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Assess Strengths Before You Hire
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Hiring the right staff is one of the most important decisions you will make for your childcare business. In fact, bringing on someone who is not the right fit can hurt your operations and negatively affect overall morale.
On the other hand, when you hire someone who is truly the right fit, the difference is clear. You can see their strengths, confidence, and positive impact on your team.
Before hiring your next staff member, ask yourself an important question: Do you assess the strengths of your new hires?
In my experience, I have sometimes relied on what applicants said during interviews, only to find that their classroom performance did not match what they described.
Recently, I found a site that allows current employees and new hires to take a strengths assessment, and it has been very helpful for our team. When the right people are in the right roles and working in their areas of strength, it can be a major win for your childcare business.
Be sure to check out, Free Strengths Test | Find Your Character Traits & Personality Types and start assessing strengths before you hire. It will cost your or the staff member nothing.
With Your Dream Team in mind!
Dr. Shiketa Morgan
The Child Care Business Owner Blog celebrates 16 years online!
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Sixteen years ago this month, I felt inspired to begin blogging about the business of childcare. At the time, my only goal was to share what I had learned in the industry. When I launched the Child Care Business Owner blog, I had been directing my first childcare center for just over seven years and was still growing as a leader.
As I developed in my leadership role, I became motivated to teach other childcare business owners the lessons I had learned and applied in my own business. Writing this blog has been an honor because it has allowed me to inspire and mentor thousands of childcare business owners around the world.
Along the way, my childcare business has expanded several times since 2014 and even relocated to Atlanta, Georgia. Needless to say, I have had plenty to write about, including:
- Quality Care Strategies
- Marketing/ Enrollment building
- Staff management
- Expansion/ Managing Multiple locations
- Money Management
- Center Management
- And so much more
It has been a pleasure to share what I have learned through this blog over the past 16 years and to inspire childcare business owners through my books, coaching, courses, and blog posts. Thank you for subscribing to the Child Care Business Owner Institute. I pray your business continues to navigate the industry’s changes with strength and resilience.
Most of all, I pray that if you are still in this work, you continue to evolve and take your business to new heights, because the best is yet to come for the childcare industry.
The books and digital products listed below have been my most downloaded resources. If you do not already have them in your library, download or order your copies today.
7 Keys to Successfully Operating Multiple Locations
Child Care Business Expansion Guide
The Art of Owning a Child Care Center ( Audio Coaching Series)
Here’s to building successful and quality childcare businesses!
Dr. Shiketa Morgan
I’m just a coaching call away!
Do you have a dream of opening or expanding a childcare business? If so, subscribe to my blog and then leave a comment below about your vision to grow. If you are selected, I will contact you to schedule a coaching session during the month of August 2026.
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I have been revising my center handbooks and one of the handbooks that I am revising is my director’s handbook. As I worked on the Managing our team section of the handbook, I thought about the readers of my blog who have employees. So, this blog post is for you, and it is written with building a winning team in mind.
Creating a winning team is a vital part of building a successful child care business and providing high quality care. In fact, a winning team starts with dynamic leadership and a great coach, The Director.
You are the coach of the team and you call all the plays. When you fail to call plays, the team does not know which way to go.
It is your role to communicate with the team on a regular basis and make sure that all the players are doing their part on the team, because what one player does not do, affects the entire team.
Teamwork is birthed
When you concentrate on
“ We” instead of “me.”
~ John Maxwell
Here’s 5 ways to Building a Winning Child CareTeam
- Stay focused on the Big Picture…The center’s Goals.
- Be sure that the staff members are positioned where they have the most value.
- Inspire the staff to do better in their classrooms or work space.
- Give the staff direction and Encouragement
- Keep bad apples by themselves, if possible or get rid of them
Here’s to building a winning team!
` Dr. Shiketa Morgan
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This past week was our first week of summer camp and it was a very busy week. However, we began planning for our summer camp back in March and I must say that planning ahead helped us to stay organized. Most of all, it gave our new staff a blueprint to have a successful day.
I have found that if you fail to plan, you plan to fail. In fact, I believe that it is better to have a plan that may not work than to not have a plan at all. Moreover, when you plan ahead for your childcare business, it helps you to feel focused and the team that follows you may feel a sense of structure.
A childcare business comes with many moving parts, and it is vital that you have a plan for every detail of your business. Here’s a few planning strategies that I believe will help you to start with planning for a successful childcare business week:
- Write down your top priorities in your business planner before you start your week. This will help you to start your week feeling organized and focused.
- Create a plan for upcoming events and issue to your staff. If you have upcoming events, put your vision on paper and give it to your team.
- Have a plan for how you will communicate with parents. This may also include how often communication is to be sent to parents via text or via email.
- Create a weekly coaching plan for your staff. This will help you to be intentional about how you empower and lead your team.
- Enrollment building must be intentional, so be sure to have a weekly marketing plan. For example: Plan for how many times a day you will post on social media; when you will get out in the community, plans for your website and the days you will follow-up will families who have contacted you. When you have daily enrollment building activity, you will be surprised at how this will increase your enrollment.
Happy Planning and I wish you nothing but the best and good success!
~ Dr. Shiketa Morgan
Resources that you may like: Marketing 101 toolkit and The Art of Owing a Child Care Center
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I have been busy hiring new staff for the summer and even doing some retraining of current staff. As we orientate ne staff, I want the new staff to excellence, because what your new staff see upon hiring is what they beleive the company expects.
I expect excellence from my team and nothing less, because kids deserve excellence. Most of all, I strongly believe that Success proceeds Excellence. Let me explain how travel inspires my drive for excellence.
When my husband and we choose hotels or resorts that are known for excellence. In fact, I have found that when a hotel has a spirit of excellence, you can expect excellence service. Moreover, you can even see excellence in their hotel rooms.
Whenever I have experienced excellence, I am inspired to give the families that choose my childcare center, excellence. I believe excellence is paying attention to details and exceeding the standards.
Google describes excellence as: “An inward attitude of constantly striving for exceptional quality, integrity, and diligence in everything you do. It goes beyond just completing a task; it is the mindset of doing your absolute best—even when no one is watching. This mindset manifests across several key pillars:Attention to Detail: Meticulously caring for the small things, ensuring that every piece of work is accurate, organized, and properly finished. “
Look around your Daycare. Do you see excellence in your childcare business? If so, keep up the good work. If you believe that you have work to do, please don’t try to tackle everything at once. Excellence takes time. So, create an excellence plan, involve your team and stay consistent.
I want to challenge you to take a leadership walk throuh your child care business and assess the following:
- Are your walls Clean ?
- Are your classrooms Organized?
- Is there broken equipment or items in your facility?
- Do you see spider webs or excessive dust anywhere?
- Is the kitchen clean and organized?
- Are the restrooms clean?
- Does your playground need attention?
- Is it time to upgrade materials or equipment?
- Are your policies outdated?
.
What did you discover? Did you see excellence? I think you get the picture. Excellence is paying attention to the little things and making it better! Be sure to tell me how this blog post inspired you.
Dr. Shiketa Morgan
Have you read my book: Giving to your Dream?
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I believe that the lifeline of a business is the money and if you run out of money, it could be difficult to keep up with all your business expenses.
At the beginning of this year I decided to spend less and assess what I was spending money on. In fact, I started with my bank statement and I was surprised at what I discovered.
In fact, I’ve been keeping a very close eye on what we were spending money on and closely monitoring the cash flow in the business.
