Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

On November 28, 2014, I Moved into my Dream Location. That was a very emotional yet exciting day. That day, I Moved out of a 1600 square foot building into a 6,600 square foot building.

I’m sure you are thinking, thats a big move. Yes, that was a big move and I did it by Faith and with the support of friends and Family.

My 1st child Care center prepared me for my dream location!

Where you are today prepares you for that next level.

I opened my first childcare center in April 2003. When I opened my first center, I had very little leadership experience and no experience managing staff at that time.

In fact, the struggles that I faced as a center owner prepared me to Grow as a leader and as I grew as a leader, my desire to grow the business increased year by year.

There’s no Perfect time to Expand

Several months before my husband and I expanded the center, we were struggling financially. In fact, before the expansion, we could barely pay our bills and to be quite honest, I was ready to close the business.

Then in August 2014, I received a phone call about a empty building that was about 10 miles away from my first location.

Don’t Give up too soon!

When I went to go look at the building, the size of the building intimidated me. In fact, fear struck me like a brick. The thoughts that ran through my mind were the following:

  • My rent is going to increase
  • Where am I going to get 99 children
  • I’m gonna have more employees
  • Where do I get the money for this building.

Those were all self sabbatoging thoughts, but I’m glad I didn’t listen to any of those negative thoughts. I pushed forward by Faith and asked a family member for the security deposit and the rest worked it self out.

Once I focused on what was possible l began to see this move as the INCREASE that we needed!!

Furthermore, it took 3 months to get our new location licensed and the day we moved out the old location, I cried because we created so many memories in that building. However, an old season ended and a new season had begun!!

Seven years later, I have no regrets, I’ve just had lots of success and and I’m so glad that I didn’t listen to those self sabbatoging thoughts.

Have you been thinking about expanding your childcare business? If so, what stopping you from expanding?

You may not have found your center, but I want to encourage you to get prepared now. There is nothing worse that an opportunity presenting itself and you are not prepared.

It’s time to Live Your Dream!

Your dream of owning a center or having multiple locations can be a reality, if you would just start getting prepared today.

Do you need help? If so, I want you to know that I am just a phone call away for expansion coaching.

Schedule your session today and come into 2022 with a Business Growth plan!

click here

I hope that you are enjoying this holiday season. In fact, if you are like me, you are probably buying something for everyone else but yourself.

Today I want to encourage you to invest in yourself and take advantage of my 25% off coupon and buy yourself a new book to read.

There are two books that I want to encourage you to purchase and be empowered to Grow your childcare business in 2022:

  1. 7 Keys to Successfully Operating multiple locations.
  2. Lead by Faith ( Build your Faith as a Leader)

Go ahead and invest in yourself today and use my 25% off code: 250923 when you visit my online book store. Click here.

Happy Holidays and I wish you much success!


“Our intention creates our reality.” – Wayne Dyer

According the Naeyc (The National Association for the Education of young children), ” High-quality early learning leads to many positive outcomes in life, including increased educational attainment, healthier lifestyles, and more successful careers.” Naeyc also described what a quality preschool program looks like and it is as follows:

In a high-quality preschool, children develop positive relationships with each other and their teachers. Teachers

  • Are warm and caring, and they get to know each child and family well
  • Help children learn how to play, work together, and make friends
  • Plan activities so that all children can join in
  • Include every child’s family, language, and culture in the program

As you read the list above, do you feel that your childcare business meets quality care indicators above? If so, keep up the good work and keep being intentional about providing quality childcare.

If your answer was no, there are steps that you can take to assure that your childcare business is providing quality childcare.

I believe that parents want quality childcare and children need to be in a high quality environment for the reasons listed above.

How do you know if your childcare program is quality? Here are two easy ways to assess your program:

  1. Use an early childhood rating system.
  2. Join or follow the standards of a proven professional/Accreditation organization such as: NAEYC ,to assess the quality of care in your program.

Once you assess the quality of care in your program, create an action plan to improve the quality of care in your child care business.

Need an example? In my centers, quality care is our mission! The Directors conducts weekly classroom observations

( to assess the quality of care; we hold weekly quality care meetings ( 15-20 minutes) and we issue a monday memo to the staff that lists quality care reminders.

I hope that you have been inspired and compelled to provide young children with the highest quality of care. Most of all, I hope that you have been inspired to be intentional about providing quality care for young children!

Please be sure to comment below and tell what you plan to do to assure that your childcare program is quality.

With Your Success in Mind,

Shiketa Morgan

Check out my Art of Owning a Childcare Center Audio Coaching

Two years ago my husband and I moved to Atlanta with a dream of living in a new city and expanding our childcare business.

March 23, 2021, that dream became a reality and we signed a lease on our Atlanta location!!

After signing the lease, the expansion process literally began and if you have been following this blog for at least 5 years, you know that I am no stranger to expanding a childcare business.

However, opening a new center in Georgia was completely outside of my comfort zone and it was truly a fun, yet challenging experience. I was used to expanding in the state of Missouri and moving to a new city, expanded my mindset about the expansion process.

Moreover, Opening a center in Georgia stretched my faith and it taught me so much about the child care industry in Georgia and in today’s blog post, I am going to share the following with you:

  • What it took to find a building
  • what the start up process was like for me
  • What the licensing process was like
  • What this expansion taught me

Finding a Building

We began searching for a building in January 2019. I knew to look for a big building because 6 months before moving to Atlanta God showed me in a dream that I was going to deliver a Big baby. So, I knew not to look for a small building.

The biggest challenge that we faced was not knowing where to start. Atlanta is such a big city and we were literally spending hundreds of dollars a week driving around looking for buildings.

So we decided to go the virtual route and we began searching for buildings on a site called,

When browsing loopnet, be sure to search for buildings in the area that you seek to open a center. We found several buildings and negotiated several deals, however, it seemed like we were just not finding the right deal. Also, one of the things that we noticed was the face that there were very few buildings on the market in 2019 and most centers had 10 year leases.

Then the pandemic hit in February 2020. This paused our building searches, because many realtors were taking covid-19 precautions and not showing buildings.

I was inspired to keep preparing for the expansion. I began to draw out a plan of what I wanted the building to look like. I wrote my hearts desire for the building. Then I was inspired to read the story of Noah and study the book of Nehemiah in the bible to gain biblical principles to build by faith. ( I write about it in my new books Build your business by Faith and Lead by Faith)

Furthermore, I began to get impatient and wear in the search, because it seemed like it was taking too long. So I reflected back on what it took to find buildings in St. Louis and I remembered that I didn’t have to search, the opportunity came to me as Prepared.

In November 2020, I received a email that a building was available in midtown. My husband an I went to look at the building. It looked perfect, it was in the heart of Atlanta, however, we just couldn’t agree on some things as it pertained the building. The landlord decided not to go with us.

Then in March 2021, I received a email that there was a building for lease in Kennesaw, GA and it I wanted it; I needed to contact the landlord right away. I reached out the the landlord and weeks later, we signed the lease and closed the deal in May 2021! Then the work began…

The Start-up Process

Once we were issued the keys to the building, we applied for childcare license and the business license. Also, we were required to turn on the utilities in our name and it seemed like the ball was rolling fast.

The building was completely turn key and it had only been vacant for about 3 months.

What we did not expect was all the inspection fees and the very expensive utility deposits. But God provided!

Some of the inspections included:

  • Water back flow test
  • Fire hydrant test
  • Sprinkler system test
  • Fire Safety Life inspection

The fire Marshall approval process was the toughest process. Our center is located in Cobb county and the Fire marshal office was very detailed about our floor plans for the building.

After five fire marshal office rejections we were approved in June 2021!

Turning on the gas was like a monopoly game. In Atlanta there are several gas companies and I had to plenty to choose from.

The licensing process was a ton of paper work, however, it was very simple. The licensing application is done in two parts: Part A and Part B. See the application online. ** You will be required to attend a child care orientation training.

Once you complete your application and operation agreement plan, you must fax all documents to Georgia Bright from the start and wait for an initial inspection.

