Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

marketing

Do you have enrollment slots that need to be filled? Have you set a goal to enroll more children by a set date? If so, I want to show you how to reach your enrollment building goals?

When I moved into my new location on December 2014, the building was licensed for 99 children and I only had 25 children on my opening day. To make a long story short, by the spring of 2015; I had over 85 children enrolled!

Want to find out how I did it? I want to share with you 5 easy ways to reach your enrollment goals:

  1. Get a dry erase board and post your enrollment goals. When you can see your goals, it motivates you to stay focused. Focus is the key to Success!!
  2. Post pictures of the children engaging in educational activities. You don’t have to announce that you have openings on Facebook: Simply market what you are doing in your program and you will entice new families to Check you out
  3. Tell Parents you have openings. If your parents are happy with your services, they will tell other parents about you. ** Be sure to offer a referral incentive.
  4. Follow-up with parents that call you or that have stopped by your facility. Set aside everyday just to do follow-up! You will be surprised at how many parents are delighted that you took the time to call.
  5. Get those enrollment packets ready. In fact, your expectation will attract what you desire. So, get prepared for the increase that is about to come your way!

It’s time to get to work and don’t stop until you reach your goals! Be sure to Check out my Marketing 101 toolkit!

Shiketa

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It always seems impossible, until it is done. ~Nelson Mandela

 

In 2013, I declared that 2014 would be the year that I would grow my Business. In fact, the opportunity to expand came to me in August 2014.

When the opportunity to expand presented itself  to me, I was very hesitant to look at the building. However, I knew that if I did not go look at the building; I just might miss my opportunity.

In a previous blog post, I shared with you that I signed the lease to my new location on October 1, 2014. Moreover, twenty-two days into the expansion I realized this: If I want to take my business to another level, I must do the following:

  • Work on my mindset
  • Have laser like focus
  •  Change my words

Do you desire to grow your Child Care Business in the near future? Are you thinking about starting a Child Care Business?

If so, I want to share with you three steps that you must take, in order to develop a growth mindset:

1.Work on Your Mindset. Your mindset will either help or hinder your Business Success. In fact, your mindset has brought you to this point in your Business. So, if you want to do something different or bigger; you must think on a different level.

How do you get a different mindset? Read personal development books, attend Business seminars, hang around people who think bigger than you, watch personal development or Business Success videos on YouTube. Your Business will only rise to the level of your mindset. It’s time to think on a different level!!

2. You must have…. Laser like Focus. As you are growing your Business, there will be distractions and it is vital that you plan your time effectively. You can plan your day effectively by creating a daily or weekly to do list for your Business Growth or Start-up.

If you do not plan your time well; you will waste time and have many unproductive days. As of September 1, 2014, I created a  90-day expansion plan and I have very little time to waste. So every day, I focus on 3 top priorities until the tasks are complete.

3. Change Your Words. God has created us all with the power to shape our lives with our words. I challenge you to choose your words carefully as you grow or start-up your Business. I have seen the positive and the negative effects from the words that I have spoken out of my mouth. That is why, I challenge you to speak words of growth, increase and blessings over your Business.

If you feel the need to complain, sing a song or cover your mouth. Negative words will only hinder your Business Growth or Start-up process. Whatever you want to see manifest in your Business, that is what you want to speak out of your mouth.

Much Success to you and I look forward to reading your thoughts and comments below,

Shiketa

If you are thinking about Expanding or starting up  your Child Care Business, get My Child Care Business expansion Guide Today!

(Maplewood Earlychildhood Center)

Photo Credit: Maplewood Early Childhood Center

Many years ago, I discovered that when parents visit your program, they use their senses to make a child care decision. In fact, when they walk into your home or center, parents immediately notice the following:

  1. The sounds in the environment, such as singing or laughing
  2. How the environment smells
  3. The look of the environment

Before you schedule your next tour or interview with a parent; Lets take a look at what you must do to create an environment that sells your Child Care program.

  1. Be sure that your home or center has a fresh clean scent. Most of the parents that visit my center, always comment on the fact that there are “No odors” in the building.
  2.  Consider Scheduling tours during structured times of the day: circle time, lunch or story time. Transition times, may not be the best time to do a tour, because the children are loud and you may even hear screaming or yelling.
  3. De-clutter your classroom space.
  4. Post the children’s work on the wall.
  5. Have bulletin boards that includes: a daily lesson, plan, menus, events and daily schedule.
  6. Be sure that the chairs are pushed up to the table and toys are not all over the floor.
  7. Remove all damaged items from the environment and dust regularly.
  8. Post bright colorful educational posters or projects on the walls.

I think you get the point! Parents love a place that smells great; they will choose a childcare program based on the environment and you want parents to hear pleasant sounds when they enter your facility for the first time. The first impression…is a lasting impression.

With Your Success in Mind!

Shiketa

When you subscribe to my weekly enewsletter, you will gain free access to my Family Home Child Care Empowerment Club or my Center Owner eClub. Join today!

 

staff meeting

Several years ago, I read a book titled: Power Points of Increase by Bob Harrison. The book was amazing and it changed my thoughts about how you run your Business.

The night before I wrote this blog post, I ran across a quote in the book by my favorite author, John Maxwell and it read:

To get outstanding results,

you need good people with

great talent and outstanding attitudes.

This quote caused me to think about the results that I had been getting in my business and it inspired me to consistently focus on hiring great talent and looking for individuals with outstanding attitudes.

Also, it inspired me to continue to push my staff to grow and to provide positive attitude resources for my team on a weekly basis.

Now my goals at upcoming meetings is this: to show my staff how we can consistently get outstanding results,  how to be great at their jobs and how to be a Positive team!

If you need some positive attitude resources for yourself or your team, check out Jon Gordon’s website.

On his website you will find a wealth of information on Positive Thinking. click here.

I would love to hear from you. What are your thoughts about the quote that I shared in this post?

 

Your Child Care Business Coach,

Shiketa

Get Inspired to Build an Amazing Team when you download, Inspired Center Owner Audio Coaching series.

 

 

website 3

Enrollment Building Online Begins with Your Website!

You website is your online business card and it is vital that your website is compelling parents to call you!

Two years prior to writing this blog post, A parent checked out my website, then she called my center for more information about my preschool program.

During a phone call with the mother, I offered her a Free day and she said, ” No thanks, I have already made my decision to enroll based on what I saw on your website!”

That was an amazing feeling and right now today, I still have parents telling me that they love my website.

Today I am inspired to share my Website marketing tips with you and inspire you to build a website that compels parents to call you!!

Here are 15 Steps to building a website that compels parents to enroll their child in your child care business:

1. Be sure to include your prices on your website, including your registration fee

2. Include photos of children engaging in activities or give a virtual photo tour ( get the parents permission)

3. Upload enrollment forms to your website

4. Upload menus to your website

5. Include Curriculum Information in the form of a download

6. Describe what a day is like in your program for each age group on your website

7. Invite parents to join your email list (mailchimp.com)

8.  Connect your social media pages to your website

9. Create an Owner or Director’s Page on your website

10. List any accomplishments such as: Accreditation, Licensing or Recognition Received. Don’t Forget the Parent Testimonials!!

11. Create a tab for every program: Infants, Preschool, After School and/or Summer Camp

12. Don’t forget the contact page that includes your phone number, address and email address

13. Update your content on a weekly basis

14. Include your calendar of events

15. Finally add a Staff page on your website. Be sure to include staff requirements and what it is like to work in your program. This is a great way to attract the best employees for your Team.Moreover, include how potential employees can apply for employment in your child care business.

I look forward to checking our your website, so be sure to post a link to your website below! For more enrollment building tips, be sure to check out my Marketing 101 toolkit!

