Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘enrollment building’

Is Your Website SEO Friendly?

According to Christian Arno, “There is a saying, “build it and they will come,” but this definitely doesn’t always apply to websites. The best way to get people to your website is to make sure it’s search engine optimized.”

I Discovered That My Child care Business Website Was Not SEO Friendly

Every Wednesday  I plan to add new content to my childcare center website, update the calendar of events and upload new photos. After reviewing my website, I was compelled to look into upgrading my website, So I called my web hosting company.

I was not happy with the news that I received about my website. In fact, my web hosting representative told me that my website was not SEO Friendly and that’s why I was not seeing the traffic that I desired. JUST WHAT I NEEDED TO HEAR!!

Moreover, the representative told me that my website template was phased out and he was surprised that I was still using that plan. Well, I know why….It’s because I was only paying $5 a month for web hosting.  In other words, I was being cheap and trying to save my business money!

However, after our conversation, I realized that creating a SEO Friendly website was more important than saving money on webs hosting. In fact, I asked the representative for the best package available, so that I can upgrade my website with 7-days, create an SEO Friendly website and begin to attract more parents to my site!

I love adding content to my websites and sharing business tips via blogging, however, I will be the first to admit that I did not know what SEO meant. So I did a little research and I want to share what I discovered with you. (Just in case you didn’t know)

Wikipedia defines SEO (Search Engine Optimization) as: “Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

Now that you have the facts about SEO, I hope that you have been compelled to find out if your website is SEO friendly, because your enrollment and online visibility depends on it!

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Shiketa

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Category:

Quality Care

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How To Reassure Staff During a Low Enrollment Season

Every year in August as my summer camp comes to an end, many of the school-age children leave the program to go back to school and this usually leaves 16-to-20 slots for me to fill. In fact, this year, I started marketing my program 6-weeks before the camp ended, so that  as the school-age kids were leaving the program….the preschoolers would be coming in.

Several days prior to writing this blog post, I was observing two of my staff members as they talked about how many of the kids had already left the program due to the summer camp ending. One of the teachers looked really concerned. So, I walked over and said to her, “You seem to be worried about the enrollment?” She (sadly) replied, “Yes I am.”

I kindly reminded her that this season is not going to last long and that we will have new students coming soon. Also, I encouraged her  not to worry about her hours being cut or losing her job. After I spoke with her, she smiled and appeared as if two buildings were lifted off her shoulders.

Moreover, since my talk with the teacher who was concerned about low enrollment, I have enrolled six new students and this was the response that I received from that concerned staff member, Wow! You said more children would be coming!

I only have a few more enrollment slots to fill, however, I am so thankful that I did not have to lay off staff due to a sudden shift in enrollment after the summer camp ended. Furthermore, after my brief talk with that teacher, I also realized the importance of having open and supportive communication with your staff during tough seasons.

Furthermore, be careful of  the words that you speak over your childcare business as you build enrollment. Your words are so powerful. So, be sure to stay in a mode of expectation.

I shared my story with you to encourage you to reassure your staff when there is a change in enrollment, especially during low enrollment seasons.

Here’s something to think about: you depend on the money from your business to pay your bills and your staff depends on you to provide them with a  job to pay their bills, so in the event that you foresee or anticipate a shift in enrollment, they should be informed. This will help to minimize unnecessary anxiety or gossip.

Also, be sure that you are not worried and always have confidence that more kids are coming. As you walk in confidence during a Low Enrollment season, you can be assured that your staff will catch that same attitude!

With Enrollment in Mind!

Shiketa

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Category:

Budget, Business Management, Child Care Center, daycare, Enrollment Building

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