There are several things that I love about Georgia Bright from the start and they are as follows:

  • Their website is so informative.
  • I love that there is a quality rated system
  • I love the Georgia Pre-k program for Parents.
  • Bright from the start focuses not just on health and safety, they focus on the education of young children.
  • The child to staff ratios allows for more children to one teacher, which reduces the cost of labor for center owners.
  • I love that staff cannot start work until they have a satisfactory background screening and that you have 90 days to complete required training.
  • Also, there are no physicals required for staff to start work

As we worked on getting licensed we planned a open house and God sent me my initial staff. I did not have to place an ad. They all came to me and they were truly heaven sent.

On August 6, 2021, we were given the approval by Georgia Bright from the start to open and that was an exciting day. Today we are open and servicing the Atlanta community!

What this expansion taught me

  • Dreams do come true.
  • When one door closes, that is God saying; that is not for you.
  • Don’t give-up on your dreams.
  • Stretch yourself and do new things.
  • You don’t have to chase opportunities, they will come to you
  • Move at the speed of God and don’t rush the process.
  • Hire people with a proven track record.
  • There is truly southern hospitality in Georgia!

I hope that you were inspired by my Expansion story. If you desire to grow your Business, be sure to check our my Child Care Business Expansion guide and see the links about to my books: Lead by Faith and Build Your Business by Faith.

Be sure to leave me a comment below and lets talk.


Need help with expanding your child care business? See my coaching options. click here


I had a great time with my staff at our Annual Summer Safety training/meeting.  I believe that quality care is safe care and 10 years years ago I  made it a tradition to kick off my Summer Camp off with a Summer Safety Training.

At my annual Summer safety meeting, we discuss: summer uniform requirements, summer safety stories,  summer curriculum theme, van safety, fieldtrip safety and outdoor safety in the sun.

After the training, I feel that my team is empowered to have a fun and safe Summer.

 I share many of my Summer Camp secrets in my Summer Camp Planning guide, however, today  I want to share 10 ways to have a fun and Safe Summer with you!

1. Be sure to plan lots of fun and exciting activities and field trips
2. Create a first aid kit for field trips and for the van
3. Invite parents to send sunscreen, sunglasses or sun hats for outdoor time
4. Take the water play outdoors this summer!

5. Be sure that you have at least 2 people on site, who are trained in first-aid & CPR.
6. Do not take children outdoors if the weather is above 90 degrees.
7. Refrain from using wading pools and if you have a filtered pool, be sure that there is a trained life guard on site.
8. Be sure that the ratio on field trips is at least 1-to-5 for preschoolers and 1-to-8 for school age children. (Exceed state ratios on field trips to assure a safe and fun time)
9. Create a van check list for field trips that instructs staff on head count procedures, etc. Always double-check vans, even after you have counted all the children.
10. Take the water pitcher and disposable cups on the playground so that children will have access to drinking water at all times.
Have a Safe & Fun Summer!

I’m just a phone call away for business coaching. I look forward to talking with you soon!

Get my New Book, Lead by Faith (This book is loaded with leadership stories from my Child Care Business Journey and lots of Empowerment)

Join the Lead by Faith Book Club

Several months ago I was opening mail and I noticed a new wages poster. The poster indicated that minimum wage had increased in Missouri to $10.30/hr.

I thought, it’s time to make some changes to my salary chart and I was forced by law to increase the wages of only one of my employees.

At that time, I was also inspired to adjust my starting wages after seeing that the minimum wage will increase for the next 3 years and I will be forced to increase my wages for all my employees.

What about you? Have you noticed that minimum wage has increased in your state?

As an employer, if wages are increasing, this means that you are forced to pay higher salaries which means that you will need to increase your childcare rates.

Moreover, most businesses right now including childcare are competing with the salaries of retail chains and fast food places that are starting off paying $11-15/hr.

The only way that a childcare business owner with employees can compete with the growing trend of higher wages and sign on bonuses is by increasing child care rates.

If you are not sure how to go about increasing your rates, here’s a few tips for you:

  • Issue a notice to your parents that announces a rate change and includes why you are increasing your rates.
  • Give your parents a 30-day notice to allow them time to adjust to the change.
  • Create a new rates chart that includes the increases.
  • Create a new monthly operating budget based on the new rates.

I look forward to hearing your thoughts about this post.If you need some assistance with, I am just a phone call away. Be sure to contact me today for business coaching.

Shiketa Morgan

Be sure to grab my new book, Lead by Faith at

Are you planning to have a Camp this Summer? If so, April is the perfect month to start marketing your Camp.

However, if you have been too busy to market your camp; it’s never to late to start today!

The summer time is a great season for the business of Child Care. In fact, school-age children are out of school and parents need a fun and enriching place for their children to be.

Today I want to share with you 5 easy ways to market your summer camp:

1. Create a festive Flyer about your camp on your computer. Be sure to include the dates of the camp, events along with field trip information. Include a registration form with the flyer.

2. Start Marketing your Summer Camp now On Your Social Media Pages; using summer related images that include a link to your website or your phone number.

3. If you own a center, display Summer Camp banners on your playground fence or in your windows. (If allowed in your municipality)

4. Send flyers and information to families that attended your camp in previous years.

5. Plan lots of fun theme based activities along with field trips and be sure to market all that you have planned for your camp! 

6. Market your camp on your website and provide downloadable camp forms! ** be sure to disclose Covid 19 precautions.

Much Success to you!


For more Summer Camp Planning a Free copy of the Summer Camp Planning eguide. ( for a limited time only)

My New Child Care Business Marketing Book is now Available on Amazon!

The Online Marketing Guide For The Business of Child Care

Grab your copy of my new Leadership book: Lead by Faith and be inspired to keep building and keep growing!

I checked my email this morning and discovered that my new Online Marketing guide is now Available on Amazon!

This guide was written to inspire Child Care Business Owners to tap into the power of building a brand online by consistently marketing their child care business on Facebook, Instagram, Twitter and with email marketing.

My new marketing guide will inspire you to get rid of the excuse that you don’t have time to market your business online.

This book is a quick and short read, however it is loaded with powerful marketing tips.

Download a sample copy today, like the book, order the full version or find out how you can get the book free on Kindle Unlimited.

Get your copy today!

Be sure to leave a review on Amazon.


How much time do you spend marketing your Child Care Business Online? Have you considered involving your team in the online marketing process?

I am almost finished writing my new book, The Online Marketing Guide for the Business of Child Care. In fact, I just finished writing a chapter titled: How Your Team Can Help. This chapter is all about the importance of getting your staff involved in the online marketing process and selecting a designated a staff member to help you with the online marketing process.

As a busy Child Care Business Owner, you may not have time to post daily, however, someone else would love to help you to build your brand online. So why not give them the opportunity.

Marketing your child care business online is free and is one of the top ways to attract new families to your child care business. You cannot afford to not have an online presence!

In my new book, I will share with you ways to get your staff involved in the online marketing process and help you to build your brand at the same time. Also, this book is loaded with my online marketing enrollment building secrets!

My new book will be available for download on Amazon soon! Subscribe to book updates here.

Shiketa Morgan

Get my book Lead by Faith!

Leading By Faith

“As you Grow as a Leader, Your Business Grows”

In January 2021, I began writing my new book, Lead by Faith. I was inspired to write this book, because it has taken nothing less that Big Faith to operate a child care center, meet the needs of families that my center serve along with leading my staff.

In fact, operating a childcare business comes with it’s rewards, however it also comes with so many demands. Along with all the rewards, the demands could lead to burn out, lots of stressful days and you could even be tempted to quit sometimes.

However, I believe that there is one thing that inspires you to keep going, even when times get tough and that is….FAITH!

A leader with Big Faith, has the inspiration to Lead through tough times and has a bounce back in his or her spirit. Most of all, a Leader with Big Faith has lots of hope and courage to keep moving forward no matter what the circumstances are.

In my new book, I share my journey of going from a home daycare provider to a center owner by Faith. Also, I share principles on how to build your Faith as you grow your business, how to lead through tough times, wisdom keys for business success, how to become a focused leader, how to lead like a Pilot and so much more!

Download the ebook today, take a look inside and order the paperback copy on Amazon. Most of all be sure to join my Lead by Faith Book Club on Facebook for discussion.