With Your Success in Mind,

Shiketa

Be sure to subscribe to my Weekly Child Care Business Owner eNewsletter and email updates! 

Do you feel all over the place with your Business Goals? Are you trying to tackle too many goals at one time? Are you feeling over whelmed at the end of your day?

If you answered yes to any of the questions above, this blog post is for you!

There are 52 weeks in a Business year and 168 hours in a week. You have plenty of time to accomplish your goals.

In this week’s blog post, I am going to share with  you, three ways to intentionally focus on and accomplish your Business Goals…. One week at a time.

  1. Buy a Yearly Planner and set a goal for each week that you are in Business. Be sure that you never start your Business week, without a plan or a goal to meet.
  2. Get a large piece of poster board and write your top priorities on that poster board. For Example, Your goals could be: Prepare for an upcoming fundraiser, prepare for a licensing visit, get prepared for accreditation, get organized, prepare for expansion,etc.
  3. Break your goals down into weekly tasks and focus on one goal at a time until the goal is accomplished. Some goals may take 2-4 weeks; other goals could take 60-90 days. However, if you break your goals down into weekly tasks, you will have more success.

Several years ago  I stumbled across this quote in a business  book: A Successful man focuses on one thing at a time and if you are everywhere you are going no where!

It’s time to make 2017 the year that you intentionally accomplish your Business goals.

Your Coach,

Shiketa Morgan

If you desire to start a daycare, want to expand or simply need access to Business Consulting, I’m just a phone call a way. My Business Coaching is affordable, inspiring and empowering. Sign-up  Today!

 

 

 

vision

I know it’s only September, however, we are only 3 months away from a brand new Business Year! In fact, this is a great time to reflect on  what you have accomplished in 2017 and your vision for 2018.

Did you accomplish all of your goals for 2017? Are you pleased with the results that you have gotten this Business Year? Is there room for improvement?

I ponder the above questions at the end of each Business year, before I set new goals for an upcoming Business year. If you did not accomplish some goals in 2017, its OK….finish them in 2018.

Having a vision for each year that you are in Business is a great way to stay motivated and a great way to keep the excitement in your Business.

Your Vision is what keeps your Business Alive!!

Today I want to inspire you to write your vision for 2018 and post it where you can see it. Then..take some time every week to do the things that will help you to see your vision for 2018.

I recommend that you keep it simple and Develop Big Focus for a Successful Business year!!

I would love to read your vision for 2018, feel free to leave a comment below.

To your Success!

Shiketa

staffThis blog post is an excerpt from my Director’s Handbook.

Creating a winning team is a vital part of providing quality child care care.

In fact, a winning team starts with having a great coach, “The Director.” You are the coach of the team and you call all the plays. When you fail to call plays, the team does not know which way to go.

It is your role to communicate with the team on a regular basis and make sure that all the players are doing their part on the team, because what one player does not do, affects the entire team.

Teamwork is birthed

When you concentrate on

“ We” instead of “me.”

~ John Maxwell

Tips for Building a Winning Team

  • Stay focused on the Big Picture…your center’s goal
  • Be sure that your staff members are positioned where they have the most value
  • Deal with the weak links…immediately
  • Inspire your staff to make things happen
  • Give your staff direction and confidence
  • Keep bad apples by themselves, if possible or get rid of them
  • Hold staff members accountable
  • Communicate…Communicate and interact!
  • Keep the morale high by having fun
  • Promote unity with social gatherings
  • Reward your staff for their efforts
  • Show them you care and challenge them to be the best

For more tips on how to effectively manage your team or your Child Care Center, download my Director’s Handbook

Shiketa Morgan

You may also want to Check out my Art of owning a Center Audio Coaching Series!

If you get  control of your time, you will get control of your life. ~ Bob Harrison

It’s time to double your power and your personal effectiveness!

If your goal is to expand your business or to simply improve the business that you currently have, mastering your time has to be apart of you going to another level.

In fact, if you do not learn to effectively manage your time, you will easily become burn out and will be not be able to effectively mange your business.

The Top “2” Time Wasters of all:

  1. Social media
  2. Reading Email

We are living in the social media and study shows that people are spending more and more time online. However, I have found that spending too much time online can take you away from what is important.

My suggestion to you is for you to plan a certain time everyday that you dedicate to marketing your business online, reading email and for learning new information.

Furthermore, I suggest that you review my  Online marketing plan e-book to find out how you can effectively market your Business Online utilizing free social media tools. Those tools will allow you to schedule your post ahead of time and spend the rest of your time running your Business!

I want to inspire you to evaluate how you spend your time; do more of what you love or High-Pay off tasks, delegate low pay- off tasks and start taking control of your time. Most of all, start getting some results!

Here are some examples of what I define as High-Pay Off and Low-Pay Off task

High Pay-Offs

  1. Marketing your Business
  2. Planning for your Business Growth
  3. Evaluating the Daily Operations of my business
  4. Delegating task that can be done by someone else
  5. Attending Training Seminars that are related to your goals for the year
  6. People Development…Training Staff/Others
  7. Short to do list
  8. Doing High Priority task first

 

Low Pay off Items & Time Wasters

  1. Spending too much time reading email
  2. Spending more than 30 minutes scrolling through social media sites
  3. Long conversations on the phone when you could be planning, reading a business book or spending time with family
  4. Long to do list (10 or more important task a day)
  5. Subscribing to blog and websites that do not provide you with information that lines up with your goals
  6. Handling unexpected situations that occur throughout your day

To Your Success,

Shiketa

Are you struggling with Managing your Child Care Business or Your time? Contact me today to schedule a 1-hour Time/Business Management  Coaching Session!

building blocks

Are you struggling with building enrollment? Have you tried everything that you possibly can to grow your business?

Today I want to share 7 inspirational principles with you, that I have used for over a decade to grow my business.

I owned a home daycare for 5 years, expanded into a small center for 12 years and now I own 2 facilities.

I honestly believe that the principles in my Inspirational Enrollment building guide will motivate and inspire you to build your enrollment!

Download your copy now!

 

To Your Success!
Shiketa
Need more marketing tips? Check out my Marketing 101 toolkit!

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I’m excited and honored to be a guest speaker at The upcoming Child Care Leadership Conference in my hometown, St.Louis Missouri

I look forward to inspiring And empowering Child Care Business Owners to Build their Child Care Business by Faith on Saturday October 14, 2017.

I will be sharing Faith Building Principles For Business and Strategies that I have used to Grow my Business for over 18 years.

Hope to see you there!

Register today on Event Brite!!http://ow.ly/FafV30f2rVt

A Theme idea for every week in the Fall”

Are you in the process of planning your curriculum topics for the fall? Don’t know where to start? Let’s start with selecting your themes!

Having a theme based curriculum is a great way to encourage the children to really get involved in the learning activities. In fact, having a theme helps to make the planning process much easier. Moreover, Fall is approximately 12- weeks long and in this blog post, you will find a theme idea for every week of the fall season.

Moreover, I have implemented a theme based curriculum for about 11 years and I have discovered that children love to have fun while learning,  especially if there is a fun educational theme.

Before I share the following theme ideas with you, I want to share this with you……Your Curriculum theme should be visible in your learning environment and this includes the: block, reading, science, dramatic play, music sensory and manipulative areas/centers.

If your home daycare does not have centers, I suggest that you discover how to create centers in the Family Home Child Care Empowerment Club! The first week is free and introduces you to centers. Join now!

Center Owners- The themes below are a great way to enhance your curriculum theme and also provide your teachers with some new theme ideas.

