Follow-up is a vital part of the enrollment building process. In fact, I have discovered that when I follow-up with parents who visit or call my Child Care Center the following happens:
- That parent expresses appreciation for my phone call
- The parent is inspired to visit my program again or schedule a Trial Day for his or her child
- My chances of enrolling the child increases
- I build rapport with the parent with friendly conversation
Many parents are very busy and they really do appreciate it when you take the extra step to call them back.
As you can see, follow-up is a vital part of building enrollment and sometimes taking the step to follow-up with the family, just may lead to a new enrollment.
*Never assume that if a parent does not call you back, that he or she is not interested in your program.
It’s time to create your follow-up Plan! You can start by simply planning to follow-up with a parent that has recently called or visited your program.
An Inspirational Marketing Quote
thorough follow-up methods that even a
few years ago would have been considered unnecessary on some of their marginal inquiries,
that is, people don’t represent a sale.
If your desire is to compete with the big boys and girls,
you must make follow-up an important part of your regular selling routine.