Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘How to build Enrollment’

8-Ways To Build Fall Enrollment

After several years of experiencing low enrollment at the end of Summer Camp, I realized that the best time to build enrollment for the fall is during the month of  July.

Why July? I will tell you why…

  1. July marks the mid way point of Summer and you do not want to wait til August to Build fall enrollment
  2. Parents are thinking about preparing their children for back-to- school in July
  3. It’s a great time to reach those parents who are looking to enroll their children in preschool in the fall

Need some ideas on how to market your program for the fall?

Here are 8-ways to build fall enrollment in your program:

1. Invite your families to tell other families about your fall enrollment building campaign,  by offering an incentive to families who refer new families.

2. Hold an Open house in July and be sure to have curriculum information available for parents (parents want their children in an educational program)

3. Be sure to create a fall enrollment banner for your website and update info about your childcare or preschool program on your website.

4. Start marketing your fall enrollment specials on your social media pages during the month of July.

5. Insert enrollment forms in colorful 2-pocket folders. Be sure to add your program name or business card on the front of your enrollment folders.

6. If you own a center; invest in fall enrollment banners to hang on your playground fence or to display in your windows.

7. Offer Trial days.

8. Add preschool related clip art to your windows such as: school buses, apples,alphabet,etc.

 

Happy Enrollment Building!

Shiketa

For more enrollment building ideas, be sure to view past blog post, click here. 

Discover how to build an in-home preschool in the Family Home Child Care Empowerment Club.

Center Owners—>Check out the Art of Owning a Center Audio Coaching Series

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Your Environment Sells Your Program

(Maplewood Earlychildhood Center)

Photo Credit: Maplewood Early Childhood Center

Many years ago, I discovered that when parents visit your program, they use their senses to make a child care decision. In fact, when they walk into your home or center, parents immediately notice the following:

  1. The sounds in the environment, such as singing or laughing
  2. How the environment smells
  3. The look of the environment

Before you schedule your next tour or interview with a parent; Lets take a look at what you must do to create an environment that sells your Child Care program.

  1. Be sure that your home or center has a fresh clean scent. Most of the parents that visit my center, always comment on the fact that there are “No odors” in the building.
  2.  Consider Scheduling tours during structured times of the day: circle time, lunch or story time. Transition times, may not be the best time to do a tour, because the children are loud and you may even hear screaming or yelling.
  3. De-clutter your classroom space.
  4. Post the children’s work on the wall.
  5. Have bulletin boards that includes: a daily lesson, plan, menus, events and daily schedule.
  6. Be sure that the chairs are pushed up to the table and toys are not all over the floor.
  7. Remove all damaged items from the environment and dust regularly.
  8. Post bright colorful educational posters or projects on the walls.

I think you get the point! Parents love a place that smells great; they will choose a childcare program based on the environment and you want parents to hear pleasant sounds when they enter your facility for the first time. The first impression…is a lasting impression.

With Your Success in Mind!

Shiketa

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