Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Archive for the ‘Marketing’ Category

Enrollment Building Goal Setting Inspiration!

According to The 2023 Child Care Management Software Industry Trends Report, only 58% of Centers are filled to capacity.

As a center owner? I believe that trend is truly a realistic statistic. In fact, I can honestly say that since 2020, I have seen a demand for childcare, however due to a lack of staff, we were forced to establish a waiting list, which had a major impact on enrollment.

Furthermore, now that I am fully staffed, I am working on enrollment building. If you are fully staffed and you are in that 58% of centers that or not filled to capacity, I believe this blog post is for you.

Today I want to inspire you to get focused on setting enrollment building goals and attracting families to your Child Care Business.

In fact, if you set your goals, focus on your plan, I am confident that you will attract what you desire… more children!

I want to encourage you to give it a try.

Take some time to write down your enrollment goals for each age group, set your intentions, write a clear marketing plan, post it where you will see it and get ready for your goals to manifest.

Goals are like magnets 🧲 and if you fail to set enrollment goals, it could literally be a life or death situation for your child care Business.

If you need an enrollment building plan, here’s a downloadable copy, click here.

Happy Enrollment Building!

Shiketa Morgan

Download my Marketing 101 Toolkit and get more enrollment building Empowerment.

Category:

Marketing

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Retaining Staff Begins with Good Leadership

I recently placed an employment ad on Indeed. In fact, the ad was only open for three days and I did several telephone interviews.

One of the questions that I asked potential employees was this:

Why are you leaving your current job and all the applicants told me: Management!

That reminded me of a phrase that I hear often: ” People leave management not the company.” In fact, I was reminded to keep growing as a leader and creating a great place to work. In this economy, most companies are seeing a high turnover, however, I have found that when you take good care of your employees, they will be loyal to you.

Today I want to share with you 5 ways to take good care of your employees:

  1. Be a positive leader. People want to work for positive people.
  2. Create a family live environment. Encourage the staff to support and check on one another. Afterall, thats what family do right?
  3. Offer extras to your staff such as: stock your break room with refreshments, provide lunch often, bless your staff with random gifts, etc.
  4. Celebrate staff birthdays. Everyone wants to feel special on their birthday. Besides, if they have to work on their birthday, it might as well be a special day.
  5. Get to know what your employees like and talk about that often with your staff. Afterall, they support your dream, so why not support what they like?

Once you create a place where employees want to be, your employees will love to report to work and you will get to see what it feels like to have a dependable and loyal team.

What has been your experience with retaiI look forward to your feedback on this post.

With your Success in mind!

Shiketa Morgan

For your leadership development, be sure to download my Art of Owning a Center Coaching Audio.

Category:

Leadership, Marketing, Staffing

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