Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘Child Care Center’

How Do You Standout from the Rest?

Stop worrying about your competition and focus on how you can standout from the rest!

Child Care is a very competitive Business, however, it is vital that you think like the Big corporations. In fact, its time that you find out what makes you different from the rest of the Child Care Businesses in your Community.

I just opened a new center in Atlanta. Also, when we found the building, we discovered there are many centers around us.

Once we opened the center and began doing tours, we have discovered that the parents in Atlanta pay very close attention to detail and they want to know what makes you special. In fact, they want an experience.

Knowing this, I have been inspired to take another look at he centers that are located near my center to see if we are truly standing out from the rest.

Something to think about….

Have you noticed that wherever you see a Walgreen’s, you may soon see a CVS Pharmacy or a competing pharmacy?

Furthermore, you may have noticed that on every major intersection in your community, you will find at least two gas stations? This Business principle is called: Clustering.

According to Bloomberg Business week, “Numerous studies show that on average, a business located in a cluster has a stronger growth and survival rate than those located outside it.” So don’t be concerned if you are located near a cluster of Daycare’s.

One week prior to writing this blog post, I decided to make a list of special details about my Center and I paid close attention to what made us different from other centers near us.

After making the list, I gave a copy of the list to my Center Directors and I reminded them to share those special details when they are doing tours.

Before you print more Business Brochures or add new content to your website, take some time to do your research and include (on your Brochures and your Website) how you to stand out From other Daycares in your Community!

Have you checked out your competition lately? If so, what did you see and did you discover that you standout from the rest?

For more marketing tips, check out my Marketing 101 toolkit.

Resource Link: How to Take Advantage of Business Clusters

Your Child Care Business Coach,

Shiketa Morgan

Need my Coaching Services? I am just a phone call up. Ready to Start-up or expand? Having Challenges in your Business? If so, Schedule a 1-hour coaching session today! click here

Category:

Enrollment Building, Marketing

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It’s Time to Change How We Do Business!

1378884_10203583732824100_1697272836321419097_n Several hours before writing this blog post, I took a trip to the Grocery store and to the Post office.

In fact, As I began to check out at the grocery store, I noticed there was tape on the floors to promote social distancing between each customer and I saw COVID 19 signs all over the store. Then I thought, COVID 19 has truly changed How we Do Business! 

Seeing  all those yellow signs all over the store and yellow tape on the floor inspired me to think about what I needed to do differently to protect my employees, children and staff.

Then after leaving the grocery store, I went to the post office and I saw red tape on the floors and plexiglass in front of the help counter. When I saw that plexiglass, I thought: that’s a great idea.

So, I immediately called my husband and I asked Him if He could install  some hanging plexiglass in front of our receptionist desk at our center to protect the health of our office staff.

I don’t know about you, but I’m convinced that we cannot continue doing business as usual. In fact, this is the time to implement new practices that will reassure your parents that you care about their well being and their health. Most of all, you must protect your very own health as well.

My center closed for 2 weeks and while we are closed, I have been thinking of ways to prevent the spread of germs during this COVID 19 Pandemic.

We have a upcoming summer camp and I’m wondering how this pandemic is going to affect where we go on field trips. Furthermore, I am already considering having a private preschool graduation with just the kids and staff and go Live on Facebook for the families to see our ceremony.

Whatever you decided to do, please remember to keep the health and wellness of your families in mind.

I would like to ask you a question? What have you decided to do differently to prevent the spread of the COVID 19 virus? Please share below.

I look forward to your response.

Shiketa

Category:

Health/Safety, Marketing

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