child Care Business From a Home based Business to a Commercial Business.

Download Your copy of my ebook today and Activate your Dream of Owning a Child Care Center. I did it and You can too!!

Download Your Copy Today!

buy now



Much Success To You!
Shiketa Morgan



Childcare care center-

According to the United States Small Business Association, Choosing a business location is perhaps the most important decision a small business owner or start-up will make, so it requires precise planning and research.

It involves looking at demographics, assessing your supply chain, scoping the competition, staying on budget, understanding state laws and taxes, and much more.

There are 3 things that you must do, before choosing a Location for Your Child Care Business:

  1. Check the Demographics. Are there working families with young children living near your center. Get demographics here, click here (simply enter your zip code to get demographics)
  2. Check out your competition. Are they filled to capacity? What are their rates? Are they Accredited? How long have they been in Business?
  3. Do you need professional help? Should you hire someone to write your Business Plan? Do you need a Business Coach? Don’t try to do it all yourself, hire help if you need it!

For more Start-up or Marketing tips, download my ebook: 10 steps to Starting a Child Care Business.

To Your Success,


For Start-up Coaching Contact me Today!

Originally posted on The Child Care Business Owner Coach:

According to the Missouri Eat Smart Childhood obesity and Missouri’s Eat Smart Guidelines for Child Care, “Overweight is now the most nutritional disease of children. Preschool children who are overweight are almost 5 times more likely to be overweight as young adults.”

Missouri Eat Smart Guidelines for Childcare also concludes that children may get 50%-75% of daily food needs in childcare. This is why it is vital that childcare programs serve nutritional balance meals. Here are some tips for serving healthier meals in your childcare program:


  • Limit sweetened cereals served
  • choose cereal that contain more fiber
  • limit sweet breakfast items
  • provide more whole grain foods
  • serve more fruit and less juice
  • provide low-fat or skim milk


  • Limit the processed foods
  • More raw fruits & vegetables
  • Use low-fat or fat-free salad dressing
  • Serve whole grain breads
  • offer low-fat milk as a drink


  • Limit sweet snacks
  • provide protein snacks (peanut butter…

View original 67 more words


In December 2012, I recorded a series of Child Care Business Success Webinars to inspire you to have a Successful 2013!

As I prepare for my upcoming Live Child Care Business Teleseminar,  I have been inspired to give you access to my previously recorded Webinar titled: Tips For Expansion from 2012. 

Furthermore, before you listen to my Webinar, please note the following:

Listen to my 22-minute Tips For Expansion Webinar now! click here


Hope to see you at the Teleseminar!


Holding an annual Open House is a great way to invite the parents to tour your program/classrooms; open up your program to the community and introduce a back to school theme!

So let’s start planning for a fun, exciting, enriching and informational open house.

1.Get Organized/De-clutter 

Several weeks before the open house, start to De-clutter classrooms and office space. This includes, dusting, removing items that does not need to be seen by visitors. When families tour a childcare program, they look at every detail. Be sure to post Lesson Plans!

2.Create a Festive Flyer 

Using Microsoft word or office publisher, create a flyer that announces your open house including the date, location of your program, time, activities and events. This will also be a great to time promote enrollment specials, such as: Free registration or 50% the first week.  Invite parents to help plan the open house and volunteer to help serve food or issue information about the program.

3. Signs/Banners 

Creating a banner to place inside and/or outside your home or center draws attention to the event and compels parents and kids to come to the Open House. Yard signs also catch the eyes of traffic driving by your business.  Hanging colorful Balloons on the fence surrounding your playground or signs draws attention to the Open House event.*Check with your local municipality regarding signs.

4. Open House Activities 

The night before open house add pencils, back packs with school supplies, toy school buses, books about school and  back- to- school bulletin boards to the environment. This will create a Back to school environment. When the children arrive, invite them to find all the new back to school items.  *Here is a link to  back to school Coloring pages to enhance the back to school theme.

5. Give-a-ways 

To liven up your open house, give away prizes every 15-20 minutes of the Open House! Some of the prizes could include: toys for the kids, books, tuition coupons for parents and donations made by local businesses in the community. * 30-60 days before the Open House, invite other businesses in the community to donate give-a-ways for the families.

6.Information for Parents 

Open house is the perfect time to show parents every aspect of your program, from daily schedules, toys in the play areas. Having a self guided tour check list for parents is a sure way to get the parents to view all areas of your program. Be sure to issue parents any new policies, parent handbooks, calendars, enrollment forms (for new families) and fundraising information. ** This is also a great time to incorporate new Tuition Policies!

