Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘Enrollment packet’

The Brochure

Your brochure is a reflection of your Business. In fact, it is a great way to market your program. Moreover, a high quality brochure makes a great impression on parents.

Many years ago, I used to create my very own brochures on my home computer (using color paper), then (several years ago) I decided to get my brochures professionally printed on glossy paper. I must say that getting my brochures professionally printed was money well spent.

As a home provider I was working with a very limited budget and I could not afford to have my brochures professionally printed;  So I created my very own brochures to handout to parents.

However, that was over 10 years ago for me and since then, I have found very affordable ways of getting high quality brochures.

Furthermore, now that I own a center, I have more slots to fill and I have a larger marketing budget and I notice that parents love to read my brochures.

Today I want to share with you 5 key pieces of information to include in your brochure:

  1. Your Philosophy or a brief synopsis about your program
  2. Programs that you offer, (Infant/toddler care, preschool, before/after care,etc)
  3. Your logo
  4. Website
  5. Contact Information

If you already have brochures; be sure to carry brochures with you along with business cards; insert your brochure in  your enrollment packets, have extra brochures on hand, in the event your supply gets low and issue brochures to parents.

Need brochures? I recommend that you try your local Office Depot or Vista print; they have worked for me and are very affordable!

Bonus tips:

  • Purchase a brochure holder to display your brochures where parents can easily see them in your program.
  • Create colorful brochures

With Your Child Care Business in Mind,


Checkout the Marketing 101 in my Online Institute

The Enrollment Packet

enrollment packet


I strongly believe that your enrollment packet is the icing on the cake when it comes to parents making a decision to choose your Child Care program. In fact, your enrollment packet can make or break the sale!

Several years ago I decided to buy 2-pocket folders to create my enrollment packets.

In fact, I chose 2-pocket folders  because its an organized way for parents to  keep all of their enrollment forms in one place!

Also when you look at 2-pocket folders, what do you think about? If you were thinking School……That’s exactly what I want parents to think about when they see my enrollment packet!

When you think of School, you also think of Learning and that is the message that I want to send to parents about my program. My Child Care program is very educational and that’s the message I intend to send to parents…upfront!

Furthermore, as you create your enrollment packets, think about the message you want to send to parents about your Child Care Program.

There is no cookie cutter way to prepare enrollment packets, however, I simply want to inspire you to prepare your enrollment packets with a message in mind.

What to Include in your enrollment packet:

  • Parent handbook
  • Enrollment forms
  • Medical forms
  • Parent contract
  • Program Brochure
  • Curriculum Information
  • Preschool Supply List (keep it simple)
  • Trial Day Form
  • Free Stickers
  • Insert your Business Card on the Front of the 2-pocket folder or a large envelope

When should You Issue Enrollment Packets ?

When parents stop by my facility, I give them a tour and at the end of the tour I offer a trial day. If they sign-up for a trial day, I give the parent a copy of my Curriculum Information, a Brochure and my Business card. After the trial day, if the family is still interested in enrolling their child; I give the family my entire enrollment packet.

**Being selective over who receives your enrollment packet is a great way to cut your marketing cost.

I look forward to reading your thoughts about this post. Leave your comments below and be sure to share this post with other Child Care Business Owners.


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