Now that we have that covered that, let’s take a look at some great fall theme ideas:

1. Apples

2. My School

3. Fall

4. School bus

5.Turkeys

6. Pumpkins

7. Fire-fighters (October)

8. Thanksgiving

9. Scare crows

10. Spiders

11. Grandparents (September)

12. Owls

Here is a list of online resources for fall theme ideas:

Fall Themes on Pinterest

A-to-Z Teacher Stuff

Education Place

Here are some Fun Fall Event ideas:

  • Hold a fall open house and provide the families with fun apple related activities
  • Invite the grandparents to eat breakfast with their grandchildren
  • Go apple picking
  • Go to a Pumpkin Farm
  • Host a Thanks Giving Dinner
  • Invite the local fire fighters to come to your home or facility to talk to the kids about fire safety
  • Give-away candy on Halloween

Heart-to- Heart Child Care Shares…..the following Fall activity ideas:

  • Apple stamps
  • Leaf rubbing
  • Nature walks!

Thanks for sharing, be sure to connect with Heart-to Heart-Childcare on Twitter @heartchildcar

Be sure to Join the Child Care Business Discussion and follow the blog post on Facebook!  I look forward to reading your thoughts about  this blog post. Also, feel free to share more theme ideas. Thanks for all that you do for young children!

With Your Curriculum in Mind,

Shiketa

Follow me on Facebook and on Twitter!

Many child care providers have  asked me following question, ” Should my childcare business be incorporated?

Here is my response: The decision to incorporate your childcare business is solely up to you, however, it is recommended by tax professionals that childcare providers set up a Limited Liability Company (LLC) to reduce their personal liability.

I was licensed as a home provider in 1999 and was operating as a sole proprietor.  I filed a fictitious name report and was doing business as, ” Morgan Daycare” until 2001 in the state of Missouri. In 2001 my Child Care specialist, whom at that time had over 20 years of experience as a childcare specialist; recommended that I incorporate my childcare business to reduce my liability.

Moreover, she told me that if I were to be sued by a parent, in the event of a child injury; I could lose my home and personal assets. That was enough to encourage me to incorporate my childcare care business.

What is a Limited Liability Company (SMLLC) or a ” Single Person” Limited Liability Company ?

 According to the Internal Revenue Service, a Limited Liability Company (LLC) is a business structure allowed by state statute. LLCs are popular because, similar to a corporation, owners have limited personal liability for the debts and actions of the LLC. An SMLLC that does not elect to be a corporation will be classified by the existing federal guidance as a “disregarded entity” which is taxed as a sole proprietor for income tax purposes.

As a SMLLC, you will still have the advantage of filing form 8829, Expenses for Business Home Use, and claim all of your home office expenses in the same way as a sole proprietor. In fact, you get to incorporate without paying the corporate taxes, because you are a single member LLC.

Am I totally Protected with a LLC ?

Resources for Child Caring.org recommends that providers purchase a lot of professional business liability insurance, preferably ($1 million per occurence and $2 million aggregate).  There is also a concern that many providers struggle to keep business records in a professional manner and could risk losing corporate protection in a law suit. Moreover, Resources for Child Caring, believes that the biggest benefit of a LLC is the potential for additional liability.

How Do I File a LLC?

I incorporated my childcare business for only $105 in the state of Missouri by visiting my local secretary of state office. The process was fairly easy, however, I recommend that you get legal advice on incorporating your childcare business.

I hope that you have been inspired to protect your personal assets and to organize your business in a manner that provides you and your family with the protection that you need.  Along with incorporating your childcare business, having liability insurance protects you and the children that you care for.

To Your Success!

Shiketa Morgan

Resource Links:

http://www.irs.gov/businesses/small/article/0,,id=98277,00.html

http://www.irs.gov/pub/irs-pdf/f8829.pdf

http://www.resourcesforchildcare.org/index.cfm?page=Tax%20Preparer%20Email%20Update&id=5

http://www.familychildcaretaxes.com/tax_tips_article.php?blRecordNumber=59

 

 

intermediateaccounting

Are you happy with your Business Income? Can you use a rate increase? Has it been over two years since you have raised your rates? Not sure how to go about changing your rates?

If you answered yes to at least 2 of the above questions, it’s probably time for a rate increase!

Many child care providers are afraid to increase their rates because they are concerned that families may leave their program and go to another daycare.

Tip:Before changing your rates, check the rates at surrounding daycare’s. You don’t want to be known as the over priced child care program.

Today I am going to show you how to increase your Business profits and increase your Business Income:

Consider increasing your rates by only $5.00 a week. If you have 10 children this could be a monthly increase of $200 a month. However if you have 100 children, this is a $2,000 a month increase!

Once you make your decision to increase your rates, give parents a 30 day notice to allow time for budget adjustments. The average family will not be affected by a $5 a week increase. In fact, if they love your daycare, they will not have a problem with paying a little bit more per week.

Here is a sample letter: (feel free to copy and paste)

Dear Parents,

This notice is being sent home to inform you of an upcoming rate increase. Our rates will be increasing to $_______ a week beginning on _____________.

Rate increases assure that we are able to buy new items for the program and to be sure that we provide a Quality Program for young children.

If you should have any questions about this notice, please see _____________.

Thanks for Choosing ( Your facility Name)!

Your Name

For more Tuition Tips, be sure to Check out my 5-Day Tuition Policy Makeover eCourse!

Shiketa

Do you have plans to expand your Child Care Business in the near future? Are you afraid of expansion? Don’t know where to start?

If you answered yes to the questions above, this post is for you!

As you may already know, I expanded my Family Home  Child Care Business into a Center in 2003 and in 2014 I expanded again!

My Dream Location!!

On December 1, 2014, I moved into my Dream Location. 6,000 square feet with a large playground and very large classrooms. I could not have asked for a better location.

As I went through the expansion, many providers asked me How I did it. In fact, the top question that I received was, How much did it cost?

Today, I want to share 4  Expansion tips that I believe are a crucial part of the expansion process:

1. As you apply for finances for the expansion, be prepared to issue (2 years) of financials or profit and loss reports to your bank or lender.
2. Be prepared to write a Lease proposal if you really want the building.
3. Before moving into a new location, check the license records on that location (if the building was previously licensed for childcare, particularly the enrollment numbers.) This is a great way to assess the need of the location.
4. Complete a start-up budget for full capacity and a budget that reflects being only filled to 50-60 percent of the capacity. This method will give you a realistic view of how much money the Center will make.

For more Expansion or Start-up Tips, Download a Copy of my Child Care Business Expansion Guide Today!

If you need Start-up or expansion coaching, contact me today! click here

buy now
Much Success To You!
Shiketa Morgan

Stop worrying about your competition and focus on how you can standout from the rest!

Child Care is a very competitive Business, however, it is vital that you think like the Big corporations. In fact, its time that you find out what makes you different from the rest of the Child Care Businesses in your Community.

Have you noticed that where ever you see a Walgreen’s, you may soon see a CVS Pharmacy or a competing pharmacy? Furthermore, you may have noticed that on every major intersection in your community, you will find at least two gas stations? This Business principle is called: Clustering.

According to Bloomberg Business week, “Numerous studies show that on average, a business located in a cluster has a stronger growth and survival rate than those located outside it.” So don’t be concerned if you are located near a cluster of Daycare’s.

One week prior to writing this blog post, I decided to check out the competition near my new Child Care Facility. After calling or visiting the nearby Child Care Facilities, I noticed the following about my competition:

  1. Their rates were higher than mine
  2. They were not Accredited
  3. They provided evening and weekend care

Knowing this information, I plan to open up on the weekends and extend my hours in 2015. I also plan to market the following information to Parents: We have Affordable Rates with Quality Accredited Care.