Here’s what I discovered as I audited my business bank account:
- I was paying for subscriptions that I no longer needed.
- My website hosting company was charging me for a service that I did not use.
- We were spending hundreds of dollars on paper plates and spoons.
- I was over spending on insurance and many other unnecessary expenses.
A Childcare businesses comes with a big over head, especially a Child Care Center and it is vital that you cut any unnecessary spending.
After my 3-month spending audit, I saved my business over $3000-$4000 a year just by eliminating buying paper plates and bowls, cutting insurance cost and reviewing every bill that I was paying.
In fact, my cook informed me that cutting paper plates any reduced the trash in the building. So we were literally throwing money away.
I want to challenge you to review your budiness bank account statement and evaluate where your money is going. You are in business to make money not to lose money.
I shared this post with you because I know that Childcare businesses go through many seasons and it is vital that you Know how much comes into your business and where the money flows out.
Let me know how this post has helped you to clean up your childcare business budget.
Dr.Shiketa Morgan
Get my new book, Giving birth to your Dream!
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Almost five years ago my dream of opening a childcare center in Georgia became a reality. It took a ton of Faith, Grit and Courage to see that dream become a reality. In fact, I was forced to face my fear of leaving my comfort zone and step into new territory by Faith. I’m so glad that I did it, because today I can say that dreams really do come true!
Do you have a dream to open a childcare business or to grow your childcare business? Is that Dream constantly in your spirit? Do you often think about your dream? If so, it just may be time for you to move with a sense of urgency and Give birth to that Dream on the inside of you.
Today I released my new book, Giving birth to your Dream. This book provides you with proven strategies to help you prepare for your God-given Dream. You will discover the importance of entrusting your goals to God through prayer, building your faith, and overcoming your fears. Additionally, you’ll learn about the significance of writing your vision, speaking faith filled words over your Dream and action steps to take both before and after your dream manifests.
If you know that it is time for you to start moving in the direction of your dream, be sure to grab your copy of my new book and get the motivation that you need to go after that Dream on the inside of you. Afterall, it just may be time for you to move Forward and PUSH! Get your copy today!!
With your Goals and Dream in mind,
Dr. Shiketa Morgan
Ready to Open your Dream location or expand? Contact me today for Business Coaching!
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Never Despise Small Beginnings
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I was browsing through my Facebook memories and I came across this photo of me dancing with some children in my first childcare center.
As I look back at the photo that was taken 18 years ago and at that time I was wearing many hats and struggling as a leader.
In fact, I was the Center Director, the van driver, I was the 2-year-old teacher and sometimes the cook. I was also struggling with managing staff.
What I did not know at that time was what God had prepared for the business and I’m so glad I didn’t quit.
Humble beginnings prepare you for your next level and if you quit too soon, you will miss your Harvest.
Are you frustrated as a leader? Do you have a Dream to grow your childcare business? If so, I recommend that you grab a copy of my books: Lead by Faith and Child Care Business Expansion Guide. ( click here)
To your Success!
Shiketa Morgan
My New Book Giving Birth To Your Dream will be Available Soon. Visit http://www.shiketamorgan.com for more information.
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This is the time to get prepared for your Dream!
I am always thrilled when my Business Expansion coaching clients tell me they’ve found their ideal building—it means it’s time to put their skills into action. In fact, when my coaching client informs me that He or she has found their building, I feel that I have done my job as a business coach.
Having experienced several expansions myself, I know how surreal it feels when your plans become reality. However, I want you to know that It’s normal to feel a mix of excitement and nerves as you reach new milestones.
Waiting for your dream to manifest can be like waiting for a baby to arrive and it when you get the news that the baby is coming it’s so exciting! The key is knowing what to do when the baby arrives.
If you’re in a season of waiting on your baby to arrive or in other words… waiting on your dream to become a reality, this post is for you. In Chapter 8 of my new book, Giving Birth to your Dream, I outline steps of what to do when your dream of expanding or starting your childcare business come true. Here are five steps I like to share. click here
With your Dream in Mind,
Dr. Shiketa Morgan
Need Expansion Coaching? I can help. Sign-up today.
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Do you dream of owning multiple locations? Are you feeling a desire to expand your currently childcare business? If so, it is time for you to evaluate what is stopping you from moving forward.
In 2010, I had a desire to operate multiple locations. The only thing that stopped me was the fact that I did not feel prepared to take on a larger facility. So, I furthered my education in the areas of marketing and business finance.
Once I gained the knowledge that I needed and with lots of preparation, I expanded the business and successfully operated multiple locations with an amazing team.
Operating multiple locations taught me a lot about the importance of creating systems, building an amazing team, investing in your leadership team and what comes with growth.
Let me ask you a question? What’s stopping you? I want to you challenge you to take a moment and write down what you believe is stopping you. In fact, I want to inspire you to work on living your dream and face what is stopping you.
In 2020, I wrote a book titled: 7 keys to successfully operating multiple locations. In this book I share stories from my journey of expanding and operating multiple locations. In the book you will also find proven success strategies to operating multiple locations.
My book will give you keys to:
- Selecting the right staff
- Hiring the right leaders
- Developing effective systems
- Maintaining quality
- Team building strategies
- Money management systems
- Thinking like a fortune 500 CEO
It’s time to face your fears and get the knowledge that you need to grow your childcare business. Get your copy today!
Dr. Shiketa Morgan
My New Book, Giving Birth to Your Dream will be available soon.
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I hope that your year is off to a good start and that you are focused on your business goals that you have set for this year. Also, I want to encourage you to start off this year with new intentions and with big expectations.
In fact, I have found that we get what we expect. So, here are a few things that you can do to assure that your year is off to a successful start:
- Prepare those enrollment packets and expect new children to come
- Expect great staff to join your team.
- Get organized and remove anything that no longer belongs in your facility.
- Set your intentions about building a successful child care business.
- Read a new business book and get inspired for a brand new Business year.
- Require your staff to complete a professional development plan and take new trainings this year.
- Make over classrooms and give it a new look
- Update your website and add new content.
- Expect to have a successful year!
What you expect is what you attract. So let me ask you a question? Are you inspired to attract success this year? Please leave your comments below.
Have a Successful Year!
Dr.Shiketa Morgan
My New book, Giving Birth to your Dream will be available soon!
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Happy New Year,
I hope your year is off to a good start. In fact, It’s time to get positioned to carry out the goals that you set before 2025 ended or new goals that you set as the clock turned to midnight on January 1, 2026.
Today I want to ask you a question? Are you pregnant with a dream to start or expand a daycare? Are you on the fence about that dream? Not sure if this is the right time?
In my 27 years of owning a Child Care Business, there has never been a good time to start or expand. In fact, I believe that your faith and your will to start or grow, will determine whether or not the start-up or expansion goes well.
So, no matter what things may look like in the child care industry today, parents are always look for quality childcare and if you want to be that childcare facility that parents choose, this is the time to get prepared for that dream in your belly.
I am writing a new book titled: Giving Birth to the dream. In this book I share my journey of starting a home daycare and growing that dream into multiple expansions and what it took to give birth to my God given dream.
I would love to hear from you, take a moment and leave me a comment about your dream or even share about what is causing you to not step out on faith and live your dream. I will be sure to leave a comment.
Furthermore, if you have a Big dream for your child care business or if you dream of starting a daycare or expanding, this book is for you! Check out and follow my blog posts about my new book, click here.
