I began marketing my child care business on Facebook in 2010. Back then, I opened a personal Facebook page for the Center, because I was concerned about the privacy of the children and I didnt want a Public Fan page.
However, what I didnt know was that Facebook was going to be the new way of marketing a business and it is free.
Once the parents in my Center were comfortable with thir children photos being posted on Facebook, I created a Fan page for the center and my center’s Facebook page is where parents love to hang out.
Today, Facebook has over 2 billion monthly users; 1.5 billion mobile users and over 38% of the world’s poulation is on Facebook.
I hope that reading those satistics above have inspired you to market your business daily on Facebook, because that is where billions of families log on everyday.
In my new book, The online Marketing guide for the Business of Child Care, I am going to share with you ways to build your brand with Facebook Marketing, along with show you how to effectively communicate with parents via your Child Care Business Facebook Page.
Be sure to follow my Book updates and Be sure to take the market your Business on Facebook daily, as your business success depends on it!
Do you care for children between the ages of 2-5? If so, I want to inspire you to take a closer look at your Preschool Program. In fact, the next time that you receive a phone call from a parent; I want you to confidently say this: I have an amazing Preschool program!
Moreover, with more Public schools offering preschool programs, I believe that it is vital that home daycare Providers and Center Owners, offer parents a Full-Day Preschool Program.
Furthermore, parents want their kids in an educational environment and they love the convenience of having all their kids (including their infant-toddlers) in the same place.
Today I am going to share with you 10 ways to Build a Preschool Program in your Home or Center:
Implement a Research Based Curriculum in your Preschool Program. Ideas: Creative Curriculum, High Scope or even Project Construct, High Reach and that’s just to name a few.
Provide daily activities that stimulate the minds of preschoolers such as: Art, science, music, handwriting, dramatic play, manipulative and even some opportunities to cook.
Plan your day with a daily schedule that offers a variety of active & quiet activities. Click here
Hire Teachers with early childhood education or if you are a home provider, consider taking some early childhood classes.
Set up an environment that is fun and enriching for preschoolers. Moreover, the environment should include Learning Centers: Blocks, dramatic play, Art. Science, reading center, sensory table, etc. ( Home providers, see my article How to Create a Preschool in your home)
Provide parent-teacher conferences at least once a year. At your conference, be sure to share feedback about each child’s progress and get feedback from parents. (click here)
Send home weekly progress reports for parents. This is a great way to inform parents of their child’s progress in your preschool program.
Create a Preschool Supply List! Parents love the idea that their little ones are going to school. Here are a few items that you may want to put on your Preschool Supply list: Markers, Crayons, Tissue, Nap time linen, Writing journal, extra clothes for Cubby, hand wipes and back pack.
Market your Preschool Program. Be sure to include your preschool program on your website, on your brochures, flyers and banners. For more marketing ideas, grab my Marketing 101 toolkit!
Bonus: Find out what other preschool programs in your area are offering parents and do something different!
That’s all for now and It’s time for you to get to work on your preschool program! I want to hear from you, so be sure to leave your comments or questions about this post. Talk to you soon!