Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

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My Marketing Story…

marketing

As a Former Home provider (1998-2002) I was spoiled by the high demand of  my home daycare and did not need to market my family home child Care business very much, because the parents told their family and friends about me.

As a result of my lack of marketing experience; when I was ready to expand, I took that mindset into my center and it almost killed my business.

In fact, my lack of marketing skills back in 2002 led to low enrollment in my new Child Care Center. Moreover, my enrollment did not increase until I got off my butt and went where the parents were!

Read my entire Marketing Story and find out more information about my upcoming Marketing 101 tool kit for Child Care Business Owners.

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Click here–> Marketing 101 ebook (preview guide)

Be sure to leave your comments below and I will be sure to come back to join the discussion.

Shiketa

Category:

Enrollment Building, Marketing

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The Brochure

Your brochure is a reflection of your Business. In fact, it is a great way to market your program. Moreover, a high quality brochure makes a great impression on parents.

Many years ago, I used to create my very own brochures on my home computer (using color paper), then (several years ago) I decided to get my brochures professionally printed on glossy paper. I must say that getting my brochures professionally printed was money well spent.

As a home provider I was working with a very limited budget and I could not afford to have my brochures professionally printed;  So I created my very own brochures to handout to parents.

However, that was over 10 years ago for me and since then, I have found very affordable ways of getting high quality brochures.

Furthermore, now that I own a center, I have more slots to fill and I have a larger marketing budget and I notice that parents love to read my brochures.

Today I want to share with you 5 key pieces of information to include in your brochure:

  1. Your Philosophy or a brief synopsis about your program
  2. Programs that you offer, (Infant/toddler care, preschool, before/after care,etc)
  3. Your logo
  4. Website
  5. Contact Information

If you already have brochures; be sure to carry brochures with you along with business cards; insert your brochure in  your enrollment packets, have extra brochures on hand, in the event your supply gets low and issue brochures to parents.

Need brochures? I recommend that you try your local Office Depot or Vista print; they have worked for me and are very affordable!

Bonus tips:

  • Purchase a brochure holder to display your brochures where parents can easily see them in your program.
  • Create colorful brochures

With Your Child Care Business in Mind,

Shiketa

Checkout the Marketing 101 in my Online Institute

Category:

Marketing

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