Parents choose childcare businesses because they have to work or go to school. In fact, when they search for childcare, they will choose a childcare program for many reasons:
- Affordable rates
- They love what you offer
- The location is convenient
- They feel connected to you.
- You may stand out amongst the rest
Furthermore, I have found that when parents are unhappy, they will either bring their complaints to you or they will give a notice to leave your childcare. In some cases, they may abruptly leave.
However, I have found that a parent that complains is not necessarily going to leave, they simply want you to do something about their concerns. This is why, I welcome parent complaints, because a complaining parent is simply showing you what you need to work on.
Here are some ways to assure that you are addressing parent concerns and communicate effectively with parents to reduce family turnover:
- Listen to the parent when they bring a concern to you.
- Develop a plan to address the concern
- Follow up with the parent to see if He or she is happy with the improvement.
- Communicate staffing or policy changes in a timely manner.
- Thank the parent for giving you a chance to fix the issue.
- Talk with your families and find out how they feel about your program.
Have you recently had a family to bring a concern to you? If so, how did you address it and is the issue resolved? Please share your thoughts about this post.
Shiket Morgan
The Child Care Business Owner Institute 
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