Keep Leading by Faith,

Shiketa Morgan

Photo by Alex Fu on

Can you beleive that we are still in a pandemic? Well, I cant, but guess what, it hasnt stopped me from dreaming Big for my Child Care Business. In fact, I am still looking for buildings in Atlanta and expecting to Keep growing my location in St.Louis even during a pandemic.

I know that the childcare industry has been hit hard during this pandemic, however, it is still vital that you Dream and Think Big because your Business is only going to move in the Direction of your most dominant thoughts.

Let me ask you several questions? What is your Dream for your child care business? Do you feel stuck or stagnant in any way? If so, I want to invite you to listen to my lastest podcast episode: The Bigger the Dream, the Bigger the Preparation.

In this episode, I talk about how to prepare for the Dream that is in your heart and what you must do as you wait for the Dream to become a reality!

Listen now and Be Inspired to Keep Dreaming Big for your Business! click here

My new book will be available soon!!

I began marketing my child care business on Facebook in 2010. Back then, I opened a personal Facebook page for the Center, because I was concerned about the privacy of the children and I didnt want a Public Fan page.

However, what I didnt know was that Facebook was going to be the new way of marketing a business and it is free.

Once the parents in my Center were comfortable with thir children photos being posted on Facebook, I created a Fan page for the center and my center’s Facebook page is where parents love to hang out.

Today, Facebook has over 2 billion monthly users; 1.5 billion mobile users and over 38% of the world’s poulation is on Facebook.

I hope that reading those satistics above have inspired you to market your business daily on Facebook, because that is where billions of families log on everyday.

In my new book, The online Marketing guide for the Business of Child Care, I am going to share with you ways to build your brand with Facebook Marketing, along with show you how to effectively communicate with parents via your Child Care Business Facebook Page.

Be sure to follow my Book updates and Be sure to take the market your Business on Facebook daily, as your business success depends on it!

Subscribe to my book update by clicking here!

Shiketa Morgan

Let’s connect on Facebook!

One of the questions that I always ask child care business owners that may have low enrollment is this:

Do you market your business online?” The answer that I usually get is this: ” I dont have time to market my business online.”

As a Child Care Business Owner, Business Coach and a Author, I plan to market my business online everyday. In fact, I know that online marketing is the top way that families will find your Child Care Business Online.

So I want to encourage you to no longer say that you dont have the time to market your Business online. In stead, I want to encourage you to say this, “ I am going to find the time to market my Child Care Business Online, because my success depends on it.”

If you have a Facebook page or a Instagram account for your Child Care Business, I want to challenge you to post daily and start building your brand online!

I am writing a new book titled: The Online Marketng Guide for the Business of Child Care. I want to invite you to subscribe to my book updates or follow along as I write the book right here on my Blog.

Subscribe to my book updates here, click here.

Keep Marketing Your Business Online and Keep Growing!


Be sure to follow my new Coaching Page on Facebook and Instagram.

As I write this blog post, I’m reflecting on the life of Dr.Martin Luther King. Every year I close my childcare business in honor of Dr.King.

Dr.King had a big Dream that I believe was A God given Dream for this world and that Dream is:

I still have a dream, a dream deeply rooted in the American dream – one day this nation will rise up and live up to its creed, ‘We hold these truths to be self evident: that all men are created equal.” -Dr.Martin Luther King

As I read that Dream, I believe that dream is still manifesting over 50 years later. So as you can see, some dreams take years to manifest and some dreams manifest in a very short time frame.

In other words, the bigger the dream, the longer it may take to become a reality.

I can remember having a dream to have a large location that provided care for all age groups; infants, toddlers, preschoolers and schoolagers.

It took almost 10 years to get that dream location and it was worth the wait.

Today I have a dream to open a location in Atlanta, Georgia. I moved here 2 years ago and I have been looking for that perfect location. In fact, I have decided that no matter how long it takes to get that dream location, I’m going to be patient and get prepared for the dream.

With all that in mind, I want to ask you several questions: What is your dream for your business? Do you dream of opening a center? Do you dream of having multiple locations?

Whatever your dream is, I want to encourage you to do the following:

  1. Write down your dream
  2. Get prepared for the dream.
  3. Be patient.
  4. Don’t rush the process.
  5. Keep your dream in your heart.
  6. Share your dream, because what you talk about you bring about.
  7. Get wisdom and seek counsel as you prepare for the dream.

Keep Dreaming Big For your Child Care Business and start getting ready now!

Shiketa Morgan

If you have a dream to expand, contact me for a coaching session.

This past weekend I took the time to make some enrollment goodie bags. I decided to make the bags because I am expecting new children to come in 2021.

I have discovered that in business, we get what we expect. If you expect new enrollment, that’s what you will get. If you don’t expect anything, you may not get anything.

Your expectation is like a magnet. What ever you expect will come to you.

So what do you expect in 2021?

I want to challenge you to do this one thing….GET READY FOR WHAT YOU EXPECT TO COME TO YOU!

For example, I’m expecting to hire new staff, so I check email throughout the day for resumes. I expect new enrollment, so our enrollment packets are already prepared.

I think you get the point, Get Ready and Stay in Expectation Mode!

Shiketa Morgan

( Please take a moment a tell me how this site has inspired you by completing the form below.)

Happy New Year!

I’m so excited that we made it through 2020. That was a rough year, but we made it.

Old things are behind us and let’s press toward to all the new things that are before us in the Business of Child Care.

Every year in January I buy new things for my center. In fact, I beleive that when you buy new things, it is a great way to refresh your brand and get excited all over again about your business.

When you have lots of old things in your business, it can keep you stuck in old thought patterns subconciously and this is why I want to encourage you to activate a new thought pattern by doing or buying something new in your business.

I went to the store this past weekend and bought new items for every classroom in my facility and as I shopped, I was so inspired. In fact, I felt a shift in my mind and I was inspired to keep updating the center.

After going through a year like 2020, I needed that inspiration and I’m sure you do to.

If you do not have the finances to buy new things right now, work with what you have. Rearrange a classroom, add a new plant to the sign-in table, paint a classroom a new color, what ever you choose to do…do something new!

“We keep moving forward, opening new doors, and doing new things,

because we’re curious and curiosity keeps leading us down new paths.” 

–Walt Disney

I wish you much success in 2021 and I want to invite you to follow my new business coaching page on Instagram and Facebook. Listen to my latest podcast, Do something new in your business. (Click here)

Be sure to subscribe to my new book updates and online marketing tips! click here

Online Marketing is truly the key to building enrollment and increasing your business exposure online.

I discovered this over 10 years ago. In fact, I currently have a very small marketing budget because 90% of my marketing is done online.

Furthermore, I have found that when parents find my Child Care Business, they tell us that they found us online.

In my new book, I am going to share with you online marketing strategies that I have used to build my Child Care Business Brand Online along with sharing with you, new and trending marketing strategies.

If you are ready to bounce back in 2021 and build your Business Brand, click here.

“The internet is the new phone book!”

Photo by Pixabay on

As I write this blog post, we are only 4 days away from a new business year. In fact, this year has been tough on the business industry, especially childcare.

Due to Covid 19, many families are working from home, Most schools are online now and this has forced many child care businesses to layoff employees or even close their businesses.

In fact, in the City of Atlanta where I live only about 60% of the childcare industry is available to parents and I beleive that soon there will be a great demand on the centers that are open.

I’m writing this post, because I beleive that this is the perfect time to market your Child Care Business online. Here are a few reasons why:

  • Almost everyone is online
  • Parents that are looking for childcare will start online before just stopping by your facility
  • The internet is the new phonebook

Are you ready to build enrollment again and make a come back for 2021? If so, please allow me to share with you some proven online marketing strategies that I have used to build my enrollment in my very own child care business.

