Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

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My Story About- Borrowing Money For Expansion

I invited a group of ladies to attend my Doing Business by Faith Prayer Circle on Saturday March 11, 2017. My Child Care Business Journey has been fun and came loaded with lots of challenges. However, I have learned from my challenges and I look forward to inspiring other Business owners with my story.

At the Prayer Circle I shared my Start-up Story and by my surprise my daughter captured a Video of my talking about how my poor credit score had an impact on the amount of money that banks would lend me. Moreover, I made the best out of what the banks and local lenders gave me and moved forward by Faith.

Watch the video now and I look forward to your feedback below.

This video clip is only a 5 minute clip of my Expansion challenges, however, I have expanded successfully several times and I wrote a book about how to effectively expand a Child Care Business.

If you desire to expand, I want to invite you to check out my Child Care Business Expansion Guide.

 

 

 

Category:

Business Expansion, Expansion, Marketing

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Building Enrollment with the Law of Reciprocity

 

The Definition of the Law of reciprocity: When someone gives you something, you feel an obligation to give something back.

Many businesses have implemented this law into their business and this is why you will see ads with the following statement“Try it before you buy it, claim your free gift or take a trial run.”

Also, when you browse the web, you will find many websites that offer a free gift for their visitors. Offering a free gift to potential customers is a great way to gain influence and increase your chances of closing a sale or in childcare terms……Building Enrollment!

When I first discovered the Law of Reciprocity I introduced the Law of Reciprocity to the members of my 21-Day Mastermind e-Club and I immediately decided to offer a free gift to parents who visit my center.

After implementing the Law of Reciprocity in my childcare business, I saw an increase in enrollment. In fact, every parent that I gave a free gift to…. enrolled their child.

Today I want to inspire you to implement the Law of Reciprocity in your childcare business. Here are three ideas on how to implement the Law of Reciprocity;

  1. Offer a Free Gift upon touring the program, such as; a toy or a book from the dollar store or  even a home-made gift.
  2. When parents join your email list on your website, create and offer a free e-book. You can create a simple 3-5 page e-book using Microsoft word on your computer on the one of the following topics: parenting, activities at home, how to choose quality childcare, etc. Be sure to add your website and phone number to the last page of the e-book.
  3. Offer a Trial Day! Let them try it before they enroll.

As you begin to implement the Law of reciprocity, keep in mind that when you offer something free, you increase your chances of building enrollment!

For more business management tips, I invite you to subscribe to my 7-Day Child Care Business Management eCourse. Click Here

To Your Success,

Shiketa

Be sure to check out the Marketing 101 Toolkit!

Marketing 101 Toolkit

Category:

Business Management, Enrollment Building, Marketing, Website

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