Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

forms_copyForms Galore for Child Care is Now Available!!

I decided to create this ebook after receiving so many email request for Child Care Business Forms!

The forms that you will find in the Forms Galore e-book; have been used in my very own Child Care Business for over 10 years and now they are available online!!

Download your copy today and gain access to classroom forms, child care business management forms and bonus forms!

Click here–>
To Your Success!!
Shiketa Morgan

Success is goals and all else is commentary….

 One week prior to writing this blog post, I had 6 openings in my infant and toddler unit. I was really eager to fill those spaces. So,  I asked my secretaries not to focus on anything else but filling those enrollment slots.


Here is what we did to fill those enrollment slots:

  • We followed up with families that had recently stopped by the center.
  • We called families on the waiting list for at least 30 days.
  • We reached out to families that were recently at the center for a tour.

When the parents called us back, we let them know that we had limited slots open and if they paid the registration fee, their children could start the program within 2 weeks.

I am so happy to announce that all 6 of those slots were filled in one week!! In Fact, I am a firm believer of setting goals and focusing on your goals until you get results!!

What do you need to accomplish in your Business? Do you have enrollment slots to fill? Do you need to hire more staff? Do you have a goal to grow your Business? Whatever, the need may be, set your goals, focus on those goals and expect results!!

With Your Business Goals in Mind!

Shiketa Morgan

For more Child Care Business tips, be sure to subscribe to my Child Care Business Owner management eCourse. click here.



Several Years ago I was listening to an audio series by Bob Harrison (Doctor Increase). Mr. Harrison ran a successful car dealership in California for many years and now he travels the world and teaches success principles.

One of the principles that I learned from Mr. Harrison was this: Manage Your Business by walking around ! In fact, he called it a MBWA in Business!

I use that principle today in my child care facilities. I manage my facility by walking around. Moreover, you could let the video monitoring cameras do the work, however, nothing can take the place of good old fashion walking around and observing your staff.

Today I am going to share with you 5 things that you should look for when observing your staff and what to do with the observations.

  1. Is the teacher interacting with the children.
  2. Observe to see that the children are engaged in the activities.
  3. Does the room look safe?
  4. Is the teacher following your center or program classroom policies?
  5. Is the teacher of aware of the needs of the children in care?

Now that you have done the observation, you must do the following:

  1. Schedule a time to give the teachers  your feedback
  2. Share what you loved about the observations
  3. Share areas that need improvement.
  4. Get feedback from the teacher
  5. Plan a follow-up observation to look for improvement, then schedule a follow-up meeting.

For more staff management tips, be sure to subscribe to my 7-Day Child Care Business Management eCourse. You may also want to download a copy of my Director’s Handbook.

With your Success in Mind,

Shiketa Morgan

Happy Holidays to you and I want to invite you to check out my 2016 Holiday Special for my blog followers!!

Purchase any of my ebooks during the week of November 20th and get 50% off the regular price!

This sale was created with your Success in mind and I want to encourage you to end the year reading for your Business success!

Don’t miss this deal… Visit (Enter Discount Code:HOL2016)


To your Success,


As 2016 comes to an end, I want to empower you to enter into 2017 with new and empowering information. In fact, I know that effectively managing a Child Care Business is the Key to your Success!

Are you ready to discover how to effectively Manage your Child Care Business in 7 days? If so, I want to invite you to subscribe to my Free 7-day Child Care Business Management eCourse!!

***This Free eCourse is an excerpt from my 21-Day Mastermind ecourse. Subscribe today by clicking the image below!!

To Your Success!!
Shiketa Morgan

As I was preparing for an upcoming training with my new staff members, I was searching the internet for ditto sheets.

I was not looking for the ditto sheets to be used in my child care program, however, I was looking for samples of ditto sheets to use in a hands-on-training with my new staff members.

Furthermore, as I was looking for sample ditto sheets, I came across a great website titled: Pre-K

On the website, there was an article titled: Teaching Without Worksheets!

Moreover, I thought the article was very insightful and gave clear reasons why teachers should re consider using work sheets in their classrooms.

I have not used work sheets in over 13 years in my preschool classrooms and the article above, reassured me that I made the right decision.

I want to encourage you to take a moment to visit the website, because it is loaded with a wealth of teaching resources and I thought this would be a great resource for Home providers and Center Staff!

Check it out today!! Click here

“I would love to hear from you!! Simply reply to this email and tell me how things are going in your Business!”

Shiketa Morgan

Have you checked out the Child Care Business Owner Curriculum Club? If not, click here

Childcare care center-

Deciding to expand your child care business is a big step and it can be a very scary step. Also, I want you to know that it is vital that you have a marketing plan, so that your Expansion is a Success!

I remember when I opened my first child care center back in 2003. I opened with one student and I believe that was due to me not having a marketing plan.

When I expanded my center 12 years later, I had a marketing plan, more marketing knowledge and I opened my second center with over 30 new enrollments!

Within 60 days of my second expansion, we were at 50% capacity and I want to give most of the credit to my Marketing Plan!!

Today I want to share some of my expansion and start-up Marketing secrets with you!

  1. Use the power of social media. Share updates about your expansion online 2-3 days a week.
  2. Post the expansion on your website. This includes posting photos of the building and classroom space. (share your Journey with the world)
  3. Once you have secured a lease on the building. Display a Coming soon banner outside the building. (Vista print has great banners).Be sure the banner includes your Business Phone number and website.
  4. Plan a open house to invite the community to stop by to see the facility and enroll their children.
  5. Get hundreds of flyers made and drop off at surrounding businesses.

I wish you much Success and I welcome your expansion questions or comments below!

Shiketa Morgan

For more Marketing tips, be sure to download my Marketing 101 toolit. Need start-up Coaching, contact me today! Click here



Are you a member of the Child Care Business Owner Curriculum Club?


