Many years ago, I discovered that when parents visit your program, they use their senses to make a child care decision. In fact, when they walk into your home or center, parents immediately notice the following:
- The sounds in the environment, such as singing or laughing
- How the environment smells
- The look of the environment
Before you schedule your next tour or interview with a parent; Lets take a look at what you must do to create an environment that sells your Child Care program.
- Be sure that your home or center has a fresh clean scent. Most of the parents that visit my center, always comment on the fact that there are “No odors” in the building.
- Consider Scheduling tours during structured times of the day: circle time, lunch or story time. Transition times, may not be the best time to do a tour, because the children are loud and you may even hear screaming or yelling.
- De-clutter your classroom space.
- Post the children’s work on the wall.
- Have bulletin boards that includes: a daily lesson, plan, menus, events and daily schedule.
- Be sure that the chairs are pushed up to the table and toys are not all over the floor.
- Remove all damaged items from the environment and dust regularly.
- Post bright colorful educational posters or projects on the walls.
I think you get the point! Parents love a place that smells great; they will choose a childcare program based on the environment and you want parents to hear pleasant sounds when they enter your facility for the first time. The first impression…is a lasting impression.