7. Serve light refreshments 

Refreshment ideas include: Lemonade and cookies or Cake and Fruit Juice. You will also need plenty of plates, napkins and cups to serve the refreshments to the families.

Have a Great Open House!

Shiketa Morgan

Download a Sample Open House Check List


Getting parents to follow my rules was not always easy for me. In fact, when I first opened my Child Care Business, parents were my #1 Challenge. Not any more!

Furthermore, I have discovered how to build a healthy relationship with my parents  and I also believe that you can to!

Moreover, I believe that parents will have respect for your rules when you do the following:

1. Upon enrollment, you must take some time to go over your program policies with your parents and issue a Parent handbook. Do not trust that parents will read the entire handbook, so be sure to discuss the policies  that will affect parents on a weekly basis such as: tuition, sick policy, etc.

2. Post very important reminders where parents can see them daily and update posted signs regularly.

3. Be courteous and Polite when you are in a position where a parent is trying to challenge your policy. For example. I had a parent to ask me to apply skin cream on her child. I told her that my policy stated that parents must provide a Doctor statement or a prescription for skin cream. She tried to debate the policy, however, I told her, if she gets a statement or a prescription from her child’s Doctor; I would apply the skin cream. She said, OK! Mrs. Morgan.

Be consistent, flexible when you can, and Be professional. Parents will follow your rules, if they know that you are serious about them too. After all, you made your rules for a reason, so enforce them.

I have also discovered that some parents may not respect your rules at all and this is when you must make a decision to deal with that parent or not.

Much Success to you!

Shiketa Morgan

You may also like the 5Day Tuition Policy Makeover eCourse


family reading 2

When parents choose you as a childcare provider, they trust that you are the professional and the best person to care for their child. Also, parents want their children to have access to educational materials while in your care and they may have ideas.

Be open to receive educational ideas of the parents and be sure that the suggestions are age appropriate the age of the child. ( See Developmentally Appropriate Practices)

For example: You may have a mother to request that her 1 1/2 year old use work sheets. Research shows that a toddler loves to put things in his or her mouth and learn from his or world through exploration. So I suggest that you educate your parent about your curriculum and what educational activities are appropriate for children, as you consider implementing their ideas.

Moreover, when parents have a better understanding of what is appropriate for the age of their child, their educational ideas will seem more realistic.

Every year I hold a PTA Conference call with my parents to listen to their ideas for our curriculum theme and many of the parents simply want their children to be prepared for Kindergarten.

I look forward to your feedback….



“With Quality Early Care and Education in Mind”

Learning begins with a plan and the Child Care Business Owner Curriculum Club provides your with Fun and Enriching Lesson Plans to download via email for Toddlers and Preschoolers!!

Our Next Featured Curriculum Club theme is:


Curriculum Topics: Shapes, Colors, Writing my name, My Teacher, School Bus, School Supplies

and so much more…

Download  Your Sample August Lesson Plans & Bonus Forms Now!

arrow going down

August_ Week 1- Lesson Plan Ages 3-5
August_Week 1- Lesson Plan Toddlers

To Gain Full Access to this month’s Lesson Plans, Upcoming Lesson Plans along with Bonus Preschool Forms;

Join the CCBO Curriculum Club today for only $9.97/month!

As a Child Care Business Owner, it is vital that you plan to take some time away from your Business. In fact, if you rarely take vacations, you are only increasing your risk of hitting Burnout!!

Furthermore, time away from your Business, will help you to get re-energized. Moreover, when you are away from your Business, you have more time to relax and think clear.

If you are a Family Home Child Care provider, it is vital that you tell parents upfront about your Vacations plans.

The best way to inform parents of your Planned vacations, is via a Parent handbook and be sure to post a reminder at least 60-days prior to your Vacation.

Also, if you plan to charge fees for your vacation time, this information should be included in your Parent Contract.

When I was a home provider, I always closed my daycare the last week of the year and during the summer months, I planned weekend trips with my family.

Now that I am a Center Owner, I never shut my center down; with the exception of holidays and when I am away; one of my lead teachers handles my office duties.

Are you planning to take a Vacation soon? Do you feel guilty when its time to take a Vacation? Have you hit Burnout and need a vacation?