Download Your Sample November Lesson Plans Now!

Week 1- Preschool Lesson Plan
Week 1- Toddler Lessons

For more lesson plans and Bonus Forms:
Join The Child Care Business Owner Curriculum Club Today!

I absolutely love beinggood-boss a boss lady! In fact, I love providing jobs and I love my role as a leader in my Child Care Facilities. Most of all, I never take my role as a boss lightly. In fact, I find it a privilege to be a boss lady.

Moreover, it is not always easy to be a Boss. As a boss you are constantly giving, serving others, dealing with challenges, mentoring and supporting others. Furthermore, I am certain that you have many days where you feel drained.

Are you ready to become a Better Boss? Have more Energy? Communicate Better? Lead with Love? Hire the right people and so much?

If you answered yes to the questions above,  I want to share an article with you titled: 27 ways to Be a Better Boss. Read the entire article, by clicking here.

Have a Happy Boss Day!!


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I want to inspire you to finish this business year strong!

In fact, several weeks ago I decided to finish my year strong by getting organized. Also,  I want to invite you to follow my organizational tips in my 100 Day Get organized Group on Facebook. If you desire to join me, click here.

Moreover, this year I have taken on the challenge of owning and operating two child care facilities, I have been very busy with my coaching business, travel plans and I find that being organized helps me to manage it all.

Furthermore, As I work on organizing my life, I have discovered there are 3 ways to finish the year strong and they are as follows:

  1. Reflect. It is vital that you take the time to reflect on what has worked for you this year and what has not worked. Then decide what you want to do differently in the upcoming Business year.
  2. Get organized. Get organized for your taxes, organize your record keeping, organize classrooms, your office space and throw away what you no longer need; to make room for what is to come in the upcoming business year.
  3. Gain New Information. New Information applied will create a new season for you. In fact, as you read new business books, you will gain new insight and new inspiration for your business. Moreover, Coaching is another great way to gain new insight. So if you are feeling stuck and ready to get unstuck for a new Business year; be sure to contact me today and schedule a coaching session soon. Click here

To your Success,

Shiketa Morgan

If you are not a member of my Child Care Business Owner Curriculum Club, I have provided one week of sample lesson plans for you for the month of October.


Download Your Sample October  Lesson Plans Now!


Week 1- Preschool Lesson Plan
Week 1- Toddler Lessons


For more lesson plans and Bonus Forms:
Join The Child Care Business Owner Curriculum Club Today!

The Child Care Business Owner Institute

Do you accept checks as a form of payment in your child care business? If so, it is vital that you read this blog post very carefully. In fact, today I want to share some check writing policy tips with you that will protect your business cash flow.

I can remember how I felt when I received my first returned check about 10 year ago from a parent.  When I received the returned check notice from my bank, I was furious. In fact, I could hardly believe that a parent (who sees me everyday) would do such a thing.

Moreover, I can honestly say that 10 years ago I was only in the business of childcare about four years and was not quite sure how to approach a parent about a returned check.

Now…keep in mind; I was also upset about this issue and wanted to call the parent…

View original post 326 more words

building blocksThe year was 2007 and I thought I was ready to expand into two locations. So, I began to look for a second location. I found a building that was about 15 miles from my current child care center at the time.

I called my license specialist, I set up a time for her to view the building. The building and the location was perfect, however there was one issue; I was not mentally ready to manage two locations grossing in over one million dollars in revenue.

In fact, I had only been operating my first Child Care Center for only four years and I was struggling with managing staff.

So, I decided to not open that second location in 2007 and I decided to increase my knowledge in Business and pursue a business degree.

In 2010, I completed my Business degree Online at the University of Phoenix and I am proud to say that was the best business decision I could have ever made.

I have been empowered to do business on a larger scale!  Moreover, I am in no way saying that you need a Business degree in order to manage Business growth.

However, I am saying this; get the information that you need to manage a larger Business. This could include, getting a mentor, reading books on staff & business management. Whatever your plan may be, get prepared before you consider expansion.

Four years after completing my Business degree, I knew in my spirit that it was time to expand. My massage therapist told me about a vacant building that was only 1o -minutes away from my current location.

So, I stopped by to see the building. When I walked on the property, I knew that was my second location.

My Twelve years of experience operating a center along with getting that Business Degree; prepared me to manage a 6,000 square foot building that would be licensed for 99 children with 20 plus employees.

Also, within two years of moving into that location, I opened another location. Now, my vision of having multiple locations has become a reality!

It may not take you 12 years to prepare for Business Growth, however, I  am so glad that I didn’t expand back in 2007, because I believe it would have drove me crazy or drove me out of Business!

Today, I want to share with you, 7 Insightful ways to get Prepared for Business Growth:

  1. Evaluate the State of your Business Financial status. Are you doing a great job managing the budget? Is it vital to your Business, that you expand? Do you have the funds to grow your business?
  2. Evaluate your Business Management Skills. How are you doing managing the current Business? Do you feel like you are a great business manager? Do you feel that you can handle more?
  3. Get a Coach. Do you have the knowledge to operate on a Bigger scale? If not, get a coach or a mentor?
  4. Learn from other Business Owners that are doing Business on a Bigger scale?
  5. Believe you can do it and Trust your Instincts!
  6. Develop a Plan to grow as a Leader. If you are not developing the leader within, you could literally destroy your Business Growth & Success!
  7. Get Organized! The more that you have to manage, the more organized you will need to be. Join my 100 Day Get Organized Challenge Group!!

I want to hear from you! What’s stopping you from growing your Business? Are you ready to grow your Business? Let’s talk….


Recommended books:

Child Care Business Expansion Guide

The Art of Owning a Center

staffThis blog post is an excerpt from my Director’s Handbook.