Customers always want more for their money, so be sure that you over deliver!

As you can see, it is vital that you find a way to stand out from your competition and use your differentiating factor to market your business.

Before you print more Business Brochures or add new content to your website, take some time to do your research and include (on your Brochures and your Website) how you to stand out From other Daycares in your Community!

Have you checked out your competition lately?

For more marketing tips, check out my Marketing 101 toolkit.

Resource Link: How to Take Advantage of Business Clusters

Your Child Care Business Coach,

Shiketa Morgan

Need my Coaching Services? I am just a phone call up. Ready to Start-up or expand? Having Challenges in your Business? If so, Schedule a 1-hour coaching session today! click here

My Leadership Journey….

I realized the importance of having great leadership skills when I expanded my home daycare into a center. In fact, my poor leadership skills had a huge impact on my business including; my response to creating change, managing employees, my attitude toward negative employees or even dealing with difficult parents and most of all….my role as the leader in my business.

After I finished typing the paragraph above, I thought, Wow…I was a mess! Yes, I was ready to expand my business, yet…I was not prepared for all that came with owning a center with 4-6 employees, managing a six-figure salary, conducting business meetings, mentoring employees and so much more that comes with owning a center.

After experiencing 2-years of having a high turnover rate, hiring the wrong people and having a bad attitude about my business, I was ready to make a change. That change was to Develop the Leader Within me!

Change the Leader…Change the Organization.~John  C. Maxwell 

I agree 100% with the John Maxwell Quote above.  In fact, reading John Maxwell Books is what changed my business; helped me to discover my strengths as a business owner and inspired me develop my leadership skills.

Moreover, reading John Maxwell books helped me to discover that the problem was not my employees, it was not the parents, the problem was my attitude about the issues that I was facing.

As I developed my leadership skills, every time that a problem occurred, I reflected on how I could effectively handle it.

I must say that as my leadership skills improved, I was able to restore the unity on my team, my worst employee became my best employee, I developed a supportive relationship with my parents, I trained my employees to be leaders so that they were more effective and the morale in my business improved dramatically.

To be quite honest with you, those changes did not take place over night, however, it did take a period of three years to see some consistency in my leadership and I am still growing as a leader today.

As I write this post, I have 23 employees and I must say that if I had not spent years growing as a leader, I would not be a happy boss lady.

In fact, I take the time to connect with my employees and I value their role in my centers. Furthermore, I believe that if I had not grown as a leader, my business would not have grown into 2 locations with a team of 23.

In Summary, I believe that growing as a Leader, will only grow your Business!

Home providers: If you do not have a desire to expand your business, please know that developing your leadership skills will be quite beneficial to you. In fact, it will empower you to think big for your home based business, gain influence with parents and it will give you vital skills that you need to lead assistants that may work with you in your home.

For Leadership tips, be sure to download my Inspired Child Care Center Owner Audio Coaching Series. click here

Everything Rises and Falls on Leadership.~John Maxwell

Your Child Care Business Coach,

Shiketa Morgan

If you liked this post, you will love this one–> click here

family reading 2

It is vital that your childcare business takes the necessary steps to effectively communicate and connect with parents.

In fact, planning to communicate effectively with families is a sure way to have a mutually working relationship with parents.

Planning to communicate effectively is a sure indicator that your childcare business strives to connect with families.

Here are five effective ways to communicate with parents:

1. Upon enrolling new children, plan to hold a pre-enrollment visit to allow the family and child to be introduced to the classroom or simply hold a family orientation meeting.  This process helps to make the transition into your program much smoother for the child and family.

2. Consider posting a sign that invites parents to visit your program and observe at any time. In the event that a parent has the day off, it is good to know that parents are welcome to stop in and observe their children. You are sending a message that parents are welcome and you are confident about the practices in your program.

3.  Are parents involved in program planning? Many parents feel guilty because they must work and one way to help them to feel involved in their child’s experience in your program is by asking them to get involved. Here are some ways to invite parents to get involved:

  • Ask parents to donate needed items for parties
  • Invite parents to get involved with program events
  • Invite parents to offer field trip ideas
  • Share menu ideas
  • Serve on your PTA
  • Share their family cultures and incorporate into your curriculum

4.  Be sure that you interaction with parents are always warm, friendly and respectful. Train staff to smile and greet parents when they see them. Express empathy when parents have concerns and strive to have a win-win relationship. Here is one thing to keep in mind,  People don’t care how much you know, until they know how much you care.

5.  Does your program have a variety of ways to communicate with parents?  Having a variety of ways to communicate with parents promotes good communication and is a sure way to creating a positive connection with families.  This includes:

  • Creating and issuing a parent handbook
  • daily infant/toddler reports
  • Greet parents upon arrival and hold brief conversations
  • Schedule an annual or bi-annual parent teacher conference
  • Create a festive and inviting parent information area/bulletin board
  • Weekly/monthly newsletters
  • Periodic phone calls to discuss important issues or to thank parents for choosing your program
  • Email information to parents about upcoming events, etc

It’s time to review the way that you communicate with parents. Moreover, it’s time to make the necessary changes to assure that you are effectively communicating with parents. To prevent from being overwhelmed with too many changes, make one change at a time.

Good Communication with parents is Vital to having a Successful Child Care  Business!

For more Child Care Business Tips Be sure to Check, be sure to subscribe to my Child Care Business Management eCourse! click here

Your Child Care Business Coach,

Shiketa

Tuition Policy Makeover

Do you frequently have problems getting parents to pay you on-time? Is this issue causing a cash flow problem in your Child Care Business? Are you frustrated ?

If you answered yes to any of the questions above, it is time for you to take control over your tuition policy; get the solutions that you need; eliminate tuition collection frustrations and get practical solutions and strategies in the Tuition Policy Make-Over eCourse!

Are you ready to Make over your tuition Policy?

If so, Click Here–> Tuition Policy Make-Over

Follow-up is a vital part of the enrollment building process. In fact, I have discovered that when I follow-up with parents who visit or call my Child Care Center the following happens:

  • That parent expresses appreciation for my phone call
  • The parent is inspired to visit my program again or schedule a Trial Day for his or her child
  • My chances of enrolling the child increases
  • I build rapport with the parent with friendly conversation

Many parents are very busy and they really do appreciate it when you take the extra step to call them back.

As you can see, follow-up is a vital part of building enrollment and sometimes taking the step to follow-up with the family, just may lead to a new enrollment.

*Never assume that if a parent does not call you back, that he or she is not interested in your program.

It’s time to create your follow-up Plan! You can start by simply planning to follow-up with a parent that has recently called or visited your program.

Happy Enrollment Building!

Shiketa

1378884_10203583732824100_1697272836321419097_nIn my 18 years of being a Child Care Provider, I can honestly say that I have not always taken care of me. In fact, I have taken great care of my business and neglected my own body.

On December 31, 2016, I began to have chronic back pain. Several days later, I could barely get out of the bed. I began to wonder, what is going on. So, I went to see a chiropractor and after a back X ray; the results indicated that I had arthritis in my lower back.

I was devastated to hear that news and at the same time, I knew that I had to take better care of my body and stop stressing about small stuff.

Since that diagnosis, I did some reflecting on my top priorities and I took some time off to rest. Moreover, the back pain that I was experiencing caused me to reflect on how I wanted to operate my business going forward.

Furthermore, I created a self-care plan that has resulted in me being fully energized and back to my normal self.

Today I am going to share with you 5 ways to take better care of you, because if you do not take care of you; you will not be able to experience the joy that comes from operating your very own business.

