In the August 2012 edition of the Website Magazine, Paul Veugen wrote: “Colors have a very powerful and multi-level impact on us. They function in very practical ways and help us to make sense of things, such as finding our way on a website. At the same time they trigger our emotions and influence the way we think and feel.’
After reading Paul’s article, I was eager to visit my website to evaluate how I was utilizing colors on the website. I discovered that I needed to make a few color changes on my website.
Furthermore, I hope that you have been inspired to evaluate how you are utilizing color on your website. However, before you take a look at your website, I want to share three tips with you about using the power of color on your website:
1. Define your main target group (families/kids) and research what different colors mean to them.
2. Think of what you want parents to think about you. In fact, use colors that represent the image of your target market (families/kids)
3. Too many colors on your website will overstimulate the minds of your website visitors. So be sure to only use no more than three colors on your website.
Also, as I browsed the web looking for the meaning of colors, I discovered that orange and yellow are perfect colors that describe the energy of kids and they are as follows: energetic, fun, happy, bright, friendly, intellectual, etc.
Are you ready to utilize colors that will attract and not repel parents? Check out the websites below and I look forward to reading your comments about this blog post.