Keep Dreaming Big!
Dr. Shiketa Morgan
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Can you believe that we are already in the last week of the month of November? This year has gone by so fast and I can hardly believe that the month of December is less than 7-days away.
At this time of the year, I can’t help but to think about how to get ready for a new business year. In fact, I just finished printing my profit and loss report for the month of November and I created my budget for the month of December. As I prepared my new budget, I thought about what I needed to do to get ready for my 2025 taxes.
Also, before we close the center for our Christmas break at the end of December, I will start preparing expense folders for 2026. Don’t get me wrong, I look forward to lots of holiday cheer, however, I find that this is a good time to get prepared for a new tax season.
Today I am going to share with you five things that I do at the end of each year to get ready and organized for the next tax season:
- Be sure that you have entered all your business expenses into a financial software. This will make it easier for you to print an annual profit and loss report.
- Enter all of your income into a financial software to be sure that all of your income is accounted for. I use Procare to track income that I receive from parents, and I use Bookkeeper to enter food program income and other streams of income for my center.
- I file receipts in folders that are marked with the name of each business expense and the current business year.
- Be sure to keep all payroll reports in a 3-ring binder to be sure that you have accurate payroll totals for the year. I use Paychex Payroll services, and I love that I receive payroll reports with each payroll service. Payroll can be close to 50% of your business expenses and you definitely want to account for all payroll expenses.
- If you are planning to have holiday parties or events, be sure to enter the expenses into your financial software program. Staff Christmas parties, gifts that you buy for your staff, students and parents are all tax deductible. Be sure to save those receipts.
This was just a small list of things that I do at the end of the year to get ready for the upcoming tax season and it has been helping me to get organized for the upcoming tax season.
Happy Holidays to you and Continued Success to you!
Dr. Shiketa Morgan
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The Power of a Business Plan
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Your child care business will only rise to the vision that you have for it and the vision that you write on paper. In fact, if you fail to write the vision, you just may not see the vision that you have in your heart.
Do you have a business plan for your child care business? Have you written a plan or has it been years since you have looked at your business plan? Do you feel like your business is stuck in a cycle?
If you answered yes to any of the questions above, It may be time for you to review your business plan. There is so much power in creating a Business plan. I used to look at a business plan as simply a blueprint or a plan for the business. After today, I believe you will see a business plan as your road map to your business future!
Check out my latest blog post, The Power of a Business plan. I believe it will inspire you to review and update your business plan. click here
Dr. Shiketa Morgan
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Set Bigger Goals!
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Are Your goals too small?
Your goals should be big enough, bold enough and exciting enough to turn you on. – Danny Cox
I just finished writing a new blog post on my new author website titled, Inspiration to set Destiny Goals!
Have you set any new goals lately? Are you happy with where you are today in your business or even in your personal life?
If your goals don’t inspire you to jump out the bed in the morning, then, your goals just may be too small.
Check out my new blog post today and get inspired to set bigger goals!
With Growth and Gratitude in Mind,
Dr. Shiketa Morgan
Shift Your mindset from Lack to Increase!
Need Business Coaching or Mentoring? Sign-up Today!
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A Successful Business week begins with a Plan. In fact, I have found that if you want to have a successful business week, you must find the time to set your intentions for the week through planning.
One of the things that I consistently share with my coaching clients is to get a Planner and plan each business week.
This has been a habit of mine for the past 26 years. In fact, I have found that if I do not plan, I’m all over the place the entire week and many of my goals are left unmet.
However, if I take the time to write down my goals and set my priorities at the top of the week, I usually meet my goals.
This week, I simply want to inspire you to be intentional about having a successful business week and focusing more on your top priorities.
6 steps to planning for a successful business week:
- Purchase a business planner
- Take about 20 minutes at the top of the week and write down what you plan to achieve for the week.
- Write down three goals to achieve every day and focus mostly on that.
- Be intentional about being grateful for your business. Gratitude releases the flow of success.
- At the end of the week, assess what you have accomplished and celebrate!
- Repeat every week until you master the art of Planning for a Successful Business week!
Did this post inspire you in any way? Do you typically plan your business week? If so, leave your comment below. Also, I want to invite you to join my Gratitude Challenge.
Gratitude is a vital part of building a successful business, because it opens the door to more success! click here
To Your Success,
Dr. Shiketa Morgan
Grab my New Book, Success Habits.
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It’s been two months since I’ve written a blog post and I surely have missed inspiring you. In fact, I have been busy trying to select right staff for my childcare center.
Someone once told me that hiring the right staff is like trying on a new pair of shoes, you just got to keep trying until you get the right fit.
Well, I don’t necessarily agree with that philosophy, because I believe it will lead to a high turnover. In fact, over the course of ten years I noticed that my turnover was low as I connected with my team and created a family like culture.
However, there seems to be a new mindset in the workplace today and it seems like it can be a challenge to find the perfect fit for your job openings. Including: finding staff who are accountable to doing their job with excellence and who are skilled to work with children.
I have recently reviewed my onboarding process to access whether or not I was missing any important steps. My onboarding Process includes:
- A face-to-face interview after reviewing the applicants resume on Indeed.com
- a 30–45-minute Classroom observation
- I check references
- I asked lots of open-ended questions during the interview including, real life scenarios.
- I check out the applicant’s attire
- I pay close attention to their answers to my questions.
- Background check is complete before applicant starts work
- Once the applicant is offered a position, there’s’ an orientation and a full week of on-the-job training and lots of coaching the first 90-days.
However, after completing leadership training today titled, leading from the heart, I discovered there were two key steps that I was missing:
- I was not hiring with my brand in mind. In fact, when I selected the applicant, I did not consider if the applicant was a reflection of my brand.
- Also, I have shaken many hands of applicants, and the handshake was weak. I just thought the applicant was nervous.
With both of the key steps above in mind, I realized why many of my recent hires resulted in a high turn- over. I did not consider my brand when hiring and the weak handshake was not considered.
Furthermore, what I did consider was whether or not the applicant was experienced and could keep children safe. I also considered the applicants track record in childcare.
As an employer for over 26 years, I truly feel inspired to pay closer attention to the applicant’s, handshake and going forward, I will now ask myself the following question: Is this applicant a true reflection of my Brand?
What are your thoughts about today’s post? What are your thoughts about the Handshake test and considering your brand when hiring? If this post, inspired you today, leave me a comment below.
With Hiring the right staff in mind,
Dr. Shiketa Morgan
Download Child Care Business Success Habits Today!
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Inspiration To Dream Bigger
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Do you have a dream to open a Childcare business or expand? If so, I want to be the first to inspire you to keep dreaming big!
I can remember when I was inspired to grow my childcare business. In fact, my dream was simply to move the business out of my home and open a commercial location. Then I dreamed of opening multiple locations.
The dream that was in my heart attracted an opportunity for my husband and I to open a larger facility and then in 2016 we took on a second location. Then in 2018, we were inspired to move the business into a new city and that dream became a reality in 2021!
Taking on a second location in 2016 reminded me that when you Dream big, the thing that you desire will soon become a reality. Most of all, as you continue to Dream Big, Growth will Follow!
Furthermore, if you have a dream in your heart to start or even expand your childcare business, I want to invite you to read my latest Inspirational Newsletter, Inspiration to Dream Bigger.
Keep Dreaming Big!