  1. Develop a relaxation schedule. Find some time daily where you sit and do nothing. Relaxation, helps to calm the mind. The more relaxed that you are, the more creative you will be.
  2. Save some energy for your family. When you give all your energy to your business, there is none left for your family. You know when you have used too much energy, because you are exhausted at the end of the day. So, choose what situations you give your energy to and save some energy for your family.
  3. Plan to have some Pamper Me days. Pamper me days could consist of: Spa days, manicures, pedicures, a weekend vacation, etc. I promise that after your pamper me days that you will feel refreshed and more energized.
  4. Eat foods that are healthy for your body. A healthy diet will provide you with the energy that you need to run a demanding Child Care Business.
  5. Move your Body! My chiropractor told me that the best way to fight arthritis is to move my body. When you walk or move your body more, it is great for your joints and your mind. If you feel sluggish or tired, go for a walk and feel the energy that comes from movement!

I hope that this post has inspired you to take better care of you. In fact, I believe that if you take care of you, that you will have more stamina, an energized mind and you will feel great.

So take care of you, so that you can take care of your Business!

Your Child Care Business Coach,

Shiketa Morgan

Having Challenges in your Child Care Business? Feel Stuck? Ready to Expand? Contact me today for Coaching!

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Your ability to communicate your vision to your team is closely related to your ability to build a Successful Child Care Business.

In fact, I have discovered that when I do not effectively communicate with my team, I do not see my desired results.

Moreover, I find that when I have not clearly communicated what I want, it frustrates me. Furthermore, I believe that every Child Care Business Owner has a Vision for their Business and in order to see that Vision manifest, you must be an effective communicator.

I want to challenge you to answer the following questions:

  1. What is your vision for your team?
  2. What is it that you expect from your team?
  3. Have you communicated your goals and vision to your team?
  4. Are you frustrated with your team?

Now take a moment to write down your answers. If you answered yes to numbers 3 and 4, then it is time for you to work on how you are communicating to your team.

Here are 3 easy ways to Effectively Communicate with your Team:

  1. When you are talking to your staff, be sure that they heard what you said by asking the staff member to tell you what they heard you say. This practice will help to eliminate any misunderstandings.
  2. Have a weekly 20 minute communication meeting with your team to make sure that every one is on one accord and that your expectations for the week are communicated to your team. **Be sure to type your meeting agenda and issue each staff members a copy.
  3. Consider issuing a Monday memo. This is a great way to keep your staff informed of upcoming events and a great way to remind your staff of important center information.

For more team Building ideas, be sure to download my Inspired Child Care Center Owner Audio coaching series.

I want to hear from you. Tell me, what are your take-a-ways from this blog post.

Your Child Care Business Coach,

Shiketa

 

marketing

I believe that we must be consistent when it comes to marketing a Business. In fact, what you do consistently, will bring you consistent results!

Have you ever stopped by a local business and then they asked you to like their Facebook?

Then when you checked out their Facebook page or any of their social medial sites; you found that they had not posted on their pages in a while.

Moreover, I believe that inconsistent marketing is an indicator that the Business does not have a strategic marketing plan. Most of all, if you fail to market consistently, you will lose your online followers.

Today I want to share with you, 5 easy ways to consistently Market your Child Care Business Online:

  1. Develop a plan for what your Facebook post will be for each day of the week. For example: only Monday, I consistently post the following status: We are looking forward to another week full of fun and learning! Then I share a link to my website: http://www.learningdays.com
  2.   On your Business Facebook page, there is an option to schedule post. You can also use a Free app called, Hootsuite to link all your social media sites and schedule post.
  3. Be sure to consistently post photos of the children engaged in activities every day. This is a great way to keep  parents coming back to your Facebook page. Also, your Facebook post with the highest views, are great to use for Facebook ads. A Facebook ad could increase your page views and it may only cost you up to $10. Bonus Tip: Be sure to use hash tags in your post. For example: #nowenrolling #preschool #infantcare #Yourschoolname
  4. Check your Facebook messages daily. I find that parents will message you over facebook, before they call you. So be prepared to share pricing information via a facebook message or simply invite the parents to call you to schedule a tour if you prefer not to interact via facebook  messages.
  5. Post upcoming events on your Facebook (at least once a week); for those parents that forget to read your newsletters. Furthermore, if a parent likes your event on facebook or  joins your Event, other parents will see their activity on facebook.

I know this marketing plan may seem like a lot at first, however, if you take 5-10 minutes a day to work the marketing plan above, I am very certain that you will see results!!

For more Marketing tips, be sure to download my Marketing 101 toolkit!

Your Child Care Business Coach,

Shiketa

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Are you a member of the Child Care Business Owner Curriculum Club, where you will have access to monthly pre-planned theme based developmentally appropriate lesson plans?

If not, click the links below to download your Free Lesson Plans for the month of June!

Download  Your June Lesson Plans Now!

Week 1- Preschool Lesson Plan
Week 1- Toddler Lessons

Week 2- Preschool Lesson Plan
Week 2- Toddler Lessons

For more lesson plans and Bonus Forms:
Join The Child Care Business Owner Curriculum Club Today!

Image result for enrollment building daycareI believe that every Child Care Business owner shares one common goal: We want a Child Care Business That is filled to Capacity!

When your Child Care Business is struggling to build enrollment, this leads to financial  hardship. In fact, when your enrollment is low, it has a major impact on your Budget.

Furthermore, if your Child Care Business is filled to capacity, you are able to pay your bills, pay your staff and do the things that you dream of doing for your Child Care Business.

Today I want to share with you 3 easy ways to Build Enrollment in your Child Care Business.

  1. Word of Mouth. If your families love your program, they will be more than happy to tell their family and friends about your Child Care Business. I have not spent any money on marketing my Center since 2015, because the parents in my Child Care Program, consistently spread the word about my Center and I am so grateful for that. So, if you have openings in your child care business, the next time that you talk to your parents, invite the parents to tell their family and friends about your program.
  2. Location, Location, Location. I can not express this enough; location is everything when it comes to building enrollment. Is your child care business easily seen? Is it easily accessible?  Are you easy to find? If you answered no to any of the previous questions, your location could be impacting your enrollment. In fact, I have discovered that when a Child Care Business is not in the Best location, you will spend more money marketing the Business to get more families to come to you! Moreover, if you are in the market to start a Child Care Business or Expand, be sure to do your demographics on the location.
  3. Market Your Child Care Business Online. Google is the new phone book and it is vital that when parents google the word childcare, your child care business comes up in their google search. So be sure that your Child Care Business has on online presence on Facebook, Instagram and a Website that has up to date information about your Child Care Business.

For more tips on how to effectively market your Child Care Business online and off-line, check out my Marketing 101 toolkit or Schedule a 1-hour Marketing Coaching Session with me today!

Your Child Care Business Coach,

Shiketa Morgan

The month of May is a very busy month!

In fact, the month of May is a big month for graduations along with Mothers Day, Teachers appreciation day, Cinco de mayo and Memorial Day.

I don’t know about you, but I have to start planning early for the month of May to avoid that overwhelming feeling that comes with planning too many events.

Several years ago, As I wrote my Curriculum Club lesson plans for the month of May, I included a bonus form that provided the members of my club with planning ideas for the month of May.

My Event Ideas included:

  • Cinco de mayo activities
  • Teacher Appreciation
  • Muffins and Mom
  • Year end/Preschool Graduation planning ideas

As a gift to you, I thought I would share this link with you: Tips for Planning May Events For Your Child Care Business

I hope to see you in my Curriculum Club Soon and I look forward to reading your comments about this blog post.

With Your Success in Mind…

Shiketa

Did your miss the kick-off date of the Home Daycare Success Webinar? If so, don’t worry. You can gain access to Day 1 Training Now!

