Helping childcare business owners build successful, sustainable businesses through practical strategies, real-life experience, leadership, faith, and encouragement.

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Monday’s Child Care Business Boost

You don’t have to figure out the childcare business alone. I’ve been where you are. I’ve been a family childcare provider, a center owner, a director, a leader of teams, and a multi-location owner. I’ve made mistakes. I’ve learned. I’ve expanded. I’ve had to rebuild and grow. Now I share what I’ve learned to help you build your childcare business.

💡 This’s Week’s Child Care Business Boost Tip:

Stay in expectation mode, because what you expect you will attract. Also, I challenge you to write down your goals for the month of November and focus on them and you will be amazed at what happens when you simply write down your business goals/plans.

📣 Enrollment Tip:
Word-of-mouth referrals are one of the most credible, cost-effective, and influential drivers of business growth, leveraging trust, social proof, and emotional validation to attract and retain customers. Be sure to invite your families to tell other families about your childcare business.

👩🏽‍💼 Leadership Tip:
Workplace culture is crucial because it shapes employee behavior, engagement, and satisfaction, directly influencing productivity, retention, and organizational success. This week I encourage you to shift the culture by checking in more with your team and watch for a shift in the culture!

🙏🏽 Monday’s Affirmation (read aloud)
I expect and attract increase to come to my childcare business every week. Parents tell other families about my child care business and my staff help me to succeed!

📚 Resource:
The success of your childcare business is closely related to your childcare business habits. In fact, Success will proceed what you habitually do. That is why I suggest that you download a copy of my book, Child Care Business Success Habits.

What are your thoughts about this week’s Monday Child Care Business Boost tip? Let’s talk. Leave a comment below

Dr. Shiketa Morgan

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Marketing, Monday Child Care Business Boosts Tips

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Would You Raise Your Rates or Risk Losing Families?

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You don’t have to figure out the childcare business alone. I’ve been where you are. I’ve been a family childcare provider, a center owner, a director, a leader of teams, and a multi-location owner. I’ve made mistakes. I’ve learned. I’ve expanded. I’ve had to rebuild and grow. Now I share what I’ve learned to help you build your childcare business!

I can remember when I used to struggle with the thought of raising my tuition. In fact, I was afraid that if I raised my rates that parents would leave my childcare business. Not anymore! I have found that if a parent truly loves, appreciates and needs the service that you offer, they will pay the increase within reason.

For the past three years I have consistently raised my rates at the beginning of the year. I believe this is a great way to increase your business income every year and keep up with the rising cost of childcare. Moreover over, this is a great way to be sure that you can afford to give your employees an annual pay increase and continue to provide a quality child care program.

Let me tell you how I raise my rates:

  1. I issue and post a notice to families 45-60 days before the rate increase.
  2. I slowly raise the rates of my currently clients. For example, the new rates go in effect in January, however the current families receive a rate increase on their child’s birthday or anniversary or their enrollment date in the year that I increased the rates. This assures that families only pay one increase a year.
  3. My rate chart is updated and posted on our website and parent handbook on January 1st.

Be Honest: Are you afraid to raise your tuition? Why or why not?

Dr. Shiketa Morgan

Category:

Budget, Business Management, Marketing

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