Dr. Shiketa Morgan
Recommended Books
Child Care Business Expansion Guide
7 Keys to Successfully Operate Multiple Locations
Child Care Business Success Habits
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In the spring of 2012, I wrote a book titled: Summer Camp Planning Guide for childcare business owners. Since I’ve published that book, I have planned many successful summer camps and gained more knowledge about how to effectively plan for a Summer Camp.
I was recently inspired to revise and update my Summer Camp planning guide. Furthermore, in the 2nd edition of my Newly revised Summer Camp eGuide, I share: an updated list of Summer Camp Marketing tips, newly added planning pages, there’s a revised list of summer camp themes, inspiration for planning a camp with your vision in mind along with sample forms.
Have you started planning your summer camp? Do you need some fresh insight on planning for a successful summer camp? Don’t know where to start?
My newly revised summer camp planning guide will help you to plan for a successful summer camp, provide you with lots of fieldtrip ideas, planning ideas and lots of safety insight.
This is the time to start planning and marketing your summer camp. Download your copy of my Summer Camp planning Guide today!
Happy Summer Camp Planning,
Dr. Shiketa Morgan
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I recently received a flyer in the mail, and it was a full-page list of childcare businesses for sale. I immediately thought, WOW! there has to be over 500 childcare businesses on this list.
Then I reflected back on when I sold my location in St. Louis and how the 6-month process went. I also thought about what it was like when my husband and I purchased a center back in 2016.
Purchasing a childcare business went a lot smoother than selling a childcare business. In fact, buying a childcare business in 2016 took only 45-days and the change of ownership process was a lot simpler. Research has shown that since 2020, more childcare business owners are leaving the business for a variety of reasons including:
- The cost of operating a childcare business
- Burnout
- Staffing issues
- Not enough funding and so many other reasons
I sold my second location back in 2023 because I moved out of state and it was a struggle to find management that was able to handle the issues that came with running a large center. Also, traveling back and forth from Georgia to St. Louis once a month for five years was starting to be exhausting. In fact, I think I’m still recouping from all of that travel, lol!
The business was sold to one of my Child Care business colleagues and the process was very emotional for me and the staff. I was very selective over who I sold the business too, because that facility was needed in that community, and we had a great reputation for the entire 9-years the facility was open.
It wasn’t about the money for me, I just needed a peace of mine and after 25 years of owning a childcare business, I needed to be closer to the business.
Today I want to share with you 10 steps to assuring a successful childcare business sale or ownership change:
- Keep the sale of your Child Care business quiet until you have told the families and the staff.
- Contact your local licensing office to find out what it takes to transfer ownership of an already established childcare business.
- Asses the value of your childcare business to be sure that you are getting what the business is truly worth. Check out this article
- Write a letter to the families or plan a meet and greet meeting. Operating a childcare business is a very personable business, and it is vital that families get to know you.
- Meet with the staff as you go through the change of ownership process or business sale. Once the staff get to know you and connect with you, this may help give the staff some peace about a change of ownership.
- Warning!! Do not make too many changes at once. Go slow and gradual with changes. People tend to run from too many changes. The only changes I recommend is to change the name, logo and go over your policies at ownership change meetings.
- Be consistent and be present during the business sale or ownership change. Your presences will send the message that you care.
- Get to know licensing rules and be prepared for licensing inspections and local municipality inspections. ** Be prepared for the cost of improvements.
- Be sure that you prepare a profit and loss statement for the business. It is vital that you know what it takes to operate the business successfully including: tuition, payroll and operating expenses.
- Don’t expect the process to be perfect. Prepare for the unexpected.
Operating a childcare business is a very rewarding business and if you have the mindset that you will succeed, you will. However, if you feel that your season is up, it may be time to sell the business.
A childcare business is a very profitable business and is still in demand. The childcare industry needs more childcare business owners who are passionate, resilient and are fearless leaders. I know firsthand that when you get tired, you lose your edge and passion for the business!
If you are wanting to buy a childcare business or sale your childcare business and you need a business coach, contact me today. I would love to coach you through the process. Click here
With your success in mind,
Dr. Shiketa Morgan
Get my new book, Child Care Business Success Habits
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As I write this post we are only 30 days from the April 15th tax deadline. However, before you file your taxes, I want share with you five ways to get organized and share a lost of items that you may deduct as a business owner.
A childcare business comes alonvg with lots of expenses or as some would say, a very large over head.
In fact, as a childcare business owner myself, I’ve learned that almost everything seems to be a tax expense and it is truly necessary to keep a letter size envelope with you just to keep up with receipts.
I’m not a CPA, but I have done my own business taxes for over 25 years using Turbo tax to file my taxes every year without any audits.
Today I simply want to share some tax filing tips with you that I’ve used for many years and I believe that the tips that I’m going to share with you today will help you to get prepared for your upcoming tax filing.
5 habits that lead to a more organized tax preparation:
- Create an expense folder for operating expenses.
- Use a book keeping program and enter business expenses into the accounting program as you get receipts.
- Enter your income into your accounting program weekly or monthly.
- Use a payroll company to process payroll and file all payroll reports on a virtual folder. If you are old school like me, file reports on a 3 ring binder.
- File business expense receipts daily.
Expenses to claim on your taxes
- Rent or Lease payments
- Mortgage interest for home daycare providers
- Supplies
- Utililities
- Gas
- Insurance (Health/ liability/homeowners)
- Payroll
- Tax deposits
- Events
- Professional Development
- Medical cost ( health, dental, chiropractor, vision etc)
- Communication ( cell phone, internet, etc)
- Marketing ( website, ads, flyers)
- Vehicle Expenses
- Donations
- Travel Expenses
- Building or home repairs
- Food for the children
- Equipment purchases
- Alarm services
- Inspections/License/ Legal fees
That was a short list of expenses that you can claim, however. I hope that you are prepared to claim all your business expenses.
Keep this in mind, the more expenses that you claim, the less taxes you will owe.
Moreover, the amount of taxes that you pay is also determined by other factors that I have not mentioned in this post. I do suggest that you consult a CPA if you have tax questions or if you need assistance, I’m available for coaching.
Happy Tax filing 😊
Dr.Shiketa Morgan
Get my newbook, Child Care Business Success Habits!
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A New Marketing Habit
02
27
25
I was checking my email today and I received an email that notified me of a new home sale in my neighborhood. I love reading those emails because it tells me that the value of the homes in my neighborhood is increasing, and new families are moving in every week.
Moreover, as I was reading the email about the new home sales, I thought, I could send a brochure, my business card and a family resource to the new families that are moving in near my childcare center.
This type of marketing is known as direct mail marketing, and this is something that I have not done in over 20 years. In fact, I used to pay a company to do this type of marketing for me and it was not cheap.
Today, most of my marketing is done online and through word of mouth. However, I have decided to be the friendly childcare business in the neighborhood that welcomes all the new families into the community.
So I have now created a new marketing habit, and it is called, direct mail marketing. Would you like to join me in creating a new marketing habit and start welcoming families to your community?
If so, simply sign-up to receive emails at http://www.neighborhoodalerts.com. When new families move into the community near you or your childcare business, mail the family your business brochure, flyer and business card. Don’t forget to include a family resource. You can get a family resource at http://www.healthychildren.org.
Be sure to come back and tell me how your enrollment has increase with this new marketing habit. For more marketing habits, be sure to download or order my new book, Child Care Business Success Habits Guide.
