Celebrating 16 Years of Inspiring and Empowering Child Care Business Owners

Posts tagged ‘expand your daycare’

What My Latest Expansion Taught Me

On August 16, 2021, my husband and I expanded our Child Care Business into Atlanta Georgia. If I can be honest, this expansion stretched my faith. It was the scariest business move that I had ever made and the best move that I could have ever made.

God has ordered our steps to a growing city, my Husband and I have met some amazing people, the vision of the business has been embraced, and the opportunities have been unlimited.

In fact, we’ve been in business for over 27 years, however the past five years has felt like a brand-new exciting Journey and the best is yet to come.

Before this expansion, we expanded four times in our hometown, however, expanding across state lines was different and I want to share with you today five vital details that my latest expansion taught me.

  1. If you feel the need to expand, do your research on the city where you want to expand and follow your gut.
  2. Write the vision for your expansion, because once you write the vision, you activate the plan.
  3. Stay Open minded, because you will have many deals to fall through, but there is only one deal for you.
  4. The systems that work where you are now, may no longer be effective where you are going.
  5. Your next expansion will require a different version of you, keep investing in yourself as a leader. Keep reading new books and learning new leadership skills.

Most of all, this expansion has taught me that it is important to come out of your comfort zone, because great things happen outside of your comfort zone!

With Expansion and Business Growth in Mind,

Dr. Shiketa Morgan

Do you desire to expand your childcare business, but don’t know where to start? I would love to coach you through your expansion. Click here

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    The Child Care Business Owner Institute Celebrates 16 Years Online!

    Sixteen years ago this month, I felt inspired to begin blogging about the business of childcare. At the time, my only goal was to share what I had learned in the industry. When I launched the Child Care Business Owner blog, I had been directing my first childcare center for just over seven years and was still growing as a leader.

    As I developed in my leadership role, I became motivated to teach other childcare business owners the lessons I had learned and applied in my own business. Writing this blog has been an honor because it has allowed me to inspire and mentor thousands of childcare business owners around the world.

    Along the way, my childcare business has expanded several times since 2014 and even relocated to Atlanta, Georgia. Needless to say, I have had plenty to write about, including:

    • Quality Care Strategies
    • Marketing/ Enrollment building
    • Staff management
    • Expansion/ Managing Multiple locations
    • Money Management
    • Center Management
    • And so much more

    It has been a pleasure to share what I have learned through this blog over the past 16 years and to inspire childcare business owners through my books, coaching, courses, and blog posts. Thank you for subscribing to the Child Care Business Owner Institute. I pray your business continues to navigate the industry’s changes with strength and resilience.

    Most of all, I pray that if you are still in this work, you continue to evolve and take your business to new heights, because the best is yet to come for the childcare industry.

    The books and digital products listed below have been my most downloaded resources. If you do not already have them in your library, download or order your copies today.

    Giving Birth to your Dream

    The Business of Child Care

    7 Keys to Successfully Operating Multiple Locations

    Child Care Business Expansion Guide

    Director Handbook

    The Art of Owning a Child Care Center ( Audio Coaching Series)

    Marketing 101 Toolkit


    Here’s to building successful and quality childcare businesses!

    Dr. Shiketa Morgan

    I’m just a coaching call away!

    Do you have a dream of opening or expanding a childcare business? If so, subscribe to my blog and then leave a comment below about your vision to grow. If you are selected, I will contact you to schedule a coaching session during the month of August 2026.

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