  1. If your Business does not have a Facebook or Instagram Page, its time to create a page. If you have a cell phone, this will take less than 30 minutes.
  2. Make a plan to post a photo with a status about your child care program daily.
  3. Be sure to always post a link to your website.
  4. Create special hashtags for your child care business. For example, I like to use; #nowenrolling #LearningDays, #Preschool, #infanttoddlercare. When you use hashtags, you will be one of the first child care businesses in your area, to pop up when a parent searches for childcare on facebook or instagram.
  5. Facebook ads are really affordable and if you want to take your marketing to another level, set a budget for weekly facebook ads. I have paid $10 for ads and over $3,000 families saw the ad. It was truly worth the money!!
  6. Invite parents to leave a review on your Facebook page. This will raise your ratings on online.
  7. Take some time and google your business name and check out your google page reviews. Also, invite families to leave a review to help raise your ratings.
  8. Be sure to only post quality photos on your social media pages, because your brand is everything when it comes to online marketing.
  9. Do you have a website? If so, be sure that your content is up to date and relevant. Such as, be sure to include your COVID 19 requirments for your program as this is very important to parents during a pandemic.
  10. Finally, I suggest that you use email marketing to stay in touch with potential enrollment. You can simply create a Join our Email list. Check out and start building your list today.

I have so many more ideas, however I think I gave you more than enough to do. It is time to get to work, because your business depends on your Online presence.

I have been reviewing tour logs that my Director faxes to me and on 95% of of te tour logs, parents indicate that they found us online. If you havent heard about Check it out, because parents are looking their as well.

If you need some assistance with your Online Marketing, I’m just a phone call away. Be sure to contact me for coaching. click here.

I wish you much success in 2021 and lots of new enrollments!!

Shiketa Morgan

You may also like the Marketing 101 tool kit!

This month I celebrate 22 years in the business of Child Care! Time has gone by so fast and I am so excited that we made it to the end of 2020.

This has been a very challenging business year, however I can honestly say that I feel so blessed to still be in business.

Most of all, this year has taught me so much more about business and what it really means to bouce back and be innovative.

Despite of challenges that we have faced this year in business, it has motivated me to increase my business knowledge and keep inspiring my coaching clients and social media followers.

In my 22 years of being in business, I have learned so much, however, in honor celebrating 22 years in business, I am going to share with you 22 ways to build a successful business:

  1. Read more
  2. Be positive.
  3. Hire the right people.
  4. Be consistent
  5. Market your business
  6. Walk by Faith
  7. Keep growing
  8. Have self care days
  9. Take lots of vacations
  10. Speak positive words over your business daily
  11. Journal about your days
  12. Network with other successful business people
  13. Follow your heart
  14. Pray over your business daily
  15. Set your policies and stick to them
  16. What you learn, share with others
  17. Be willing to change adapt with new trends
  18. Have fun
  19. Keep family first
  20. Invest in your employees
  21. Get a Business Mentor
  22. Don’t Quit!

I hope that I have inspired you to stay the course, keep learning, keep growing and dont quit. I would love to hear from you, be sure to follow my new coaching pages on Facebook and on Instagram. This month the focus is to inspire you to end the year strong!

Much success to you and keep walking by Faith!

Shiketa Morgan

Get my New Book! This book is for anyone that has 1 or more center or a provider that wants to expand! Order Today

This year has been like none other. In fact, I have been inspired to inspire you and all of my social media circle of influence to end this year strong and empowered for success in 2021!

For the rest of this year, I will be empowering the followers of my Social media pages to Finish this Business Year Strong and Coaching you virtually on how to Develop a New Mindset for 2021.

Take a look at my weekly Coaching topic for the next 9 weeks and join the empowerment today!

Week 1: Get Focused on your Goals

Week 2: Get Organized

Week 3: Assess Your Business Progress

Week 4: Get your Book list Ready for 2021

Week 5: Create Your Self Care Plan

Week 6: Evaluating Your Daily Priorities

Week 7: Increase Your Faith for Business Success

Week 8: A week of Reflection

Week 9: Vision Boards for 2021

There are no sign up forms, simply follow my IG and FB pages and get ready to end this year strong!!

Be sure subscribe to my tweets at

Invite others to join you empowerment by tagging them in this post!

Your Coach,

Shiketa Morgan


I was browsing through my emails and I came across avery interesting article that was published on the Early Child hood education blog.

In fact, the author wrote: “A recent survey found that 96% of centers that are open have parents that are keeping their children at home. This is understandable, given that many parents are working from home and/or concerned about having their children socializing with others.”

The blog post also included a survey to send to families that may still be home with their children. In fact, I thought it was a great idea to survey parents that may be nervous about sending their children to childcare during a pandemic.

Be sure to check it out, because you may find it to be hepful to you as you deal with parents during this pandemic. Click here

I would love to hear from you. How has business been for you during this pandemic?

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I am so excited to announce that my New book, 7 Keys to Successfully Operating Multiple Locations is now available for download!!

Can you feel my excitement? I was so eager to write this book, because  I know first hand that many Child Care Business Owners want to grow their businesses, however, they decide not to because of the fear of what it could be like operating muliple locations.

My book provides you with the strategies and keys that you need to successfully operate one or multiple locations!

It took 21 years to write this book and I promise I poured all that I know about operating and managing muliple child care centers.

Check out the reviews and download your copy today!

arrow going down

(Click Here)

With your success in mind!

Shiketa Morgan


Keep Building, Keep Growing and Keep Dreaming!

calculator placed over stack of usa dollars

Photo by Karolina Grabowska on

Have you applied for the payroll protection plan or any SBA Funds for your Child Care Business during this pandemic?

Covid 19 hit the childcare industry and many other industries hard and having financial assistance from the SBA and other agencies is how many businesses are surviving right now. However, it is still vital that you maintain your record keeping in the event of an audit.

Today I want to share some strategies with you that will help you to maintain your current budget plus the additional funds that you receive from the Small business assosciation or Federal PPP funds.



  1. When you receive SBA funds, keep those funds seperate from other business funds. It may even be helpful to you to start another bank account.
  2. Keep track of how you spend the funds by using a log. (SBA Working Capital form
  3. Only use the funds on monthly operating expenses such as: rent, payroll, food, supplies, utilities, etc.
  4. Using SBA funds frees up your monthly workin capital and allows you to stay afloat during this pandemic.
  5. Finally be sure to keep all receipts.

With your Business Success in mind,


If you need coaching, I am just a phone call away! sign-up today.

Do you plan to grow your child care business or add employees to your team? If so, my new podcast series is for you.

As the month of August comes to a close, I will be reading the book: Developling the leaders around you and I want to invite you to join me.

I read this book year years ago as I was building my team and I feel led to read it again as I work on growing my Child Care Business.

Read my entire blog post today and list to my larest podcast episode:


With your Success in Mind,



I’ve been caring for school-age children for over 21 years . In fact, I have grown to love this age group because they love to have fun and they look forward to going to a program that meets their needs.

Throughout the month of August, I have been featuring blog post about how to create a cool place for school-age children and I thought I would end this month’s theme by covering  10 areas that I believe contributes to providing a quality program for school-age children.

1. Find out what the children want. The best way to keep the children interested in your program and to prevent the children from being bored is by asking the children what they like to do. Upon enrollment, ask the child to tell you what he or she likes to do and plan to incorporate what the child likes into the daily activities.

2. Serve Breakfast and Snacks that the children love. I have walked into my school-age classroom and found some children enjoying snack while others choose not to eat, because they do not want what is being served. To assure that all the children participate at meal time, ask the children in advance what they would like for snack and add those food choices to the menu.

3. Choose a teacher that connects with the children. Many early childhood professionals prefer to care for preschool-age children for a variety of reasons. However, I think that it takes an individual that desires to work with youth, understands the school-age child and is highly trained to work with them. Moreover, the teacher must be very energetic, because school-age children have lots of energy and they need a teacher that will keep them motivated.

4. Connect with the local school. It is vital that you connect with the local school and adapt your program to what is happening in the local schools. In fact, I’m sure the parents and children love to see a bulletin board in your program that displays their school’s activities and events. Moreover, when you connect with the local schools by sending them information about your after school program, they will tell parents about your program. This is a great way to build rapport with the school principal and staff. Also, consider featuring the local schools on your website as a resource link to parents that visit your website.