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The Home Daycare Success Webinar Strategies is a 3-Part Training Series totaling: 1.5 hours of Training via Webinar.

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The Home Daycare Success Strategies 3-Part Webinar Training Event Topics include:

Part  1
Marketing Your Daycare
Developing Your policies
Includes a parent hand book
Dealing with Difficult parents

Part  2
Developing a Daily Schedule for mixed ages
Caring For a Mixed Age Group
Tips for an environment that kids love
Curriculum

Part 3
Managing Your Money ( Budget tips)
Record keeping
Bonus: Taking Care of you!

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I have found that most family home childcare providers choose not to expand their businesses away from their home. In fact, it has been my discovery that only a small majority of Family home Child Care providers will choose to expand, because they are simply tired of their businesses being in their home and they are ready to operate a larger business.

However, most family home providers that I meet, are content with having a daycare in their home. It took me quite some time to accept the fact that many home providers may not expand their businesses and that is why I decided to write this blog post: How to Operate your home daycare like a center.

I believe that family home child care providers should operate their businesses as if it were a center. Furthermore, I believe that if you run your Home Daycare like a center, the parents will view your family home child care business as a school or a center.

When I was a home provider, my parents called my daycare a school, because when they entered my home, it looked like a center and I ran my home daycare as if it were a center.

Today I want to share with you 5 things that you can do to start operating your Family Home Child Care Business Like a Center:

1. Choose to operate an in-home preschool and not just a daycare. Check out my article: How to create a Quality in-home preschool Classroom in your home.

2. Hire trained professionals to assist you with your home daycare

3. Develop policies and put them in written form for parents to follow.

4. Require that parents pay their tuition on time and be consistent. (Try my makeover your tuition policy ecourse)

5. You must think like a Center Owner!  Discover how a center owner thinks by downloading my Directors handbook and my Art of owning a Child Care Center ebook.

For more Success Strategies for your home Daycare, Be sure to Register for my Upcoming Home Daycare Success Strategies Webinar 3-Day Event!

I look forward to your feedback and I hope to see you at my upcoming Webinar!

Shiketa

preschool

Do you care for children between the ages of 2-5? If so, I want to inspire you to take a closer look at your Preschool Program. In fact, the next time that you receive a phone call from a parent; I want you to confidently say this: I have an amazing Preschool program!

Moreover, with more Public schools offering preschool programs, I believe that it is vital that home daycare Providers and Center Owners, offer parents a Full-Day Preschool Program.

Furthermore, parents want their kids in an educational environment and they love the convenience of having all their kids (including their infant-toddlers) in the same place.

Today I am going to share with you 10 ways to Build a Preschool Program in your Home or Center:

  1. Implement a Research Based Curriculum in your Preschool Program. Ideas: Creative Curriculum, High Scope or even Project Construct, High Reach and that’s just to name a few. You can even check out my Curriculum Club. (12 month membership club)
  2. Provide daily activities that stimulate the minds of preschoolers such as: Art, science, music, handwriting, dramatic play, manipulative and even some opportunities to cook.
  3. Plan your day with a daily schedule that offers a variety of active & quiet activities. Click here
  4. Keep track of each child’s development by assessing the children’s development on a quarterly basis. Download Developmental Assessment forms.
  5. Hire Teachers with early childhood education or if you are a home provider, consider taking some early childhood classes.
  6. Set up an environment that is fun and enriching for preschoolers. Moreover, the environment should include Learning Centers: Blocks, dramatic play, Art. Science, reading center, sensory table, etc. ( Home providers, see my article How to Create a Preschool in your home)
  7. Provide parent-teacher conferences at least once a year. At your conference, be sure to share feedback about each child’s progress and get feedback from parents. (click here)
  8. Send home weekly progress reports for parents. This is a great way to inform parents of their child’s progress in your preschool program.
  9. Create a Preschool Supply List! Parents love the idea that their little ones are going to school. Here are a few items that you may want to put on your Preschool Supply list: Markers, Crayons, Tissue, Nap time linen, Writing journal, extra clothes for Cubby, hand wipes and back pack.
  10. Market your Preschool Program. Be sure to include your preschool program on your website, on your brochures, flyers and banners. For more marketing ideas, grab my Marketing 101 toolkit!

Bonus: Find out what other preschool programs in your area are offering parents and do something different!

That’s all for now and It’s time for you to get to work on your preschool program! I want to hear from you, so be sure to leave your comments or questions about this post. Talk to you soon!

Shiketa

Need my assistance? Contact me today for Coaching!

Register Today for my upcoming Home Daycare Success Strategies Webinar. Click here

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I just emailed Lesson Plans for the month of May to the members of my Child Care Business Owner Curriculum Club. If you are not a member of my Curriculum Club, download sample lesson plans below and I hope to see you in the club!

DOWNLOAD YOUR SAMPLE
 LESSON PLANS BELOW

Download Your Sample May Lesson Plans Now!

Week 1- Preschool Lesson Plan
Week 1- Toddler Lessons

For more lesson plans and Bonus Forms:
Join The Child Care Business Owner Curriculum Club Today!

The Child Care Business Owner Institute Webinar Series

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The Child Care Business Owner Institute Webinars have been created to empower and inspire you to be a Successful Family Home Child Care provider and Center Owner with online training in the form of a Webinar. If you miss the webinar event dates, don’t worry, you may register for re-plays. For upcoming webinars click here.

Upcoming Webinar Events

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Home Daycare Success Strategies 3-Day Webinar Event

Webinar Topics include:

Day 1
Marketing Your Daycare
Developing Your policies
Includes a parent hand book
Dealing with Difficult parents

Day 2
Developing a Daily Schedule for mixed ages
Caring For a Mixed Age Group
Tips for an environment that kids love
Implementing a Curriculum In Your Home Daycare

Day 3
Managing Your Money ( Budget tips)
Record keeping
Bonus: Taking Care of you!

Register Today!

**Once you pay online, wait to be redirected to the Webinar sign-up form.

*Webinars may only count for clock-hours in Missouri. Certificates are emailed on the last day of the webinar event!

See You at the Webinar…

Shiketa Morgan

The Child Care Business Owner Institute Webinar Series Registration will be open soon…..

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Upcoming Webinar Events

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Home Daycare Success Strategies 3-Day Webinar Event

Topics include:
Day 1
Marketing Your Daycare
Developing Your policies
Includes a parent hand book
Dealing with Difficult parents

Day 2
Developing a Daily Schedule for mixed ages
Caring For a Mixed Age Group
Tips for an environment that kids love
Curriculum

Day 3
Managing Your Money ( Budget tips)
Recordkeeping
Bonus: Taking Care of you!

Registration will be open by March 27th!

I invited a group of ladies to attend my Doing Business by Faith Prayer Circle on Saturday March 11, 2017. My Child Care Business Journey has been fun and came loaded with lots of challenges. However, I have learned from my challenges and I look forward to inspiring other Business owners with my story.

At the Prayer Circle I shared my Start-up Story and by my surprise my daughter captured a Video of my talking about how my poor credit score had an impact on the amount of money that banks would lend me. Moreover, I made the best out of what the banks and local lenders gave me and moved forward by Faith.

Watch the video now and I look forward to your feedback below.

This video clip is only a 5 minute clip of my Expansion challenges, however, I have expanded successfully several times and I wrote a book about how to effectively expand a Child Care Business.

If you desire to expand, I want to invite you to check out my Child Care Business Expansion Guide.

 

 

 

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Getting parents to follow my rules was not always easy for me. In fact, when I first opened my Child Care Business, parents were my #1 Challenge. Not any more!

