Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Archive for the ‘Marketing’ Category

How to Reach Your Enrollment Building Goals

marketing

Do you have enrollment slots that need to be filled? Have you set a goal to enroll more children by a set date? If so, I want to show you how to reach your enrollment building goals?

When I moved into my new location on December 2014, the building was licensed for 99 children and I only had 25 children on my opening day. To make a long story short, by the spring of 2015; I had over 85 children enrolled!

Want to find out how I did it? I want to share with you 5 easy ways to reach your enrollment goals:

  1. Get a dry erase board and post your enrollment goals. When you can see your goals, it motivates you to stay focused. Focus is the key to Success!!
  2. Post pictures of the children engaging in educational activities. You don’t have to announce that you have openings on Facebook: Simply market what you are doing in your program and you will entice new families to Check you out
  3. Tell Parents you have openings. If your parents are happy with your services, they will tell other parents about you. ** Be sure to offer a referral incentive.
  4. Follow-up with parents that call you or that have stopped by your facility. Set aside everyday just to do follow-up! You will be surprised at how many parents are delighted that you took the time to call.
  5. Get those enrollment packets ready. In fact, your expectation will attract what you desire. So, get prepared for the increase that is about to come your way!

It’s time to get to work and don’t stop until you reach your goals! Be sure to Check out my Marketing 101 toolkit!

Shiketa

Category:

Enrollment Building, Marketing

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The Leadership Meeting

“Everything Rises and Falls on Leadership.”- John Maxwell

Your business success is solely dependent on your ability to lead a team or other leaders. In 2017, I took on a second location and at that time, I had two Directors and 20 employees. Back then, I realize that I could not be everywhere at the same time, however, I had two wonderful Directors, that could see what was happening on a daily basis in the facilities.

This is when I decided to do a weekly leadership meeting to stay informed on what was going on in the facilities and I also, utilized Leadership meetings as a way to inspire my Center Directors. I must be quite honest with you, it is one thing to lead yourself and hold yourself accountable, but when it comes to holding others accountable, that’s a whole new ball game.

Do you have a Center Director? Do you have multiple locations? Do you frequently leave someone in charge of your home daycare or center?

If you answered yes to any of the questions above, I want to challenge you to hold a weekly Leadership meeting to be sure that your Leaders know what you expect, and it is a great way to set goals together for Business Success!

Here is a Sample Leadership Meeting Agenda:

Date: Time:

Start your meeting with a funny story or Prayer.

List a leadership Quote on the meeting agenda.

Be sure to indicate the date and time of the meeting.

Agenda:

  1. Safe playground practices
  2. Getting prepared for an upcoming licensing visit.
  3. Address Parent concerns.
  4. Our goals for the week.

Look ahead together and discuss upcoming events, etc.

I hope that you are inspired to empower those Leaders around you to assure that your Dream is carried out by Leaders that you took the time to inspire. Also, I want to encourage you to download my Art of Owning a Center Coaching Series or my Book 7 keys to Successfully Managing multiple Locations.

Please take a moment to let me know if you are a Center Owner with one or more Directors on your team. I am working on a membership club for Child Care Leaders.

With your Success in Mind!

Shiketa Morgan

Category:

Marketing

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