Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Archive for the ‘parent communication’ Category

7 Ways To Establish And Improve Your Brand

rock your brand

My husband and I just got back in town from a trip to beautiful Destin, Florida.  We stayed at the Hilton Resort and it was gorgeous.

In fact, I picked the Hilton because for their Brand and I can always expect excellence from the Hilton Brand.

In fact, as I was on vacation; I was inspired to reflect on my very own Child Care Business Brand and make necessary changes when I returned to the Business.

My experience was excellent and a time to remember. Furthermore, I believe that every Business Brand should provide an experience that customers will never forget!

Let’s take a look at how your brand affects your Child Care Business….

Your Brand is Everything that you do in Business and the experience that you give to your customers!

If your business practices or the experience that you offer to parents is in question at any time, during any transaction, with any person interacting with your  business, your brand is both in question and in jeopardy!

Just in case you are wondering, what does your Brand have to do with Marketing;

Your Brand has everything to do with marketing of your Child Care Business. In fact, how you carry yourself and the practices in your childcare business is a great marketing tool.

I have discovered this: It takes years to build a trusted Business brand and only a moment to destroy it!

 

Here are seven ways to Establish and  Improve your Brand:

  1. Always be polite to your parents and their family members.
  2. Strive to improve any practices that are not satisfactory.
  3. Get your parents feedback on a regular basis, because if parents are not happy, this could affect your brand.
  4. Ask your parents the following question: When you think of my daycare; what words come to mind? This is a great indicator of what type of brand you have established for your business.
  5. If you have encountered  a negative situation with a parent, be sure that your last conversation with the parent is on a positive note.
  6. Be sure that you have a logo on any literature that goes home, on your website and on marketing brochures
  7. Require that you employees always look nice from their uniform to their hair.

That was only a few branding tips, however, I want you to know that you are your Business Brand, so be sure that you reflect your brand with your appearance, how you answer the phone, be mindful of what you post on social media, etc.

Be sure that your behavior and business practices reflect your Business Brand!

To Your Success,

Shiketa

For more Marketing or Branding ideas, check out my Marketing 101 toolkit.

 

Category:

Family Connections, Marketing, parent communication

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How to Get Parents to Comply With Your Policies

 daycare-contracts

Getting parents to follow my rules was not always easy for me. In fact, when I first opened my Child Care Business, parents were my #1 Challenge. Not any more!

Furthermore, I have discovered how to build a healthy relationship with my parents  and I also believe that you can to!

Moreover, I believe that parents will have respect for your rules when you do the following:

1. Upon enrollment, you must take some time to go over your program policies with your parents and issue a Parent handbook. Do not trust that parents will read the entire handbook, so be sure to discuss the policies  that will affect parents on a weekly basis such as: tuition, sick policy, etc.

2. Post very important reminders where parents can see them daily and update posted signs regularly.

3. Be courteous and Polite when you are in a position where a parent is trying to challenge your policy. For example. I had a parent to ask me to apply skin cream on her child. I told her that my policy stated that parents must provide a Doctor statement or a prescription for skin cream. She tried to debate the policy, however, I told her, if she gets a statement or a prescription from her child’s Doctor; I would apply the skin cream. She said, OK! Mrs. Morgan.

Be consistent, flexible when you can, and Be professional. Parents will follow your rules, if they know that you are serious about them too. After all, you made your rules for a reason, so enforce them.

I have also discovered that some parents may not respect your rules at all and this is when you must make a decision to deal with that parent or not.

Much Success to you!

Shiketa Morgan

You may also like the 5-Day Tuition Policy Makeover eCourse

 

Category:

parent communication, Policies, Quality Care

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