Helping childcare business owners build successful, sustainable businesses through practical strategies, real-life experience, leadership, faith, and encouragement.

Archive for the ‘building enrollment’ Category

Why Your Child Care Business Isn’t Growing—And What to Do About It

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Is your childcare business stagnate due to low enrollment, slow cash flow, or industry-wide challenges? Have you lost momentum or motivation to keep growing and building your childcare business? Understanding the root cause of the issues that you are facing today is the first step toward achieving business growth.

1.”Your daycare may not have an enrollment problem. You may have a marketing-message problem.” In a previous blog post, I shared with you how Chat GPT helped me to change my marketing message. In fact, changing my marketing message helped me to stand out from the rest of the child care businesses that are near my facility.

2. Low enrollment affects your cash flow, and this is why it is vital that you have daily enrollment activity that leads to phone calls, tours and enrollment.

3. The childcare industry is facing many challenges and one of the challenges is the fact that many parents can’t afford childcare. So, as you market your childcare business, it is vital that you market affordable rates. Now I am in no way saying that you must lower your prices. However, it is vital to consider this: Would you rather have a empty enrollment slot or offer a parent an enrollment special and increase your business income?

4. I can remember a season when my business was stagnated. In fact, I had to take a look at myself and one of the things that I noticed about myself was the fact that I had lost my momentum. This is when I realized that growth began with me. However, once I regained my motivation, I was determined to work on my daily enrollment building goals and even motivate my center director to be consistent with following up with parents that have contacted us for enrollment.

5. Are you ready to go from stagnate to growth? If yes, here are three things that you can do today:

You don’t have to figure out the childcare business alone.

I’ve been where you are.

I’ve been a family childcare provider, a center owner, a director, a leader of teams, and a multi-location owner.

I’ve made mistakes. I’ve learned. I’ve expanded. I’ve had to rebuild and grow.

Now I share what I’ve learned to help you build your childcare business!

Dr. Shiketa Morgan

Category:

building enrollment, Enrollment Building

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Focused Enrollment Building

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” Your business will only move in the direction of your focus”

I have noticed since 2020, that it has been more challenging to keep my childcare facilities filled to capacity. In fact, I have found that more parents are working from home and are looking for part-time childcare which has a major impact on childcare facilities.

Moreover, finding qualified staff could also have an impact on enrollment building. If a facility does not have enough staff, it limits the number of children that you can enroll in your facility.

Focused Enrollment building and successful marketing practices is the key to building a highly profitable and successful childcare business.

Two weeks ago, I set a goal with my director to work on building enrollment to replace some students that recently unenrolled due to families moving out the community. Our goal was to focus on expecting families to call the center; prepare enrollment packets, I boosted social media ads, and the result was four new families.

As you can see, we get what we focus on. If I can be honest with you, we did not get families from the social media ad boost, the families came from visits to our website. Also, we gained new enrollment from families that drove by the facility.

In summary, you never know how families will come to you; however, it is your focus and preparations that will bring success through Focused enrollment building.

I want to challenge you to focus on enrollment building like you never have before and ger ready for more tours, phone calls and families!

Dr. Shiketa Morgan

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Category:

building enrollment, Enrollment Building

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