Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘marketing’

7 Ways To Establish And Improve Your Brand

rock your brand

My husband and I just got back in town from a trip to beautiful Destin, Florida.  We stayed at the Hilton Resort and it was gorgeous.

In fact, I picked the Hilton because for their Brand and I can always expect excellence from the Hilton Brand.

In fact, as I was on vacation; I was inspired to reflect on my very own Child Care Business Brand and make necessary changes when I returned to the Business.

My experience was excellent and a time to remember. Furthermore, I believe that every Business Brand should provide an experience that customers will never forget!

Let’s take a look at how your brand affects your Child Care Business….

Your Brand is Everything that you do in Business and the experience that you give to your customers!

If your business practices or the experience that you offer to parents is in question at any time, during any transaction, with any person interacting with your  business, your brand is both in question and in jeopardy!

Just in case you are wondering, what does your Brand have to do with Marketing;

Your Brand has everything to do with marketing of your Child Care Business. In fact, how you carry yourself and the practices in your childcare business is a great marketing tool.

I have discovered this: It takes years to build a trusted Business brand and only a moment to destroy it!

 

Here are seven ways to Establish and  Improve your Brand:

  1. Always be polite to your parents and their family members.
  2. Strive to improve any practices that are not satisfactory.
  3. Get your parents feedback on a regular basis, because if parents are not happy, this could affect your brand.
  4. Ask your parents the following question: When you think of my daycare; what words come to mind? This is a great indicator of what type of brand you have established for your business.
  5. If you have encountered  a negative situation with a parent, be sure that your last conversation with the parent is on a positive note.
  6. Be sure that you have a logo on any literature that goes home, on your website and on marketing brochures
  7. Require that you employees always look nice from their uniform to their hair.

That was only a few branding tips, however, I want you to know that you are your Business Brand, so be sure that you reflect your brand with your appearance, how you answer the phone, be mindful of what you post on social media, etc.

Be sure that your behavior and business practices reflect your Business Brand!

To Your Success,

Shiketa

For more Marketing or Branding ideas, check out my Marketing 101 toolkit.

 

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How to Reach Your Enrollment Building Goals

marketing

Do you have enrollment slots that need to be filled? Have you set a goal to enroll more children by a set date? If so, I want to show you how to reach your enrollment building goals?

When I moved into my new location on December 2014, the building was licensed for 99 children and I only had 25 children on my opening day. To make a long story short, by the spring of 2015; I had over 85 children enrolled!

Want to find out how I did it? I want to share with you 5 easy ways to reach your enrollment goals:

  1. Get a dry erase board and post your enrollment goals. When you can see your goals, it motivates you to stay focused. Focus is the key to Success!!
  2. Post pictures of the children engaging in educational activities. You don’t have to announce that you have openings on Facebook: Simply market what you are doing in your program and you will entice new families to Check you out
  3. Tell Parents you have openings. If your parents are happy with your services, they will tell other parents about you. ** Be sure to offer a referral incentive.
  4. Follow-up with parents that call you or that have stopped by your facility. Set aside everyday just to do follow-up! You will be surprised at how many parents are delighted that you took the time to call.
  5. Get those enrollment packets ready. In fact, your expectation will attract what you desire. So, get prepared for the increase that is about to come your way!

It’s time to get to work and don’t stop until you reach your goals! Be sure to Check out my Marketing 101 toolkit!

Shiketa

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