Helping childcare business owners build successful, sustainable businesses through practical strategies, real-life experience, leadership, faith, and encouragement.

Archive for the ‘Marketing’ Category

How To Use Facebook To Build Enrollment

facebookI believe that Facebook is the best thing that could have ever happened to Business Owners. In fact, you can log on daily from your phone or computer and have immediate access to your current or potential customers. How wonderful is that!

In the fall of 2014, I utilized Facebook to help build my enrollment in my new Child Care facility by posting my expansion progress daily on Facebook.

The daily posts created momentum and the end result was this: My enrollment grew from 22 children to almost 50 children in 60 days!

Today I am going to share with you seven ways to Use Facebook to Build Enrollment!

  1. Upload a cover photo to your Child Care Business Facebook page that speaks volumes about your Business.
  2. Use your Facebook page to share photos of daily activities.
  3. Keep it professional! Only share information about your Child Care Business on your Facebook page.
  4. If you are making improvements or have fun events coming up…share it!
  5. Don’t be afraid to toot your own horn. Share your Business Successes on your personal Facebook page and invite your Facebook friends to like your Child Care Business Facebook page.
  6. If a parent refers another family, give them a shout out on Facebook.
  7. When families enroll in your program, feature their picture on your Facebook page. (be sure to get their consent)

When your Facebook friends and clients see all the fun and excitement that’s happening in your Child Care Business, they are going to share it! So start posting more today!!

Bonus tip: Invest in Facebook ads. You can buy an ad, for as low as $5-$20 and reach thousands of parents in your community.

For more marketing tips, be sure to download my marketing 101 toolkit.

Shiketa Morgan

Category:

Enrollment Building, Marketing

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Expand Your Marketing Territory

 

How often do you place flyers, brochures or Business cards in near by businesses or Schools?

In fact, do you ever consider going outside of your neighborhood to market your Child Care Business?

I was recently was traveling about an hour away from my home and I noticed a bulletin board of a Local Casino that was approximately 1.5 hours away from where the bulletin board was displayed.

Then I thought, Wow!! That’s a great way to attract more business into downtown St. Louis.  Furthermore, I realized that this is  how big companies attract so much business from surrounding communities. I call this strategy: Expanding Your Marketing.

My goal today is to inspire you to start Marketing your Child Care Business in neighborhoods that are outside of your normal marketing range.

You never know…… your may attract more clients that work near your facility, but live in communities that are outside of your area.

Give it a try. Drive down the highway near your home or business and pay attention to the bulletin board ads. Are the businesses nearby or far away?

I also want to challenge you to drive at least 30 minutes from your facility and place brochures or flyers in those communities. Then track the results, by asking callers how they heard about your business when they call you.

It’s time to Expand your Marketing!! I want to hear from you. Leave your comments below!

Shiketa

For more Marketing tips, be sure to grab my Marketing 101 ebook.

 

 

 

 

Category:

Enrollment Building, Marketing

Tagged with:

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