With your success in mind,
Dr. Shiketa Morgan
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My new book, Child Care Business Success Habits, is now available in Amazon. This is a great read for new and experienced Child Care Business Owners. Home based or Center Owners.
This book has been designed to be a great success resource and a tool to refer to when you need some wisdom for building a successful childcare business.
Get your copy today and start creating new Habits of creating systems, marketing, leading well and so much more.
Order your paperback copy today! https://a.co/d/4RbA89Z
Dr. Shiketa Morgan
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The Childcare Business Success Habits Guide is now available. Building a Successful Childcare business is not always easy. However, if you develop the right habits and you are consistent, you will ultimately see success.
In my new book, I share proven habits that have resulted in my child care business success. If you want to read all about those proven success habits, click here.
With your success in mind,
Dr. Shiketa Morgan
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In the business of Child Care, if you want to be successful, it is vital that you develop Success Habits! Success never happens on accident. Success is a result of Success Habits and nothing less.
In fact, I have learned that if you do not have Success habits, you will have inconsistent Success.
My new book, Child Care Business Success Habits Guide lists 10 Core success habits that lead to building a Successful Child Care Business and they are as follows:
1.Become a Habitual Planner
2.Reading daily
3.Taking Care of You
4.Developing Healthy Habits
5.Creating and Inspecting Systems
6.Effective Communication with Parents and Staff
7.Market Your Business Online
8. Lead Well
9. Making it a Habit to Travel and Watch the Inspiration Flow
10.Focusing on Quality
My New Book will provide you with proven Success habits that I have personally implemented as a Child Care Business Owner for over 25 years. In fact, I have found that if you want to build a Successful Child Care Business, you must be consistent, and your success will only be a result of your habits!
Success Habits lead to Mastery and Ultimately Business Success!
My new book will be available soon and if you would like to be notified when the book is available, click here.
With Your Success in mind,
Dr. Shiketa Morgan
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I quit my job as a Medical Assistant 26 years ago to open a Home Daycare. In fact, when I opened my home daycare, I was so nervous, because I had very little training in childcare. I was simply obedient to the divine idea of opening a childcare business and I am so glad that I did.
I operated my family home childcare business for four years and in those four years, I enrolled in a local college and started taking some early childhood classes. Along with taking college classes, I began to study the Creative curriculum book and I bought a Child Care Business Management book.
Back in 1999, there weren’t many books on how to effectively run a home-based childcare business, however, what I learned, I applied it and outgrew my home-based business in four years.
This blog is inspired on what Ive learned in the business of Child Care. In fact, I share with you so that you do not have to go through many of the frustrations that I went through operating a childcare business.
If you Own a Family home childcare business, I want to invite you to check out my new page on the Child Care Business Owner Institute blog titled, Family Home Child Care. You will find proven Success tips for managing a Family Home childcare business.
Please leave me a comment and tell me about your business and your goals for 2025.
Dr. Shiketa Morgan
Center Owner |Own Multiple Locations
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New Year New Goals
01
10
25
Happy New Year!
I hope that 2025 is off to a great start for you. In fact, I’m writing this blog post to inspire you to set some new goals this new year. Setting New goals will lead to new results and inspire you to keep doing new things.
I want to share a virtual goal check list with you that will inspire you to try new things and set new goals 2025. Download my New Year New Goals checklist.
Moreover, I am also writing a new book, Child Care Business Success Habits. This book is being written to inspire you to create some new habits in 2025 that will also inspire you to set some new goals! Join the book launch list.
Have you set any new goals for 2025? If so, please leave a comment and tell me all about your goals. May this year bring you lots of new children, amazing staff and lots of Joy!
Dr. Shiketa Morgan
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Child Care Business Success Habits
12
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I am writing a new book, and my new book is being written with your success in mind!
In fact, I have learned that if I wanted to see success in my childcare business, I needed to develop some successful habits and I write all about those success habits in my new book, Child Care Business Success Guide habits.
My new book will be available in January 2025 and if you would like more information about my new book, click here.
With Your success in mind,
Dr. Shiketa Morgan
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What Chess Taught Me About Business
12
09
24
I read an article years ago that mentioned how much playing Chess is like running a business. After playing my first game of chess on thanksiving day,I can honestly say that playing chess is truly like operating a business.
In fact, that game reminded me of how much focus it takes to run a business and the importance of thinking about every business move before you make it.
Running a Child Care Business can be like a chess board sometimes;
- You gotta put the right people in the right places
- If you don’t make a decision, you will be stuck
- when you make a decision, you gotta know how that move or decision will affect the business.
Here are 5 more takeaways that I got from my 1st Game of Chess:
- Get you a coach who knows how to play the game. My step Dad is skilled at Chess, and he taught me well. He guided me through my moves.
- Focus! If you’re not focused, you’ll make the wrong moves.
- Think about your move before you make it and why you made and think about what happens if you make a move.
- Play the center of the boad and know the role of each ame piece. Don’t try to be a jack of all trades!
- The queen is the most powerful piece! That reminded me of the power of a woman in business.
I hope that this post has inspired you to play Chess and be mindful of your business moves.
Shiketa Morgan
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Team Building Holiday Fun
12
01
24
I love this time of the year. In fact, at the end of every year for the past 25 years, I love to plan lots of fun holiday events for my team.
In fact, one of the things that I notice at this time of the year is the fact that my staff is excited to come to work, because they know I have something fun planned for them.
As I write this blog post, we are kicking off the first week of December and I have several fun events planned for the staff and the families.
Moreover, I am writing this post to share with you three team building ideas, that will most definitely boost morale and bring some excitement to your team.
- Plan a fun Christmas Party for your team. Consider hosting a party at a local restaurant or having the party catered by a local restaurant and have the party at your facility. Be sure to do a staff gift exchange, play fun games and have lots of fun.
- Have a Christmas door decorating contest. My staff loves this contest. They go all out, and this is the time of year, when I can truly see how creative they are! Have a parent to judge the doors and give the winner a prize such as a gift basket, gift card, etc.
- Invite the staff to wear a Holiday related t-shirt or sweater every Friday during the holidays and take lots of photos to show off your team spirit on social media.
Thats just of few of my ideas and I don’t want to overwhelm you with too many ideas. So, what do you think about the ideas above? How do you plan to make this holiday season an exciting time for your staff?
Shiketa Morgan
Be sure to check out, The Art of Owning a Center Coaching Series.
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50% Off Year End Book Sale
11
29
24
I hope that you had a wonderful Thanksgiving with your family and that you are enjoying some off with your family. During this time, I want to inspire you to invest in yourself by checking out my end of the year 50% eBook sale.
This is a great time to get inspired and come into a new Business year motivated and with fresh insight!
I have never done a sale like this before. In fact, a sale like this is usually done only on Black Friday. However, because I want to see you end this year strong and be inspired, the sale ends 12/31/24.
What are you waiting for? Go ahead and start downloading now. Click here
With Your Success in Mind,
Shiketa Morgan
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How has this business year treated you? Have you met any of the goals that you have set? Are you ready for a new year to be here already?
Whatever your answers may be, I want to encourage you to take some time to reflect on what you have accomplished this year.
Moreover, I want to encourage you to focus on finishing this Business year strong!
If you have been following my blog for any amount of time, you already know that I love to inspire my blog readers to finish the year strong and come into the new business year with a new mindset.
Here are 5 ways to finish this year strong and come into 2025 with fresh insight and a clear vision:
1.Reflect on what you have accomplished this year and celebrate.
