Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘daycare business’

Be Intentional About Providing Quality Child Care

“Our intention creates our reality.” – Wayne Dyer

According the Naeyc (The National Association for the Education of young children), ” High-quality early learning leads to many positive outcomes in life, including increased educational attainment, healthier lifestyles, and more successful careers.” Naeyc also described what a quality preschool program looks like and it is as follows:

In a high-quality preschool, children develop positive relationships with each other and their teachers. Teachers

  • Are warm and caring, and they get to know each child and family well
  • Help children learn how to play, work together, and make friends
  • Plan activities so that all children can join in
  • Include every child’s family, language, and culture in the program

As you read the list above, do you feel that your childcare business meets quality care indicators above? If so, keep up the good work and keep being intentional about providing quality childcare.

If your answer was no, there are steps that you can take to assure that your childcare business is providing quality childcare.

I believe that parents want quality childcare and children need to be in a high quality environment for the reasons listed above.

How do you know if your childcare program is quality? Here are two easy ways to assess your program:

  1. Use an early childhood rating system.
  2. Join or follow the standards of a proven professional/Accreditation organization such as: NAEYC ,to assess the quality of care in your program.

Once you assess the quality of care in your program, create an action plan to improve the quality of care in your child care business.

Need an example? In my centers, quality care is our mission! The Directors conducts weekly classroom observations

( to assess the quality of care; we hold weekly quality care meetings ( 15-20 minutes) and we issue a monday memo to the staff that lists quality care reminders.

I hope that you have been inspired and compelled to provide young children with the highest quality of care. Most of all, I hope that you have been inspired to be intentional about providing quality care for young children!

Please be sure to comment below and tell what you plan to do to assure that your childcare program is quality.

With Your Success in Mind,

Shiketa Morgan

Check out my Art of Owning a Childcare Center Audio Coaching

Online Marketing Strategies That Will Bring you Success

“The internet is the new phone book!”

Photo by Pixabay on Pexels.com

As I write this blog post, we are only 4 days away from a new business year. In fact, this year has been tough on the business industry, especially childcare.

Due to Covid 19, many families are working from home, Most schools are online now and this has forced many child care businesses to layoff employees or even close their businesses.

In fact, in the City of Atlanta where I live only about 60% of the childcare industry is available to parents and I beleive that soon there will be a great demand on the centers that are open.

I’m writing this post, because I beleive that this is the perfect time to market your Child Care Business online. Here are a few reasons why:

  • Almost everyone is online
  • Parents that are looking for childcare will start online before just stopping by your facility
  • The internet is the new phonebook

Are you ready to build enrollment again and make a come back for 2021? If so, please allow me to share with you some proven online marketing strategies that I have used to build my enrollment in my very own child care business.

  1. If your Business does not have a Facebook or Instagram Page, its time to create a page. If you have a cell phone, this will take less than 30 minutes.
  2. Make a plan to post a photo with a status about your child care program daily.
  3. Be sure to always post a link to your website.
  4. Create special hashtags for your child care business. For example, I like to use; #nowenrolling #LearningDays, #Preschool, #infanttoddlercare. When you use hashtags, you will be one of the first child care businesses in your area, to pop up when a parent searches for childcare on facebook or instagram.
  5. Facebook ads are really affordable and if you want to take your marketing to another level, set a budget for weekly facebook ads. I have paid $10 for ads and over $3,000 families saw the ad. It was truly worth the money!!
  6. Invite parents to leave a review on your Facebook page. This will raise your ratings on online.
  7. Take some time and google your business name and check out your google page reviews. Also, invite families to leave a review to help raise your ratings.
  8. Be sure to only post quality photos on your social media pages, because your brand is everything when it comes to online marketing.
  9. Do you have a website? If so, be sure that your content is up to date and relevant. Such as, be sure to include your COVID 19 requirments for your program as this is very important to parents during a pandemic.
  10. Finally, I suggest that you use email marketing to stay in touch with potential enrollment. You can simply create a Join our Email list. Check out http://www.mailchimp.com and start building your list today.

I have so many more ideas, however I think I gave you more than enough to do. It is time to get to work, because your business depends on your Online presence.

I have been reviewing tour logs that my Director faxes to me and on 95% of of te tour logs, parents indicate that they found us online. If you havent heard about http://www.winnie.com. Check it out, because parents are looking their as well.

If you need some assistance with your Online Marketing, I’m just a phone call away. Be sure to contact me for coaching. click here.

I wish you much success in 2021 and lots of new enrollments!!

Shiketa Morgan

You may also like the Marketing 101 tool kit!

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