Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘marketing ideas’

Expand Your Marketing Territory


How often do you place flyers, brochures or Business cards in near by businesses or Schools?

In fact, do you ever consider going outside of your neighborhood to market your Child Care Business?

I was recently was traveling about an hour away from my home and I noticed a bulletin board of a Local Casino that was approximately 1.5 hours away from where the bulletin board was displayed.

Then I thought, Wow!! That’s a great way to attract more business into downtown St. Louis.  Furthermore, I realized that this is  how big companies attract so much business from surrounding communities. I call this strategy: Expanding Your Marketing.

My goal today is to inspire you to start Marketing your Child Care Business in neighborhoods that are outside of your normal marketing range.

You never know…… your may attract more clients that work near your facility, but live in communities that are outside of your area.

Give it a try. Drive down the highway near your home or business and pay attention to the bulletin board ads. Are the businesses nearby or far away?

I also want to challenge you to drive at least 30 minutes from your facility and place brochures or flyers in those communities. Then track the results, by asking callers how they heard about your business when they call you.

It’s time to Expand your Marketing!! I want to hear from you. Leave your comments below!


For more Marketing tips, be sure to grab my Marketing 101 ebook.





Tips For Sharing Your Business Card

This blog post was inspired by one of my Facebook friends, Christina Margolis. The day before I published this blog post, I made a bank deposit and as I made the deposit, I decided to share a few of my business cards to the bank teller.

I waited for the teller to greet me after my transaction reached the inside of the bank and he said: “Good evening!  I replied, Hello! (with an exciting tone of voice), Good evening to you as well… then I said,  I own a center not too far from here, if you know someone looking for child care or preschool, please share my card with them. The teller said, Sure! Then I replied, thank you and you have a great day!”

I shared this moment with you, because I want to inspire you to get in the habit of telling others about your Business. In fact, if you are shy, that’s OK….just keep practicing and you will become more comfortable with sharing your Business cards. I’m introverted by nature, however, over the years, I have come out of my shyness and I tell others about my business on a regular basis.

The next time that you are in the grocery store or  out shopping and you see a mom or dad with children,  that’s a great opportunity for you to gain a potential client.

For example: Slowly walk over to the parent, (smile) and say, “Excuse me ma’am or sir , I see that you have some beautiful children and I was wondering if your children are enrolled in childcare or a preschool program?”  If the parent says no, consider Offering  the family a trial day in your program and give the parent  a few  of your business cards. Then say, “It was a pleasure meeting you and I look forward to hearing from you soon!”

If the parent already has childcare, you could simply say: ” I was just wondering if you were in need of childcare, because I own a Child Care Business and if you are ever seeking to make a change in your child care provider, feel free to give me a call (hand the parent your Business card). Thanks for taking the time to speak with me and you have a great day.”

I look forward to reading your comments about today’s blog post. Be sure to leave your comment below.

To your Success!


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