Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘Facebook’

How To Use Facebook To Build Enrollment

facebookI believe that Facebook is the best thing that could have ever happened to Business Owners. In fact, you can log on daily from your phone or computer and have immediate access to your current or potential customers. How wonderful is that!

In the fall of 2014, I utilized Facebook to help build my enrollment in my new Child Care facility by posting my expansion progress daily on Facebook.

The daily posts created momentum and the end result was this: My enrollment grew from 22 children to almost 50 children in 60 days!

Today I am going to share with you seven ways to Use Facebook to Build Enrollment!

  1. Upload a cover photo to your Child Care Business Facebook page that speaks volumes about your Business.
  2. Use your Facebook page to share photos of daily activities.
  3. Keep it professional! Only share information about your Child Care Business on your Facebook page.
  4. If you are making improvements or have fun events coming up…share it!
  5. Don’t be afraid to toot your own horn. Share your Business Successes on your personal Facebook page and invite your Facebook friends to like your Child Care Business Facebook page.
  6. If a parent refers another family, give them a shout out on Facebook.
  7. When families enroll in your program, feature their picture on your Facebook page. (be sure to get their consent)

When your Facebook friends and clients see all the fun and excitement that’s happening in your Child Care Business, they are going to share it! So start posting more today!!

Bonus tip: Invest in Facebook ads. You can buy an ad, for as low as $5-$20 and reach thousands of parents in your community.

For more marketing tips, be sure to download my marketing 101 toolkit.

Shiketa Morgan

Building Your Brand While Marketing on Facebook

A Photo of my Child Care Business Facebook Page!

Social media in 2010 will cease being the shiny new object

and instead, become part of the everyday lexicon of business.

~Charlene Li, Altimeter Group

I’ve been marketing my Child Care Business on facebook since 2009 and I must say that social media has increased my Business exposure. Furthermore, I love the fact that it is free advertising!

  Does  your childcare business have a  Facebook Page?  If not, are you wondering why you should market your business on Facebook?

Here is a great reason.…According to the Facebook press room, there are over 500 million active users  and people spend over 700 billion minutes per month on Facebook. Furthermore, 70% of  Facebook Users are outside of the United States and this increase your chances of doing business on an international level.

Having  a Facebook  page for your business is not only free, but it is a great way to market your child care program online and build your brand.  I challenge you to market Your Business on Facebook daily.

Why daily? Repetition and Consistency is one of the keys to building a strong brand for your Business!

There is no longer a need to spend hundreds of dollars on advertising, when you can advertise your childcare business for Free on Facebook.

Here are 3 effective ways to build your business brand while marketing your business on Facebook:

  1. Share photos of classroom activities at least once a day. This sends the message that your program is an educational place for young children. (get parents permission to share photos)
  2. If you are enrolling, be sure to only promote that you have openings at least once a week and add an now enrolling image for parents to share with their Facebook friends. (You don’t want to spam your followers)
  3. Be sure to share only quality photos and do a spell check before posting a status
  4. Only post information that is related to your childcare business or parenting (it will help to build your brand)
  5. Consider Investing in Facebook ads. You can get advertising for as little as $5 and it will reach up to $2,000 (targeted) people.

I look forward to reading you thoughts about this post, so be sure to leave your comments below and feel free to share a link to your childcare business facebook page!


“For more online marketing tips, Check out my Marketing 101 toolkit. 

Be sure to watch the video below!

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