Creating a winning team is a vital part of providing quality child care care.

In fact, a winning team starts with having a great coach, “The Director.” You are the coach of the team and you call all the plays. When you fail to call plays, the team does not know which way to go.

It is your role to communicate with the team on a regular basis and make sure that all the players are doing their part on the team, because what one player does not do, affects the entire team.

Teamwork is birthed

When you concentrate on

“ We” instead of “me.”

~ John Maxwell

Tips for Building a Winning Team

  • Stay focused on the Big Picture…your center’s goal
  • Be sure that your staff members are positioned where they have the most value
  • Deal with the weak links…immediately
  • Inspire your staff to make things happen
  • Give your staff direction and confidence
  • Keep bad apples by themselves, if possible or get rid of them
  • Hold staff members accountable
  • Communicate…Communicate and interact!
  • Keep the morale high by having fun
  • Promote unity with social gatherings
  • Reward your staff for their efforts
  • Show them you care and challenge them to be the best

For more tips on how to effectively manage your team or your Child Care Center, download my Director’s Handbook!

Shiketa Morgan



I love giving tours of my Child Care Center. In fact, I can hardly wait to meet with families that are seeking to enroll their children in my center. In fact, it is my opportunity to sell my program to the families that toured the facility.

Moreover, I believe that the key to conducting great tours and building enrollment is all wrapped up in the following principles:

  • Your ability to connect with the parent (with strong eye contact)
  • Listen to what the parent is looking for and point it out in your program
  • Having a warm smile and spirit

The most important step is to end your tour with a bang and ask for the sale! Yes, tours are all about building enrollment and winning the sale.

You may be thinking, “I am not a sales person!” However, you must put on your sales person hat when you conduct tours, because if you want to have a center full of kids, you must develop the art of conducting tours.

If you are shy and not great at tours, designate someone else to do the tours.

Need tour ideas or a tout checklist, download my Art of Owning a Center ebook! click here

To Your Success,

Shiketa Morgan


building blocks

Are you struggling with building enrollment? Have you tried everything that you possibly can to grow your business?

Today I want to share 7 inspirational principles with you, that I have used for over a decade to grow my business.

I owned a home daycare for 5 years, expanded into a small center for 12 years and now I own 2 facilities. I honestly believe the principles in my Inspirational Enrollment building guide will motivate and inspire you and empower you to increase your enrollment!

Download your copy now!


To Your Success!
Need more marketing tips? Check out my Marketing 101 toolkit!

This post was published five years ago, however, it still has very valuable information for today!!

2011 was a very busy year for me. I was busy writing e-books and creating e-Courses. Due to my busy schedule, I failed to keep my office organized. In fact, my busy schedule resulted in my office b…

Source: Getting Organized and Attracting Success with Feng Shui

If you are like me, you work hard and you play hard!

Every one pretty much knows that working hard is the key to building a Successful Business.

However, playing hard is the key to lasting in Business!!

Now your kind of play may be different from mine. My play is Travel, fun weekends and spa days!

Today I want to challenge you to play as much as you work. Being a Child Care Business Owner can drain you physically and emotionally. Furthermore, if you have been a Child Care Business Owner for at least 3-5 years, you may have already experienced burnout!

Several weeks ago I was inspired to plan a spa trip to one of my Favorite cities; Chicago! So I went on-line and googled the words: Spa in Chicago. After lots of research I chose a spa!

Four days before I wrote this blog post, my husband and I checked into the Dana Hotel and Spa. After my spa day, shopping, sight-seeing, fine dining and getting lots rest; I feel refreshed and rejuvenated for the upcoming Business Week.

Before I took a 4 day trip to Chicago, I was very tired and fatigued. In fact, my body was yelling..”Its time to rest Shiketa! **Always listen to your body and follow your intuition.

I am so glad that I listened to my Body. Now I am a happier Business woman and I am ready for a week of Working hard and having fun!

Are you working too hard? Is it time for you to take a needed break? Are you easily agitated? If you answered yes to at least 2 of the above questions, It’s time to Play more and cut back on working hard!

A tired Business Owner has very little creativity and is un-inspired. A Rested and revitalized Business Owner is creative, excited and inspired!

Are you having difficulty managing your time or finding balance between home and your Business? If so, Contact me today for a one-hour coaching session.


Banner with Child_Shiketa

The Child Care Business Owner Blog turns 6 Years old this month and I am excited about the new look of the Logo!

I was inspired to start the blog 6 years ago by one of my mentors. She pushed me to share from my Journey as a Child Care Family Home Child Care provider and a Center Owner.

And…Boy do I have a lot of information to share!

I started the blog in August 2010 with the intent to share information that would empower you. Then came the ebooks, ecourses and Coaching Services!

I have really been enjoying sharing from my Successes and my Struggles in the Business and I would love to know how the Child Care Business Owner Blog or any of the resources has empowered you?

Please leave a comment below! Your feedback just may inspire future ebooks and blog post!

With Your Success in Mind!


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 quality service

When parents enroll their children in your program, they trust that you will keep their children safe. This is why it is vital that your childcare program is a safe place!

Let us take a look at 3 Core Areas of Keeping Children Safe In Your Care:

Child Supervision

It is vital that you develop good child supervision skills. In fact, if you care for infants, never leave them alone.

In recent news, a childcare provider left a infant alone in a room and when she returned to check on the infant, she found the baby choking on his formula. Tragically, the baby died. So, be sure to never leave infant/toddlers unattended, this will assure that they have constant direct supervision.

At mealtime, plan to sit at the table with the children, to monitor meal time practices. Also, in the event a child chokes, you are in close proximity of the children. If you work with toddlers and preschoolers, frequently scan your play areas to assure that you always know where the children are. When children know that you are looking at them, they may be reluctant to behave inappropriately.

