Stop worrying about your competition and focus on how you can standout from the rest!
Child Care is a very competitive Business, however, it is vital that you think like the Big corporations. In fact, its time that you find out what makes you different from the rest of the Child Care Businesses in your Community.
I just opened a new center in Atlanta. Also, when we found the building, we discovered there are many centers around us.
Once we opened the center and began doing tours, we have discovered that the parents in Atlanta pay very close attention to detail and they want to know what makes you special. In fact, they want an experience.
Knowing this, I have been inspired to take another look at he centers that are located near my center to see if we are truly standing out from the rest.
Something to think about….
Have you noticed that wherever you see a Walgreen’s, you may soon see a CVS Pharmacy or a competing pharmacy?
Furthermore, you may have noticed that on every major intersection in your community, you will find at least two gas stations? This Business principle is called: Clustering.
According to Bloomberg Business week, “Numerous studies show that on average, a business located in a cluster has a stronger growth and survival rate than those located outside it.” So don’t be concerned if you are located near a cluster of Daycare’s.
One week prior to writing this blog post, I decided to make a list of special details about my Center and I paid close attention to what made us different from other centers near us.
After making the list, I gave a copy of the list to my Center Directors and I reminded them to share those special details when they are doing tours.
Before you print more Business Brochures or add new content to your website, take some time to do your research and include (on your Brochures and your Website) how you to stand out From other Daycares in your Community!
Have you checked out your competition lately? If so, what did you see and did you discover that you standout from the rest?
For more marketing tips, check out my Marketing 101 toolkit.
Resource Link: How to Take Advantage of Business Clusters
Your Child Care Business Coach,
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