Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Archive for the ‘Marketing’ Category

How Do You Standout from the Rest?

Stop worrying about your competition and focus on how you can standout from the rest!

Child Care is a very competitive Business, however, it is vital that you think like the Big corporations. In fact, its time that you find out what makes you different from the rest of the Child Care Businesses in your Community.

I just opened a new center in Atlanta. Also, when we found the building, we discovered there are many centers around us.

Once we opened the center and began doing tours, we have discovered that the parents in Atlanta pay very close attention to detail and they want to know what makes you special. In fact, they want an experience.

Knowing this, I have been inspired to take another look at he centers that are located near my center to see if we are truly standing out from the rest.

Something to think about….

Have you noticed that wherever you see a Walgreen’s, you may soon see a CVS Pharmacy or a competing pharmacy?

Furthermore, you may have noticed that on every major intersection in your community, you will find at least two gas stations? This Business principle is called: Clustering.

According to Bloomberg Business week, “Numerous studies show that on average, a business located in a cluster has a stronger growth and survival rate than those located outside it.” So don’t be concerned if you are located near a cluster of Daycare’s.

One week prior to writing this blog post, I decided to make a list of special details about my Center and I paid close attention to what made us different from other centers near us.

After making the list, I gave a copy of the list to my Center Directors and I reminded them to share those special details when they are doing tours.

Before you print more Business Brochures or add new content to your website, take some time to do your research and include (on your Brochures and your Website) how you to stand out From other Daycares in your Community!

Have you checked out your competition lately? If so, what did you see and did you discover that you standout from the rest?

For more marketing tips, check out my Marketing 101 toolkit.

Resource Link: How to Take Advantage of Business Clusters

Your Child Care Business Coach,

Shiketa Morgan

Need my Coaching Services? I am just a phone call up. Ready to Start-up or expand? Having Challenges in your Business? If so, Schedule a 1-hour coaching session today! click here

Be Intentional About Providing Quality Child Care

“Our intention creates our reality.” – Wayne Dyer

According the Naeyc (The National Association for the Education of young children), ” High-quality early learning leads to many positive outcomes in life, including increased educational attainment, healthier lifestyles, and more successful careers.” Naeyc also described what a quality preschool program looks like and it is as follows:

In a high-quality preschool, children develop positive relationships with each other and their teachers. Teachers

  • Are warm and caring, and they get to know each child and family well
  • Help children learn how to play, work together, and make friends
  • Plan activities so that all children can join in
  • Include every child’s family, language, and culture in the program

As you read the list above, do you feel that your childcare business meets quality care indicators above? If so, keep up the good work and keep being intentional about providing quality childcare.

If your answer was no, there are steps that you can take to assure that your childcare business is providing quality childcare.

I believe that parents want quality childcare and children need to be in a high quality environment for the reasons listed above.

How do you know if your childcare program is quality? Here are two easy ways to assess your program:

  1. Use an early childhood rating system.
  2. Join or follow the standards of a proven professional/Accreditation organization such as: NAEYC ,to assess the quality of care in your program.

Once you assess the quality of care in your program, create an action plan to improve the quality of care in your child care business.

Need an example? In my centers, quality care is our mission! The Directors conducts weekly classroom observations

( to assess the quality of care; we hold weekly quality care meetings ( 15-20 minutes) and we issue a monday memo to the staff that lists quality care reminders.

I hope that you have been inspired and compelled to provide young children with the highest quality of care. Most of all, I hope that you have been inspired to be intentional about providing quality care for young children!

Please be sure to comment below and tell what you plan to do to assure that your childcare program is quality.

With Your Success in Mind,

Shiketa Morgan

Check out my Art of Owning a Childcare Center Audio Coaching

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