Do you transport children in a van? If so, be sure to conduct head counts before and after entering the van. This will prevent a child from being left unattended on the van, which could lead to the death of a child.

Playground Safety

To be sure that children in your program are having a fun and safe outdoor experience, you must be sure that the playground is free of harmful items by conducting a daily playground safety check.

Moreover, while supervising children on the playground, practice moving around to interact with all of the children and stay in close proximity of the children to prevent  injuries. It is also a good idea to create a set of simple safety rules for your playground and discuss the rules with the children before going outdoors.

Do you have bikes or cars on your playground? If so, designate an area for bikes and riding toys only. Also, recommend that parents send their children wearing tennis shoes for outdoor play.

Indoor Environment

It is vital that you conduct an indoor safety check before children enter your program every day. Here is a list of things to check for daily:

  • Covered electrical outlets
  • Remove damaged toys and equipment
  • Dangerous materials, medication, toxic plants and cleaning supplies must be out of the reach of children
  • Toys less than 1 ½ inches in diameter must be inaccessible to toddlers
  • Crawl the space to look for dangerous items that infants/toddlers may put in their mouth
  • Remove cribs away form blind cords to prevent strangulation
  • Install safety gates where needed

More Safety Tips

Are you CPR & First Aid Certified? If not,  I inspire you to get CPR & First Aid Certified (through your local Red Cross), to assure that you are trained to handle life threatening situations.
Furthermore, be sure that proper ratios are maintained in your program. When ratios are maintained, children are adequately supervised. * See your local state licensing ratio guidelines

Time to Reflect

What did you learn about keeping children safe in your care? What improvements do you plan to make?

For more supervision tips, check out my Child Supervision eCourse:
How to Effectively Supervise Young Children e-Course
Until next time….Be Inspired!


Several weeks before I wrote this blog post, I was presented with an opportunity to buy a second location.

I really had to pray about that decision because I know how much work it is to run a child care facility.

With prayer and much reflection on the fact that my Current facility is  filled to capacity with a waiting list, I couldn’t pass up the opportunity to expand again.

However, 17 years ago when I incorporated Learning Days, I had a vision of owning multiple locations.

So with my vision in mind, I had to press pass my doubts and fears and  embrace the fact that my dream has manifested!

Today I want to share with you what the process has been like….

I recently purchased a facility that was already operating. The facility is fully equipped with employees, equipment and children.

I must say the transition has been exciting, somewhat stressful, but after 3 weeks of owning 2 locations; the process keeps getting better!

One of the challenges that I have faced is managing my time between both locations.

Furthermore, to keep my days from being so stressful, I plan my entire week and I only deal with tasks on my priority list.

Between both locations, I now have 20 employees and honestly I am enjoying getting to know my new employees. **My fear of having 20 employees was only  a negative thought. The reality is, I love it! I get to inspire more people and provide more jobs!

I have learned to never over stimulate your employees with too much information, so every week, I am gradually implementing my policies and practices.

My top priorities now is to hire a Director that shares my vision at my new location, pour my vision into my new employees, create positive change and build a child care business that families love.

Most of all, having 2 locations provides the families that we serve with options and it also provides my employees with more opportunities.

The most challenging part of Expanding again was preparing my mind for all that comes with more employees and managing multiple sites.

In fact, since I have decided to go forth with the expansion, I have delegated more duties to my team and i must say that you can do anything when you have a dependable and loyal team!

As always, I want to share with you what this expansion process has taught me ….

  1. You can do anything if you just get over your self!
  2. Don’t rush the process. Rushing only makes the process stressful.
  3. Allow yourself 60-90 days to take over ownership or to get the facility licensed.
  4. If the business already has employees, meet with the employees and get to know them.
  5. Develop a financial plan and don’t expand if you do not have a financial plan.
  6. Begin marketing your expansion right away.
  7. Work on improving the morale among the employees if you are purchasing a business that’s already operating.
  8. Find out what the requirements are for changing ownership in your local municipality and with licensing.
  9. Keep your staff and parents informed as you go through the expansion process. Parents are always excited with Business Growth, as long as it does not inconvenience them.
  10. If you are buying a  Child Care Business from someone else, allow some time for the previous owner to work with you to make the process much smoother.

It has only been 3 weeks since I received a license for my second location and I know the best is yet to come. I’ll be sure to keep you posted.

For more expansion tips, or if you would like to find out how I manage my centers,  be sure to download a copy of my Child Care Business Expansion Guide and The Art of Owning a Center ebook. click here

With Business Growth in Mind,

Shiketa Morgan


Every year, I plan a Summer Camp safety meeting for the following reasons:

  1. To discuss my  summer camp curriculum theme with my team.
  2. Talk about how to keep the children safe.
  3. And….to have some Pre-Summer team fun!

In fact, my theme for the summer camp is: A Summer of Fun and Learning!

If you have an assistant or a team of teachers; I want to challenge you to have a Summer Safety meeting before your Summer Program begins.

It has been my observation that kids are normally left in the vans during the summer months; kids are exposed to extreme temperatures during the summer months and kids may be away from the daycare more, during the summer months.

So why not be proactive and plan a safety meeting that will empower you and your team to keep children safe.

Would you like to see my meeting notes? If so, you can take a peek at my Summer Camp Safety meeting agenda to get some ideas.Summer Safety tips.

For more summer safety tips, be sure to download a copy of my Summer Camp Planning Guide.

Your Coach,

Shiketa Morgan




kids with sunglasses

The Summer is almost here! Have you started planning activities for the month of June? Need some activity ideas?

If so, check out the sample lesson plans (for the month of June)  that I have provided for you from the Child Care Business Curriculum Club!

Download Your Sample June Lesson Plans Now!

