Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘daycare business’

Online Marketing Strategies That Will Bring you Success

“The internet is the new phone book!”

Photo by Pixabay on Pexels.com

As I write this blog post, we are only 4 days away from a new business year. In fact, this year has been tough on the business industry, especially childcare.

Due to Covid 19, many families are working from home, Most schools are online now and this has forced many child care businesses to layoff employees or even close their businesses.

In fact, in the City of Atlanta where I live only about 60% of the childcare industry is available to parents and I beleive that soon there will be a great demand on the centers that are open.

I’m writing this post, because I beleive that this is the perfect time to market your Child Care Business online. Here are a few reasons why:

  • Almost everyone is online
  • Parents that are looking for childcare will start online before just stopping by your facility
  • The internet is the new phonebook

Are you ready to build enrollment again and make a come back for 2021? If so, please allow me to share with you some proven online marketing strategies that I have used to build my enrollment in my very own child care business.

  1. If your Business does not have a Facebook or Instagram Page, its time to create a page. If you have a cell phone, this will take less than 30 minutes.
  2. Make a plan to post a photo with a status about your child care program daily.
  3. Be sure to always post a link to your website.
  4. Create special hashtags for your child care business. For example, I like to use; #nowenrolling #LearningDays, #Preschool, #infanttoddlercare. When you use hashtags, you will be one of the first child care businesses in your area, to pop up when a parent searches for childcare on facebook or instagram.
  5. Facebook ads are really affordable and if you want to take your marketing to another level, set a budget for weekly facebook ads. I have paid $10 for ads and over $3,000 families saw the ad. It was truly worth the money!!
  6. Invite parents to leave a review on your Facebook page. This will raise your ratings on online.
  7. Take some time and google your business name and check out your google page reviews. Also, invite families to leave a review to help raise your ratings.
  8. Be sure to only post quality photos on your social media pages, because your brand is everything when it comes to online marketing.
  9. Do you have a website? If so, be sure that your content is up to date and relevant. Such as, be sure to include your COVID 19 requirments for your program as this is very important to parents during a pandemic.
  10. Finally, I suggest that you use email marketing to stay in touch with potential enrollment. You can simply create a Join our Email list. Check out http://www.mailchimp.com and start building your list today.

I have so many more ideas, however I think I gave you more than enough to do. It is time to get to work, because your business depends on your Online presence.

I have been reviewing tour logs that my Director faxes to me and on 95% of of te tour logs, parents indicate that they found us online. If you havent heard about http://www.winnie.com. Check it out, because parents are looking their as well.

If you need some assistance with your Online Marketing, I’m just a phone call away. Be sure to contact me for coaching. click here.

I wish you much success in 2021 and lots of new enrollments!!

Shiketa Morgan

You may also like the Marketing 101 tool kit!

3 Ways to Activate Your Faith for Business Building Success!

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Keep Building, Keep Dreaming and Keep Succeeding….

I hope that you have been enjoying my blog series: Building Your Child Care Business by Faith. In fact, I hope that you have been inspired to either: Start up your child care business or Keep growing your Business.

Moreover, I have found that when we have dreams and goals; thoughts of self doubt or fear will keep us in our comfort zone. Also, Fear of what could go wrong, causes us to shrink back and stay right where we are.

I can remember, when I had the opportunity to move my Center into a larger location. I was so excited to finally have a building where I could have infants, toddlers, preschoolers and school age children all in one building.

However, when I drove up to the building, I was worried about how I would get 99 kids enrolled in the center and I was concerned about managing more employees.

I was so worried about the wrong things. I should have been thinking about how much more money the business would be making and how I was getting ready to meet the need of child care in that community.

When your Faith is small, you will second guest yourself or even talk yourself out of an opportunity that is great for your Business.

As I began to activate my Faith, the Best was yet to come…

Today I want to share with you, 3 ways to activate your Faith for Business Building Success!

  1. Get your mind together! If you tend to talk yourself out of an opportunity, its time to recondition your mind. The moment that those self sabotaging thoughts enter your mind say aloud: I can do this. I will have what I need to start or grow my business. You will find that your thoughts will come in alignment with what you say.
  2. Check out your belief system. Do you believe that you can do it? Do  you believe that you can handle the success? I know this for sure, we tend to have what we believe that we can have. So if you believe it, you will achieve it!
  3. Its time to change the way that you Talk. Eight years ago, I bought a book titled, The Law of Confession by Dr. Bill Winston. That book changed my Life. In fact, after reading that book, I learned that your words create your reality. Also, your life will only go in the Direction of the words that you speak out of your mouth. Now before I speak, I consider the Law of confession in my personal life and in my Business. When I found my dream location, I walked up to the door, I placed my hand on the door and I said: This will be the next home of Learning Days! Within a week, My lease proposal was accepted and we moved in the building within 90 days.

As you can see, walking by Faith in Business is a result of things that you cannot see: How you think, what you believe and the words that you speak. Moreover, Faith is simply the substance of things hoped for and the evidence of things that you cannot see. So what are you hoping for?

I shared those Faith building principles with you, to get you motivated to Do Business by Faith. Furthermore, I believe that it is your Faith that will empower you to Succeed in Business!

If you have  a dream of starting-up or expanding your Child Care Business, I would love to be your coach. Be sure to contact me soon to schedule a coaching session. Click here. Feel free to leave a comment below if this blog series as inspired you!

To Your Success,

Shiketa Morgan

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