5. Plan plenty of open-ended Art & Sensory activities. Believe it or not, school-age children love to do messy activities just like preschoolers.  During the process of getting my center accredited, one of the requirements of receiving accreditation was to provide sensory activities for school-age children. I was quite shocked and I gave it a try. The kids loved all the hands-on and sensory activities. Many of the activities included:

  • Shaving cream fun
  • Pails of water with cups, spoons, bowl
  • yarn, scissors, glue
  • Variety of construction and white paper
  • Flour and measuring cups
  • Home made playdoh
  • Gak
  • Variety of felt and tissue paper

I know many of the items above are messy and that’s the point….kids love messiness!

5. Promote Literacy, Math, Science and Technology Use. Offering daily literacy activities will help the children to develop their writing, reading, speaking and listening skills. So be sure to have a variety of books and magazines on hand for the children to read. Also provide a place for writing that is well stocked with paper, pens, markers and pencils. To support math and science, be sure to add the following items in the environment: calculators, calendars, clock, maps, math problem cards, plants to water, rocks, leaves,etc. Moreover, we are living in a time where technology is a necessity and the children will love it if they can bring, cell-phones, i-pads, i-pods or laptops to the program. Be sure to create technology rules.

6. Have a Transportation Policy in Place.  To assure that your expectations are clear on van safety rules, pick-up, drop-off and driver procedures; it is vital that you create a transportation policy. Moreover, be sure to create a policy with safety in mind. Some of those rules could include, but are not limited to:

  • Drop-off and pick-up times at the local schools
  • Parent responsibilities to call when children will be absent
  • Van rules (wear seat belts, no loud voices, do not bring weapons on the van,etc)
  • Bad weather procedures
  • Car seat regulations for your state
  • Transportation fees
  • Number of children allowed on the van
  • Information that should be available to the van driver
  • Head count procedures

7. Fun Filled Daily Schedule. To create a consistency in your program, create a daily schedule. Your daily schedule must meet the needs of the children in your school-age program. Here is a sample morning schedule:

6-7:15am- Free choice activities (computers, writing, reading or table games)

7:15-7:30- Clean-up/prepare for breakfast

7:30-8am- Breakfast

8:00-8:15am Clean-up/prepare to leave for school

8. Daily Chores. Having a chore for each child is a great way to promote independence and to teach the children to be responsible. Simply create a chore chart, post classroom chores and invite the children to choose their chore of choice. Chores can include: plant helper, meal time helper, line leader, office helper, preschool helper,etc.

9. Parent Involvement. Parents play a very important role in their children’s lives and it is important that parents are involved in everything that you do in your before/after school program including: getting their advice on after school activities, home work time or even inviting parents to talk with the school-age children about their careers.

10. No Bullying Policy. Bullying seems to be a major problem among school-age children, however it does not have to be a major problem in your before/after school program. In fact, it is vital that you create a no bullying policy and discuss it on a regular basis with the children. Also, the parents must be aware of the “No Bullying” policy. Don’t forget to post, NO BULLYING signs.

With your Success in Mind!

Shiketa Morgan



Creativity comes from looking for the unexpected
and stepping outside your own experience.
~Masaru Ibuka
When children reach school-age years they are eager learners, naturally imaginative and creative. Moreover, school-age children  learn by doing as they interact with their peers and  explore the materials in their environment.  This is why it is vital that you promote creativity in your program in the following ways:

1. Provide open-ended materials that children can do many things with such as: felt, fabric, yarn, card board boxes, etc.

2. Arrange the environment to encourage children to explore and be messy.

3. Provide space for projects that cannot be completed in one day.

4.  Allow projects to stay in place for days so that the children can expand the project.

5. Be sure to allow long blocks of time where children are free to lead their own activities without adult involvement.

6. Encourage the children to make their own plans and implement them.

7. Provide samples of creative work.

8. Store materials where children can easily choose them.

9.  Allow children to explore subjects that were introduced at school or on fieldtrips.

10. Encourage children to freely express their ideas and feelings.

11. Give the children opportunities to extend younger children’s play.

12. Allow time for brainstorming.

13. Introduce children to visual and expressive arts.

14. Help the children develop specific skills.

15. Give children your feedback on their projects and activities.

16. Avoid ditto sheets and prepackaged craft projects.

17. Make each child feel unique.

18. Help children to understand that it takes practice and hard work to develop their talents.

19. Encourage risk taking.

20. Plan times where children can share or display their work.

21. Provide sensory play; soil, sand, water,etc.

22. Ask questions while children are being creative, such as: tell me about your project?

23. Accept each child’s creative ability.

24. Model creativity

25. Post a sign  that reads, CREATIVITY ZONE!

I challenge you to take 25-days to implement each step to promote creativity in your program and you will be amazed at what the children will create!

Check out Growing up Creative by Teresa Amabile

With a Cool School-age Program in mind,

Shiketa Morgan

Im just a phone call away for Child Care Business Coaching! click here

I began transforming my school-age program in the spring of 2010 with the help of a Missouri T.E.A.C.H. project Pilot grant. The information and resources that I gained while completing nine college semester hours of youth development training hours inspired me to create a cool place for school-age children.

In this blog post, I will share with you 5 ways to create a cool place for school-age children:

1. Solicit feedback from the children. Ask the children what type of activities that they would like to see in the program this summer.

2. Assess the environment and added materials that are appropriate for their age group. Changed the classroom centers to ,”Clubs.” School-age children love to belong to clubs and this makes the environment a cool place to explore. For example, The cooking center is now called the, ” Cooking Club” and the Art area is now the “Art Club.”

Fun materials to add to your environment: Games, clay, paint, paper, scrap booking materials, yarn for crocheting, hobby magazines, wood working materials, variety of books, dress-up clothes, blocks, large cardboard boxes, computer, sports equipment, puppets/theater, dramatic play prop box (hair dresser, store,etc)

3.  As you make changes  observe the children to see how they are responding to the environment. If the  children seem to be very involved in the materials and more focused…you did a great job!

4. At my childcare center, we plan a cool and fun-filled summer camp every year. The weekly activities are theme based and there are  a variety of field trips planned every week. For example: Mondays- Park Day; Tuesday- Visit a local attraction; Wednesday- Free Movie Camp; Thursday- Library (Summer Reading Club) Friday- Visit local attraction.

The parents are responsible for all field trip fees and the field trips are planned for the entire summer. Furthermore, the last week of camp is back to school fun and we plan a big back to school party for the children.  See my website for ideas

5. Ideas for the Fall Before/After School – Kids Club- In many cases parents need some place for their school-age children to go before/after school and creating after school club activities, is a great way to keep the children from getting bored. Some of the after school kids clubs could include: Art, Science, Music, Cooking, Drama, Technology, Math, Literacy Club. For more tips on how to create clubs visit, After School Training Tool Kit website.

Cool Summer Camp Marketing ideas:

  • Add a large Summer Camp Here Sign in your window (if permitted)
  • Market your summer camp program on your website and on your social media pages
  • Decorate your windows with summer decor
  • Be sure to insert Summer Camp Enrolling signs in your van window (if permitted)
  • Issue Summer Camp Flyers to your local schools
  • Offer incentives for parents who refer families to your summer camp

For more marketing ideas, check out my Marketing 101 Toolkit.

With your Child Care Business in Mind,

Shiketa Morgan

Follow my Child Care Business Tweets @ccarebusiness


Bradley Russle 2Today I want to inspire you to create a dynamic preschool program. In fact,  I believe that a dynamic preschool program begins with the Curriculum. Furthermore, I have discovered that parents tend to choose child care program, based on their curriculum program.

Please allow me to use my Center as an example. In my Child Care Center, I pull ideas from several researched based Curriculum programs, including:

  • Creative Curriculum
  • Reggio Emelio
  • Project Construct
  • High Scope
  • along with Biblical Principles from Abeka Curriculum

Moreover, our goal is to meet the developmental needs of the children and provide a high quality preschool program. Furthermore, I have found it to be so  boring to use one curriculum and this is why I pull principles from the curriculum programs listed above.

Furthermore,the principles that we implement in my center (from the curriculum programs listed above) have been proven to prepare our preschoolers for school success!
I am in no way endorsing any of the curriculum programs above, however, I am encouraging you to take a closer look at your Curriculum and consider getting new ideas for your Child Care or Preschool Program.

Also, it is vital that you pick and Implement a curriculum model that fits into the mission of your childcare program.