Week 1- Preschool Lesson Plan
Week 1- Toddler Lessons

For more lesson plans and Bonus Forms:
Join The Child Care Business Owner Curriculum Club Today!

Having a Business Coach is a great way to stay inspired and motivated in Business. I have been a Child Care Business Owner for 17 years and I love mentoring Child Care Business Owners. Most of all, I love sharing from my Successes and struggles in the Business of Child Care.

I have owned a Family Home Child Care Business and two Child Care Centers. I know what comes with owning a Child Care Business and it is vital to your Business Success that you have the Support of a Business Consultant or Coach. That’s why I created Individualized Child Care Business Coaching Options!

In my Coaching Sessions, I share my Business secrets and strategies with you and I Commit to coaching you through any Business challenges that you may be facing!


expansionTime For Expansion Child Care Business Coaching Plan

In my Child Care Business Expansion Coaching Plan, you will have access to the following:

  • 2- hours of Live Business Expansion Coaching
  • Audio Replays from the Child Care Business Expansion Group
  • a Free copy of the Child Care Business Expansion Guide
  • A Free copy of the Art of Owning a Child Care Center ebook

Sign-up Today For only $197!

Start-up Bundle PackageStart-up Coaching Bundle

Do you desire to start a home daycare or a Center? I would love to coach you through the start-up process. In my Start-up Coaching Plan you will have access to the following:

  • 1-hour of Live Start-up Coaching with me
  • A Free Copy of my 10 Steps to Starting a Child Care Business ebook
  • Business Forms including: Business Plan, Start-up Budget assistance.

Sign-up Today for only $99


Hourly Telephone Coaching

Having Challenges in your Child Care Business? Are you simply needing to Get Inspired and Motivated Again?

If so, sign-up today for your 1-hour Child Care Business Coaching session with me.

Sign-up Today for only $97 per session


“Mrs. Morgan, is an effective coach that understands her role to be dependable, engaged,authentic,and tunes into the needs of her client.” ~Juanita Montague

I personally have taken her coaching program and I have seen tremendous growth in my business in a matter of days! ~Andrea Dickerson of  DayCare Success Online Network

Shiketa is an amazing business professional, she is very knowledgeable and her tips have given me great insight on how to grow my child care business. She has been the most valuable connection I have made thus far and I am so appreciative she has shared her deep wealth of knowledge.”~AimeeNester

“When I first started my childcare business I could say I was a little lost when  it came to designing and maximizing my space. But, after working with Mrs. Morgan I realized the potential and we devised a space that is not only warm, family friendly, but is absolutely educational in every aspect. I can proudly state that I have not had one visitor that was not amazed….by our setting. “~Ann, Family Home Child Care Business Owner in St. Louis, MO 

** For on-Site coaching, additional travel and/or hotel accommodation fees will apply. A Travel expense invoice will be emailed to you.

I look forward to coaching you to Success!



I can hardly believe that the month of March is almost over!

In fact, it’s really hard to believe that  in approximately 60-days, Summer will be here!

Today I want to inspire you to start planning a dynamic Summer program!

Furthermore, parents love for their children to be in a Summer program that is Fun, Filled with lots of Activities along with fun field trips.

Do you need some Summer Camp Planning ideas? If so, check out my Summer Camp Planning Guide.

Your Child Care Business Coach,

The Child Care Business Owner Institute

The year was 1998 and I was only caring for one child. In fact, having one child enrolled, only brought in over $300 a month in income for my childcare business. That was not very much money to manage, however, it was a humble beginning and a start to managing income and expenses in my business.  Moreover, as the business grew, I realized the importance of managing my income and expenses.

In the start-up days of my childcare business,  I maintained my business expenses on a hand written ledger and I must say that I am so grateful for financial software today!

Over the years, I realized that if you did not keep a close eye on the financial status of your business and maintain your records, that you will not be prepared at tax time.

I am going to share with you six practical ways to maintain your receipts…

View original post 215 more words

InspirationBeing a childcare business owner has its rewards and at the same time, it comes with many challenges. In fact, sometimes the problems seem to exceed the benefits of owning the business. Moreover, this is why it is vital that you are exposed to people, information and resources that inspire you on a daily basis.


Source: How to Become An Inspired Business Owner

Do you feel all over the place with your Business Goals? Are you trying to tackle too many goals at one time? Are you feeling over whelmed at the end of your day?

If you answered yes to any of the questions above, this blog post is for you!

There are 52 weeks in a Business year and 168 hours in a week. You have plenty of time to accomplish your goals.

In this week’s blog post, I am going to share with  you, three ways to intentionally focus on and accomplish your Business Goals…. One week at a time.

  1. Buy a Yearly Planner and set a goal for each week that you are in Business. Be sure that you never start your Business week, without a plan or a goal to meet.
  2. Get a large piece of poster board and write your top priorities on that poster board. For Example, Your goals could be: Prepare for an upcoming fundraiser, prepare for a licensing visit, get prepared for accreditation, get organized, prepare for expansion,etc.
  3. Break your goals down into weekly tasks and focus on one goal at a time until the goal is accomplished. Some goals may take 2-4 weeks; other goals could take 60-90 days. However, if you break your goals down into weekly tasks, you will have more success.

Several years ago  I stumbled across this quote in a business  book: A Successful man focuses on one thing at a time and if you are everywhere you are going no where!

It’s time to make 2016 the year that you intentionally accomplish your Business goals.

Your Coach,

Shiketa Morgan

If you desire to start a daycare, want to expand or simply need access to Business Consulting. I want to invite you to join my Inner Coaching Circle. Its affordable, inspiring and empowering. Join Today!




 Your Website Just Can’t be Good It has to be Great!!~ Shama Kabani


I created my first website for my childcare business in 1999. The website provided basic information about my program including: the location, hours, rates and photos of my program. In fact, the website was free, but I didn’t get much business from the site. There were many reasons why this site did not work for me, however, I prefer to tell you about the site that did work for me.

