Have you ever set a goal for your Business and did not reach it? Have your dreams been shattered by unforeseen situations and circumstances? If you answered yes to any of the questions above, this post was written exclusively for you.
In fact, If you set goals in the past and did not reach them, its OK. Goals are meant to give you a sense of purpose and direction in business. Furthermore, when you set goals, be flexible, because your plans could change as the needs in your community changes, without much warning.
In 2013, I noticed, that there was a great demand for infant/toddler care, but I was not willing to meet the need, because my desire was to have a preschool program and a before/after school program only.
Furthermore, my desire for only wanting preschoolers and school age children, was impacting my enrollment in a negative way; it was hurting my Business financially.
After getting 5-10 calls a week for infant/toddler care for an entire year, I decided that it was time to alter my goals and meet the growing demand in my community. My infant/toddler program will be opening by March 1, 2014!
As you can see, I was committed to my heart’s desire, yet I was willing to alter my goals in order to meet the needs in the community.
My Plan B- Find a Building that’s large enough for my Summer Camp, Preschoolers and Infants.
I want to challenge you to review your Business goals for the upcoming Business Year and answer the following questions:
- Are your goals realistic?
- Are your goals self -serving?
- Are your goals designed to meet the needs of your customers?
- Will your goals lead to Business growth?
- Are you willing to alter your goals?
- Are you trying to accomplish too much to fast?
In summary, when you develop the mindset that your Business is in existence to meet the need in the community; more families will come to you, because you will offer what they need.
However, if your Business is designed to meet your needs, you could be leaving money on the table.
My decision to add infant/toddler care, will cause my enrollment to be consistent 12 months a year and not just during the summer months. What’s Your Plan B?
I hope this post has inspired you to be flexible with your goals and build a Child Care Business That meets the demands in your community.
I look forward to your feedback. Leave your comments below.
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