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How to Create a Website that Builds Enrollment

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Build a website with “Enrollment Building” in Mind!

You website is your online business card and it is vital that your website it attracting families to your child care business.

Several months ago, a parent called me to enroll her preschool age child. I asked her if she would like to schedule a tour and she said, ” No I have already made my decision to enroll, I love your website!”

I thought wow! She made her decision based on my website.

However, I still insisted that the mother come to the center to meet the staff, see the classrooms and meet with me. The day that the mother met with me she told me that, she was  still convinced that my center was the best place for her child.

Today I want to inspire you to experience what I felt the day that the parent told me that she made her decision to enroll her child based on my website.

Here are 15 steps to building a website that compels parents to enroll their child in your child care business:

1. Be sure to include your prices on your website, including your registration fee

2. Include photos of children engaging in activities or give a virtual photo tour ( get the parents permission)

3. Upload enrollment forms to your website

4. Upload menus to your website (use www.scribd.com)

5. Include Curriculum Information in the form of a download

6. Describe what a day is like in your program for each age group on your website

7. Invite parents to join your email list (mailchimp.com)

8.  Connect your social media pages to your website

9. Create an Owner or Director’s Page on your website

10. List any accomplishments such as: Accreditation, Licensing or Recognitions Received. Don’t Forget the Parent Testimonials!!

11. Create a tab for every program: Infants, Preschool, After School and/or Summer Camp

12. Don’t forget the contact page that includes your phone number, address and email address

13. Update your content on a weekly basis

14. Include your calendar of events

15. Finally add a Staff page on your website. Be sure to include staff requirements and what it is like to work in your program. This is a great way to attract the best employees. Moreover, include how potential employees can apply for employment in your child care business.

I look forward to checking our your website, so be sure to post a link to your website below! For more enrollment building tips, be sure to check out my Marketing 101 toolkit!

With Your Success in Mind,

Shiketa

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Is Your Website SEO Friendly?

According to Christian Arno, “There is a saying, “build it and they will come,” but this definitely doesn’t always apply to websites. The best way to get people to your website is to make sure it’s search engine optimized.”

I Discovered That My Child care Business Website Was Not SEO Friendly

Every Wednesday  I plan to add new content to my childcare center website, update the calendar of events and upload new photos. After reviewing my website, I was compelled to look into upgrading my website, So I called my web hosting company.

I was not happy with the news that I received about my website. In fact, my web hosting representative told me that my website was not SEO Friendly and that’s why I was not seeing the traffic that I desired. JUST WHAT I NEEDED TO HEAR!!

Moreover, the representative told me that my website template was phased out and he was surprised that I was still using that plan. Well, I know why….It’s because I was only paying $5 a month for web hosting.  In other words, I was being cheap and trying to save my business money!

However, after our conversation, I realized that creating a SEO Friendly website was more important than saving money on webs hosting. In fact, I asked the representative for the best package available, so that I can upgrade my website with 7-days, create an SEO Friendly website and begin to attract more parents to my site!

I love adding content to my websites and sharing business tips via blogging, however, I will be the first to admit that I did not know what SEO meant. So I did a little research and I want to share what I discovered with you. (Just in case you didn’t know)

Wikipedia defines SEO (Search Engine Optimization) as: “Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

Now that you have the facts about SEO, I hope that you have been compelled to find out if your website is SEO friendly, because your enrollment and online visibility depends on it!

If you feel that it is time to upgrade your website, I found a great web hosting package with 1 & 1 Web hosting for only $29.95! The first month is Free and the plan is loaded!

I can hardly believe that I waited this long to upgrade my website! Better hosting doesn’t have to cost an arm and a leg! Check out—-> 1&1 Web Hosting Plans ON OFFER!

Shiketa

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