Helping childcare business owners build successful, sustainable businesses through practical strategies, real-life experience, leadership, faith, and encouragement.

Posts tagged ‘childcare business’

Building Enrollment with the Law of Reciprocity

 

The Definition of the Law of reciprocity: When someone gives you something, you feel an obligation to give something back.

Many businesses have implemented this law into their business and this is why you will see ads with the following statement“Try it before you buy it, claim your free gift or take a trial run.”

Also, when you browse the web, you will find many websites that offer a free gift for their visitors. Offering a free gift to potential customers is a great way to gain influence and increase your chances of closing a sale or in childcare terms……Building Enrollment!

When I first discovered the Law of Reciprocity I introduced the Law of Reciprocity to the members of my 21-Day Mastermind e-Club and I immediately decided to offer a free gift to parents who visit my center.

After implementing the Law of Reciprocity in my childcare business, I saw an increase in enrollment. In fact, every parent that I gave a free gift to…. enrolled their child.

Today I want to inspire you to implement the Law of Reciprocity in your childcare business. Here are three ideas on how to implement the Law of Reciprocity;

  1. Offer a Free Gift upon touring the program, such as; a toy or a book from the dollar store or  even a home-made gift.
  2. When parents join your email list on your website, create and offer a free e-book. You can create a simple 3-5 page e-book using Microsoft word on your computer on the one of the following topics: parenting, activities at home, how to choose quality childcare, etc. Be sure to add your website and phone number to the last page of the e-book.
  3. Offer a Trial Day! Let them try it before they enroll.

As you begin to implement the Law of reciprocity, keep in mind that when you offer something free, you increase your chances of building enrollment!

For more business management tips, I invite you to subscribe to my 7-Day Child Care Business Management eCourse. Click Here

To Your Success,

Shiketa

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Category:

Business Management, Enrollment Building, Marketing, Website

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Work Hard, Then Play Harder!

If you are like me, you work hard and you play hard!

Every one pretty much knows that working hard is the key to building a Successful Business.

However, playing hard is the key to lasting in Business!!

Now your kind of play may be different from mine. My play is Travel, fun weekends and spa days!

Today I want to challenge you to play as much as you work. Being a Child Care Business Owner can drain you physically and emotionally. Furthermore, if you have been a Child Care Business Owner for at least 3-5 years, you may have already experienced burnout!

Several weeks ago I was inspired to plan a spa trip to one of my Favorite cities; Chicago! So I went on-line and googled the words: Spa in Chicago. After lots of research I chose a spa!

Four days before I wrote this blog post, my husband and I checked into the Dana Hotel and Spa. After my spa day, shopping, sight-seeing, fine dining and getting lots rest; I feel refreshed and rejuvenated for the upcoming Business Week.

Before I took a 4 day trip to Chicago, I was very tired and fatigued. In fact, my body was yelling..”Its time to rest Shiketa! **Always listen to your body and follow your intuition.

I am so glad that I listened to my Body. Now I am a happier Business woman and I am ready for a week of Working hard and having fun!

Are you working too hard? Is it time for you to take a needed break? Are you easily agitated? If you answered yes to at least 2 of the above questions, It’s time to Play more and cut back on working hard!

A tired Business Owner has very little creativity and is un-inspired. A Rested and revitalized Business Owner is creative, excited and inspired!

Are you having difficulty managing your time or finding balance between home and your Business? If so, Contact me today for a one-hour coaching session.

Shiketa

Category:

Business Management, Marketing, Personal Development

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