In 2003, I registered the domain name  for $19.00. It was a great investment for my business and is still paying off. I also signed up for web hosting with for only $5.00 a month.

After setting up my site, I was clueless about how to create a site that would attract visitors. Over time, I learned how to add content, how to structure the site, make it a very informative site and most of all attract more families to enroll their children in my program.

For online marketing or website building tips, be sure to check our my a e-book titled, ” An Online Marketing Plan.” One of the resources that I quoted in the book includes a book written by Shama Kabani, titled: “The Zen of Social Marketing.”

The ebook is loaded with great social media marketing tips that will drive traffic to your business. In the second chapter of the  book Kabani wrote: ” Why Your Website Can’t Just Be Good- it has to be Great!” She also includes the five elements of a Great website and they are as follows:

Design-When a website looks great, it sends the impression that the company or product is great. Keep in mind that your website may be your first chance to make an impression upon your site visitors, so make it a great one!

Structure– Have you ever been to a website and didn’t know where to start or how to check out? While structuring or restructuring your website, be sure that your visitors can easily  navigate through your website.  A confused consumer may easily say no to your service or product.

Content-According to Shama Kabani, Content is King!  More over, it is the heart of your website. The first purpose of a blog or website is to educate and build expertise. A really great site offers content in the following forms: written articles, audio and video. This is a great way to meet the learning preferences of your site visitors.

Optimization-  is a marketing tool that allows any online user to get more clicks in their web copy writing efforts for their website by improving the search engine results in the Web. Moreover, make sure that search engines can read your website. This is a great way to attract website visitors from major search engines such as Google.

Maintenance Your website needs to be maintained the same way that we maintain our physical building. Content needs to be changed, design needs to be updated and items may need to be moved around. I suggest that a website be reviewed 2-3 times a week to track visitors with a scheduled monthly maintenance plan that includes:  website visitors feedback.

I hope that you have been inspired to create a great website that will attract visitor, turn them into consumers and eventually transform them into customers. I wish you much success with your website!

For more marketing tips, check out my Marketing 101 toolkit!


2010. Kabani, Shama. The Zen of Social Media Marketing. Pages, 21-22

I’m reading a book right now called: Power Points of Increase by Bob Harrison. The book is amazing and will change your thoughts about how you run your Business.

The night before I wrote this blog post, I ran across a quote in the book by my favorite author, John Maxwell and it read:

To get outstanding results,

you need good people with

great talent and outstanding attitudes.

This quote caused me to think about the results that I have been getting lately and it inspired me to consistently focus on hiring great talent and looking for individuals with outstanding attitudes.

Also, it inspired me to continue to push my staff to grow and to provide positive attitude resources for my team on a weekly basis.

Furthermore, this quote has inspired the agenda for my next meeting. My goal is to show my staff how we can consistently get outstanding results and how to be great at their jobs!

If you need some positive attitude resources for yourself or your team, check out Jon Gordon’s website.

On his website you will find a wealth of information on Positive Thinking. click here.

I would love to hear from you. What are your thoughts about the quote that I shared in this post?





I was recently watching a video by motivational speaker and Success Coach, Anthony Robbins. Mr. Robbins was talking about 10 top ways to Success.

Mr. Robbins top secret was this Principle: Raise the Standard!  In fact, Mr. Robbins said this: “If you want to change your life, you have got to raise your standards!”

So with that tip in mind, I have a question to ask you? When was the last time you raised the standards in your Child Care Business?

The standards I decided to Raise

In January 2016, I decided to increase my pay scale by $1.00 for my Lead Teachers. Then I also required that all of my Lead Teachers become members of NAEYC.

I believe that, higher wages attracts the best teachers and becoming members of Naeyc will expose my teachers to cutting edge information and empower them to implement quality practices in my classrooms!

Please allow me to give you a few more examples:

  1. Consider taking the quality of your program to another level by adding new early childhood books to your resource library.
  2. Require that you or your teachers challenge the children more in 2016.
  3. Change the quality of the forms that you send home to parents. (sending home poor copies is a bad reflection of your brand)
  4. Raise the educational requirements of your staff and increase the starting salary of your staff.

I think you get the point! Raise your standards, change your Business! Furthermore, if you do something different, you will get different results.

I want to hear from you. Has this blog post inspired you to raise your standards? If so what standards will you raise this year?

To your success,

Shiketa Morgan

Are you ready to raise the standard in the area of Business Management or Leadership? If so, check out my 21-day mastermind ecourse: Going to Another Level in the Business of Child Care. click here


Do you have a  Toddler or Preschool Curriculum for your Child Care Business? If not, I want to invite you to join my Curriculum Club!

In my curriculum club, the work is already done for you! Simply, sign-up for less than $10 a month, download your lesson plans to your computer, print and implement Theme based activities in your Child Care program.

Also, you will receive monthly parent newsletter and upon enrollment; you will receive bonus forms!

If you are not a member of my Curriculum Club for Child Care Business Owners, Claim your sample lesson Plans now!

Hope to see you in the Club!

Shiketa Morgan

When you sign-up for my Child Care Business Expansion Mastermind group you will receive 6-hours of Live Business Expansion Coaching with me!

In addition to the live coaching, you will also receive a  Free copy of my Book, Child Care Business Expansion Guide for only $99.00!

You have one more day to register!!

Furthermore, I will only host this mastermind group once a year. Don’t let fear keep you from your Dream!

Sign-up now…

I Hope to meet you soon!

Shiketa Morgan


The Child Care Business Owner Institute

As I  write this blog post, One year ago today I relocated and expanded my Child Care Business.

