Helping childcare business owners build successful, sustainable businesses through practical strategies, real-life experience, leadership, faith, and encouragement.

Posts tagged ‘business growth’

Why Your Child Care Business Isn’t Growing—And What to Do About It

Photo by Pavel Danilyuk on Pexels.com

Is your childcare business stagnate due to low enrollment, slow cash flow, or industry-wide challenges? Have you lost momentum or motivation to keep growing and building your childcare business? Understanding the root cause of the issues that you are facing today is the first step toward achieving business growth.

1.”Your daycare may not have an enrollment problem. You may have a marketing-message problem.” In a previous blog post, I shared with you how Chat GPT helped me to change my marketing message. In fact, changing my marketing message helped me to stand out from the rest of the child care businesses that are near my facility.

2. Low enrollment affects your cash flow, and this is why it is vital that you have daily enrollment activity that leads to phone calls, tours and enrollment.

3. The childcare industry is facing many challenges and one of the challenges is the fact that many parents can’t afford childcare. So, as you market your childcare business, it is vital that you market affordable rates. Now I am in no way saying that you must lower your prices. However, it is vital to consider this: Would you rather have a empty enrollment slot or offer a parent an enrollment special and increase your business income?

4. I can remember a season when my business was stagnated. In fact, I had to take a look at myself and one of the things that I noticed about myself was the fact that I had lost my momentum. This is when I realized that growth began with me. However, once I regained my motivation, I was determined to work on my daily enrollment building goals and even motivate my center director to be consistent with following up with parents that have contacted us for enrollment.

5. Are you ready to go from stagnate to growth? If yes, here are three things that you can do today:

You don’t have to figure out the childcare business alone.

I’ve been where you are.

I’ve been a family childcare provider, a center owner, a director, a leader of teams, and a multi-location owner.

I’ve made mistakes. I’ve learned. I’ve expanded. I’ve had to rebuild and grow.

Now I share what I’ve learned to help you build your childcare business!

Dr. Shiketa Morgan

Category:

building enrollment, Enrollment Building

Tagged with:

What My Latest Expansion Taught Me

On August 16, 2021, my husband and I expanded our Child Care Business into Atlanta Georgia. If I can be honest, this expansion stretched my faith. It was the scariest business move that I had ever made and the best move that I could have ever made.

God has ordered our steps to a growing city, my Husband and I have met some amazing people, the vision of the business has been embraced, and the opportunities have been unlimited.

In fact, we’ve been in business for over 27 years, however the past five years has felt like a brand-new exciting Journey and the best is yet to come.

Before this expansion, we expanded four times in our hometown, however, expanding across state lines was different and I want to share with you today five vital details that my latest expansion taught me.

  1. If you feel the need to expand, do your research on the city where you want to expand and follow your gut.
  2. Write the vision for your expansion, because once you write the vision, you activate the plan.
  3. Stay Open minded, because you will have many deals to fall through, but there is only one deal for you.
  4. The systems that work where you are now, may no longer be effective where you are going.
  5. Your next expansion will require a different version of you, keep investing in yourself as a leader. Keep reading new books and learning new leadership skills.

Most of all, this expansion has taught me that it is important to come out of your comfort zone, because great things happen outside of your comfort zone!

With Expansion and Business Growth in Mind,

Dr. Shiketa Morgan

Do you desire to expand your childcare business, but don’t know where to start? I would love to coach you through your expansion. Click here

Check out my new blog subscription options.

    Category:

    Business Expansion, Expansion, Multiple locations

    Tagged with:

    Tag Cloud