Helping childcare business owners build successful, sustainable businesses through practical strategies, real-life experience, leadership, faith, and encouragement.

Posts tagged ‘enrollment building’

Tips For Sharing Your Business Card

This blog post was inspired by one of my Facebook friends, Christina Margolis. The day before I published this blog post, I made a bank deposit and as I made the deposit, I decided to share a few of my business cards to the bank teller.

I waited for the teller to greet me after my transaction reached the inside of the bank and he said: “Good evening!  I replied, Hello! (with an exciting tone of voice), Good evening to you as well… then I said,  I own a center not too far from here, if you know someone looking for child care or preschool, please share my card with them. The teller said, Sure! Then I replied, thank you and you have a great day!”

I shared this moment with you, because I want to inspire you to get in the habit of telling others about your Business. In fact, if you are shy, that’s OK….just keep practicing and you will become more comfortable with sharing your Business cards. I’m introverted by nature, however, over the years, I have come out of my shyness and I tell others about my business on a regular basis.

The next time that you are in the grocery store or  out shopping and you see a mom or dad with children,  that’s a great opportunity for you to gain a potential client.

For example: Slowly walk over to the parent, (smile) and say, “Excuse me ma’am or sir , I see that you have some beautiful children and I was wondering if your children are enrolled in childcare or a preschool program?”  If the parent says no, consider Offering  the family a trial day in your program and give the parent  a few  of your business cards. Then say, “It was a pleasure meeting you and I look forward to hearing from you soon!”

If the parent already has childcare, you could simply say: ” I was just wondering if you were in need of childcare, because I own a Child Care Business and if you are ever seeking to make a change in your child care provider, feel free to give me a call (hand the parent your Business card). Thanks for taking the time to speak with me and you have a great day.”

I look forward to reading your comments about today’s blog post. Be sure to leave your comment below.

To your Success!

Shiketa

Category:

Enrollment Building, Marketing

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Marketing Tip: Follow-up

Follow-up is a vital part of the enrollment building process. In fact, I have discovered that when I follow-up with parents who visit or call my Child Care Center the following happens:

  • That parent expresses appreciation for my phone call
  • The parent is inspired to visit my program again or schedule a Trial Day for his or her child
  • My chances of enrolling the child increases
  • I build rapport with the parent with friendly conversation

Many parents are very busy and they really do appreciate it when you take the extra step to call them back.

As you can see, follow-up is a vital part of building enrollment and sometimes taking the step to follow-up with the family, just may lead to a new enrollment.

*Never assume that if a parent does not call you back, that he or she is not interested in your program.

It’s time to create your follow-up Plan! You can start by simply planning to follow-up with a parent that has recently called or visited your program.

  An Inspirational Marketing Quote

In today’s market, more and more professional salespeople are practicing aggressive,
thorough follow-up methods that even a
few years ago would have been considered unnecessary on some of their marginal inquiries,
that is, people don’t represent a sale.
If your desire is to compete with the big boys and girls,
you must make follow-up an important part of your regular selling routine.
~Dummies.com
Happy Enrollment Building!
Shiketa

Category:

Enrollment Building, Marketing

Tagged with:

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