I can hardly believe that it has been a year since I expanded and I must say that a year goes by  fast when you are super busy and having fun.

November 28, 2014 was a very emotional day for me; It was the end of a location full of so many wonderful  memories and the beginning of a new season for my Business.

Today I want to share with you how this expansion has inspired how I view Business Growth.

  • If you have a dream to grow your Business, you must know that it will soon be a reality. For 12 years, I wondered what it would be like to have one large location. My Business grew from a 1600 sq ft to 6,000 sq ft location.
  • Allow your friends and…

View original post 295 more words


The day before I wrote this blog post,  I received a Phone call from a Financial agency in Florida about two checks totaling $8,000 that were presented to a company from my Business.

After I informed the company that I did not write those checks, I thought to myself, I need to call my bank!

When I called the bank, they told me to come into the bank because my account had been compromised!!!

I went from shock, from disbelief to panic mode! In fact, there were 10 checks trying to post to the account in one day  and it was clear that there was fraud on my bank account.

I’ve closed that account and taken some strategic measures to protect my Business Bank Account. Moreover, I’m sharing this information with you, to inspire you to do all that you can to protect your bank account information from Fraud.

Here are a few tips for you:

  • Only use direct deposit when paying your employees
  • Review your Bank Fraud procedures
  • Be careful when paying bills online
  • Check your bank account daily
  • Consider paying your bills over the phone
  • Store your Business checks in a safe and secure place
  • Do not allow your staff to have access to your Bank account information.
  • Close your account immediately if you suspect any kind of fraud.
  • Keep your spyware and virus protection up to date on your computer.
  • When dining out, using cash!
  • Change your passwords in your email account and social media pages once a month. (Hackers are very creative)

I hope that you find this week’s Business tips to be helpful to you!!

To Your Success!


Check out my upcoming Child Care Business Expansion Mastermind Group! Register Today!
Registration has been extended to January 22, 2016!

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The Child Care Business Owner Online Institute has been created to provide you with the knowledge you need to Care for Young Children, including: Starting-up, and Expanding or How to Manage a Child Care Business via 5-10 day eCourses. **And More eCourse will be added soon!

The ecourse content will arrive via email and may include audio, word documents, links, video, power point slides or PDF files. All you need is a home computer, email, Microsoft work, power point and adobe reader.

Have you Checked out the ecourses that are available to you in the Child Care Business Owner Online Institute today!

If not, click here–>


Did you miss my Teleseminar?

If so, You can Download the replay link Now!

Grab the Online Marketing Teleseminar Replay Link

and a Marketing 101 Kit

Today For Only $39.95!

**This replay link will be offered for a Limited Time Only!


Click Here

To Your Success!!

Shiketa Morgan

When you upgrade your Business, You upgrade your lifestyle!!

Since I’ve expanded my Business in December 2014, my enrollment has increased and my lifestyle has definitely change for the better!

In fact, I’m able to travel more, I have less financial worries and lots of financial freedom with a bigger facility!

In fact, if you desire to Expand  your Business and upgrade your lifestyle; this is your opportunity to get the information that you need to have a Successful Expansion!

My first Child Care Business Expansion Mastermind Session will begin on January 25, 2016.

Mastermind Group Topics Include:
How to Create an Expansion Plan
How to Pick a Great Location
Ways to Fund the Expansion
Lease or Own (Lease negotiations)
Handling the Licensing process as you go through expansion
Preparing the Families and Your Staff For the Business Expansion
Marketing the Business Expansion
Creating an Expansion Budget
Developing Your Leadership Abilities & Growth Thinking!

Be sure to register by January 15, 2016 to claim your seat in the Mastermind group!!
Register Today!

To Your Success!



For a Limited Time Only! When you register for the Online Marketing Teleseminar For Child Care Business Owners, you will have access to My Marketing 101 toolkit which includes a 12 day enrollment Building course and so much more!

** Register Now!


See you at the Teleseminar!!

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One of my favorite  Bible Scriptures is this (And I paraphrase): Forget those things that are behind you press toward those things that are ahead of you!

That scripture reminds me that our best days are ahead of us. Furthermore, if you keep looking back, you can’t move forward to all the good that is in store for you.

So, Look forward my friend and know that your best days in Business are in front of you!

I want to hear from you, be sure to share your thoughts and feedback with me about this blog series by posting on the Child Care Business Owner facebook page or tweeting me @ccarebusiness. Be sure to use hashtag #Finishstrong2015

Happy New Year To you!


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Your Business will only rise to the Level of your Biggest Thoughts!

In fact, if you desire to expand, you will attract a Bigger Building. If you desire to remodel your current facility, you will attract the funds you need to remodel.

Whatever your desires may be for 2016 for your Business, be sure to Think Bigger! For example:


  • Have a Bigger graduation than you had last year
  • Plan Bigger events for your facility
  • Enlarge your sign
  • Create Bigger ads

I think you get the point…Think Bigger in 2016!!

I want to hear from you, be sure to share your thoughts and feedback with me about this blog series by posting on the Child Care Business Owner facebook page or tweeting me @ccarebusiness. Be sure to use hashtag #Finishstrong2015



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If you want something different, you have got to do something different. Take a moment and think of one thing that you would like to do differently in your Business in 2016.

What is it? Write it down , leave your comment below and give it a try. You just may discover that you will get different results in 2016.

Doing things the same old way all the time, can be your worse enemy in Business. However, doing something new, will breath new life into your Business!

I want to hear from you, be sure to share your thoughts and feedback with me about this blog series by posting on the Child Care Business Owner facebook page or tweeting me @ccarebusiness. Be sure to use hashtag #Finishstrong2015

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Are you guilty of taking better care of your Business than you take care of yourself?  If so, I’ll be the first to admit : I’ve been guilty of neglecting my health and I paid for in medical expenses and many stressful days!!