Curriculum is not only about learning the alphabet and numbers; however, Curriculum is what you do from the time that the kids arrive until they go home.


Here are 5 Easy Ways to Create a Dynamic Preschool Curriculum Program:

1. Start by Creating a brochure that describe your Curriculum in an overview format: Monthly themes, the letter, shape, color of the month, character development topic, social skills focus, etc) By reviewing the researched based curriculum programs above, you will gain some ideas for your brochure.

2. Set-up enriching learning centers in your classrooms.

3. Create a Daily Schedule

4. Require that your staff complete and post lesson plans. (based them on the curriculum theme and developmental needs of the children)

5. Create a System that tracks and assesses the development of the children in your program.

In the event that you need assistance with your preschool program, Be sure to schedule a coaching session with me today. I’m just a phone call away! Click here

Shiketa Morgan

Every year in August as my summer camp comes to an end, many of the school-age children leave the program to go back to school and this usually leaves 16-to-20 slots for me to fill. In fact, this year, I started marketing my program 6-weeks before the camp ended, so that  as the school-age kids were leaving the program….the preschoolers would be coming in.

Several days prior to writing this blog post, I was observing two of my staff members as they talked about how many of the kids had already left the program due to the summer camp ending. One of the teachers looked really concerned. So, I walked over and said to her, “You seem to be worried about the enrollment?” She (sadly) replied, “Yes I am.”

I kindly reminded her that this season is not going to last long and that we will have new students coming soon. Also, I encouraged her  not to worry about her hours being cut or losing her job. After I spoke with her, she smiled and appeared as if two buildings were lifted off her shoulders.

Moreover, since my talk with the teacher who was concerned about low enrollment, I have enrolled six new students and this was the response that I received from that concerned staff member, Wow! You said more children would be coming!

I only have a few more enrollment slots to fill, however, I am so thankful that I did not have to lay off staff due to a sudden shift in enrollment after the summer camp ended. Furthermore, after my brief talk with that teacher, I also realized the importance of having open and supportive communication with your staff during tough seasons.

Furthermore, be careful of  the words that you speak over your childcare business as you build enrollment. Your words are so powerful. So, be sure to stay in a mode of expectation.

I shared my story with you to encourage you to reassure your staff when there is a change in enrollment, especially during low enrollment seasons.

Here’s something to think about: you depend on the money from your business to pay your bills and your staff depends on you to provide them with a  job to pay their bills, so in the event that you foresee or anticipate a shift in enrollment, they should be informed. This will help to minimize unnecessary anxiety or gossip.

Also, be sure that you are not worried and always have confidence that more kids are coming. As you walk in confidence during a Low Enrollment season, you can be assured that your staff will catch that same attitude!

With Enrollment in Mind!


Im just a phone call away! Schedule a business coaching session with me if you need my assistance. click here

Get the Marketing 101 toolkit today!

 (Photo Credit)

I believe that the classroom environment is the #1 teacher. In fact, children learn best when they have an environment where they are provided with lots of hands-on-activities that includes: exploring, discovering, problem solving and questioning.

Are you doing most of the teaching? If so, today I want to inspire you to create a classroom space that does most of the teaching and that inspires Learning.

1. De-clutter: Children learn best in an organized environment. If it does not belong in your class, remove it. Think about how you feel when there is clutter on your desk? If your answer was overwhelmed; that’s how children feel in a cluttered environment. Be sure that your classroom space is always organized, with the exception of playtime!

2. Set-up or Makeover Your Learning Centers: Toddlers, School-age and Preschool-age children  need clearly defined play areas. Having centers, provides the children with a variety of activities to explore in small groups. Check out the attached article: click here

3. Create a Literacy Enriched Environment:  According to Early childhood News, “In a well-established and well-organized classroom, there should be print everywhere!” This includes: Labeling toy containers, having a word wall, lots of books and so much more. Discover how to create a literacy enriched environment today, click here.

After you makeover your classroom space, expect positive feedback from parents. In fact, parents love an organized, literacy enriched and educational environment for their children.

That’s all for now and I think it is time for you to get to work on your classroom space!

I would love to hear from you, be sure to leave your comment below.

Shiketa Morgan



I have been journaling as a Business Owner for over 20 years now. Journaling has helped me to reflect and come up with solutions for many of the challenges that I have faced as a Child Care Business Owner.

In fact, I beleive that, journaling is a great way to  grow as a Business Owner. As a Former Director, I had many stressful days because I struggled as a Leader and I struggled with trying to meet the need of everyone else including: staff, kids and parents.

Journaling is very valuable to your Journey as a Director, a as Home Provider and even as a Center Owner. Listen to the audio below and be Inspired to Journal!

Shiketa Morgan

Get inspired with my Art of Owning a Center Audio Coaching Series. Click here


Do you care for children between the ages of 2-5? If so, I want to inspire you to take a closer look at your Preschool Program. In fact, the next time that you receive a phone call from a parent; I want you to confidently say this: I have an amazing Preschool program!

Moreover, with more Public schools offering preschool programs, I believe that it is vital that home daycare Providers and Center Owners, offer parents a Full-Day Preschool Program.

Furthermore, parents want their kids in an educational environment and they love the convenience of having all their kids (including their infant-toddlers) in the same place.

Today I am going to share with you 10 ways to Build a Preschool Program in your Home or Center:

  1. Implement a Research Based Curriculum in your Preschool Program. Ideas: Creative Curriculum, High Scope or even Project Construct, High Reach and that’s just to name a few.
  2. Provide daily activities that stimulate the minds of preschoolers such as: Art, science, music, handwriting, dramatic play, manipulative and even some opportunities to cook.
  3. Plan your day with a daily schedule that offers a variety of active & quiet activities. Click here
  4. Keep track of each child’s development by assessing the children’s development on a quarterly basis. Download Developmental Assessment forms.
  5. Hire Teachers with early childhood education or if you are a home provider, consider taking some early childhood classes.
  6. Set up an environment that is fun and enriching for preschoolers. Moreover, the environment should include Learning Centers: Blocks, dramatic play, Art. Science, reading center, sensory table, etc. ( Home providers, see my article How to Create a Preschool in your home)
  7. Provide parent-teacher conferences at least once a year. At your conference, be sure to share feedback about each child’s progress and get feedback from parents. (click here)
  8. Send home weekly progress reports for parents. This is a great way to inform parents of their child’s progress in your preschool program.
  9. Create a Preschool Supply List! Parents love the idea that their little ones are going to school. Here are a few items that you may want to put on your Preschool Supply list: Markers, Crayons, Tissue, Nap time linen, Writing journal, extra clothes for Cubby, hand wipes and back pack.
  10. Market your Preschool Program. Be sure to include your preschool program on your website, on your brochures, flyers and banners. For more marketing ideas, grab my Marketing 101 toolkit!

Bonus: Find out what other preschool programs in your area are offering parents and do something different!

That’s all for now and It’s time for you to get to work on your preschool program! I want to hear from you, so be sure to leave your comments or questions about this post. Talk to you soon!


Need my assistance? Contact me today for Coaching!


This is the time to review and update your parent handbook as you reopen or build enrollment for the fall.Shiketa Morgan Publications Logo

When you enroll new children in your Child Care Facility, parents need to be informed of your policies and procedures. The best way to inform parents about your program policies is by issuing a parent handbook.

The parent handbook that I have created is designed to provide your parents with an overview of your facilities policies and procedures. It is also a great way to orientate families into your program and market your childcare program to families that are considering enrolling their children in your program. The handbook also includes a sample transportation policy, emergency preparedness letter and a payment agreement.

Need a parent handbook for your child care program? Download your copy today and personalize the handbook to fit your program philosophy! click here

To Your Success,


After several years of experiencing low enrollment at the end of Summer Camp, I realized that the best time to build enrollment for the fall is during the month of  July.

Why July? I will tell you why…

  1. July marks the mid way point of Summer and you do not want to wait til August to Build fall enrollment
  2. Parents are thinking about preparing their children for back-to- school in July
  3. It’s a great time to reach those parents who are looking to enroll their children in preschool in the fall

Need some ideas on how to market your program for the fall?

