Helping childcare business owners build successful, sustainable businesses through practical strategies, real-life experience, leadership, faith, and encouragement.

Posts tagged ‘Business challenges’

What Is the Hardest Part of Owning a Child Care Business?

In the next 12 blog post, I am going to ask you some thought-provoking questions about being a Child Care Business Owner. In fact, my goal is to inspire you to give me your heart felt feedback about owning a childcare business. Most of all, your feedback will provide help me to write blog posts that will inspire you to grow and build a successful child care business.

A Real Story (What has been hard for me)

The photo that you see above is me painting the door in my preschool classroom. In fact, this photo was taking in the spring of 2021 and my dream of owning a center in Atlanta had come true. My husband and I were getting our Atlanta location ready to be licensed and it was an exciting time. However, the years before this location was filled with hard times and those hard times prepared us for the expansion in Atlanta.

I know first-hand that owning a childcare business can be tough at times and today I am going to share what has been the hardest part for me. Ready or not, here it comes:

  • When I became a home provider, the hardest part for me what dealing with complaining parents
  • Also, as a home provider, having a business in my home was hard for me, I felt like I was always at work
  • As a center owner, I initially struggles with learning how to select staff that was write for my center
  • In my first center, I struggled with managing a team and as a result of my lack of leadership, I had a high turnover.
  • As a multi-site owner, the hardest part was living 500 miles away from the center and trying to communicate my vision via zoom meeting and phone calls.

If you can relate to any of my business struggles above, let’s talk. What has been the hardest part of owning your childcare business: staffing, enrollment, finances, parents, or simply trying to do everything yourself?

Let’s Talk

I’ve shared my experience. Now I want to hear yours.

Dr. Shiketa Morgan

I’m Struggling with my Team…

Category:

Start a Child Care Business

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Why Your Child Care Business Isn’t Growing—And What to Do About It

Photo by Pavel Danilyuk on Pexels.com

Is your childcare business stagnate due to low enrollment, slow cash flow, or industry-wide challenges? Have you lost momentum or motivation to keep growing and building your childcare business? Understanding the root cause of the issues that you are facing today is the first step toward achieving business growth.

1.”Your daycare may not have an enrollment problem. You may have a marketing-message problem.” In a previous blog post, I shared with you how Chat GPT helped me to change my marketing message. In fact, changing my marketing message helped me to stand out from the rest of the child care businesses that are near my facility.

2. Low enrollment affects your cash flow, and this is why it is vital that you have daily enrollment activity that leads to phone calls, tours and enrollment.

3. The childcare industry is facing many challenges and one of the challenges is the fact that many parents can’t afford childcare. So, as you market your childcare business, it is vital that you market affordable rates. Now I am in no way saying that you must lower your prices. However, it is vital to consider this: Would you rather have a empty enrollment slot or offer a parent an enrollment special and increase your business income?

4. I can remember a season when my business was stagnated. In fact, I had to take a look at myself and one of the things that I noticed about myself was the fact that I had lost my momentum. This is when I realized that growth began with me. However, once I regained my motivation, I was determined to work on my daily enrollment building goals and even motivate my center director to be consistent with following up with parents that have contacted us for enrollment.

5. Are you ready to go from stagnate to growth? If yes, here are three things that you can do today:

You don’t have to figure out the childcare business alone.

I’ve been where you are.

I’ve been a family childcare provider, a center owner, a director, a leader of teams, and a multi-location owner.

I’ve made mistakes. I’ve learned. I’ve expanded. I’ve had to rebuild and grow.

Now I share what I’ve learned to help you build your childcare business!

Dr. Shiketa Morgan

Category:

building enrollment, Enrollment Building

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