However,over the years; I have learned how to relax more and eat healthy. In fact, I believe that if you want to enjoy your Success to the fullest, you must develop a yearly Healthy Living Plan.

Here are a few suggestions:

  • Drink plenty of water
  • Buy a Healthy living magazine at least once a month
  • Get at least 7-8 hours of sleep at night
  • Plan regular massages (Helps rid the body of anxiety and relieves stress)
  • Get at least 20 minutes of exercise everyday

Have a Healthy 2016!!


I want to hear from you, be sure to share your thoughts and feedback with me about this blog series by posting on the Child Care Business Owner facebook page or tweeting me @ccarebusiness. Be sure to use hashtag #Finishstrong2015


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Reading books has been my #1 Inspiration in Business! In fact, reading books has expanded my knowledge about Business and has helped me to grow as a Business Owner. ” Information will empower you to Succeed!”

If you desire to go to another level in 2016, develop your reading list for 2016 now! Check out this reading list, click here.

I want to hear from you, be sure to share your thoughts and feedback with me about this blog series by posting on the Child Care Business Owner facebook page or tweeting me @ccarebusiness. Be sure to use hashtag #Finishstrong2015

Your Coach,


Have you set your goals for 2016? If not, I want to inspire you to take 10 minutes and write down your goals for 2016.

Your Business goals are the fuel and inspiration that keeps you excited about your Business. Moreover, if you consistently focus on your goals, you can accomplish them all!

I want to hear from you, be sure to share your thoughts and feedback with me about this blog series by posting on the Child Care Business Owner facebook page or tweeting me @ccarebusiness. Be sure to use hashtag #Finishstrong2015

Your Coach,


Post you may want to read, click here

We have six more days left in our Finish Strong Blog series!

Most of all, I hope that you are having a wonderful Christmas and I just wanted to take this 25th Day of December to inspire you to be Merry!!

Merry Christmas to You and your Family!


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I decided to end this year with lots of fun events. In fact, I’ll be celebrating 17 years in Business on December 28,2015 and I am going to celebrate with fun events for the kids on our Anniversary day!!

Then on the 30th of December, we will have a New Year’s celebration at the center. Finally, my husband and I are going to celebrate this year’s Success with a mini-vacation at the end of this year.

So….Go ahead and celebrate your Success, because you deserve it!

Here are a few ways to celebrate your success:

  • Have a celebration dinner
  • Go on a trip to your favorite resort
  • Treat your self to a spa day
  • Go get a bottle of your favorite wine and toast to a successful Business Year!

I want to hear from you, tell me how this blog series has inspired you to finish the year strong! Simply, post your feedback on the Child Care Business Owner facebook page or tweet me @ccarebusiness.

Be sure to use hashtag #Finishstrong2015

Your Coach,


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Learning to receive has been very difficult for me, because I am so used to being a giver.

However, the day that I learned to receive what my team had to offer and receive what others in my inner circle had to offer; I realized that this is what makes my Business a Success!

So, open your heart and receive what your team has to offer and receive the wisdom that your inner circle has to offer to you!!

I want to hear from you, tell me how this blog series has inspired you to finish the year strong! Simply, post your feedback on the Child Care Business Owner facebook page or tweet me @ccarebusiness.

Be sure to use hashtag #Finishstrong2015

Your Coach,


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This is the perfect time of the year to Give! In fact, did you know that giving is the seed for more?

When you give to others, you will reap what you sow. Moreover, you can never go wrong when you give to your customers or your employees.

Also, when you give to others, you activate the law of reciprocity!

So go ahead and end your Business year strong by giving more!

I want to hear from you, tell me how this blog series has inspired you to finish the year strong! Simply, post your feedback on the Child Care Business Owner facebook page or tweet me @ccarebusiness.

Be sure to use hashtag #Finishstrong2015

Your Coach,



Five years ago it seemed to me that I had the worse childcare team ever! In fact, there was gossiping, a lack of teamwork, poor morale and some of the teachers could not stand to work in the same room together.

Moreover, I was getting tired of putting out fires amongst the staff and quite frankly, I was getting tired of all the drama on my team. That’s when I decided to read the following books written by Leadership Guru John Maxwell:

  • The Laws of Teamwork
  • Winning with People

After reading both of those books, I was empowered to build the unity on my team, I developed a zero tolerance for gossip and the Status Quo change to—> Teamwork, Unity and Positive attitudes or work somewhere else!

Also, I decided to hold monthly staff potlucks and this really helped to  create more unity amongst the staff. In fact, I noticed that the team appeared to care for one another and they began to work well together as a team.

If you are not already holding a staff potluck for your team, here is a great way to get started:

  1. Set a date for your potluck
  2. Hold the pot-luck when all staff are able to attend
  3. Create a sign-up sheet to invite all the staff members to bring their favorite dish
  4. Develop a staff code of: “Whatever we discuss at our potluck…stays at the pot-luck.”
  5. As you all enjoy food together, encourage the staff members to share something about themselves or their families. Most importantly, get them to laugh together!

Potlucks are also a great way to informally welcome a new staff member to your team. Be sure to only hold the pot-luck for a minimum of one hour and bring a sign-up sheet for the next pot-luck.

If you are not able to hold a monthly pot-luck, consider holding a potluck at least 4-6 times a years to give the staff a chance to fellowship and get to know one another. Bringing your staff together is a great way to re-build or maintain the unity on your team!

After all….for your peace of mind, it is very important that you promote unity and teamwork. If you are having difficulties managing staff, I have the perfect solution for you:  Download my ebook, The Art of Owning a Center or a copy of The Director’s Handbook.

Behold, how good and how pleasant it is for brethren to

dwell together in unity.

Psalm 133:1

With Your Child Care Business in Mind,


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