Here are 8-ways to build fall enrollment in your program:

1. Invite your families to tell other families about your fall enrollment building campaign,  by offering an incentive to families who refer new families.

2. Hold a virtual Open house in July and be sure to have curriculum information, daily schedules, class photos, pricing info available online for parents to see. (parents want their children in an educational program)

3. Be sure to create a fall enrollment banner for your website and update info about your childcare or preschool program on your website.

4. Start marketing your fall enrollment specials on your social media pages during the month of July.

5. Insert enrollment forms in colorful 2-pocket folders. Be sure to add your program name or business card on the front of your enrollment folders. (during this Covid 19 pandemic, set up an outdoors enrollment info table)

6. If you own a center; invest in fall enrollment banners to hang on your playground fence or to display in your windows.

7. Offer Trial days.

8. Add preschool related clip art to your windows such as: school buses, apples,alphabet,etc.


Happy Enrollment Building!


For more enrollment building ideas, be sure to download the Marketing 101 toolkit.


I’m just a phone call away for a Business Strategy session!

I know that this is a tough time to be in business. COVID- 19 has caused us all to focus on staying well, while trying to protect our businesses at the same time.

Families have been impacted by the virus and as a result, the child care industry has taken a big hit.

You may have a business full of kids and your business may not be struggling, however, you may feel stuck and out of focus. If that is you, I want to tell you today, its time to get motivated again and get re-inspired.

Furthermore, I want to help you to get motivated during tough times and coach you through any challenges that you may be having in your Business.

Sign-up for a 1-hour Child Care Business Strategy session with me and Get inspired and motivated again! FB_IMG_1579094647240

Sign-up today!


It’s Marketing Monday and I  want to remind you stay focused on your Marketing Plan.

In fact, this is the time to focus on how you are marketing your Child Care Business.

This week I want to encourage you to take a closer look at your marketing plan  including your brochures, your website, your social media pages and so much more.

Need a marketing refresher? Need some fresh insight?

Download my Marketing 101 ebook for Child Care Business Owners.

kids with sunglasses

I look forward to planning a Cool and Fun Summer Camp For young children every year. In fact, I believe that a great Summer Camp begins with the Activities that are planned for the children.

The first step is to develop a weekly or monthly theme for your Summer Camp and start planning some cool Summer Activities for the children. Need some ideas?

The Summer is approximately 12 weeks and here are 12 Cool Summer Time themes that children love:

  1. Watermelon Fun
  2. Ice Cream Fun
  3. Let’s Go Camping
  4. Water Fun
  5. On the Beach
  6. Travel
  7. Safari Adventure
  8. It’s a Luau
  9. Patriotic Fun
  10. Going on a Bear Hunt
  11. Summer Safety
  12. Summer Gardening

bxp26686I also suggest that you plan special events during your summer camp, such as; having a Luau Day, Inviting the children to wear swim wear to Water Fun day; invite the parents to bring watermelon for Watermelon Day!

Moreover, be sure to plan lots of Art, Music/Movement, Science, Cooking, Sensory, Literacy and Math Activities, based on a Fun Summer time Theme.

Need ideas on how to market and plan a Safe Summer camp; download my Summer Camp Planning eGuide today! (click here)

Shiketa Morgan


Every year, I plan a Summer Camp safety meeting for the following reasons:

  1. To discuss my  summer camp curriculum theme with my team.
  2. Talk about how to keep the children safe.
  3. And….to have some Pre-Summer team fun!

In fact, my theme for the summer camp is: A Summer of Fun and Learning!

If you have an assistant or a team of teachers; I want to challenge you to have a Summer Safety meeting before your Summer Program begins.

It has been my observation that kids are normally left in the vans during the summer months; kids are exposed to extreme temperatures during the summer months and kids may be away from the daycare more, during the summer months.

So why not be proactive and plan a safety meeting that will empower you and your team to keep children safe.

Would you like to see my meeting notes? If so, you can take a peek at my Summer Camp Safety meeting agenda to get some ideas.Summer Safety tips.

For more summer safety tips, be sure to download a copy of my Summer Camp Planning Guide.

Your Coach,

Shiketa Morgan




I can hardly believe that the month of March is almost over!

In fact, it’s really hard to believe that  in approximately 60-days, Summer will be here!

Today I want to inspire you to start planning a dynamic Summer program!

Furthermore, parents love for their children to be in a Summer program that is Fun, Filled with lots of Activities along with fun field trips.

Do you need some Summer Camp Planning ideas? If so, check out my Summer Camp Planning Guide.

Your Child Care Business Coach,


Has your enrollment been impacted by this pandemic? If so, I want to encourage you freshen up your enrollment building strategies and be inspired at the same time.

Do you have 9 -minutes to listen to a complimentary audio? If so, listen now.

 Listen to Session 2: Enrollment Building Strategies Now! 

With your Success in mind,

Shiketa Morgan




It has been predicted that the Child Care Industry may not bounce back after this pandemic, however, I don’t agree!

In fact, that prediction has inspired me to inspire you to develop a bounce plan!

Did you miss my Developing a Bouncing back Mindset in Business of Child Care?

If so, Here is a link to my Live Video. Click here

It’s Time to develop a Bounce Back Plan!


I have been inspired to Host a Coaching Session on Facebook Live on the Child Care Business Owner Facebook Page.

In my Facebook Live Coaching Session, I will get to know you, I will share with you how my Child Care Business has bounced back many times, we will talk about the state of Child Care and I will provide you with some Bounce Back Strategies and motivational Insight as we go through this tough season!

I hope to see you on April 28th at 1pm est and Get Ready for a Bounce Back!



” Big Faith Leads to Big Success”

I was browsing Facebook about a week ago and I heard a lady say this: “Many child care businesses are closed and I don’t know if they will ever reopen.” I immediately thought, that is not true. In fact, I believe that as long as parents need to go to work, there will be a need for childcare. Furthermore, many families may be working from home now, but this still does not mean that it will always be that way.

On a personal not: In my 21 years of owning a Child Care Business, My Business has survived:

  • Seasons of low enrollment
  • Tax issues
  • False accusations on the business
  • Government Shut downs
  • And Financial hardships

This is my first time going through a pandemic and to be quite honest, as I reference back to the issues that my business has faced in the past; I can honestly say that I’ve seen worse.

One of my employees test positive for the COVID 19 virus back in March and has recovered.  I decided to close the business for two weeks after the employee tested positive and Closing for 2-weeks, cost the Business $8,000.00!!

However, when I decided to close, my goal was to put the health & wellness of the families over the need of the business.

So when we re-opened on Monday April 13, 2020, I re-opened with a mindset that this will be a Grand-Re Opening for my Center.

Before we closed I took a look at the budget and I made decisions on How we would be able to survive closing for two weeks and what would be the  financial plan when we re-opened.

In some states, daycares are forced to close to June and if you plan to re-open, this is the time to develop a financial plan for your business.

Furthermore, you may be dealing with decisions to close or to re-open before June and whatever your situation may be; I want you to know that it is vital that you develop a Bounce Back Mentality with a plan!

I am planning to do a podcast and/or a Live on the Child Care Business Owner Institute Page that will provide you with strategies and inspiration that you need to make it through this pandemic.

Please take a moment to tell me how your business has been impacted by this pandemic. Also, if you have bounced back, feel free to share and if you are having challenges, please share.

Your feedback will inspire my upcoming Live and/or Podcast.

Be Inspired!!

Shiketa Morgan






1378884_10203583732824100_1697272836321419097_n Several hours before writing this blog post, I took a trip to the Grocery store and to the Post office.

In fact, As I began to check out at the grocery store, I noticed there was tape on the floors to promote social distancing between each customer and I saw COVID 19 signs all over the store. Then I thought, COVID 19 has truly changed How we Do Business! 

Seeing  all those yellow signs all over the store and yellow tape on the floor inspired me to think about what I needed to do differently to protect my employees, children and staff.

Then after leaving the grocery store, I went to the post office and I saw red tape on the floors and plexiglass in front of the help counter. When I saw that plexiglass, I thought: that’s a great idea.