Furthermore, I have discovered how to build a healthy relationship with my parents  and I also believe that you can to!

Moreover, I believe that parents will have respect for your rules when you do the following:

1. Upon enrollment, you must take some time to go over your program policies with your parents and issue a Parent handbook. Do not trust that parents will read the entire handbook, so be sure to discuss the policies  that will affect parents on a weekly basis such as: tuition, sick policy, etc.

2. Post very important reminders where parents can see them daily and update posted signs regularly.

3. Be courteous and Polite when you are in a position where a parent is trying to challenge your policy. For example. I had a parent to ask me to apply skin cream on her child. I told her that my policy stated that parents must provide a Doctor statement or a prescription for skin cream. She tried to debate the policy, however, I told her, if she gets a statement or a prescription from her child’s Doctor; I would apply the skin cream. She said, OK! Mrs. Morgan.

Be consistent, flexible when you can, and Be professional. Parents will follow your rules, if they know that you are serious about them too. After all, you made your rules for a reason, so enforce them.

I have also discovered that some parents may not respect your rules at all and this is when you must make a decision to deal with that parent or not.

Much Success to you!

Shiketa Morgan

You may also like the 5-Day Tuition Policy Makeover eCourse

 

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The first step to becoming an Amazing Boss is making the decision to Become an Amazing Leader!

Anyone can be a boss, however, you must intentionally become an Amazing Leader.

When you grow as a leader, you will bring the best out of your team and you will be the kind of boss that your team loves to be around.

Moreover, Amazing Leaders build Amazing Teams!

3 Ways to Grow as a Leader and Become and Amazing Boss:

  1. Read Leadership Books (I recommend Developing the Leader Within You by John Maxwell)
  2. Develop Your people skills. Work on Your interpersonal skills. Get to know your staff and your parents. Show them that you care.
  3. Intentionally develop your staff. Invest in your Staff by Mentoring and Training them to be their best.

For more information on how to Become an Amazing Boss and to find out How to build an Amazing Team? Check out The Inspired Child Care Center owner Audio Coaching Series!

Get Yours Today!!

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With Your Success in Mind,

Shiketa Morgan

 

The Definition of the Law of reciprocity: When someone gives you something, you feel an obligation to give something back.

Many businesses have implemented this law into their business and this is why you will see ads with the following statement“Try it before you buy it, claim your free gift or take a trial run.”

Also, when you browse the web, you will find many websites that offer a free gift for their visitors. Offering a free gift to potential customers is a great way to gain influence and increase your chances of closing a sale or in childcare terms……Building Enrollment!

When I first discovered the Law of Reciprocity I introduced the Law of Reciprocity to the members of my 21-Day Mastermind e-Club and I immediately decided to offer a free gift to parents who visit my center.

After implementing the Law of Reciprocity in my childcare business, I saw an increase in enrollment. In fact, every parent that I gave a free gift to…. enrolled their child.

Today I want to inspire you to implement the Law of Reciprocity in your childcare business. Here are three ideas on how to implement the Law of Reciprocity;

  1. Offer a Free Gift upon touring the program, such as; a toy or a book from the dollar store or  even a home-made gift.
  2. When parents join your email list on your website, create and offer a free e-book. You can create a simple 3-5 page e-book using Microsoft word on your computer on the one of the following topics: parenting, activities at home, how to choose quality childcare, etc. Be sure to add your website and phone number to the last page of the e-book.
  3. Offer a Trial Day! Let them try it before they enroll.

As you begin to implement the Law of reciprocity, keep in mind that when you offer something free, you increase your chances of building enrollment!

For more business management tips, I invite you to subscribe to my 7-Day Child Care Business Management eCourse. Click Here

To Your Success,

Shiketa

Be sure to check out the Marketing 101 Toolkit!

Marketing 101 Toolkit

To be sure that you are prepared for tax time or in the event of an audit, it is vital that you effectively manage and maintain your tax records. Every year at the end of the year, I take a look at how I have been keeping track of my business income and expenses for tax purposes.

In fact, I perform a personal audit by reviewing my bank statements, check books and reviewing the receipts that I have filed away in my records.

According to the Internal Revenue Service, after you file your tax return you will have many records that may help document items on tax return. Moreover, you will need these documents in the event your return is selected for examination. Here are Four easy ways to manage your record keeping:

1. Use manila folders or 3-ring binders to keep track of business expense and tax records for the current year. Be sure to create a folder for: income, business expenses, payroll, quarterly tax returns, Business loans,etc.

2. Store a way all old tax and personnel records and keep them for up to 10 years.

3. Store all personnel and records with sensitive information such as; social security numbers in a locked file cabinet.

4. Get a back-up system and invest in a computerized bookkeeping software to keep track of your income and Business expenses.

For more record keeping tips, click here.

Shiketa

For more business management tips, subscribe to the 7-Day Child Care Business Management eCourse, click here.

“The Child Care Center Owner Coaching Series for Success”

“It’s Time To Get Inspired and Empowered!

 Do you Own or Aspire to Own a Child Care Center? Are you having difficulties managing the staff? Are you struggling with managing the Budget? Are you frustrated with your Child Care Business? Ready to Grow your Business?

If so, I want to tell you all about my new Audio coaching series for Center Owners. I recorded this audio series to provide you with valuable insight on how to build a successful Child Care Center. For more information on my Audio Coaching Series, click here.

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I hope to hear from you soon!

Shiketa Morgan

 

Recently, I have been asked the following question by many Child Care Business Owners: How do I get parents to pay on-time?

This is a tricky question, because it takes many different strategies to get parents to pay on-time and today I want to share one strategy with you that I use every week to let parents know that I am serious about collecting payments on-time and that is by posting a Tuition Due sign!

Every Monday I display my Tuition Due sign on the sign-in table where parents can see it. Also in small print you will see the words: If you have already paid your tuition for this week, please disregard this notice.

Having a Tuition Due Notice displayed on your sign-in table is a great way to enforce your tuition policy and also a great way to remind parents that payment is due.

To create your sign, simply type your notice using a Microsoft word program (use a very large bold font) and be sure to print the notice on a piece of yellow or orange paper. Then insert the notice in a plastic sign holder stand and display on your sign-in table. (you will find sign holders at your local Office Supply store)

Handling Delinquent Families
In the event that a parent fails to pay you after leaving the program, you have a right to send that family to collection or even collect your fees in small claims court. However, be sure that your failure to pay terms are clearly defined in your childcare payment agree and that you verbally tell parents about your collections procedures upon enrolling their children.

I hope this tip has inspired you to get diligent about collecting payments on time and you can start by creating  a Tuition Due sign. On-time Payments= Consistent Cash Flow in Your Business.

For more Tuition Policy tips, subscribe to my Tuition Policy Makeover eCourse. Also, be sure to subscribe to my Business Owner Makeover Tips eNewsletter, click here

Happy Tuition Collecting…..

The Law of Priorities 

“A Leader is the one who climbs the tallest tree,
surveys the entire situation, and yells, “Wrong jungle!”
~Stephen Covey

The Pareto Principle 20/80 Rule

When you focus your attention on the activities that rank in the top 20 percent in the terms of importance, you will have an 80% return on your efforts. Examples of the 20/80 Rule:

  • Only give 20% of your employees 80% of your time
  • If your to-do list has 10 items, only 2 of the task will give you 80% of the results
  • Spend 80% of your training dollars on the top 20% For example:(Directors, Lead Teachers)
  • Pass on 80% of your less effective work to an assistant.

I think you get the point. Focus on those task that give you the greatest reward such as building enrollment and hiring great employees!

In fact, do more of the task that you love and delegate the task that are in your weak zone.

