In 2013 I noticed that my enrollment began to decline. I had a great marketing plan and a child care program that Parents loved. I refused to quit and kept working on building enrollment, holding open houses and inviting parents to help me spread the word about the center.
Then in 2014, I knew it was time to expand the Business. In fact, I had been at that location for over 12 years and it seemed like the need for childcare was declining in the area.
Over a course of 2 years I lost about 80,000 in income and the business was struggling. Then in August 2014, I received a text message from my massage therapist. In the test message was a photo of a Child Care Facility.
I looked at the picture message and I thought, this could be my new building that I’ve been dreaming of. So, I contacted the Owners of the Building, signed the lease 60 days later and moved into the Building December 1, 2014.
I must say that, moving into that location was the one of the best decisions that I could have every made!
My income has increased, My Assistant Director and I spend our days conducting tours, I have 8 new employees. Most of all, my business is no longer struggling, because I dared to make one decision: Expand!
Furthermore, My business moved only 10 minutes a way from the old location and it made a dramatic difference in enrollment. If your enrollment is low, it may not be your marketing plan, it simply may be a matter of you making the decision to relocate or do something different. ” If you want something different, you have got to do something different.”
I look forward to reading your thoughts and comments…