Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘how to market a childcare business’

5 Crucial Marketing Principles


Are your Marketing strategies working for you? If so, keep doing what you are doing.

However, if your marketing strategies are not working for you….it’s time to throw out your old Marketing methods and focus on the following:

  1. Start working on building trust with potential clients by being consistent with your marketing.
  2. Use an Attraction marketing method such as; offering a free gift online or by writing  a complimentary parent newsletter.
  3. Work on Building a relationship and get to know the parents that visit your program with follow-up phone calls.
  4. Be Enthusiastic! (People love to do business with friendly people)
  5. Adapt a Marketing driven mindset. (Educate Yourself on Business Marketing)

In fact, I believe that when you  focus on all five of the above marketing principles; you will have what it takes to  gain more clients and close more sales!

Moreover, when you become a mastermind of sales or marketing, you have the recipe for a Successful Business!

For more marketing tips, check out my Marketing 101 Toolkit.

To Your Success,


My Marketing Story…


As a Former Home provider (1998-2002) I was spoiled by the high demand of  my home daycare and did not need to market my family home child Care business very much, because the parents told their family and friends about me.

As a result of my lack of marketing experience; when I was ready to expand, I took that mindset into my center and it almost killed my business.

In fact, my lack of marketing skills back in 2002 led to low enrollment in my new Child Care Center. Moreover, my enrollment did not increase until I got off my butt and went where the parents were!

Read my entire Marketing Story and find out more information about my upcoming Marketing 101 tool kit for Child Care Business Owners.

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Click here–> Marketing 101 ebook (preview guide)

Be sure to leave your comments below and I will be sure to come back to join the discussion.


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