Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘enrollment building’

The Power of Facebook Marketing

I began marketing my child care business on Facebook in 2010. Back then, I opened a personal Facebook page for the Center, because I was concerned about the privacy of the children and I didnt want a Public Fan page.

However, what I didnt know was that Facebook was going to be the new way of marketing a business and it is free.

Once the parents in my Center were comfortable with thir children photos being posted on Facebook, I created a Fan page for the center and my center’s Facebook page is where parents love to hang out.

Today, Facebook has over 2 billion monthly users; 1.5 billion mobile users and over 38% of the world’s poulation is on Facebook.

I hope that reading those satistics above have inspired you to market your business daily on Facebook, because that is where billions of families log on everyday.

In my new book, The online Marketing guide for the Business of Child Care, I am going to share with you ways to build your brand with Facebook Marketing, along with show you how to effectively communicate with parents via your Child Care Business Facebook Page.

Be sure to follow my Book updates and Be sure to take the market your Business on Facebook daily, as your business success depends on it!

Subscribe to my book update by clicking here!

Shiketa Morgan

Let’s connect on Facebook!

How To Reassure Staff During a Low Enrollment Season

Every year in August as my summer camp comes to an end, many of the school-age children leave the program to go back to school and this usually leaves 16-to-20 slots for me to fill. In fact, this year, I started marketing my program 6-weeks before the camp ended, so that  as the school-age kids were leaving the program….the preschoolers would be coming in.

Several days prior to writing this blog post, I was observing two of my staff members as they talked about how many of the kids had already left the program due to the summer camp ending. One of the teachers looked really concerned. So, I walked over and said to her, “You seem to be worried about the enrollment?” She (sadly) replied, “Yes I am.”

I kindly reminded her that this season is not going to last long and that we will have new students coming soon. Also, I encouraged her  not to worry about her hours being cut or losing her job. After I spoke with her, she smiled and appeared as if two buildings were lifted off her shoulders.

Moreover, since my talk with the teacher who was concerned about low enrollment, I have enrolled six new students and this was the response that I received from that concerned staff member, Wow! You said more children would be coming!

I only have a few more enrollment slots to fill, however, I am so thankful that I did not have to lay off staff due to a sudden shift in enrollment after the summer camp ended. Furthermore, after my brief talk with that teacher, I also realized the importance of having open and supportive communication with your staff during tough seasons.

Furthermore, be careful of  the words that you speak over your childcare business as you build enrollment. Your words are so powerful. So, be sure to stay in a mode of expectation.

I shared my story with you to encourage you to reassure your staff when there is a change in enrollment, especially during low enrollment seasons.

Here’s something to think about: you depend on the money from your business to pay your bills and your staff depends on you to provide them with a  job to pay their bills, so in the event that you foresee or anticipate a shift in enrollment, they should be informed. This will help to minimize unnecessary anxiety or gossip.

Also, be sure that you are not worried and always have confidence that more kids are coming. As you walk in confidence during a Low Enrollment season, you can be assured that your staff will catch that same attitude!

With Enrollment in Mind!

Shiketa

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