With Your Success in Mind,

Shiketa Morgan

 

marketing

Your Marketing plan will either make or break your business. In fact, a Successful Child Care Business has a  marketing plan that consists of the following:

  1. Conducting tours on a regular basis
  2. Marketing via social media
  3. Has a Website that has current information
  4. Passes out brochures and business cards on a regular basis

My list can go on and on, however, I think you get the point. Another aspect of marketing that I think we ( busy Child Care Business Owners) tend to leave out of our marketing plan is The building maintenance!

Yes! When parents visit your home or your center, they will check out your Building maintenance.

Please allow me to share my marketing story about the broken door knob. Listen now!

Shiketa Morgan

change
The reality is that changes are coming. …
They must come. You must share in bringing them.
– John Hersey

Have you ever tried to implement change in your business and it was resisted by a parent or an employee?

If  so, just know that as you strive to go to another level in your business, there will be someone or a group of people that may resist your changes.

Moreover, dealing with resistance to change will be a great opportunity for you to implement the strategies that you will hear in today’s audio coaching clip.  Click here

With Your Success in Mind,

Shiketa Morgan

 

staff

The child care field is known for having a high turnover rate. In fact, research has indicated that the high turnover is due to low wages and many other work place issues that I don’t want to waste your time covering in the blog post.

However, I do want to  share with you that I have found that wages is not the only reason that employees leave.

In my 14 years of being an employer, I have found that employees leave for the following reasons:

  1. They want more money
  2. Employees tend to leave because of issues with management
  3. Issues with their co-workers
  4. They are not happy working for you

Today I want to share with you 6 easy ways to  reduce your turnover rate and strategies that will empower you to create a great place to work.

  1. Grow as a Leader. When you grow as a Leaders, you change the way that you lead your team. In fact, you will improve your leadership skills.
  2. Edify your staff daily. I challenge you to intentionally say something positive about their performance daily. We all need encouragement. (A Positive word is as medicine to the soul)
  3.  Increase What you do for your team. Every year I evaluate what I’m already offering my team and I increase what I do for my team. (If you think that doing more will cost you; it will cost you to keep losing good employees. For example: If you already buy your team lunch once a month; now it may be time to buy lunch twice a month. I think you get the point.
  4. Coach Your Team. Investing in your team is one of the greatest gifts that you can give to your staff. Look at it this way: when you coach your staff, they feel that you value them and that they are worth your time. Be a coach, not a Boss!
  5. Offer incentives. Your employees work for you because they love what they do and they also want to get paid for a job well done. However, it is always a nice bonus to work for a boss that offers incentives. Incentive ideas: Perfect attendance, enrollment referral incentives, job referrals, special gifts for a job well done, etc. Incentives are a great way to motivate your employees!
  6. Build a Culture of Family. I treat my employees like they are my family. I care about what goes on in their lives and offer my assistance when they face difficult times.  I celebrate their birthdays and celebrate special events in their lives. Moreover, I believe that creating a Family like culture will cause your employees to be loyal to your business. When you show your employees that you care, they will be loyal to your Business! Make people your first priority!

I have implemented all five of the strategies above in my Child Care Business and it works! In fact, I have recently heard employees tell me that they want to retire from Learning Days and their feedback inspired me to offer a Retirement plan in 2017!

If you are having issues with employee turnover or having trouble managing employees, contact me today for a One-hour Child Care Business Management Coaching Session. Click here

Be sure to subscribe to my 7-day Child Care Business Management ecourse.

To Your Success,

Shiketa Morgan

(This post was previously published in 2012)

Are you ready for more organizational tips and ideas? This week, I thought I would inspire you with some photos to give you some organizational ideas.

As I have mentioned before; I can be a bit anal when it comes to classrooms being organized. However, I must confess that I am still working on organizing my office.

Moreover, I feel that the children’s play space is the first thing that parents see and I wanted to inspire you to get your classrooms and play space organized by sharing these photos with you.

Source: Care.com

Source: Harrisburg Early Learning Center

I love the organization in this block area!

Source: Me and Marie Learning

 Loving the creativity and organization here! It’s simple clean and I bet kids love to explore this space!!

Source: Hello Little One.com

Source:Teach Preschool

This bulletin board caught my attention. It looks very organized and it inspires parents to take a look at the posted information.

Source: Park Place Child Care Facility

You really do not need much in a bathroom other than soap, tissue, paper towels, sinks, toilets and according to this restroom…a little color! Love the colors in this bathroom.

Source: lawbuildingdesign.com/au

Check out the organization in this foyer/sign-in area.  (Click the image for a larger Picture)

Have you been inspired to get your classroom space, parent sign-in area, bulletin boards and other spaces in your program organized? If so, how has this post inspired you and what do you plan to get organized in your childcare business?

Shiketa Morgan

For More Child Care Business Management tips, click here.

 

staff meeting

When I opened my first child care center back in 2003, I was so afraid to hold staff meetings. In fact, I believe that my fear and insecurities had an impact on my leadership in the center and it had a major impact on how I communicated my Vision.

Fourteen Years later, I have mastered how to conduct productive, short and fun meetings. Furthermore, I enjoy having meetings now and have decided to keep it short and sweet!!

If you want to be sure that your team knows what you really want and if you desire to build a Successful Child Care Business with a team that is excited about your vision; I challenge you to consider holding a weekly 20-minute power meeting!

Are you ready to discover how to Conduct Successful 20-minute weekly “power” meetings?

  1. Have a purpose for your meetings. In fact, think about what you want to see improve in your business or what you want to achieve and plan your meeting according to the purpose that you want to attain.
  2. Plan meetings at a time when key players on your team are available  for the meetings, such as: Lead Teachers or Supervisors.
  3. Consider your child to staff ratio when planning meetings while the children are on-site.
  4. Once you decide the topic of your meetings, type the agenda and issue to staff.
  5. Hold your meetings on a Monday to kick-off the week with a purpose.
  6. Require staff to stand (instead of sitting) during the meeting. This keeps the staff from getting comfortable.
  7. Tell the staff to hold questions til the end of the meeting to maximize your time.

Here is a sample agenda for a 20-minute-“power meeting:”

  • Start off the meeting with Positive news
  • Share your goal for the week
  • Talk about what the staff must do to meet your weekly goals
  • Get feedback from staff and follow-up to see that the staff is working on your required goals.
  • End the meeting by getting the staff feedback and sharing the agenda of upcoming meetings.

The ultimate purpose of 20-minute ” Power” meetings is to be sure that everyone is on one accord and to be sure that the staff is aware of what you expect in your Child Care Business.

Furthermore, I believe if you meet with key team members every week, this will build unity on your team;it will also improve the communication between you and your staff!

With Your Child Care Business Success in Mind,

Shiketa Morgan

For more Child Care Business Management tips, be sure to subscribe to my 7-Day Child Care Business Management e-Course. click here

 

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I was scrolling through old memories on my Facebook Page and as I looked back at the photo above. As I looked at the photo above, I realized that setting goals attracts what you desire for your Business!

Three years ago on this day, I was desiring to have 40 children enrolled in my Child Care Center and that same year Learning Days doubled in capacity by moving into a bigger location.

In fact, on 1/4/14 my facility was licensed for 40 children and I only had 30 children enrolled.

In August 2014, I found a facility that was 3 times the size of my current facility. We moved into that new location on December 1, 2014!

By the Summer of 2015, that new location had over 90 children enrolled with a waiting list and today my second location has over 40 children.

I challenge you today to write down your goals for your business and post them.

Your goals will not only attract what you need, but they will lead you to Business Growth!

With your Business in Mind!

Shiketa Morgan

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