Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘marketing childcare business’

Building Enrollment with the Law of Reciprocity


The Definition of the Law of reciprocity: When someone gives you something, you feel an obligation to give something back.

Many businesses have implemented this law into their business and this is why you will see ads with the following statement“Try it before you buy it, claim your free gift or take a trial run.”

Also, when you browse the web, you will find many websites that offer a free gift for their visitors. Offering a free gift to potential customers is a great way to gain influence and increase your chances of closing a sale or in childcare terms……Building Enrollment!

When I first discovered the Law of Reciprocity I introduced the Law of Reciprocity to the members of my 21-Day Mastermind e-Club and I immediately decided to offer a free gift to parents who visit my center.

After implementing the Law of Reciprocity in my childcare business, I saw an increase in enrollment. In fact, every parent that I gave a free gift to…. enrolled their child.

Today I want to inspire you to implement the Law of Reciprocity in your childcare business. Here are three ideas on how to implement the Law of Reciprocity;

  1. Offer a Free Gift upon touring the program, such as; a toy or a book from the dollar store or  even a home-made gift.
  2. When parents join your email list on your website, create and offer a free e-book. You can create a simple 3-5 page e-book using Microsoft word on your computer on the one of the following topics: parenting, activities at home, how to choose quality childcare, etc. Be sure to add your website and phone number to the last page of the e-book.
  3. Offer a Trial Day! Let them try it before they enroll.

As you begin to implement the Law of reciprocity, keep in mind that when you offer something free, you increase your chances of building enrollment!

For more business management tips, I invite you to subscribe to my 7-Day Child Care Business Management eCourse. Click Here

To Your Success,


Be sure to check out the Marketing 101 Toolkit!

Marketing 101 Toolkit

Marketing Your Child Care Business on Instagram

Image result for instagram

A Photo really is worth 1,000 words

According to small business, “With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics.”

Furthermore, Instagram is one of the top social media sites and is a great way to inspire potential clients. Moreover, marketing your Child Care Business on Instagram is a fun way to build your brand, connect with your parents and gain new clients.

As always, before uploading photos of children, I strongly suggest that you get permission from parents, because some parents do not want photos of their children on social media.

It’s time to increase your online marketing platform and get your Child Care Business on Instagram today!

Social Media Examiner is a great sight to follow for social media marketing tips and I want to inspire you to subscribe to the site today and check out their article titled: “26 tips for using Instagram for Business.”

You Business is one photo away from inspiring your next potential client! Time to do the work on your Online Marketing…..

Be sure to connect with me on Instagram today, by clicking here.


Resources you may like: Marketing 101 toolkit.

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