I want to hear from you….



expansionI want to help you to expand without any Anxiety or Worries!!

I can remember when I was ready to expand my Child Care Business back in 2002. In fact,  After only five years of my daycare being in my home, I wanted my home back!

Furthermore, I knew that it was time to move the daycare out of my home into a commercial location and I didn’t think twice about my decision to expand, I just began to take action!

My entire home was a daycare and there was very little space for my family to live. I had officially outgrown the space I was in. Also, I knew that I needed to reach more families and I wanted to provide a high quality services to more children.

You are probably wondering what steps I took to get prepared for the expansion? Well.….I bought a Center management book, I bought a Curriculum book, I studied major Child Care Chains and I began looking for a building.

To be quite honest with you, I still was not prepared for all that came with operating a Center. In fact, When I opened my center, I was equipped to run a  quality center, however, I was not prepared in the area of Leadership and all that came with running a Child Care Center.

Too many books are written by people who have never Operated a Child Care Center and there are very important details that are not included in many Child Care Business Management books. That is why I am so excited to share my expansion story and empower you to expand with all the tools you need to Succeed.

Are you ready to expand your Child Care Business? Do you want to know what I did to get started? Are you eager to find out why leadership development is so important to your Business Success? Finally, Do you want to find out how to Effectively Manage a Child Care Center?

If so, I want to hear from you? I am planning a Teleseminar just for Family Home Child Care Providers who want to Expand their Businesses!

If you desire to expand, Please post your questions below and tell me why you want to expand. I want to help you to expand without any anxiety or worries!! Talk to you soon….

With Expansion in mind,





How often do you place flyers, brochures or Business cards in near by businesses or Schools?

In fact, do you ever consider going outside of your neighborhood to market your Child Care Business?

I was recently was traveling about an hour away from my home and I noticed a bulletin board of a Local Casino that was approximately 1.5 hours away from where the bulletin board was displayed.

Then I thought, Wow!! That’s a great way to attract more business into downtown St. Louis.  Furthermore, I realized that this is  how big companies attract so much business from surrounding communities. I call this strategy: Expanding Your Marketing.

My goal today is to inspire you to start Marketing your Child Care Business in neighborhoods that are outside of your normal marketing range.

You never know…… your may attract more clients that work near your facility, but live in communities that are outside of your area.

Give it a try. Drive down the highway near your home or business and pay attention to the bulletin board ads. Are the businesses nearby or far away?

I also want to challenge you to drive at least 30 minutes from your facility and place brochures or flyers in those communities. Then track the results, by asking callers how they heard about your business when they call you.

It’s time to Expand your Marketing!! I want to hear from you. Leave your comments below!


For more Marketing tips, be sure to grab my Marketing 101 ebook.





The Stuck Bird

“Its time to get unstuck, get productive

and build the business of your dreams.”

 I recently noticed a bird on the ground in front of my child care facility and he was flapping his wings but he wasn’t able to fly away.

Then I noticed that there was a ribbon attached to the bird’s leg, which was connected to a sign in my yard . So I grabbed a pair of scissors, I cut the ribbon and the bird begin to fly away.

I was instantly reminded that this is what happens to many business owners. In fact,  just as we are moving along on our Business Journey, something stops us and we find our selves stuck in a situation, until someone comes along and helps us to get unstuck.

Do you feel stuck on your business journey? Are problems in the business causing you to feel stuck? Do you Need to get Inspired or Motivated Again?

If so, I want to invite you to join me in my Get Inspired Summer Coaching Series!

In my Summer coaching series, you will gain access to two live coaching sessions with me along with a free subscription to my Get Inspired 30-Day eCoaching series! 

At the end of Summer Coaching series, you will receive a free copy of my “Get Inspired” ebook.

Take Action Now and Sign-up today!–>



I had a great time with my staff at our Annual Summer Safety training/meeting.  I believe that quality care is safe care and a few years ago, I have made it a tradition to start my Summer Camp off with a Safety Training.

After the training, I feel that my team is empowered to have a fun and safe Summer.

 I share many of my Summer Camp secrets in my Summer Camp Planning guide, however, today  I want to share 10 ways to have a fun and Safe Summer with you!

1. Be sure to plan lots of fun and exciting activities and field trips
2. Create a first aid kit for field trips and for the van
3. Invite parents to send sunscreen, sunglasses or sun hats for outdoor time
4. Take the water play outdoors this summer!

