I love giving tours of my Child Care Center. In fact, I can hardly wait to meet with families that are seeking to enroll their children in my center. In fact, it is my opportunity to sell my program to the families that toured the facility.
Moreover, I believe that the key to conducting great tours and building enrollment is all wrapped up in the following principles:
- Your ability to connect with the parent (with strong eye contact)
- Listen to what the parent is looking for and point it out in your program
- Having a warm smile and spirit
The most important step is to end your tour with a bang and ask for the sale! Yes, tours are all about building enrollment and winning the sale.
You may be thinking, “I am not a sales person!” However, you must put on your sales person hat when you conduct tours, because if you want to have a center full of kids, you must develop the art of conducting tours.
If you are shy and not great at tours, designate someone else to do the tours.
Need tour ideas or a tout checklist, download my Art of Owning a Center ebook! click here
To Your Success,
Shiketa Morgan
The Child Care Business Owner Institute 
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