So, I immediately called my husband and I asked Him if He could install  some hanging plexiglass in front of our receptionist desk at our center to protect the health of our office staff.

I don’t know about you, but I’m convinced that we cannot continue doing business as usual. In fact, this is the time to implement new practices that will reassure your parents that you care about their well being and their health. Most of all, you must protect your very own health as well.

My center closed for 2 weeks and while we are closed, I have been thinking of ways to prevent the spread of germs during this COVID 19 Pandemic.

We have a upcoming summer camp and I’m wondering how this pandemic is going to affect where we go on field trips. Furthermore, I am already considering having a private preschool graduation with just the kids and staff and go Live on Facebook for the families to see our ceremony.

Whatever you decided to do, please remember to keep the health and wellness of your families in mind.

I would like to ask you a question? What have you decided to do differently to prevent the spread of the COVID 19 virus? Please share below.

I look forward to your response.


Childcare care center-

As I consulted with one of my coaching clients the day before I wrote this post, I was reminded that Child Care Providers all over the world are faced with making lots of decisions that will have a major impact on the lives of families, including:

  • Deciding whether or not to open or close their business.
  • Staffing challenges because some teachers are concerned about catching the Coronovirus.
  • Families may unenroll their children if you close your business
  • Some families are working from home and your enrollment is low

I’m aware that there may be other situations that I may have not included , however, I just wanted to take the time today to say this: Do whatever is best for those families that you serve.

As a Center Owner, I decided to leave my center Open for those families that need our services and my staff are happy that we are open. The parents that work from home, stay in touch with us and I use social media to inspire and inform our families.

Most of all, if you choose to stay open during this Coronovirus  pandemic, be sure to do all that you can to prevent the spread of germs including:

  • Checking temperatures upon arrival
  • Having children to wash hands upon arrival
  • Limiting access to only allowing parents to pick up their children.
  • Requiring everyone that enters your home or center to wash hands upon arrival.
  • Sanitize/ Disinfect all surfaces touched by kids, parents and staff daily.
  • Do not allow sick children, parents or staff to enter your home or center.

Furthermore,  this Caronovirus Pandemic has truly revealed the fact that Child Care Providers are truly needed.

In fact, our first Responders, Nurses, Doctors, Business Owners, Grocery Store workers and many other professionals depend on us right now.

Thank you for all that you do for Young Children and their Families.

Much Success to you!

If you are having challenges in your business right now, I’m just a phone call away for Business Coaching. Click here


Tips For reducing the spread of The Caronavirus in Child Care:

1. Have children, parents and staff to wash hands upon arrival.
2. Sanitize doorknobs, light switches, time clocks, ink pens, computer keyboards with Clorox wipes daily.
3. Sanitize mouthed toys daily.
4. Disinfect floors daily and all table tops and chairs.
5. Do not allow Staff and/or children with a cough and fever to enter your home daycare or Center.
6. Be sure that your hands are clean before touching your face.
7. Get plenty of rest and load up on vitamin C/ Zinc supplements.
8. Remember to frequently Wash your hands!


Do you have enrollment slots that need to be filled? Have you set a goal to enroll more children by a set date? If so, I want to show you how to reach your enrollment building goals?

When I moved into my new location on December 2014, the building was licensed for 99 children and I only had 25 children on my opening day. To make a long story short, by the spring of 2015; I had over 85 children enrolled!

Want to find out how I did it? I want to share with you 5 easy ways to reach your enrollment goals:

  1. Get a dry erase board and post your enrollment goals. When you can see your goals, it motivates you to stay focused. Focus is the key to Success!!
  2. Post pictures of the children engaging in educational activities. You don’t have to announce that you have openings on Facebook: Simply market what you are doing in your program and you will entice new families to Check you out
  3. Tell Parents you have openings. If your parents are happy with your services, they will tell other parents about you. ** Be sure to offer a referral incentive.
  4. Follow-up with parents that call you or that have stopped by your facility. Set aside everyday just to do follow-up! You will be surprised at how many parents are delighted that you took the time to call.
  5. Get those enrollment packets ready. In fact, your expectation will attract what you desire. So, get prepared for the increase that is about to come your way!

It’s time to get to work and don’t stop until you reach your goals! Be sure to Check out my Marketing 101 toolkit!


To be sure that you are prepared for tax time or in the event of an audit, it is vital that you effectively manage and maintain your tax records. Every year at the end of the year, I take a look at how I have been keeping track of my business income and expenses for tax purposes.

In fact, I perform a personal audit by reviewing my bank statements, check books and reviewing the receipts that I have filed away in my records.

According to the Internal Revenue Service, after you file your tax return you will have many records that may help document items on tax return. Moreover, you will need these documents in the event your return is selected for examination. Here are Four easy ways to manage your record keeping:

1. Use manila folders or 3-ring binders to keep track of business expense and tax records for the current year. Be sure to create a folder for: income, business expenses, payroll, quarterly tax returns, Business loans,etc.

2. Store a way all old tax and personnel records and keep them for up to 10 years.

3. Store all personnel and records with sensitive information such as; social security numbers in a locked file cabinet.

4. Get a back-up system and invest in a computerized bookkeeping software to keep track of your income and Business expenses.

For more record keeping tips, click here.


For more business management tips, subscribe to the 7-Day Child Care Business Management eCourse, click here.

After several years of experiencing low enrollment at the end of Summer Camp, I realized that the best time to build enrollment for the fall is during the month of  July.

Why July? I will tell you why…

  1. July marks the mid way point of Summer and you do not want to wait til August to Build fall enrollment
  2. Parents are thinking about preparing their children for back-to- school in July
  3. It’s a great time to reach those parents who are looking to enroll their children in preschool in the fall

Need some ideas on how to market your program for the fall?

Here are 8-ways to build fall enrollment in your program:

1. Invite your families to tell other families about your fall enrollment building campaign,  by offering an incentive to families who refer new families.

2. Hold a virtual Open house in July and be sure to have curriculum information, daily schedules, class photos, pricing info available online for parents to see. (parents want their children in an educational program)

3. Be sure to create a fall enrollment banner for your website and update info about your childcare or preschool program on your website.

4. Start marketing your fall enrollment specials on your social media pages during the month of July.

5. Insert enrollment forms in colorful 2-pocket folders. Be sure to add your program name or business card on the front of your enrollment folders. (during this Covid 19 pandemic, set up an outdoors enrollment info table)

6. If you own a center; invest in fall enrollment banners to hang on your playground fence or to display in your windows.

7. Offer Trial days.

8. Add preschool related clip art to your windows such as: school buses, apples,alphabet,etc.


Happy Enrollment Building!


For more enrollment building ideas, be sure to download the Marketing 101 toolkit.



I had a great time with my staff at our Annual Summer Safety training/meeting.  I believe that quality care is safe care and 10 years years ago I  made it a tradition to kick off my Summer Camp off with a Summer Safety Training.

At my annual Summer safety meeting, we discuss: summer uniform requirements, summer safety stories,  summer curriculum theme, van safety, fieldtrip safety and outdoor safety in the sun.

After the training, I feel that my team is empowered to have a fun and safe Summer.

 I share many of my Summer Camp secrets in my Summer Camp Planning guide, however, today  I want to share 10 ways to have a fun and Safe Summer with you!

1. Be sure to plan lots of fun and exciting activities and field trips
2. Create a first aid kit for field trips and for the van
3. Invite parents to send sunscreen, sunglasses or sun hats for outdoor time
4. Take the water play outdoors this summer!

5. Be sure that you have at least 2 people on site, who are trained in first-aid & CPR.
6. Do not take children outdoors if the weather is above 90 degrees.
7. Refrain from using wading pools and if you have a filtered pool, be sure that there is a trained life guard on site.
8. Be sure that the ratio on field trips is at least 1-to-5 for preschoolers and 1-to-8 for school age children. (Exceed state ratios on field trips to assure a safe and fun time)
9. Create a van check list for field trips that instructs staff on head count procedures, etc. Always double-check vans, even after you have counted all the children.
10. Take the water pitcher and disposable cups on the playground so that children will have access to drinking water at all times.
Have a Safe & Fun Summer!

I’m just a phone call away for business coaching. I look forward to talking with you soon!

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