5. Be sure that you have at least 2 people on site, who are trained in first-aid & CPR.
6. Do not take children outdoors if the weather is above 90 degrees.
7. Refrain from using wading pools and if you have a filtered pool, be sure that there is a trained life guard on site.
8. Be sure that the ratio on field trips is at least 1-to-5 for preschoolers and 1-to-8 for school age children. (Exceed state ratios on field trips to assure a safe and fun time)
9. Create a van check list for field trips that instructs staff on head count procedures, etc. Always double-check vans, even after you have counted all the children.
10. Take the water pitcher and disposable cups on the playground so that children will have access to drinking water at all times.
Have a Safe & Fun Summer!

Get Inspired This Summer and Sign-up for information about my Summer Coaching Series!

Do you frequently have children that arrive later than the other children? Are late arrivals interrupting your routine? Does your staff complain about children arriving in the middle of nap time circle time or lunch?

I have always opted to have a cut-off time in my program. In fact, I believe that children need a schedule and if you do not have a cut-off time on arrivals; it could be difficult to schedule staff or to keep the children on a regular routine.

Also if you have a daily circle time, this is a great time to get all the children to together to discuss daily activities, go over class rules and review vital educational skills.

Furthermore, if all of your children are not in attendance by your Circle time, they will be missing out on a vital part of their day.

Are you afraid to enforce rules? If so, you can simply tell the parents that your class time begins at 9:00am  and you don’t want their children to miss out on morning class time.

Parents want their children to be in an educational program and if you place an emphasis on the fact that the cut-off time benefits their children, you will have a higher level of compliance.

Three ways to encourage parents to bring their children by your cut-off time:

  1. Reward the children with stickers for coming to school on time
  2. Tell the parents, thank you for making sure that (say the child’s name) made it on time for class or circle time.
  3. Post a notice that indicates  your arrival cut-off time, where parents can see it.

Should there be an exception?

Yes! Require that parents report late arrivals before the cut-off time and consider only allowing late arrivals in the event of an emergency, part-time enrollment,  the parent called to report the late arrival or in the event of a Doctor appointments.

My cut-off time has always been 9:00am and 98% of the children arrive on time daily. We tend to have at least 1 or 2 parents that arrive shortly after 9:00am. I don’t make a big deal if they are late, I just remind the parents of the cut-off time.

Cut-off times bring a sense of order in your program and it helps the children to have consistency in their day. How do you feel about a cut-off time? Do you have a cut-off time in your program?

For more information on policies or program management, be sure to grab a copy of my Parent Handbook template.


Check out my Membership Clubs

Family Home Child Care Empowerment

Center Owner eClub



I’m working on uploading eCourses to my Online Institute. In fact, you may notice some old ecourse titles and many new courses that are not available yet.

About the CCBO Institute The Child Care Business Owner Online Institute is being created to provide you with the knowledge you need to Care for Young Children, Start-up, and Expand or Manage a Child Care Business via 5-21 day eCourses.


The eCourse content will arrive via email and may include audio, word documents, links, video, power point slides or PDF files.

All you need is a home computer, email, Microsoft work, power point and adobe reader.

Click here for more info


Its Pumpkin Season!!

In fact, kids love to explore pumpkins and yes..taste the pumpkin too! Last week, as I walked through my Child Care Center, I observed the toddlers creating a pumpkin friend with Bagels, pumpkin spread and raisins.

The kids were so engaged in the activity and could hardly wait to taste their creations. Today I want to share the recipe and step by step instructions on how to make a Pumpkin snack for the children in your child Care Business to enjoy.

** Be sure to check for pumpkin allergies

You will need the following:

  • Canned Pumpkin Spread (1 can for every 10 children)
  • Cinnamon
  • Large Box of Raisins
  • Bagel half
  • Spoons
  • Raw or Organic Sugar
  • Paper towels
  • Medium size bowl to mix the pumpkin spread
  • Can opener
  • A Fork to mix the ingredients

Step by Step Instructions

Ahead of time set out all the ingredients & materials (listed above) on the table for the children to see. Have the children to wash their hands before sitting at the table.

Give each child a paper towel with a slice of bagel. Open the canned pumpkin, invite one child to pour the spread into the bowl. Then invite other children to help add the sugar and cinnamon to the spread.

Next, invite a child to mix the pumpkin spread. Then give each child a slice of bagel, pass the bowl of pumpkin spread around the table and invite each child to get a large scoop of pumpkin spread to spread on their bagel.

