Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘Child Care Business’

7 Steps To Planning For a Successful 2018

If you fail to plan, then you plan to fail…

I can hardly believe that 2017 is almost over!

I don’t know about you, but this has been an amazing Business year for me and I’m already planning for 2018.

Furthermore, as I wrap up the Business year, I must say that if you plan each business week very carefully and get focused; you can accomplish just about anything.

However, as I write this blog post, we are less than 90 days away from a brand new Business year and today I want to inspire you to take some time to reflect.

Most of all, I want to inspire you to plan ahead. As you can see, time goes by very fast and if you want to have a successful year, you must plan for it!

Here are 7  Steps to Planning for a Fun and Successful 2018:

1. Take a moment to reflect on the highlights of your year. Did you celebrate your successes? If not, it’s not too late to celebrate.

2. Did you have any challenges? If so, how did you overcome the challenges? Did you get coaching or seek counsel? What do you plan to do differently next year?

3. Create a plan for 2018. Plan your events with excellence and market your events to your parents.  Do you have a calendar of events that you issue to parents? If not, this is a good time to create one. Issuing a calendar of events for the upcoming year, is a great way to create momentum and get your parents excited about your program. I have attached a copy of my Program Calendar for you to review or to use as a template.

4. Develop a marketing plan for 2018 that includes a social media marketing plan.  Facebook is a very popular social media platform . In fact, according to Facebook newsroom; there are over one billion people on Facebook. Furthermore, I want to inspire you to consider Facebook ads. Facebook ads are as low as $5 and you set the marketing budget.

5. Buy a new Business Book to read. New information will empower you to build a Successful business.

6. Thinking about Expanding ? Don’t think anymore, this is the time to start planning. Check out my Child Care Business Expansion guide.

7. Its time to Create Your 2018 Vision Board! Need ideas? click here

 

It’s time to do the work for 2018….

Shiketa

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7 Ways To Establish And Improve Your Brand

rock your brand

My husband and I just got back in town from a trip to beautiful Destin, Florida.  We stayed at the Hilton Resort and it was gorgeous.

In fact, I picked the Hilton because for their Brand and I can always expect excellence from the Hilton Brand.

In fact, as I was on vacation; I was inspired to reflect on my very own Child Care Business Brand and make necessary changes when I returned to the Business.

My experience was excellent and a time to remember. Furthermore, I believe that every Business Brand should provide an experience that customers will never forget!

Let’s take a look at how your brand affects your Child Care Business….

Your Brand is Everything that you do in Business and the experience that you give to your customers!

If your business practices or the experience that you offer to parents is in question at any time, during any transaction, with any person interacting with your  business, your brand is both in question and in jeopardy!

Just in case you are wondering, what does your Brand have to do with Marketing;

Your Brand has everything to do with marketing of your Child Care Business. In fact, how you carry yourself and the practices in your childcare business is a great marketing tool.

I have discovered this: It takes years to build a trusted Business brand and only a moment to destroy it!

 

Here are seven ways to Establish and  Improve your Brand:

  1. Always be polite to your parents and their family members.
  2. Strive to improve any practices that are not satisfactory.
  3. Get your parents feedback on a regular basis, because if parents are not happy, this could affect your brand.
  4. Ask your parents the following question: When you think of my daycare; what words come to mind? This is a great indicator of what type of brand you have established for your business.
  5. If you have encountered  a negative situation with a parent, be sure that your last conversation with the parent is on a positive note.
  6. Be sure that you have a logo on any literature that goes home, on your website and on marketing brochures
  7. Require that you employees always look nice from their uniform to their hair.

That was only a few branding tips, however, I want you to know that you are your Business Brand, so be sure that you reflect your brand with your appearance, how you answer the phone, be mindful of what you post on social media, etc.

Be sure that your behavior and business practices reflect your Business Brand!

To Your Success,

Shiketa

For more Marketing or Branding ideas, check out my Marketing 101 toolkit.

 

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