Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

How to Build a Website That Inspires Parents to Call You

09 18 17

website 3

Enrollment Building Online Begins with Your Website!

You website is your online business card and it is vital that your website is compelling parents to call you!

Two years prior to writing this blog post, A parent checked out my website, then she called my center for more information about my preschool program.

During a phone call with the mother, I offered her a Free day and she said, ” No thanks, I have already made my decision to enroll based on what I saw on your website!”

That was an amazing feeling and right now today, I still have parents telling me that they love my website.

Today I am inspired to share my Website marketing tips with you and inspire you to build a website that compels parents to call you!!

Here are 15 Steps to building a website that compels parents to enroll their child in your child care business:

1. Be sure to include your prices on your website, including your registration fee

2. Include photos of children engaging in activities or give a virtual photo tour ( get the parents permission)

3. Upload enrollment forms to your website

4. Upload menus to your website

5. Include Curriculum Information in the form of a download

6. Describe what a day is like in your program for each age group on your website

7. Invite parents to join your email list (mailchimp.com)

8.  Connect your social media pages to your website

9. Create an Owner or Director’s Page on your website

10. List any accomplishments such as: Accreditation, Licensing or Recognition Received. Don’t Forget the Parent Testimonials!!

11. Create a tab for every program: Infants, Preschool, After School and/or Summer Camp

12. Don’t forget the contact page that includes your phone number, address and email address

13. Update your content on a weekly basis

14. Include your calendar of events

15. Finally add a Staff page on your website. Be sure to include staff requirements and what it is like to work in your program. This is a great way to attract the best employees for your Team.Moreover, include how potential employees can apply for employment in your child care business.

I look forward to checking our your website, so be sure to post a link to your website below! For more enrollment building tips, be sure to check out my Marketing 101 toolkit!

With Your Success in Mind,

Shiketa

Be sure to subscribe to my Weekly Child Care Business Owner eNewsletter and email updates! 

Category:

building enrollment, Enrollment Building, Marketing, Online Marketing, Website

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Accomplish Your Business Goals One Week At a Time!

09 15 17

Do you feel all over the place with your Business Goals? Are you trying to tackle too many goals at one time? Are you feeling over whelmed at the end of your day?

If you answered yes to any of the questions above, this blog post is for you!

There are 52 weeks in a Business year and 168 hours in a week. You have plenty of time to accomplish your goals.

In this week’s blog post, I am going to share with  you, three ways to intentionally focus on and accomplish your Business Goals…. One week at a time.

  1. Buy a Yearly Planner and set a goal for each week that you are in Business. Be sure that you never start your Business week, without a plan or a goal to meet.
  2. Get a large piece of poster board and write your top priorities on that poster board. For Example, Your goals could be: Prepare for an upcoming fundraiser, prepare for a licensing visit, get prepared for accreditation, get organized, prepare for expansion,etc.
  3. Break your goals down into weekly tasks and focus on one goal at a time until the goal is accomplished. Some goals may take 2-4 weeks; other goals could take 60-90 days. However, if you break your goals down into weekly tasks, you will have more success.

Several years ago  I stumbled across this quote in a business  book: A Successful man focuses on one thing at a time and if you are everywhere you are going no where!

It’s time to make 2017 the year that you intentionally accomplish your Business goals.

Your Coach,

Shiketa Morgan

If you desire to start a daycare, want to expand or simply need access to Business Consulting, I’m just a phone call a way. My Business Coaching is affordable, inspiring and empowering. Sign-up  Today!

 

 

 

Category:

Marketing

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