After each child spreads the pumpkin spread on their bagel, be sure that each child has the recommended serving size of raisins to add to their bagel.

Finally, encourage the children to create facial features for their pumpkin friends by using the raisins to create the eyes, nose and the mouth; then enjoy! Be sure to take pictures!!

This snack meets the Child Care Adult and Food program guidelines.

Grain: Bagel

Fruit/veg: Raisins/Pumpkin

For more menu ideas, Download your copy of the Healthy Child Care menus ebook.

Til next time…



(Photo Credit)

You have the power to transform your Business

with your words.

When I opened my Child Care Center, it didn’t take long for me to discover that I hated supervising employees. In fact, I despised it so much that I spoke about it quite often.

Talking about my hate for supervising employees only brought me more difficulties as an employer and it resulted in the following:

  • Meetings about strife amongst employees
  • Employees called off work frequently
  •  Dealing with poor attitudes
  •  High Turnover
  •  Employees walking off the job and many other issues

I think you get the point. My words created years of frustrations for me as an employer and my situation did not change until I changed my words about being an employer.

Your words can also affect your relationship with your parents. If you complain about your families all the time, you just may be complaining your business a way. Try to find the good in every situation, if there is nothing good about dealing with the family; discontinue the relationship.

However, as I developed my leadership skills and changed my words, I was a happier Business Owner and things began to change in my Business.

What about you? Are you happy with your Child Care Business? What have you been speaking over your business lately? Take a moment to reflect….

I want to encourage you to choose your words carefully, because your business will only rise to the words that you speak.

Discover how I changed my Child Care Business in my ebook, The Art of Owning a Child Care Center or subscribe to my 21-Mastermind eCourse for Leadership and Business Management tips!

To your Success,


I look forward to your comments below!

The Brochure

Your brochure is a reflection of your Business. In fact, it is a great way to market your program. Moreover, a high quality brochure makes a great impression on parents.

Many years ago, I used to create my very own brochures on my home computer (using color paper), then (several years ago) I decided to get my brochures professionally printed on glossy paper. I must say that getting my brochures professionally printed was money well spent.

As a home provider I was working with a very limited budget and I could not afford to have my brochures professionally printed;  So I created my very own brochures to handout to parents.

However, that was over 10 years ago for me and since then, I have found very affordable ways of getting high quality brochures.

Furthermore, now that I own a center, I have more slots to fill and I have a larger marketing budget and I notice that parents love to read my brochures.

Today I want to share with you 5 key pieces of information to include in your brochure:

  1. Your Philosophy or a brief synopsis about your program
  2. Programs that you offer, (Infant/toddler care, preschool, before/after care,etc)
  3. Your logo
  4. Website
  5. Contact Information

If you already have brochures; be sure to carry brochures with you along with business cards; insert your brochure in  your enrollment packets, have extra brochures on hand, in the event your supply gets low and issue brochures to parents.

Need brochures? I recommend that you try your local Office Depot or Vista print; they have worked for me and are very affordable!

Bonus tips:

  • Purchase a brochure holder to display your brochures where parents can easily see them in your program.
  • Create colorful brochures

With Your Child Care Business in Mind,


Checkout the Marketing 101 in my Online Institute

To be sure that you are prepared for tax time or in the event of an audit, it is vital that you effectively manage and maintain your tax records. Every year at the end of the year, I take a look at how I have been keeping track of my business income and expenses for tax purposes.

In fact, I perform a personal audit by reviewing my bank statements, check books and reviewing the receipts that I have filed away in my records.

According to the Internal Revenue Service, after you file your tax return you will have many records that may help document items on tax return. Moreover, you will need these documents in the event your return is selected for examination. Here are Four easy ways to manage your record keeping:

1. Use manila folders or 3-ring binders to keep track of business expense and tax records for the current year. Be sure to create a folder for: income, business expenses, payroll, quarterly tax returns, Business loans,etc.

2. Store a way all old tax and personnel records and keep them for up to 10 years.

3. Store all personnel and records with sensitive information such as; social security numbers in a locked file cabinet.

4. Get a back-up system and invest in a computerized bookkeeping software to keep track of your income and Business expenses.

For more record keeping tips, click here.


For more business management tips, check out the 21-Day Mastermind e-Club.

My Leadership Journey….

