Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘Managing a Child Care Center’

8-Ways To Build Fall Enrollment

After several years of experiencing low enrollment at the end of Summer Camp, I realized that the best time to build enrollment for the fall is during the month of  July.

Why July? I will tell you why…

  1. July marks the mid way point of Summer and you do not want to wait til August to Build fall enrollment
  2. Parents are thinking about preparing their children for back-to- school in July
  3. It’s a great time to reach those parents who are looking to enroll their children in preschool in the fall

Need some ideas on how to market your program for the fall?

Here are 8-ways to build fall enrollment in your program:

1. Invite your families to tell other families about your fall enrollment building campaign,  by offering an incentive to families who refer new families.

2. Hold an Open house in July and be sure to have curriculum information available for parents (parents want their children in an educational program)

3. Be sure to create a fall enrollment banner for your website and update info about your childcare or preschool program on your website.

4. Start marketing your fall enrollment specials on your social media pages during the month of July.

5. Insert enrollment forms in colorful 2-pocket folders. Be sure to add your program name or business card on the front of your enrollment folders.

6. If you own a center; invest in fall enrollment banners to hang on your playground fence or to display in your windows.

7. Offer Trial days.

8. Add preschool related clip art to your windows such as: school buses, apples,alphabet,etc.

 

Happy Enrollment Building!

Shiketa

For more enrollment building ideas, be sure to view past blog post, click here. 

Discover how to build an in-home preschool in the Family Home Child Care Empowerment Club.

Center Owners—>Check out the Art of Owning a Center Audio Coaching Series

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Developing The Leader Within You Will Change Your Business

My Leadership Journey….

I realized the importance of having great leadership skills when I expanded my home daycare into a center. In fact, my poor leadership skills had a huge impact on my business including; my response to creating change, managing employees, my attitude toward negative employees or even dealing with difficult parents and most of all….my role as the leader in my business.

After I finished typing the paragraph above, I thought, Wow…I was a mess! Yes, I was ready to expand my business, yet…I was not prepared for all that came with owning a center with 4-6 employees, managing a six-figure salary, conducting business meetings, mentoring employees and so much more that comes with owning a center.

After experiencing 2-years of having a high turnover rate, hiring the wrong people and having a bad attitude about my business, I was ready to make a change. That change was to Develop the Leader Within me!

Change the Leader…Change the Organization.~John  C. Maxwell 

I agree 100% with the John Maxwell Quote above.  In fact, reading John Maxwell Books is what changed my business; helped me to discover my strengths as a business owner and inspired me develop my leadership skills.

Moreover, reading John Maxwell books helped me to discover that the problem was not my employees, it was not the parents, the problem was my attitude about the issues that I was facing.

As I developed my leadership skills, every time that a problem occurred, I reflected on how I could effectively handle it.

I must say that as my leadership skills improved, I was able to restore the unity on my team, my worst employee became my best employee, I developed a supportive relationship with my parents, I trained my employees to be leaders so that they were more effective and the morale in my business improved dramatically.

To be quite honest with you, those changes did not take place over night, however, it did take a period of three years to see some consistency in my leadership and I am still growing as a leader today.

As I write this post, I have 23 employees and I must say that if I had not spent years growing as a leader, I would not be a happy boss lady.

In fact, I take the time to connect with my employees and I value their role in my centers. Furthermore, I believe that if I had not grown as a leader, my business would not have grown into 2 locations with a team of 23.

In Summary, I believe that growing as a Leader, will only grow your Business!

Home providers: If you do not have a desire to expand your business, please know that developing your leadership skills will be quite beneficial to you. In fact, it will empower you to think big for your home based business, gain influence with parents and it will give you vital skills that you need to lead assistants that may work with you in your home.

For Leadership tips, be sure to download my Inspired Child Care Center Owner Audio Coaching Series. click here

Everything Rises and Falls on Leadership.~John Maxwell

Your Child Care Business Coach,

Shiketa Morgan

If you liked this post, you will love this one–> click here

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