Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘Child Care Business’

7 Ways To Establish And Improve Your Brand

rock your brand

My husband and I just got back in town from a trip to beautiful Destin, Florida.  We stayed at the Hilton Resort and it was gorgeous.

In fact, I picked the Hilton because for their Brand and I can always expect excellence from the Hilton Brand.

In fact, as I was on vacation; I was inspired to reflect on my very own Child Care Business Brand and make necessary changes when I returned to the Business.

My experience was excellent and a time to remember. Furthermore, I believe that every Business Brand should provide an experience that customers will never forget!

Let’s take a look at how your brand affects your Child Care Business….

Your Brand is Everything that you do in Business and the experience that you give to your customers!

If your business practices or the experience that you offer to parents is in question at any time, during any transaction, with any person interacting with your  business, your brand is both in question and in jeopardy!

Just in case you are wondering, what does your Brand have to do with Marketing;

Your Brand has everything to do with marketing of your Child Care Business. In fact, how you carry yourself and the practices in your childcare business is a great marketing tool.

I have discovered this: It takes years to build a trusted Business brand and only a moment to destroy it!

 

Here are seven ways to Establish and  Improve your Brand:

  1. Always be polite to your parents and their family members.
  2. Strive to improve any practices that are not satisfactory.
  3. Get your parents feedback on a regular basis, because if parents are not happy, this could affect your brand.
  4. Ask your parents the following question: When you think of my daycare; what words come to mind? This is a great indicator of what type of brand you have established for your business.
  5. If you have encountered  a negative situation with a parent, be sure that your last conversation with the parent is on a positive note.
  6. Be sure that you have a logo on any literature that goes home, on your website and on marketing brochures
  7. Require that you employees always look nice from their uniform to their hair.

That was only a few branding tips, however, I want you to know that you are your Business Brand, so be sure that you reflect your brand with your appearance, how you answer the phone, be mindful of what you post on social media, etc.

Be sure that your behavior and business practices reflect your Business Brand!

To Your Success,

Shiketa

For more Marketing or Branding ideas, check out my Marketing 101 toolkit.

 

How to Build a Website That Inspires Parents to Call You

website 3

Enrollment Building Online Begins with Your Website!

You website is your online business card and it is vital that your website is compelling parents to call you!

Two years prior to writing this blog post, A parent checked out my website, then she called my center for more information about my preschool program.

During a phone call with the mother, I offered her a Free day and she said, ” No thanks, I have already made my decision to enroll based on what I saw on your website!”

That was an amazing feeling and right now today, I still have parents telling me that they love my website.

Today I am inspired to share my Website marketing tips with you and inspire you to build a website that compels parents to call you!!

Here are 15 Steps to building a website that compels parents to enroll their child in your child care business:

1. Be sure to include your prices on your website, including your registration fee

2. Include photos of children engaging in activities or give a virtual photo tour ( get the parents permission)

3. Upload enrollment forms to your website

4. Upload menus to your website

5. Include Curriculum Information in the form of a download

6. Describe what a day is like in your program for each age group on your website

7. Invite parents to join your email list (mailchimp.com)

8.  Connect your social media pages to your website

9. Create an Owner or Director’s Page on your website

10. List any accomplishments such as: Accreditation, Licensing or Recognition Received. Don’t Forget the Parent Testimonials!!

11. Create a tab for every program: Infants, Preschool, After School and/or Summer Camp

12. Don’t forget the contact page that includes your phone number, address and email address

13. Update your content on a weekly basis

14. Include your calendar of events

15. Finally add a Staff page on your website. Be sure to include staff requirements and what it is like to work in your program. This is a great way to attract the best employees for your Team.Moreover, include how potential employees can apply for employment in your child care business.

I look forward to checking our your website, so be sure to post a link to your website below! For more enrollment building tips, be sure to check out my Marketing 101 toolkit!

With Your Success in Mind,

Shiketa

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