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The Enrollment Packet

enrollment packet

 

I strongly believe that your enrollment packet is the icing on the cake when it comes to parents making a decision to choose your Child Care program. In fact, your enrollment packet can make or break the sale!

Several years ago I decided to buy 2-pocket folders to create my enrollment packets.

In fact, I chose 2-pocket folders  because its an organized way for parents to  keep all of their enrollment forms in one place!

Also when you look at 2-pocket folders, what do you think about? If you were thinking School……That’s exactly what I want parents to think about when they see my enrollment packet!

When you think of School, you also think of Learning and that is the message that I want to send to parents about my program. My Child Care program is very educational and that’s the message I intend to send to parents…upfront!

Furthermore, as you create your enrollment packets, think about the message you want to send to parents about your Child Care Program.

There is no cookie cutter way to prepare enrollment packets, however, I simply want to inspire you to prepare your enrollment packets with a message in mind.

What to Include in your enrollment packet:

  • Parent handbook
  • Enrollment forms
  • Medical forms
  • Parent contract
  • Program Brochure
  • Curriculum Information
  • Preschool Supply List (keep it simple)
  • Trial Day Form
  • Free Stickers
  • Insert your Business Card on the Front of the 2-pocket folder or a large envelope

When should You Issue Enrollment Packets ?

When parents stop by my facility, I give them a tour and at the end of the tour I offer a trial day. If they sign-up for a trial day, I give the parent a copy of my Curriculum Information, a Brochure and my Business card. After the trial day, if the family is still interested in enrolling their child; I give the family my entire enrollment packet.

**Being selective over who receives your enrollment packet is a great way to cut your marketing cost.

I look forward to reading your thoughts about this post. Leave your comments below and be sure to share this post with other Child Care Business Owners.

Shiketa

Love this post? You will love my Marketing 101 toolkit!

Category:

Enrollment Building, Marketing

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Marketing Your Child Care Business With Reviews

marketing

“Nobody counts the number of ads you run;
they just remember the impression you make.”
– Bill Bernbach 
What is Angie’s List?

Unites States based website that aggregates verified consumer reviews of service companies as a way to “capture word-of-mouth wisdom.” Angie’s List has about 1.5 million subscribers throughout the United States and Canada who post an average of about 40,000 reviews each month. The concept behind the website is to certify their data collection process by only allowing paid and registered subscribers to access the website to prevent anonymous or biased reviews. (Source)

What I Love about Angie’s List

I love the fact that there is a website online where customers can search for services such as; Childcare. Moreover, I was impressed at the simple fact that Business Owners can list their businesses free of Charge on the website.  

Furthermore, I believe that Angie’s List is a great way to get testimonials from parents and a great way to build enrollment with Reviews.

Testimonials are a proven way to get new customers!!

 After seeing the Angie’s List commercial, I was compelled to contact Angie’s list about Advertising my Child Care Center on their website.

When I received a reply from Angie’s List , I was shocked to discover that my Child Care Business already had a complimentary listing on Angie’s list!! How cool is that!!!

Today I want to encourage you to visit Angie’s List website; find out if you already have a complimentary listing; update your profile today and invite parents to post a review on your profile. After all….it’s Free Advertising!!

Why List Your Child Care Business On Angie’s List?

Angie’s List is the trusted site where more than 2 million households go to get ratings and reviews on everything from home repair to health care. So, with those statistics in mind, you want your business to be listed on a website where millions of families visit!

Get started today; attracting more families from Angie’s List! 

Have you tried Angie’s List? If so, I would love to know how it is working for you.

Join Today

With your Child Care Business in Mind,

Shiketa Morgan

Be sure to subscribe to my Weekly Child Care Business Owner eNewsletter! It’s short and informative!!

Category:

Enrollment Building, Marketing

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