I realized the importance of having great leadership skills when I expanded my home daycare into a center. In fact, my poor leadership skills had a huge impact on my business including; my response to creating change, managing employees, my attitude toward negative employees or even dealing with difficult parents and most of all….my role as the leader in my business.

After I finished typing the paragraph above, I thought, Wow…I was a mess! Yes, I was ready to expand my business, yet…I was not prepared for all that came with owning a center with 4-6 employees, managing a six-figure salary, conducting business meetings, mentoring employees and so much more that comes with owning a center.

After experiencing 2-years of having a high turnover rate, hiring the wrong people and having a bad attitude about my business, I was ready to make a change. That change was to Develop the Leader Within me!

Change the Leader…Change the Organization.~John  C. Maxwell 

I agree 100% with the John Maxwell Quote above.  In fact, reading John Maxwell Books is what changed my business; helped me to discover my strengths as a business owner and inspired me develop my leadership skills.

Moreover, reading John Maxwell books helped me to discover that the problem was not my employees, it was not the parents, the problem was my attitude about the issues that I was facing. As I developed my leadership skills, every time that a problem occurred, I reflected on how I could effectively handle it.

I must say that as my leadership skills improved, I was able to restore the unity on my team, my worst employee became my best employee, I developed a supportive relationship with my parents, I trained my employees to be leaders so that they were more effective and the morale in my business improved dramatically.

To be quite honest with you, those changes did not take place over night, however, it did take a period of three years to see some consistency in my leadership and I am still growing as a leader today.

Home providers: If you do not have a desire to expand your business, please know that developing your leadership skills will be quite beneficial to you. In fact, it will empower you to think big for your home based business, gain influence with parents and it will give you vital skills that you need to lead assistants that may work with you in your home.

If you have a goal to expand your business, improve your business management skills or develop a millionaire mindset, you want to be apart of my 21-Day Mastermind e-club.

My leadership journey inspired the e-club and I believe that as you receive the empowering information that is provided in the club, you will transform your business.  In fact, you will be equipped for your next level. 

 Join the Going to Another Level Mastermind e-course Today!

Everything Rises and Falls on Leadership.~John Maxwell


If you liked this post, you will love this one–> click here

Observation is a vital part of assessing the preschoolers in your program. I first discovered the importance of observation when I was enrolled in the childcare field base program here in St.Louis through the local community college.

Observation is simply writing down the behaviors that you see in your environment.

If you happen to  be very experienced at recording observations this blog post may simply be a refresher coarse of what you may already know about child observation.

If you are not experienced at writing observations or not sure why it should be a vital part of your preschool program, this post will walk you through the process and how you can use observations to assess the children in your preschool program. Furthermore at the end of the post, I have attached links to more observation resources.

Here is an example of what an observation of two preschoolers in the Block Area:

It is 9:30am and Johnny and Karen are playing in the block area. Johnny was building in the block area alone. Karen walked over and asked, can I play? Johnny yelled…”NO!” Karen walked  away crying.

After reading the observation above, what did you discover about both children? I am going to guess that you discovered an opportunity to encourage kindness and friendship. Also, an opportunity to encourage Karen to use her words and to teach Johnny to share.

Moreover, the observation above could be used as an inspiration to read books about being kind to our friends and promoting sharing in the play areas.

You may have come to other conclusions, However, I just wanted to give a brief overview of why observation is so important in preschool and how it allows you to determine what the children in your care really needs.

When I hire new teachers, they usually ask me, how often do I expect them to record observations. I tell simply them to record as many observations as they desire, because the more that you observe young children; the more  you will discover about their developmental needs.

Just in case you are a home provider or your teachers may complain about the paper work, I would like to share with you how I make the observation process in my center easy and convenient.

  • Carry sticky notes in your pocket
  • Have observation forms copied and already labeled with each child’s name on a clip board in the classroom.
  • Record the classroom for 30 minutes a day and then go back and write down the observations on paper
  • If you have a digital camera system, use the camera system as an observation and training tool for staff

I hope that you have been inspired to use observation in your preschool program. If you are already using observation tools, keep up the good work!

Here are some child observation resources:

Forms for Observation

Guidelines for Preschool Learning Experiences Free e-book!

Learning Through Child Observation Free e-book!

Child Profile Observation Form


To Your Success in the Business Of Child Care,


Are you subscribed to the Child Care Business Owner Weekly e-tips? Subscribe Today!

I want to help you to Succeed!! Feel free to email your childcare business questions to me at


A happy customer will tell three or four others;

a dissatisfied customer will tell ten.