2. Set your goals now for 2025 and be intentional about your goals.
3. Build your book reading list now for 2025, because Your Business will only rise to the level of your Inspiration and You can gain lots of inspiration from reading. You can start with creating a wish list on Amazon.
4. Get Feedback from your staff and parents and make necessary improvements.
5. Write your Vision for 2025 and post it where you can see it.
I want to hear from you. Leave me a comment below and tell me what you have accomplished this year and what your goals are for 2025!
I hope to hear from you soon!
Dr. Shiketa Morgan
I’m available for coaching! Business Coaching gives you access to someone that has been where you desire to go in 2025. Click Here
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Winning in the business of childcare solely depends on you and your ability to lead your team effectively. Let me ask you several questions? Do you feel that you are getting results as a Leader? Are you frustrated as a Leader? If so, I believe this article will give you the inspiration that you need to win as a Leader.
I can remember having many frustrating days as a leader until I focused on growing as a Leader. In fact, my Child Care Business did not grow until I grew as a Leader and took the time to invest in my team.
I’m currently reading a book by Jack Welch, titled Winning. Mr. Welch was the former CEO of General Electric, and he led the company to success for over 40-years.
Mr. Welch’s book was in my 2024 to read book pile in my home office and I must say this book has truly inspired the way that I lead my team. I started reading, Jack Welch book, Winning, this past Friday and I must say this book is loaded with business wisdom.
In fact, on the front of the book, there’s a quote by Warren Buffet and it reads: ” No other management book will ever be needed.”
Moreover, As I scrolled through the table of contents, I browsed for chapters specifically on Leadership topics, because I’m always looking to improve my leadership skills.
I discovered that Mr. Welch wrote a chapter on Leadership titled, It’s not Just about You. In that chapter he listed 8 things that leaders do in order to win in Business, and they are as follows:
- Upgrade your team and use every encounter to evaluate, coach and build self confidence in your team.
- Make sure your team not only see the vision, but they also live and breathe it.
- Get into your teams skin, exuding positive energy and enthusiam.
- Establish Trust with candor, transparency and credit.
- Have the courage to make unpopular decisions and gut calls.
- Probe and push with curiosity and make sure question are answered with action.
- Inspire risk taking and learning by setting example.
- Celebrate your successes!
I hope that you have been inspired to Win as a Child Care Business Leader, most of all, inspired to Win in the Business of Child Care! Please share your thoughts by leaving a comment below.
Shiketa Morgan
Grab your Copy of my Book, The Business of Child Care.
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As I write this blog post, I am in my bed preparing for my upcoming leadership meeting with my center directors. Every week we read a book or an article that inspires us all to Grow. This week’s article is an excert from a book that we are reading titled, The art of Leading by The Child Care Exchange.
The article that we are reading asks the question, Are you operating a Center or a Organization? Also, the article inspired me to delegate more and inspired me to consider setting a 5 year plan for my center.
At the beginning of 2024, I celebrated 25 years in business. In fact, I began to reflect on whether or not we have reached our peak or if we should still be building or not.
After reading that article mentioned above, and writing a 5 year plan for my center, I’m reminded that goal setting will bring life to your business.
Furthermore, As I wrote the 5 year plan for my Atlanta location, I literally felt life go back into the business!
When you’ve operated a business for over 20 years, you can easily get bored and lose vision. However, I want to inspire you to create a 5 year plan for your childcare business and bring life to your business again!
Feel free to share how this blog post inspired you!
Dr. Shiketa Morgan
Download my new book, The Business of Childcare
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Parents choose childcare businesses because they have to work or go to school. In fact, when they search for childcare, they will choose a childcare program for many reasons:
- Affordable rates
- They love what you offer
- The location is convenient
- They feel connected to you.
- You may stand out amongst the rest
Furthermore, I have found that when parents are unhappy, they will either bring their complaints to you or they will give a notice to leave your childcare. In some cases, they may abruptly leave.
However, I have found that a parent that complains is not necessarily going to leave, they simply want you to do something about their concerns. This is why, I welcome parent complaints, because a complaining parent is simply showing you what you need to work on.
Here are some ways to assure that you are addressing parent concerns and communicate effectively with parents to reduce family turnover:
- Listen to the parent when they bring a concern to you.
- Develop a plan to address the concern
- Follow up with the parent to see if He or she is happy with the improvement.
- Communicate staffing or policy changes in a timely manner.
- Thank the parent for giving you a chance to fix the issue.
- Talk with your families and find out how they feel about your program.
Have you recently had a family to bring a concern to you? If so, how did you address it and is the issue resolved? Please share your thoughts about this post.
Shiket Morgan
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Do you own multiple centers? Do you desire to open a center or multiple centers? If so, this book is for you!
7 Keys to Successfully operating Multiple locations book provides Center Owners with Proven strategies and Keys for operating Multiple Child Care Centers.
The Success Keys that you will find in this book includes:
Key #1: Selecting the Right Staff
Key #2: Hiring the Right Leaders
Key #3: Developing Effective Systems
Key #4: Maintaining Quality Care
Key #5: Team Building Strategies
Key #6: Money Management Systems
Key #7: Think like a Fortune 500 CEO
Book Reviews
This book is great! I love it! It will help you if you have one or six locations! Each strategy will inspire you to start and survive as a center owner.
Sherry Bolds,
Owner of One to Grow on in Florissant, MO
” The entire read was heartfelt. As I read, it seemed as if you were holding my hand through the process. This book provides the crucial tools needed for leadership and growth. I would recommend this book to both new owners and seasoned professionals.”
Adrienne Pennington,
Owner of A Child’s Heart Learning Center in St. Louis Missouri
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Enrollment Building Inspiration!
09
07
24
A Child Care business success is closely related to the enrollment of children. In fact, when there are not enough children in a childcare business, the business will struggle financially and I know firsthand that when there are not enough children in a childcare business, there is not enough money to pay the staff and all the bills.
However, when there are plenty of children, there is plenty of money to pay the bills and thrive as a business.
Today I want to inspire you to get focused on setting enrollment building goals and attracting families to your Child Care Business, to assure that you are building a thriving childcare business.
In fact, if you set your goals, focus on your plan, I am confident that you will attract what you desire… more children!
I want to encourage you to give it a try.
- Take some time to write down your enrollment goals for each age group, set your intentions.
- Write a clear marketing plan.
- Post it where you will see it and get ready for your goals to manifest.
Goals are like magnets 🧲 and if you fail to set enrollment goals, it could literally be a life-or-death situation for your childcare business.
Moreover, I want to encourage you to be intentional about the words that you speak over your Business. In fact, if you speak growth and increase, it has been my experience that is what you will have!
If you need an enrollment building plan, here’s a downloadable copy, click here.
Happy Enrollment Building!
Download my Marketing 101 Toolkit and get more enrollment building Empowerment.
My New Book, The Business of Child Care, is Now Available!
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In August 2010, I was inspired to start a blog titled, The Child Care Business Owner. I was inspired to blog about operating a childcare business seven years after opening my first childcare center.
As a new center owner, I struggled as a leader, and I was constantly overwhelmed with staff issues. In fact, the first 10 years of the journey was frustrating, and I was determined not to give up.
After struggling as a leader for several years, I decided to get a business mentor, and I read tons of leadership books. As I began to grow as a leader and invest in myself as a business owner, I was inspired to teach what I learned.
