Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘enrollment building’

Be Consistent With Your Online Marketing

marketing

I believe that we must be consistent when it comes to marketing a Business. In fact, what you do consistently, will bring you consistent results!

Have you ever stopped by a local business and then they asked you to like their Facebook?

Then when you checked out their Facebook page or any of their social medial sites; you found that they had not posted on their pages in a while.

Moreover, I believe that inconsistent marketing is an indicator that the Business does not have a strategic marketing plan. Most of all, if you fail to market consistently, you will lose your online followers.

Today I want to share with you, 5 easy ways to consistently Market your Child Care Business Online:

  1. Develop a plan for what your Facebook post will be for each day of the week. For example: only Monday, I consistently post the following status: We are looking forward to another week full of fun and learning! Then I share a link to my website: http://www.learningdays.com
  2.   On your Business Facebook page, there is an option to schedule post. You can also use a Free app called, Hootsuite to link all your social media sites and schedule post.
  3. Be sure to consistently post photos of the children engaged in activities every day. This is a great way to keep  parents coming back to your Facebook page. Also, your Facebook post with the highest views, are great to use for Facebook ads. A Facebook ad could increase your page views and it may only cost you up to $10. Bonus Tip: Be sure to use hash tags in your post. For example: #nowenrolling #preschool #infantcare #Yourschoolname
  4. Check your Facebook messages daily. I find that parents will message you over facebook, before they call you. So be prepared to share pricing information via a facebook message or simply invite the parents to call you to schedule a tour if you prefer not to interact via facebook  messages.
  5. Post upcoming events on your Facebook (at least once a week); for those parents that forget to read your newsletters. Furthermore, if a parent likes your event on facebook or  joins your Event, other parents will see their activity on facebook.

I know this marketing plan may seem like a lot at first, however, if you take 5-10 minutes a day to work the marketing plan above, I am very certain that you will see results!!

For more Marketing tips, be sure to download my Marketing 101 toolkit!

Your Child Care Business Coach,

Shiketa

Marketing Monday: Your Business Maintenance Plan

marketing

Your Marketing plan will either make or break your business. In fact, a Successful Child Care Business has a  marketing plan that consists of the following:

  1. Conducting tours on a regular basis
  2. Marketing via social media
  3. Has a Website that has current information
  4. Passes out brochures and business cards on a regular basis

My list can go on and on, however, I think you get the point. Another aspect of marketing that I think we ( busy Child Care Business Owners) tend to leave out of our marketing plan is The building maintenance!

Yes! When parents visit your home or your center, they will check out your Building maintenance.

Please allow me to share my marketing story about the broken door knob. Listen now!

Shiketa Morgan

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