Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘daycare’

Building Enrollment with the Law of Reciprocity

 

The Definition of the Law of reciprocity: When someone gives you something, you feel an obligation to give something back.

Many businesses have implemented this law into their business and this is why you will see ads with the following statement“Try it before you buy it, claim your free gift or take a trial run.”

Also, when you browse the web, you will find many websites that offer a free gift for their visitors. Offering a free gift to potential customers is a great way to gain influence and increase your chances of closing a sale or in childcare terms……Building Enrollment!

When I first discovered the Law of Reciprocity I introduced the Law of Reciprocity to the members of my 21-Day Mastermind e-Club and I immediately decided to offer a free gift to parents who visit my center.

After implementing the Law of Reciprocity in my childcare business, I saw an increase in enrollment. In fact, every parent that I gave a free gift to…. enrolled their child.

Today I want to inspire you to implement the Law of Reciprocity in your childcare business. Here are three ideas on how to implement the Law of Reciprocity;

  1. Offer a Free Gift upon touring the program, such as; a toy or a book from the dollar store or  even a home-made gift.
  2. When parents join your email list on your website, create and offer a free e-book. You can create a simple 3-5 page e-book using Microsoft word on your computer on the one of the following topics: parenting, activities at home, how to choose quality childcare, etc. Be sure to add your website and phone number to the last page of the e-book.
  3. Offer a Trial Day! Let them try it before they enroll.

As you begin to implement the Law of reciprocity, keep in mind that when you offer something free, you increase your chances of building enrollment!

For more business management tips, I invite you to subscribe to my 7-Day Child Care Business Management eCourse. Click Here

To Your Success,

Shiketa

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Setting Goals Attracts What Your Business Needs

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I was scrolling through old memories on my Facebook Page and as I looked back at the photo above. As I looked at the photo above, I realized that setting goals attracts what you desire for your Business!

Three years ago on this day, I was desiring to have 40 children enrolled in my Child Care Center and that same year Learning Days doubled in capacity by moving into a bigger location.

In fact, on 1/4/14 my facility was licensed for 40 children and I only had 30 children enrolled.

In August 2014, I found a facility that was 3 times the size of my current facility. We moved into that new location on December 1, 2014!

By the Summer of 2015, that new location had over 90 children enrolled with a waiting list and today my second location has over 40 children.

I challenge you today to write down your goals for your business and post them.

Your goals will not only attract what you need, but they will lead you to Business Growth!

With your Business in Mind!

Shiketa Morgan

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