Your brochure is a reflection of your Business. In fact, it is a great way to market your program. Moreover, a high quality brochure makes a great impression on parents.
Many years ago, I used to create my very own brochures on my home computer (using color paper), then (several years ago) I decided to get my brochures professionally printed on glossy paper. I must say that getting my brochures professionally printed was money well spent.
As a home provider I was working with a very limited budget and I could not afford to have my brochures professionally printed; So I created my very own brochures to handout to parents.
However, that was over 10 years ago for me and since then, I have found very affordable ways of getting high quality brochures.
Furthermore, now that I own a center, I have more slots to fill and I have a larger marketing budget and I notice that parents love to read my brochures.
Today I want to share with you 5 key pieces of information to include in your brochure:
- Your Philosophy or a brief synopsis about your program
- Programs that you offer, (Infant/toddler care, preschool, before/after care,etc)
- Your logo
- Website
- Contact Information
If you already have brochures; be sure to carry brochures with you along with business cards; insert your brochure in your enrollment packets, have extra brochures on hand, in the event your supply gets low and issue brochures to parents.
Need brochures? I recommend that you try your local Office Depot or Vista print; they have worked for me and are very affordable!
Bonus tips:
- Purchase a brochure holder to display your brochures where parents can easily see them in your program.
- Create colorful brochures
With Your Child Care Business in Mind,
Shiketa
Checkout the Marketing 101 in my Online Institute
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