Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘How to start a Center’

5 Easy Ways to Market Your Child Care Business Expansion or Start-up!

Childcare care center- ahec.edu

Deciding to expand your child care business is a big step and it can be a very scary step. Also, I want you to know that it is vital that you have a marketing plan, so that your Expansion is a Success!

I remember when I opened my first child care center back in 2003. I opened with one student and I believe that was due to me not having a marketing plan.

When I expanded my center 12 years later, I had a marketing plan, more marketing knowledge and I opened my second center with over 30 new enrollments!

Within 60 days of my second expansion, we were at 50% capacity and I want to give most of the credit to my Marketing Plan!!

Today I want to share some of my expansion and start-up Marketing secrets with you!

  1. Use the power of social media. Share updates about your expansion online 2-3 days a week.
  2. Post the expansion on your website. This includes posting photos of the building and classroom space. (share your Journey with the world)
  3. Once you have secured a lease on the building. Display a Coming soon banner outside the building. (Vista print has great banners).Be sure the banner includes your Business Phone number and website.
  4. Plan a open house to invite the community to stop by to see the facility and enroll their children.
  5. Get hundreds of flyers made and drop off at surrounding businesses.

I wish you much Success and I welcome your expansion questions or comments below!

Shiketa Morgan

For more Marketing tips, be sure to download my Marketing 101 toolit. Need start-up Coaching, contact me today! Click here

 

 

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4 Crucial Expansion Tips

It is so ironic to me that I happen to be in the middle of Another Business Expansion! In fact, I am so excited to have another opportunity to expand.

As you may already know, I expanded my Child Care Business into a Center in 2003 and Now I am in middle of lease negotiations on a 6,000 sq foot building.

My Dream Location!!

I am not writing this email to brag about my business expansion, however, I want to share some very important Expansion tips that I believe are a crucial part of the expansion process:

1. Be prepared to issue (2 years) of financials or profit and loss reports.
2. Be prepared to write a Lease proposal.
3. Before moving into a new location, check the license records on that location (if the building was previously licensed for childcare, particularly the enrollment numbers.)
4. Complete a start-up budget for full capacity and a budget that reflects being only filled to 50-60 percent of the capacity. This method will give you a realistic view of how much money the Center will make.

For more Expansion or Start-up Tips, Download a Copy of my Child Care Business Expansion Guide Today!

buy now

 

 

 

Much Success To You!
Shiketa Morgan

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