Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Archive for the ‘Marketing’ Category

The Child Care Business Owner Institute Celebrates 16 Years Online!

Sixteen years ago this month, I felt inspired to begin blogging about the business of childcare. At the time, my only goal was to share what I had learned in the industry. When I launched the Child Care Business Owner blog, I had been directing my first childcare center for just over seven years and was still growing as a leader.

As I developed in my leadership role, I became motivated to teach other childcare business owners the lessons I had learned and applied in my own business. Writing this blog has been an honor because it has allowed me to inspire and mentor thousands of childcare business owners around the world.

Along the way, my childcare business has expanded several times since 2014 and even relocated to Atlanta, Georgia. Needless to say, I have had plenty to write about, including:

  • Quality Care Strategies
  • Marketing/ Enrollment building
  • Staff management
  • Expansion/ Managing Multiple locations
  • Money Management
  • Center Management
  • And so much more

It has been a pleasure to share what I have learned through this blog over the past 16 years and to inspire childcare business owners through my books, coaching, courses, and blog posts. Thank you for subscribing to the Child Care Business Owner Institute. I pray your business continues to navigate the industry’s changes with strength and resilience.

Most of all, I pray that if you are still in this work, you continue to evolve and take your business to new heights, because the best is yet to come for the childcare industry.

The books and digital products listed below have been my most downloaded resources. If you do not already have them in your library, download or order your copies today.

Giving Birth to your Dream

The Business of Child Care

7 Keys to Successfully Operating Multiple Locations

Child Care Business Expansion Guide

Director Handbook

The Art of Owning a Child Care Center ( Audio Coaching Series)

Marketing 101 Toolkit


Here’s to building successful and quality childcare businesses!

Dr. Shiketa Morgan

I’m just a coaching call away!

Do you have a dream of opening or expanding a childcare business? If so, subscribe to my blog and then leave a comment below about your vision to grow. If you are selected, I will contact you to schedule a coaching session during the month of August 2026.

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Marketing

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Steps To Building a Winning Child Care Team

I have been revising my center handbooks and one of the handbooks that I am revising is my director’s handbook. As I worked on the Managing our team section of the handbook, I thought about the readers of my blog who have employees. So, this blog post is for you, and it is written with building a winning team in mind.

Creating a winning team is a vital part of  building a successful child care business and providing high quality care. In fact, a winning team starts with dynamic leadership and a great coach, The Director.

You are the coach of the team and you call all the plays. When you fail to call plays, the team does not know which way to go.

It is your role to communicate with the team on a regular basis and make sure that all the players are doing their part on the team, because what one player does not do, affects the entire team.

Teamwork is birthed

When you concentrate on

“ We” instead of “me.”

~ John Maxwell

Here’s 5 ways to Building a Winning Child CareTeam

  • Stay focused on the Big Picture…The center’s Goals.
  • Be sure that the staff members are positioned where they have the most value.
  • Inspire the staff to do better in their classrooms or work space.
  • Give the staff direction and Encouragement
  • Keep bad apples by themselves, if possible or get rid of them

Here’s to building a winning team!

` Dr. Shiketa Morgan

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Administration, Marketing

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