In fact, I wanted to help other childcare business owners to avoid the mistakes that I made in business, by sharing proven success strategies that I implemented in my center.
Over the course of fourteen years, I launched a coaching program, written 17 books, been invited to speak at childcare events and created digital products to inspire childcare business owners all over the world.
Today the blog has had over 450,000 hits online and has thousands of subscribers. The first five years of launching the blog, my biggest readers were home providers. Today my followers are mostly center owners or individuals seeking to start or grow a childcare business.
Furthermore, since I’ve launched this blog, I’ve expanded my childcare business four times including moving into a new city and operating multiple locations. Also, I’ve received an honorary doctorate degree from the Global International Alliance and that I’m so thankful to get such an honor.
My passion now is truly to inspire you to grow as a leader, business quality center and build the team of your dreams.
Moreover, In the past 14 years I have learned firsthand that when you grow as a leader, your business will grow!
I’m truly amazed at how this blog has grown and I believe there is more inspiration to do. The business of childcare has not gotten any easier. In fact, I pray that this blog provides you with wisdom that makes the journey easier for you.
Please take a moment and share with me how this blog has inspired you. Thanks for subscribing!
With your Business Success in mind,
Shiketa Morgan
Get By New Book The Business of Child Care
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Team Building Ideas
06
29
24
Every summer, I plan a Team luncheon for the staff at my childcare center. The purpose of the luncheon is to inspire the staff to have fun together and get to know each other, especially the new staff. Also, I have an amazing team and I want to show them that I appreciate them.
Team Learning Days
Last year I hosted my 1st team building luncheon with my Georgia location at a local New Orleans inspired restaurant and we had a wonderful time. This year, I will host a luncheon at a Caribbean inspired restaurant that will include some Caribbean drinks and some fun team building games.
I am writing this blog post because I want to inspire you to build the team of your dream and to share with you some fun ways to build a team that loves to work together:
- Set up a group chat where the staff can post positive inspirational messages and where important staff reminders are posted. ** Nothing negative
- Plan team luncheons or dinners and play fun games at least twice a year. ** This could include a Fun Christmas party.
- Hold a monthly potluck. * Food brings everyone together
- Hold contest often where staff can compete with one another and offer prizes. ** Competition is a great motivator.
Please be sure to let me know if you have tried any of the ideas that I have shared above. Also, if you any ideas, feel free to comment on this post.
Happy Team Building!
Dr. Shiketa Morgan
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I’ve been building my Childcare business for over 25 years. If I can be honest, it has been a journey full of fun exciting days and a few not so joyful days.
Building a successful Childcare business takes a ton of hardworking, dedication and inspiration. Furthermore, it took me many years to learn that I needed a hobby to take my mind away from the stresses of the business. So, I started gardening.
Gardening inspires my journey as a business owner and just like gardening, when I see the harvest from the seeds I’ve planted, I share some of my harvest with others.
Gardening inspires my business Journey in the following ways:
- It’s a great way to destress at the end of a busy day.
- I gain divine insight as I pull weeds, prune bushes, water my garden and as I cut back overgrown bushes
- I learn the importance of being intentional about the seeds I plant and the patience that I gain as I wait on the seeds to grow.
- Most of all, the expectation that I have after planting seed, causes me to Stay in expectation mode!
Today I am going to share some insight that I received from my garden on yesterday as I checked on the cucumber seeds that I planted back in April. click here.
Be Inspired,
Shiketa Morgan
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A knock at my door yesterday inspired me to write this blog post. In fact, that knock at the door also inspired me to check my attitude as a leader.
Moreover, that knock at the door also inspired me to ask myself a question, Am I going after what I really want for my Child Care Business?
Some recent issues in the business had me feeling frustrated and exhausted emotionally. Some of those issues included: Unmet expectations, a recent water leak that closed the business for a few days, a teacher suddenly quitting, and this left me focused on several issues at one time.
As a childcare center owner, I know firsthand that this business can be complicated and comes with many issues sometimes. However, I have found that my attitude about a situation could make the issue seem small or BIG. Moreover, I have discovered that if I am determined to get through an issue and I’m optimistic, I am able to get the outcome that I desire.
Furthermore, I have found that having a positive mindset about getting what you want will never drain your energy. However, having a negative mindset about issues will drain your energy and leave you frustrated.
Are you facing any issues right now and you feel frustrated? Are you getting what you really want in the business of childcare? This just may be the blog post that could change the trajectory of your business and change your mindset as a Child Care Business Owner/Leader.
Yesterday, I met a woman that inspired me to go after what I want with a positive attitude, and I want to share that experience with you. Click here
With your Success in Mind!
Shiketa Morgan
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On April 9, 2024, I received a newsletter from my insurance courier, Markel. The newsletter was all about the importance of training new hires in childcare. Moreover, the newsletter included the following statistic: The U. S. Bureau of Labor statistics, as many as 78,000 Americans were forced to stay home from work each month during 2023 because of childcare problems.
After reading the introduction of the newsletter mentioned above, I thought about the fact that I have noticed a decline in experienced childcare professionals and the training demand that it has placed on the management team at my facility.
In fact, many years ago, you could hire a teacher that had formal childcare education from a local college. Today, that seems to be very rare and Owners or forced to provide on the job training, then provide professional development assistance to further education.
Today, it is vital that Childcare Owners, assure that new staff are trained well to assure quality care. Moreover, when you hire staff that are not properly trained, here are some potential risks that come with hiring inexperienced and untrained staff:
- Poor supervision in classrooms and on the playground
- The inability to provide proper first aid.
- Work injuries
- Broken equipment
- Unmet sanitation standards
- Inappropriate disciplinary actions
- Transporation problems, safe sleep issues, etc.
You can reduce your business risk and take steps to assure that new staff are properly trained to assure safe childcare. Here are seven things that you must do upon hiring new staff:
- Conduct background screenings on all new staff members.
- Be sure that all new staff members have first aid and CPR training.
- Host an onboarding orientation and review all of your center policies and procedures at the orientation.
- Hold a training on safety and supervision.
- Assign an experienced staff member to train, work with and mentor the new staff members.
- During the 1st 90-days of employment, provide ongoing training in the following areas: medication administration, emergency preparedness, indoor outdoor safety, child abuse & neglect and child development.
- Provide the new staff with weekly childcare articles or resources to empower the staff member.
I hope that you found this blog post to be helpful to you and to also reflect on how safety issues could even affect your insurance rate. The next time that you hire a new staff member, keep the safety of the children in mind.
Source: http://www.markel.com |The importance of training New Hires in Child Care
Have you ordered my new book, The Business of Child Care? If not, get your copy today and be Inspired to Build a successful and Quality Business.
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20 years I opened my 1st child care center and I struggled with managing staff and I struggled with keeping staff. After a talk with a trusted leader, I waa inspired to read John Maxwell books. 21 years later, I’m still reading John Maxwell books and growing as a leader.
Let me ask you a question? Are you happy with where you are on your business Journey? If not, perhaps it’s time to develop the leader within. I have found that I am inspired when I’m reading leadership books and learning new things.
In fact, I’ve learned that as you grow as a leader, your business grows. So today, I want to inspire you to read a leadership book that inspires you to grow. This month, I’m reading 21 indispensable qualities of a leader with my leadership team, and I wanted to inspire you to keep growing as a leader!
In my new book, The Business of Childcare, I share my Journey as a leader and the benefits of developing the leader within. Click here to order your copy.
