I was checking my email today and I received an email that notified me of a new home sale in my neighborhood. I love reading those emails because it tells me that the value of the homes in my neighborhood is increasing, and new families are moving in every week.
Moreover, as I was reading the email about the new home sales, I thought, I could send a brochure, my business card and a family resource to the new families that are moving in near my childcare center.
This type of marketing is known as direct mail marketing, and this is something that I have not done in over 20 years. In fact, I used to pay a company to do this type of marketing for me and it was not cheap.
Today, most of my marketing is done online and through word of mouth. However, I have decided to be the friendly childcare business in the neighborhood that welcomes all the new families into the community.
So I have now created a new marketing habit, and it is called, direct mail marketing. Would you like to join me in creating a new marketing habit and start welcoming families to your community?
If so, simply sign-up to receive emails at http://www.neighborhoodalerts.com. When new families move into the community near you or your childcare business, mail the family your business brochure, flyer and business card. Don’t forget to include a family resource. You can get a family resource at http://www.healthychildren.org.
Be sure to come back and tell me how your enrollment has increase with this new marketing habit. For more marketing habits, be sure to download or order my new book, Child Care Business Success Habits Guide.
With your success in mind,
Dr. Shiketa Morgan
The Child Care Business Owner Institute 
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