The #1 Online information Source for Child Care Business Owners

(Maplewood Earlychildhood Center)

Photo Credit: Maplewood Early Childhood Center

Many years ago, I discovered that when parents visit your program, they use their senses to make a child care decision. In fact, when they walk into your home or center, parents immediately notice the following:

  1. The sounds in the environment, such as singing or laughing
  2. How the environment smells
  3. The look of the environment

Before you schedule your next tour or interview with a parent; Lets take a look at what you must do to create an environment that sells your Child Care program.

  1. Be sure that your home or center has a fresh clean scent. Most of the parents that visit my center, always comment on the fact that there are “No odors” in the building.
  2.  Consider Scheduling tours during structured times of the day: circle time, lunch or story time. Transition times, may not be the best time to do a tour, because the children are loud and you may even hear screaming or yelling.
  3. De-clutter your classroom space.
  4. Post the children’s work on the wall.
  5. Have bulletin boards that includes: a daily lesson, plan, menus, events and daily schedule.
  6. Be sure that the chairs are pushed up to the table and toys are not all over the floor.
  7. Remove all damaged items from the environment and dust regularly.
  8. Post bright colorful educational posters or projects on the walls.

I think you get the point! Parents love a place that smells great; they will choose a childcare program based on the environment and you want parents to hear pleasant sounds when they enter your facility for the first time. The first impression…is a lasting impression.

For more tips on creating a quality environment, click here or subscribe to my Free eCourse 7 Steps to Quality Care.

Shiketa

 

Stop worrying about your competition and focus on how you can standout from the rest!

Child Care is a very competitive Business, however, it is vital that you think like the Big corporations. In fact, its time that you find out what makes you different from the rest of the Child Care Businesses in your Community.

Have you noticed that where ever you see a Walgreen’s, you may soon see a CVS Pharmacy or a competing pharmacy? Furthermore, you may have noticed that on every major intersection in your community, you will find at least two gas stations? This Business principle is called: Clustering.

According to Bloomberg Business week, “Numerous studies show that on average, a business located in a cluster has a stronger growth and survival rate than those located outside it.” So don’t be concerned if you are located near a cluster of Daycare’s.

One week prior to writing this blog post, I decided to check out the competition near my new Child Care Facility. After calling or visiting the nearby Child Care Facilities, I noticed the following about my competition:

  1. Their rates were higher than mine
  2. They were not Accredited
  3. They provided evening and weekend care

Knowing this information, I plan to open up on the weekends and extend my hours in 2015. I also plan to market the following information to Parents: We have Affordable Rates with Quality Accredited Care.

Customers always want more for their money, so be sure that you over deliver!

As you can see, it is vital that you find a way to stand out from your competition and use your differentiating factor to market your business.

Before you print more Business Brochures or add new content to your website, take some time to do your research and include (on your Brochures and your Website) how you to stand out From other Daycares in your Community!

Have you checked out your competition lately?

For more marketing tips, check out my Marketing 101 toolkit.

Resource Link: How to Take Advantage of Business Clusters

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