I strongly believe that your enrollment packet is the icing on the cake when it comes to parents making a decision to choose your Child Care program. In fact, your enrollment packet can make or break the sale!
Several years ago I decided to buy 2-pocket folders to create my enrollment packets.
In fact, I chose 2-pocket folders because its an organized way for parents to keep all of their enrollment forms in one place!
Also when you look at 2-pocket folders, what do you think about? If you were thinking School……That’s exactly what I want parents to think about when they see my enrollment packet!
When you think of School, you also think of Learning and that is the message that I want to send to parents about my program. My Child Care program is very educational and that’s the message I intend to send to parents…upfront!
Furthermore, as you create your enrollment packets, think about the message you want to send to parents about your Child Care Program.
There is no cookie cutter way to prepare enrollment packets, however, I simply want to inspire you to prepare your enrollment packets with a message in mind.
What to Include in your enrollment packet:
- Parent handbook
- Enrollment forms
- Medical forms
- Parent contract
- Program Brochure
- Curriculum Information
- Preschool Supply List (keep it simple)
- Trial Day Form
- Free Stickers
- Insert your Business Card on the Front of the 2-pocket folder or a large envelope
When should You Issue Enrollment Packets ?
When parents stop by my facility, I give them a tour and at the end of the tour I offer a trial day. If they sign-up for a trial day, I give the parent a copy of my Curriculum Information, a Brochure and my Business card. After the trial day, if the family is still interested in enrolling their child; I give the family my entire enrollment packet.
**Being selective over who receives your enrollment packet is a great way to cut your marketing cost.
I look forward to reading your thoughts about this post. Leave your comments below and be sure to share this post with other Child Care Business Owners.
Shiketa
Love this post? You will love my Marketing 101 toolkit!
The Child Care Business Owner Institute 
Comments on: "The Enrollment Packet" (7)
[…] those enrollment packets ready. In fact, your expectation will attract what you desire. So, get prepared for the increase […]
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I have a folder with documents in it about my program and etc but I email the Handbook and Application Packet because I was having too many of them go out the door and not enroll.
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I agree. I do not give enrollment packets out until a registration fee is paid. My parent handbook is on my website for download. However i do recommend issuing some type of marketing material to help the patent make a decision.
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[…] those enrollment packets ready. In fact, your expectation will attract what you desire. So, get prepared for the increase […]
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[…] be sure to carry brochures with you along with business cards; insert your brochure in your enrollment packets, have extra brochures on hand, in the event your supply gets low and issue brochures to […]
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Great tip! Thank you.
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Thanks Eliza!
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