How to Create a Website that Builds Enrollment
Build a website with Enrollment in Mind! You website is your online business card and it is vital that your website it attracting families to your child care business. Several months ago, a parent called me to enroll her preschool age child. I asked her if she would like to schedule a tour and she … Read more
How To Reassure Staff During a Low Enrollment Season
Every year in August as my summer camp comes to an end, many of the school-age children leave the program to go back to school and this usually leaves 16-to-20 slots for me to fill. In fact, this year, I started marketing my program 6-weeks before the camp ended, so that as the school-age … Read more
Finish Your Tours With a Bang
According to Jon Gordan, a best-selling author and keynote speaker, “Whatever your job or business add some fireworks to your work. Think of ways you can create a grand finale and leave a lasting impression. Finish your speech or sales presentation with a bang and give your audience a reason to clap at the end. … Read more
Building Enrollment with the Law of Reciprocity
As I was researching information for the Leadership Series of the 21-Day Mastermind e-Club, I discovered the Law of Reciprocity; when someone gives you something, you feel an obligation to give something back. Many businesses have implemented this law into their business and this is why you will see ads that read,”Try it before you … Read more
Time To Organize a “Marketing” Plan That Builds Enrollment
When I first moved into my childcare center, I discovered that Marketing never stops. According to Milan Kundera, Business has only two functions – marketing and innovation! Are you ready to develop a plan to Market your childcare business on a scale that attracts parents to you? I’m sure you do, because Marketing builds enrollment … Read more
A Key Part of Building Enrollment Is In the Follow-Up Process
I arrive at my center on August 22, 2011 and I checked my telephone message log. As I scanned the message log, I noticed that several parents called the center to inquire about enrolling their children. After checking the message log, I went to the talk with the Assistant Director about the enrollment inquiries. As we began to … Read more
Email Marketing that Build’s Enrollment
Start Building Enrollment….One Email at a Time! Email marketing is a prevalent means of sending information and messages to your current customers, vendors, business colleagues and potential customers. Moreover, it helps to increase customer loyalty by keeping parents informed on what you have in store for them. According to a November 2010 survey conducted … Read more
