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5 Easy Ways To Plan for a Successful Summer Camp

The Business of Childcare Book Signing Moments

Today we kicked off Summer Camp enrollment at my Child care center. The enrollment forms have been uploaded on our website, forms have been uploaded to our social media pages and we are anticipating a fun summer camp.

Are you planning to have a Camp this Summer? If so, now is the perfect time to start marketing your Camp.

However, if you have been too busy to market your camp; it’s never to late to start today!

The summer time is a great season for the business of Child Care. In fact, school-age children are out of school and parents need a fun and enriching place for their children to be.

Today I want to share with you 5 easy ways to market your summer camp:

1. Create a festive Flyer about your camp on your computer and share it as a reel on socialmedia. Be sure to include the dates of the camp, events along with field trip information. Include a registration form with the flyer.

2. Start Marketing your Summer Camp now On Your Social Media Pages; using summer related images that include a link to your website or your phone number.

3. If you own a center, display Summer Camp banners on your playground fence or in your windows. (If allowed in your municipality)

4. Send flyers and information to families that attended your camp in previous years.

5. Plan lots of fun theme based activities along with field trips and be sure to market all that you have planned for your camp! 

6. Market your camp on your website and provide downloadable camp forms! 

Much Success to you!

Shiketa

For more Summer Camp Planning be sure to download a copy of my Summer Camp Planning eguide. 

Have you ordered a copy of my new book, The Business of childcare? If not, click here and be inspired to build a successful child care business. 

With Your Child Care business in mind!

Shiketa Morgan

Category:

Marketing, Program Planning, Quality Care

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8-Ways To Build Fall Enrollment

This blog post was previously posted in 2020, however, I feel that it is still relevant today and I believe that you will find it to be helpful as you focus on fall enrollment.

When I opened my first childcare center, I noticed that at the end of the summer camp, I would have low enrollment. After the second summer, I realized that the best time to build enrollment for the fall is during the month of July.

Why July? 

  1. July marks the mid-way point of Summer and you do not want to wait until August to Build fall enrollment
  2. Parents are thinking about preparing their children for back-to- school in July
  3. It’s a great time to reach those parents who are looking to enroll their children in preschool in the fall

Need some ideas on how to market your program for the fall?

Here are 8-ways to build fall enrollment in your program:

1. Invite your families to tell other families about your fall enrollment building campaign,  by offering an incentive to families who refer new families.

2. Hold a virtual Open house in July and be sure to have curriculum information, daily schedules, class photos, pricing info available online for parents to see. (parents want their children in an educational program)

3. Be sure to create a fall enrollment banner for your website and update info about your childcare or preschool program on your website.

4. Start marketing your fall enrollment specials on your social media pages during the month of July.

5. Insert enrollment forms in colorful 2-pocket folders. Be sure to add your program name or business card on the front of your enrollment folders.

6. If you own a center; invest in fall enrollment banners to hang on your playground fence or to display in your windows.

7. Offer Trial days.

8. Add preschool related clip art to your windows such as: school buses, apples, alphabet, etc.

Happy Enrollment Building!

Shiketa

For more enrollment building ideas, be sure to download the Marketing 101 toolkit.

Get inspired to Build a Successful Child Care Center in my Inspired Child Care Leaders Club!

Category:

Marketing, Open House, Quality Care

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