Helping childcare business owners build successful, sustainable businesses through practical strategies, real-life experience, leadership, faith, and encouragement.

Posts tagged ‘Building Enrollment’

5 Things I would do today if I had to increase Enrollment by 20 children

You don’t have to figure out the childcare business alone. I’ve been where you are. I’ve been a family childcare provider, a center owner, a director, a leader of teams, and a multi-location owner. I’ve made mistakes. I’ve learned. I’ve expanded. I’ve had to rebuild and grow. Now I share what I’ve learned to help you build your childcare business!

Every day that you have enrollment openings, that’s another day that your business has lost income that you will not get back. In fact, when your enrollment is low, it impacts your cash flow and may even cause financial stress. So today, I want to share with you 5 things that I would do if I had to increase enrollment by 20 children:

  1. Create a referral program that gives staff and parents an incentive when they refer others to your childcare business. You can start by making a referral coupon using Canva. Print and make lots of copies to issue to parents and staff.
  2. Invite parents to leave a review on your google page as reviews inspire parents to contact your for childcare. Be sure to insert the QR code that’s linked to your google page in a word document and invite parents to scan the QR code to leave a review.
  3. Utilize Chat GPT to personalize enrollment building ideas. Ask Chat GPT, How do I build enrollment in my business, Tell Chat GPT your website and the name of the city where you live. You will be amazed at the ideas you will get from Chat GPT. ( see my post)
  4. Boost Your Social Media posts to create exposure. You could even set a budget of $10 a day on post that have received high views on Instagram and facebook.
  5. Update your website and be sure that you market your differentiators (what makes you different) on your website and consider offering a trial day. Furthermore, when parents call you for a tour, offer a trial day. because if parents try it out, you’ve already gained the trust of the parent.

How many children would you like to add to your enrollment right now? Let’s Talk. Leave your answer in the comments. I’m personally reading and responding to the conversation.

Dr. Shiketa Morgan

Category:

building enrollment, Marketing

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Monday’s Child Care Business Boost

💡 This’s Week’s Child Care Business Boost Tip:

The cost of insurance for child care business owners has increased tremendously. A recent conversation with an insurance agent inspired this week’s business boost tip. To be sure that your insurance rates are low and affordable, be sure to put measures in place that will keep your insurance rates at an affordable rate. Some of those measures could be:

-quality care check ins

– install onsite cameras

-reward staff who implement quality care

-Strive to stay in compliance with your local licensing agency

-Meet with your lead teachers to talk about how to improve the quality of care

Whatever you do, have measures in place to keep your insurance rates low.

📣 Enrollment Tip:
Consider offering a trial day to families who contact you for childcare. Offering a trial day will help parents to see if your childcare business is a good fit for their child. Choosing a childcare provider can be a tough decision for a parent. However, offering a trial day allows the parent to see how their child will respond to your childcare program. ( read more about law of reciprocity)

👩🏽‍💼 Leadership Tip:
Be sure to show you team how much you care this week with your words or just small tokens of appreciation. People don’t care how much you know until they know how much you care.- John Maxwell

🙏🏽 Monday’s Affirmation (read aloud)
My childcare business attracts children, and we are parents #1 Choice in our community!

📚 Resource:
This week’s featured resource is the Marketing 101 Tool Kit. My Marketing 101 tool kits gives you access to my 12 day enrollment building eCourse and other great tools. Start here

Have a Blessed Business Week!

Dr. Shiketa Morgan

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Category:

Marketing, Monday Child Care Business Boosts Tips

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