~ Wisconsin Child Care Improvement Project


Marketing your childcare business to your current customers is crucial to building enrollment. According to the Wisconsin Child Care Improvement project, “Over 90% of parents rely on recommendations from relatives, friends, and co-workers, so pleasing your current families is essential to long-term stability.”

It has been my experience that when parents are pleased with my childcare center practices, they will tell their friends and family members. I am always so honored when parents refer others, that I offer $25 off one week of tuition for referrals. I strongly believe that parents do not refer families for the discount. In fact, I believe that they refer families because they are happy with my program.

How Do You Inspire Parents to Help You Market Your Child Care Business?

1. Ask for their referral and offer an incentive

2. Let them know that you appreciate their business (Post thank you notes where parents can see them,etc)

3. Go the extra mile when possible ( waive late fees, have community coupons available,etc)

4. Provide their child with the best care possible (Always strive to improve your services)

5. Strive to have a positive relationship with parents

6. Greet them with a warm hello every morning and ask about their day in the evening

7. Invest in promotional items such as: back pack, pens, key chains and/or coffee mugs with your business name on it.

8. Welcome their feedback in the form of Annual surveys to help you to improve your service.

9. Ask for testimonials to place on your website (offer incentives )

10. Take photos of smiling parents talking with you for your website

Whatever your methods may be to inspire parents to market your childcare business, keep in mind that when your parents are happy with your business….They will tell others! Feel free to share your thoughts about this post.

~Shiketa Morgan

For more marketing tips, check out my Marketing 101 toolkit.


Start Building Enrollment….One Email at a Time!

Email marketing is a prevalent means of sending information and messages to your current customers, vendors, business colleagues and potential customers. Moreover, it helps to increase customer loyalty by keeping parents informed on what you have in store for them.

According to a November 2010 survey conducted by Strong Mail, Email Marketing is becoming so popular in business, that 65% of companies around the world are spending more on email marketing. Most of all it is vital to your childcare business success that you tap into the Marketing benefits of Email Marketing and start building enrollment….One Email at a Time!

Email Campaign Ideas to Help Build Enrollment

1. Send a Monthly Parenting newsletter

2. Enrollment Flyer that includes and incentive for others that forward the email to at least ten families

3. Announcing Community Events

4. Summer Camp News

5. Calendar Of Events

6. Fundraiser News

7. Free Registration

8. Open House Events

9. Program Events

With each email that you send, be sure to include the link to your websites, make every message sharable on social media, solicit feedback and offer incentives for sharing email campaigns. Be sure that you have the email address of all your current families and collect email addresses from all families that visit your program.

Do you need assistance with email marketing? Mail Chimp is a great place to start. Mail Chimp provides you with a wealth of information on email marketing and you will have access to theme based email templates that will provide you with professional looking email campaigns. Sign-up here! Its Free!!!

To Your Success,

Shiketa Morgan

For More Marketing tips, check out my Marketing 101 toolkit!

According to the Missouri Eat Smart Childhood obesity and Missouri’s Eat Smart Guidelines for Child Care, “Overweight is now the most nutritional disease of children. Preschool children who are overweight are almost 5 times more likely to be overweight as young adults.”

Missouri Eat Smart Guidelines for Childcare also concludes that children may get 50%-75% of daily food needs in childcare. This is why it is vital that childcare programs serve nutritional balance meals. Here are some tips for serving healthier meals in your childcare program:


  • Limit sweetened cereals served
  • choose cereal that contain more fiber
  • limit sweet breakfast items
  • provide more whole grain foods
  • serve more fruit and less juice
  • provide low-fat or skim milk


  • Limit the processed foods
  • More raw fruits & vegetables
  • Use low-fat or fat-free salad dressing
  • Serve whole grain breads
  • offer low-fat milk as a drink


  • Limit sweet snacks
  • provide protein snacks (peanut butter, yogurt, etc)
  • 100% Juice or raw fruit
  • whole grain crackers
  • raw fruits or veggies

Thanks in advance for helping to reduce the Childhood obesity rate in America by simply making healthier changes in your menus and also by educating parents.

If you would like to receive more nutritional resources, please Download a Copy of the Healthy Child Care Menus ebook.


With Healthy Kids in Mind,

Shiketa Morgan

Tag Cloud


Get every new post delivered to your Inbox.

Join 5,589 other followers

%d bloggers like this: