Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘marketing idea’

What Does Your Child Care Business Have That Parents Need or Want?

I have recently been fighting a really bad cold and cough. In fact, my goal is to nurture my body back to health  by only consuming what my body needs, some nutrition. Furthermore, this means that I have been looking for supplements that have what I want.

Moreover, today I want to inspire you to think about creating a Child Care Business that has what parents truly need or want for their children.

Do you know what your parents really want? Have you asked them lately? The secret of a successful business is this one thing: Offer a service or a product that your customers want or need!

Check out this spontaneous video that I recorded as I sat at my Kitchen table.  Be sure to leave your comments below!

To Your Success,

Shiketa Morgan

For more Marketing tips, check out my Marketing Story

The Brochure

Your brochure is a reflection of your Business. In fact, it is a great way to market your program. Moreover, a high quality brochure makes a great impression on parents.

Many years ago, I used to create my very own brochures on my home computer (using color paper), then (several years ago) I decided to get my brochures professionally printed on glossy paper. I must say that getting my brochures professionally printed was money well spent.

As a home provider I was working with a very limited budget and I could not afford to have my brochures professionally printed;  So I created my very own brochures to handout to parents.

However, that was over 10 years ago for me and since then, I have found very affordable ways of getting high quality brochures.

Furthermore, now that I own a center, I have more slots to fill and I have a larger marketing budget and I notice that parents love to read my brochures.

Today I want to share with you 5 key pieces of information to include in your brochure:

  1. Your Philosophy or a brief synopsis about your program
  2. Programs that you offer, (Infant/toddler care, preschool, before/after care,etc)
  3. Your logo
  4. Website
  5. Contact Information

If you already have brochures; be sure to carry brochures with you along with business cards; insert your brochure in  your enrollment packets, have extra brochures on hand, in the event your supply gets low and issue brochures to parents.

Need brochures? I recommend that you try your local Office Depot or Vista print; they have worked for me and are very affordable!

Bonus tips:

  • Purchase a brochure holder to display your brochures where parents can easily see them in your program.
  • Create colorful brochures

With Your Child Care Business in Mind,


Checkout the Marketing 101 in my Online Institute

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