Stop worrying about your competition and focus on how you can standout from the rest!
Child Care is a very competitive Business, however, it is vital that you think like the Big corporations. In fact, its time that you find out what makes you different from the rest of the Child Care Businesses in your Community.
Have you noticed that where ever you see a Walgreen’s, you may soon see a CVS Pharmacy or a competing pharmacy? Furthermore, you may have noticed that on every major intersection in your community, you will find at least two gas stations? This Business principle is called: Clustering.
According to Bloomberg Business week, “Numerous studies show that on average, a business located in a cluster has a stronger growth and survival rate than those located outside it.” So don’t be concerned if you are located near a cluster of Daycare’s.
One week prior to writing this blog post, I decided to check out the competition near my new Child Care Facility. After calling or visiting the nearby Child Care Facilities, I noticed the following about my competition:
- Their rates were higher than mine
- They were not Accredited
- They provided evening and weekend care
Knowing this information, I plan to open up on the weekends and extend my hours in 2015. I also plan to market the following information to Parents: We have Affordable Rates with Quality Accredited Care.
Customers always want more for their money, so be sure that you over deliver!
As you can see, it is vital that you find a way to stand out from your competition and use your differentiating factor to market your business.
Before you print more Business Brochures or add new content to your website, take some time to do your research and include (on your Brochures and your Website) how you to stand out From other Daycares in your Community!
Have you checked out your competition lately?
For more marketing tips, check out my Marketing 101 toolkit.
Resource Link: How to Take Advantage of Business Clusters