With Your child care business in mind,
Shiketa Morgan
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The Business of Childcare Book Signing Moments
Today we kicked off Summer Camp enrollment at my Child care center. The enrollment forms have been uploaded on our website, forms have been uploaded to our social media pages and we are anticipating a fun summer camp.
Are you planning to have a Camp this Summer? If so, now is the perfect time to start marketing your Camp.
However, if you have been too busy to market your camp; it’s never to late to start today!
The summer time is a great season for the business of Child Care. In fact, school-age children are out of school and parents need a fun and enriching place for their children to be.
Today I want to share with you 5 easy ways to market your summer camp:
1. Create a festive Flyer about your camp on your computer and share it as a reel on socialmedia. Be sure to include the dates of the camp, events along with field trip information. Include a registration form with the flyer.
2. Start Marketing your Summer Camp now On Your Social Media Pages; using summer related images that include a link to your website or your phone number.
3. If you own a center, display Summer Camp banners on your playground fence or in your windows. (If allowed in your municipality)
4. Send flyers and information to families that attended your camp in previous years.
5. Plan lots of fun theme based activities along with field trips and be sure to market all that you have planned for your camp!
6. Market your camp on your website and provide downloadable camp forms!
Much Success to you!
Shiketa
For more Summer Camp Planning be sure to download a copy of my Summer Camp Planning eguide.
Have you ordered a copy of my new book, The Business of childcare? If not, click here and be inspired to build a successful child care business.
With Your Child Care business in mind!
Shiketa Morgan
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Manifesting Your Business Goals
03
25
24
I have one question to ask you and here it is: Have you been focused on the goals that you have set for 2024? If your answer is yes, keep reading, if your answer is no, I want to encourage you to think about what is hindering you from accomplishing your business goals.
A goal is simply a dream until you put some action to it. However, I know first-hand that sometimes we get distracted or even discouraged and it may take longer for your goals to manifest.
I love to share my personal experience in the business of childcare to motivate my blog followers, not to brag, but to motivate! If you have been following me for at least three years, you may already know that I opened a new center in Atlanta Georgia on August 16, 2021. This year, my Georgia center will be 3-years old, and I decided to set a goal to see the facility reach its highest enrollment capacity.
when we opened the center, things started off a little slow, because we were still in the midst of global pandemic, and it seemed like the enrollment didn’t start to increase until 2023. However, I am thankful for the assistance of grants and other funding. The funding that we received helped us to stay afloat, however, that funding ended in the fall of 2023 and the center has been stabilized.
Since the first week of January 2024, I along with my center Director have been focused on enrollment building and we have seen nothing less than an increase in enrollment. I truly believe that we are manifesting the goal of reaching our full enrollment potential because of one simple thing: WE HAVE BEEN FOCUSED!
When your childcare business is at a breakeven point, you can operate without the help of grants or loans and being filled to capacity will literally put you in a space of being self-sustaining. This is why I decided to set the goal to focus on reaching our full capacity this year. We have the staff and all we need to do is FOCUS!
On my Journey as a Childcare Business Owner, I have reflected on the power of focus, and I must say that you can accomplish anything if you would just get focused.
Furthermore, I want to say that I am already more than halfway to seeing my Atlanta location reach its full enrollment capacity, because that is what we have been giving more attention to than anything else.
What are your goals? Have you been manifesting what you desire for your childcare business? Please feel free to share your goal manifesting progress by leaving a comment below or simply by replying to this email if you are a subscriber of the Childcare Business owner Insitute blog.
Remember, Stay focused and nothing will stop you from seeing your goals manifest!
With Your Childcare Business in mind,
Shiketa Morgan
Have you Ordered your copy of my new book, The Business of Child Care?
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I held my very first book signing on Sunday February 25, 2024, for my new book, The Business of Childcare at my Georgia Location.
I decided to hold a book signing because my new book, The Business of Childcare is inspired by my 25- year Journey at Learning Days. I thought it would be a great way to tell the story to parents and to inspire other Childcare Business Owners to build a Successful care. business.
The Book signing was truly inspirational. I talked about the book, I gave away some books, answered questions about the business of childcare, signed books and many were inspired including my family.
If you missed the book signing, I want to inspire you get a copy on Amazon or you can download the ebook today!
Photos below are form the book signing!
Me and my husband. He has always pushed me to keep going and don’t quit! He is truly my faith partner.
My Granddaughter Demi was excited to hold her copy of the book! She has been enrolled at Learning Days since she was an infant.
My daughter Chasity wrote the forward to the book. Chasity is on my leadership team. She has been a teacher assistant, Secretary, Lead Teacher and a Van driver at all my centers.
Me and my son Don. He has worked at the centers as a cook, van driver and also helped to maintain the lawn care.
If you have ordered the book, be sure to leave your thoughts below about the book. Please check out this video by ( Warren Augustine) a Child Care Business Owner in Dallas Texas. click here
With Quality Care in mind,
Shiketa Morgan
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Get the ebook Version of my New Book
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My new book, The Business of childcare paperback book was released on monday 2/19/24. Then I thought about those of you that may want a downloadable copy of the book.
If you have not already ordered my new book, you can start reading the book today by just by clicking one link. click here
I pray that my new book inspires to you keep building a quality childcare business by Faith!
Shiketa Morgan
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Happy Monday, its book release day!
I’m so excited to announce that my new book, The Business of Childcare: “25 Years of Building a Great Place to Grow n’ Learn” is now available on Amazon! https://a.co/d/68JwuVi#Amazon via Amazon.com or your can download the ebook, click here!
If you order the book today and you are an Amazon Prime member, you should get your copy within 48 hours. I look forward to reading or hearing your thought about my new book!
With Faith, family and Quality in mind!
Shiketa Morgan
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The Enrollment Packet
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I strongly believe that your enrollment packet is the icing on the cake when it comes to parents making a decision to choose your Child Care program. In fact, your enrollment packet can make or break the sale!
Over 10 years ago I decided to buy 2-pocket folders to create my enrollment packets.
In fact, I chose 2-pocket folders because its an organized way for parents to keep all of their enrollment forms in one place!
Also when you look at 2-pocket folders, what do you think about? If you were thinking School……That’s exactly what I want parents to think about when they see my enrollment packet!
When you think of School, you also think of Learning and that is the message that I want to send to parents about my program. My Child Care program is very educational and that’s the message I intend to send to parents…upfront!
Furthermore, as you create your enrollment packets, think about the message you want to send to parents about your Child Care Program.
There is no cookie cutter way to prepare enrollment packets, however, I simply want to inspire you to prepare your enrollment packets with a message in mind.
What to Include in your enrollment packet:
- Enrollment forms
- Medical forms
- Parent contract
- Program Brochure
- Curriculum Information
- Preschool Supply List (keep it simple)
- Trial Day Form
- Insert your Business Card on the Front of the 2-pocket folder or a large envelope
When should You Issue Enrollment Packets ?
When parents stop by my facility, I give them a tour and at the end of the tour I offer a trial day. If they sign-up for a trial day, I give the parent a copy of my Curriculum Information, a Brochure and my Business card. After the trial day, if the family is still interested in enrolling their child and they pay the registration fee; I give the family my entire enrollment packet.
**Being selective over who receives your enrollment packet is a great way to cut your marketing cost.
I look forward to reading your thoughts about this post. Leave your comments below and be sure to share this post with other Child Care Business Owners.
Shiketa
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