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Focused Enrollment Building

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” Your business will only move in the direction of your focus”

I have noticed since 2020, that it has been more challenging to keep my childcare facilities filled to capacity. In fact, I have found that more parents are working from home and are looking for part-time childcare which has a major impact on childcare facilities.

Moreover, finding qualified staff could also have an impact on enrollment building. If a facility does not have enough staff, it limits the number of children that you can enroll in your facility.

Focused Enrollment building and successful marketing practices is the key to building a highly profitable and successful childcare business.

Two weeks ago, I set a goal with my director to work on building enrollment to replace some students that recently unenrolled due to families moving out the community. Our goal was to focus on expecting families to call the center; prepare enrollment packets, I boosted social media ads, and the result was four new families.

As you can see, we get what we focus on. If I can be honest with you, we did not get families from the social media ad boost, the families came from visits to our website. Also, we gained new enrollment from families that drove by the facility.

In summary, you never know how families will come to you; however, it is your focus and preparations that will bring success through Focused enrollment building.

I want to challenge you to focus on enrollment building like you never have before and ger ready for more tours, phone calls and families!

Dr. Shiketa Morgan

Get my new Book!

Category:

building enrollment, Enrollment Building

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Manifesting Your Business Goals

I have one question to ask you and here it is: Have you been focused on the goals that you have set for 2024? If your answer is yes, keep reading, if your answer is no, I want to encourage you to think about what is hindering you from accomplishing your business goals.

A goal is simply a dream until you put some action to it. However, I know first-hand that sometimes we get distracted or even discouraged and it may take longer for your goals to manifest.

I love to share my personal experience in the business of childcare to motivate my blog followers, not to brag, but to motivate! If you have been following me for at least three years, you may already know that I opened a new center in Atlanta Georgia on August 16, 2021. This year, my Georgia center will be 3-years old, and I decided to set a goal to see the facility reach its highest enrollment capacity.

when we opened the center, things started off a little slow, because we were still in the midst of global pandemic, and it seemed like the enrollment didn’t start to increase until 2023. However, I am thankful for the assistance of grants and other funding. The funding that we received helped us to stay afloat, however, that funding ended in the fall of 2023 and the center has been stabilized.

Since the first week of January 2024, I along with my center Director have been focused on enrollment building and we have seen nothing less than an increase in enrollment. I truly believe that we are manifesting the goal of reaching our full enrollment potential because of one simple thing: WE HAVE BEEN FOCUSED!

When your childcare business is at a breakeven point, you can operate without the help of grants or loans and being filled to capacity will literally put you in a space of being self-sustaining. This is why I decided to set the goal to focus on reaching our full capacity this year. We have the staff and all we need to do is FOCUS!

On my Journey as a Childcare Business Owner, I have reflected on the power of focus, and I must say that you can accomplish anything if you would just get focused.

Furthermore, I want to say that I am already more than halfway to seeing my Atlanta location reach its full enrollment capacity, because that is what we have been giving more attention to than anything else.

What are your goals? Have you been manifesting what you desire for your childcare business? Please feel free to share your goal manifesting progress by leaving a comment below or simply by replying to this email if you are a subscriber of the Childcare Business owner Insitute blog.

Remember, Stay focused and nothing will stop you from seeing your goals manifest!

With Your Childcare Business in mind,

Shiketa Morgan

Have you Ordered your copy of my new book, The Business of Child Care?

Category:

building enrollment, Enrollment Building

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