Focused Enrollment Building
” Your business will only move in the direction of your focus”
I have noticed since 2020, that it has been more challenging to keep my childcare facilities filled to capacity. In fact, I have found that more parents are working from home and are looking for part-time childcare which has a major impact on childcare facilities.
Moreover, finding qualified staff could also have an impact on enrollment building. If a facility does not have enough staff, it limits the number of children that you can enroll in your facility.
Focused Enrollment building and successful marketing practices is the key to building a highly profitable and successful childcare business.
Two weeks ago, I set a goal with my director to work on building enrollment to replace some students that recently unenrolled due to families moving out the community. Our goal was to focus on expecting families to call the center; prepare enrollment packets, I boosted social media ads, and the result was four new families.
As you can see, we get what we focus on. If I can be honest with you, we did not get families from the social media ad boost, the families came from visits to our website. Also, we gained new enrollment from families that drove by the facility.
In summary, you never know how families will come to you; however, it is your focus and preparations that will bring success through Focused enrollment building.
I want to challenge you to focus on enrollment building like you never have before and ger ready for more tours, phone calls and families!
Dr. Shiketa Morgan
The Child Care Business Owner Institute 
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